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All Journal Wanastra : Jurnal Bahasa dan Sastra Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Community Development (JSCD) Journal of Management and Social Sciences Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal bintang manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Journal of Management and Creative Business Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen International Journal of Management Research and Economics Jurnal Riset dan Inovasi Manajemen Jurnal Mahasiswa Kreatif Jurnal Ilmiah Ekonomi dan Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Manajemen Bisnis Era Digital Global Leadership Organizational Research in Management Jurnal Kewirausahan dan Multi Talenta (JKMT) Manivest: Jurnal Manajemen, Ekonomi, Kewirausahaan, Dan Investasi International Journal of Economics and Management Research
Hadita Hadita
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Pengaruh Tren Globalisasi di Indonesia Pada CV. Alumunium Mufido Jaya : Tantangan dan Dampak nya Terhadap Keputusan Pembelian Afifah Faiza Kamilah Muis; Hadita Hadita
Global Leadership Organizational Research in Management Vol. 2 No. 1 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i1.782

Abstract

The purpose of this research is to find out the influence of Globalization, Challenges, Impact on CV Purchasing Decisions. Mufido Jaya Aluminum in Bekasi. The study method uses qualitative analysis, namely through primary data produced from observation, a data collection method that involves direct observation of certain actions, events or objects. In this era of globalization, business actors are required to be able to compete to maintain the continuity of superior institutions on an ongoing basis, both in the short term and in the long term, which can influence the challenges and impacts of this performance. Therefore, the problems faced in this research are (1) Identifying globalization trends, (2) Identifying challenges to CV. Mufido Jaya, (3) Analyzing the impact of globalization trends on CV business. Mufido Jaya. The results of this research can be concluded that the influence of purchasing decisions is (1) due to meeting consumer needs and tastes, (2) competition from competitors from the same business, (3) due to fluctuating economic conditions in Indonesia.(4) The impact of globalization trends on CV. Mufido Jaya, (5) Challenges from the surrounding environment.
Pengaruh Brand Image dan Cita Rasa terhadap Keputusan Pembelian Melalui Minat Beli pada Richeese Factory Golden City Kota Bekasi Nurul Cahyani; Hadita Hadita; Neng Siti Komariah; Dewi Puspaningtyas Faeni; Yayan Hendayana
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 3 (2024): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i3.1183

Abstract

The purpose of this research is to determine the influence on Brand Image and Taste at Richeese Factory on Purchasing Decisions through Purchase Intention. In this research, quantitative research methods were used and un obtaining samples the author used Non-Probability Sampling techniques. The number of samples used in this research was 100 respondents, where the focus of these respondents was consumers of Richeese Factory Golden City, Bekasi City.
Manajemen Perubahan Organisasi Sebagai Upaya Peningkatan Produktivitas Kerja di PT. Mayora Indah Tbk Muhammad Gufron Shaff; Jumawan Jumawan; Hadita Hadita
Jurnal Bintang Manajemen Vol. 2 No. 1 (2024): Maret : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i1.2693

Abstract

Research Organizational change management is a process for managing changes carried out by an organization. Organizational change management can help organizations to increase work productivity by increasing employee skills and knowledge, employee training and development can increase employee abilities to carry out their duties and work better. This can increase employee work productivity because employees can complete their tasks and work more quickly and efficiently, increase employee motivation and commitment, employee motivation and commitment programs can increase employees' sense of belonging and pride in the company. This can increase employee motivation and commitment to work harder and produce better performance, improve the work environment, a comfortable and safe work environment can increase employee work productivity because employees can work more focused and efficiently. PT. Mayora Indah Tbk has implemented organizational change management effectively to increase the work productivity of its employees. These efforts have produced positive results. PT employee work productivity. Mayora Indah Tbk will increase by 20% in 2023. This is proven by an increase in added value per employee by 20%. Organizational change management as an effort to increase work productivity at PT. Mayora Indah Tbk: Stay focused on change goals, ensure support from leadership, effective communication, support from employees, evaluate success. By implementing these suggestions, PT. Mayora Indah Tbk can increase the effectiveness of organizational change management and achieve its goal of increasing employee work productivity.
Pengaruh Lingkungan Kerja dan Motivasi Kerja Terhadap Kepuasan Kerja Karyawan Khairani, Nila; Annisa Suci Wulandari; Dania Triutami; Hadita Hadita; Indri Restu Gustiani; Jumawan Jumawan; Ramara Deva; Silvia Nursafitri
Jurnal Kewirausahaan dan Multi Talenta Vol. 1 No. 4 (2023): Jurnal Kewirausahan dan Multi Talenta (Oktober-Desember 2023)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkmt.v1i4.83

