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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo Bisman (Bisnis dan Manajemen): The Journal of Business and Management Edutourism : Journal Of Tourism Reseach Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Journal of Innovation Research and Knowledge Jurnal Pengabdian Masyarakat Waradin Gema Wisata Safari : Jurnal Pengabdian Masyarakat Indonesia Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat Journal of International Multidisciplinary Research An International Journal Tourism and Community Review International Conference on Digital Advanced Tourism, Management, and Technology Proceeding of The International Conference on Management, Entrepreneurship, and Business Brilliant International Journal of Management and Tourism
Enik Rahayu
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Marketing Strategy For Getuk Eco Products To Msmes In Magelang City Lina Nur Liasari; Enik Rahayu
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.76

Abstract

Marketing strategy is important to measure the success of a business. This study aims to determine the strategies and constraints in marketing Getuk Eco. The type of research used is qualitative research with descriptive research. The results of this study indicate that Getuk Eco has implemented a marketing mix strategy that uses the 4P variables, namely Product, Price, Place and Promotion which can increase profits and sales of Getuk Eco products. In this study, there are supporting factors and inhibiting factors for the implementation of marketing strategies for Getuk Eco product sales, which are supporting factors, namely support from the co mmunity, good service and good management. Meanwhile, the factors that hinder the implementation of the marketing strategy for Getuk Eco products are that a good organizational structure has not been formed, the workforce or human resources are still low, and the stock of banknotes is limited.
The Effect Of Prices And Service Facilities On Loyalty Guests In Rooms Inc Hotel Semarang Aulia Febrianika; Renny Aprilliyani; Enik Rahayu
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.141

Abstract

The aim of this research is to determine and analyze theinfluence of price and facilities partially and jointly on guest loyalty at Rooms Inc Hotel Semarang and to determine the variables that most influence guest loyalty at Rooms Inc Hotel Semarang. This research uses a quantitative type of research. Quantitative research. The population in this study was 8,833 guests taken from data from November 2022 to December 2022 at Rooms Inc Hotel Semarang. The sample in this research was 100 respondents. Data collection techniques are questionnaires and observations. The analysis technique used in this research is multiple linear regression analysis. The results of the research state that price and facilities partially have a positive and significant effect on Rooms Inc. Hotel guest loyalty. Price and facilities jointly influence guest loyalty at Rooms Inc Hotel. The price variable is the variable that has the most influence on Rooms Inc Hotel guest loyalty
Identifikasi Dan Strategi Pemberdayaan SDM Dusun Ngaduman Samtono Samtono; Andhi Supriyadi; Enik Rahayu; Dyah Palupiningyas
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 2 (2023): Mei : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i2.69

Abstract

PKM activities were held in Ngaduman Hamlet, Kel. Title, Kec. Getasan, Semarang Regency. This activity involves several stakeholders. The implementation of HR Training activities in Improving the Economy in Ngaduman Hamlet is carried out in four stages, namely the socialization and preparation stage, the implementation stage, and the evaluation stage. In the first stage, internal coordination was carried out by the activity implementing team as well as external coordination involving activity partners. The implementation stage was a coordination process through FGDs in Ngaduman Hamlet which were present and several communities and also the relevant government, Field Practice Stage through direct field observation, Last stage in the form of activity evaluation, namely technical evaluation and evaluation through direct discussions with several parties to reach conclusions
Pengembangan Potensi Argo Dusun Ngaduman Samtono Samtono; Rumanul Hidayat S; Enik Rahayu; Dyah Palupiningyas
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 2 (2023): Mei : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i2.70

Abstract

PKM activities were held in Ngaduman Hamlet, Kel. Title, Kec. Getasan, Semarang Regency. This activity involves several stakeholders. The implementation of Argo Potential Development activities in Ngaduman Hamlet was carried out in four stages, namely; Socialization and preparation stage, implementation stage, and evaluation stage. In the first stage, internal coordination was carried out by the activity implementing team as well as external coordination involving activity partners. The implementation stage was a coordination process through FGDs in Ngaduman Hamlet which were present and several communities and also the relevant government, Field Practice Stage through direct field observation, Last stage in the form of activity evaluation, namely technical evaluation and evaluation through direct discussions with several parties to reach conclusions
Pelatihan Dalam Pengemasan Paket Wisata Dusun Ngaduman Trenggono Trenggono; Suwarti Suwarti; Dyah Palupiningyas; Enik Rahayu
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 2 (2023): Mei : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i2.72

Abstract

PKM activities were held in Ngaduman Hamlet, Kel. Title, Kec. Getasan, Semarang Regency. This activity involves several stakeholders. The implementation of training activities in tourism package packaging in Ngaduman Hamlet is carried out in four stages, namely; Socialization and preparation stage, implementation stage, and evaluation stage. In the first stage, internal coordination was carried out by the activity implementing team as well as external coordination involving activity partners. The implementation stage was a coordination process through FGDs in Ngaduman Hamlet which were present and several community communities and also the relevant government, Field Practice Stage through direct field observation, Last stage in the form of activity evaluation, namely technical evaluation and evaluation through direct discussions with several parties to reach conclusions.
Peranan Masyarakat Dalam Live In Di Desa Ngaduman Dusun Ngaduman Aletta Dewi Maria; Ahmad Mansur; Enik Rahayu; Dyah Palupiningyas
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 2 (2023): Mei : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i2.73

Abstract

The survey findings reveal that some have potential that can be developed into tourism and become worthy of being a leading tourist visit. The survey findings reveal that the problems in the field can be overcome by various stakeholders in making policies and synergizing with universities, especially STIEPARI Semarang in community service programs. That live in is a source of income for Ngaduman hamlet. Human resource development and training to improve the quality of tourism and institutional human resources (Pokdarwis)
Pelatihan Pembuatan Cinderamata Khas Untuk Meningkatkan Pendapatan Masyarakat Dusun Ngaduman Aurillia Triani Aryaningtyas; Ganda Subrata; Dyah Palupiningyas; Enik Rahayu
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 2 (2023): Mei : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i2.74

Abstract

PKM activities were held in Ngaduman Hamlet, Kel. Title, Kec. Getasan, Semarang Regency. This activity involves several stakeholders. The implementation of HR Training activities in Improving the Economy in Ngaduman Hamlet is carried out in four stages, namely the socialization and preparation stage, the implementation stage, and the evaluation stage. In the first stage, internal coordination was carried out by the activity implementing team as well as external coordination involving activity partners. The implementation stage was a coordination process through FGDs in Ngaduman Hamlet which were present and several community communities and also the relevant government, Field Practice Stage through direct field observation, Last stage in the form of activity evaluation, namely technical evaluation and evaluation through direct discussions with several parties to reach conclusions
Pelatihan Sdm Dalam Peningkatan Perekonomian Dusun Ngaduman Enik Rahayu; Henry Yuliamir; Wenefrida A.A
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 2 (2023): Mei : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i2.76

Abstract

PKM activities were held in Ngaduman Hamlet, Kel. Title, Kec. Getasan, Semarang Regency. This activity involves several stakeholders. The implementation of HR Training activities in Improving the Economy in Ngaduman Hamlet is carried out in four stages, namely; Socialization and preparation stage, implementation stage, and evaluation stage. In the first stage, internal coordination was carried out by the activity implementing team as well as external coordination involving activity partners. The implementation stage was a coordination process through FGDs in Ngaduman Hamlet which were present and several communities and also the relevant government, Field Practice Stage through direct field observation, Last stage in the form of activity evaluation, namely technical evaluation and evaluation through direct discussions with several parties to reach conclusions
MANAJEMEN KEUANGAN USAHA TEH DESA DALAM MENDUKUNG KEBERLANJUTAN USAHA Rosmida Giawa; Enik Rahayu
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7277

Abstract

Village tea enterprises are micro-scale businesses based on local potential that play an important role in supporting rural economic development. However, the sustainability of village tea enterprises still faces various challenges, particularly in financial management aspects. This study aims to describe and analyze financial management practices of village tea enterprises and their role in supporting business sustainability in Pringapus District, Semarang Regency. This research employs a qualitative approach with a case study design. The research subjects consist of village tea business owners who are directly involved in managing business finances. Data were collected through in-depth interviews, direct observation, and documentation, and analyzed using an interactive analysis model involving data reduction, data display, and conclusion drawing. The findings reveal that financial management practices of village tea enterprises remain simple and informal, characterized by basic cash-in and cash-out records, inconsistent separation between personal and business finances, and the absence of systematic financial planning. These conditions limit the ability of business owners to control cash flow and objectively evaluate financial performance. Nevertheless, the study finds that financial management plays a strategic role in supporting business sustainability, particularly in maintaining financial stability and guiding business decision-making. This study concludes that strengthening simple and contextual financial management practices is essential to support the long-term sustainability of village tea enterprises.
ANALISIS DISIPLIN KERJA APARATUR DALAM MENINGKATKAN KUALITAS PELAYANAN PUBLIK DI KELURAHAN Erni Mawati Waruwu; Enik Rahayu
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 2 (2026): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i2.7486

Abstract

This study aims to analyze the work discipline of government apparatus in improving the quality of public services in Karangjati Village, Semarang Regency. The research focuses on the level of work discipline, the factors influencing discipline, and its impact on public service quality. This study employs a qualitative approach with a descriptive method. Data were collected through in-depth interviews, observations, and documentation involving key informants, including the village head, administrative staff, and community members as service users. The data were analyzed using the interactive model of Miles, Huberman, and Saldaña, which consists of data reduction, data display, and conclusion drawing. The findings reveal that the work discipline of the apparatus is relatively good but not yet optimal, as indicated by inconsistencies in punctuality and task implementation. The factors influencing work discipline include work motivation, leadership, supervision, reward and punishment systems, and organizational culture. The quality of public services is also considered fairly good but still requires improvement, particularly in terms of service speed and responsiveness. The study concludes that work discipline has a strong relationship with public service quality, where improved discipline leads to better service outcomes. Therefore, strategic efforts are needed, including strengthening supervision, implementing consistent reward and punishment systems, and developing a disciplined and service-oriented organizational culture.
Co-Authors Aba Yayit Al Bustomi Abdul Mu'in Ahmad Mansur Alleta Dewi Maria Anisa Eka Khatarina Aulia Febrianika Aurillia Triani Aryaningtyas Bambang Guritno Bayu Ade Prabowo C. Susmono Widagdo Dyah Palupiningyas Dyan Triana Putra Erna Nur Wahidah Erni Mawati Waruwu Ganda Subrata Hardiani, Wenefrida Ardhian ayu Hendrajaya Hendrajaya Hendrajaya Hendrajaya, Hendrajaya Julian Andriani P Julian Andriani Putri Krisnatalia, Heni Lina Nur Liasari Maria Th, Aletta Dewi Muhammad Noor Cholis Nicolas Kevin Sulistyawardhana Nicolas Kevin Sulityawardhana Nina Mistriani Ninuk Subandyah Nugraheni, Krisnawati Setyaningrum Palupiningtyas, Dyah Ravita Sari Ray Octafian Renny Apriliyani Renny Aprilliyani Renny Aprilliyani   Ricky Anggrean Rosmida Giawa Rumanul Hidayat S Samtono Samtono Servasius Gervasius Zalukhu Solichoel Supriyadi, Andhi Susmono Widagdo Suwarti Suwarti Trenggono Trenggono Vicky Bramasta Wenefrida A.A Wenefrida Ardhian A H Yuliamir, Henry Yuniarto Rahmat Satato