Abstract

Pemeriksaan ini bertujuan untuk membedah dampak lingkungan kerja dan motivasi kerja terhadap kepuasan kerja karyawan. Deskriptif ini menggunakan metodologi kuantitatif dan menarik yang ditentukan untuk mengetahui bagaimana suatu variabel mempengaruhi faktor-faktor yang berbeda atau bagaimana suatu variabel dihubungkan dengan faktor-faktor yang berbeda. Hasil eksplorasi ini menunjukkan bahwa lingkungan kerja dan motivasi kerja mempunyai pengaruh yang positif namun tidak terlalu besar. Kepuasan kerja karyawan akan terganggu akibat berbagai faktor dan indikator di tempat kerja yang kurang mendukung. Sebaliknya pegawai yang merasa puas dengan pekerjaannya akan lebih termotivasi dalam bekerja.
Penerapan Metode Forecasting Dalam Menentukan Persediaan Kopi Susu Pada Usaha Mikro Kecil Menengah Dalam Hal Ini Sir Coffeehouse Bekasi Anisah Anisah; Hadita Hadita
Journal of Management and Creative Business Vol. 2 No. 1 (2024): Januari : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i1.2070

Abstract

By using mathematical calculations, a situation can be predicted in the future through forecasting or forecasting. Companies often use this forecasting method to calculate future conditions, or to make predictions or predict future conditions that are still unknown for the company's progress. Forecasting can be implemented in various ways. Two methods are used in one example: double exponential smoothing and weighted moving average (WMA). This technique provides future forecasts by dissecting past information and applying different weights to the remaining information. Predicted proportions can also be used to improve quality of life. When a problem arises, it is almost impossible to solve or understand without first recognizing the problem. This forecasting method can be used in various fields, including forecasting at coffee shops or Sir Coffeehouse coffee shops regarding the production of milk coffee drinks. Sir Coffeehouse is a coffee shop or coffee shop that sells various kinds of coffee drinks. Until now, sales and data processing for Sir Coffeehouse Coffee Shop is still manual, which of course results in less efficient management. Because salespeople often have difficulty predicting how many products will be available in the coming month, the number of sales transactions will affect inventory. Of course, by obtaining forecasting data for future coffee drinks, it can provide an overview of future work steps and boost company productivity. In this research, taking coffee milk drink stamps for the manual prediction estimation process, of course, must dominate abilities, especially in the numerical field. The test results of the system created were used to predict coffee sales with a Weighted Moving Average (WMA) of 62 and a Mean Square Error (MSE) of 0.08, while using Double Exponential Smoothing of 51.1 and a Mean Square Error of -38.0. This strategy provides stock determination for the following time period. The Weighted Moving Average (WMA) technique is superior because it has a lower error value.
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Toko Kopi Tuku Bekasi Utara Aditya Ahmad Maulana; Hadita Hadita
Journal of Management and Creative Business Vol. 2 No. 1 (2024): Januari : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i1.2071

Abstract

This journal aims to investigate how service quality and product quality at the Tuku Coffee Shop, North Bekasi, influence customer satisfaction. With a friendly approach, we explore the extent to which service and product quality contribute to positive customer experiences, and how this can increase the level of customer satisfaction. With a focus on warm interactions and the enjoyment of coffee, this research is expected to provide insight into the factors that form a positive relationship between customers and the Tuku Coffee Shop in North Bekasi. Since the emergence of the coffee industry in Indonesia, the Tuku Coffee Shop in North Bekasi has become as an inevitable destination for coffee lovers who appreciate authentic taste and a warm atmosphere. The customer experience at the Tuku Coffee Shop in North Bekasi does not just involve drinking a cup of coffee, it actually involves elements that create unforgettable memories. Customer satisfaction is not only a measure of service quality, but also the main pillar that influences the continuity and growth of a business.  
Strategi Pemasaran Dalam Meningkatkan Penjualan Usaha Minuman Teh Poci Pondok Hijau Bekasi Faizal Bagasasi; Hadita Hadita
Journal of Management and Creative Business Vol. 2 No. 1 (2024): Januari : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i1.2072

Abstract

Marketing strategy is a way to generate profits or targets. By improving the products the company sells. One of the marketing mix strategies that companies often consider is this strategy. This research aims to find out how marketing tactics contribute to the growth of sales of Poci Pondok Hijau Bekasi tea drinks. This type of research uses a qualitative descriptive method, namely an approach that uses various scientific methods to study the condition of natural objects by describing the forms of words and language in certain natural environments. Primary and secondary data are used as data sources. Data collection methods include interviews, observation, and documentation. After that, methods are used to investigate the data and verify its correctness. These results indicate that the marketing mix and marketing strategy are very important in driving sales of the Teh Poci Pondok Hijau Bekasi beverage business.
Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Pelanggan Pada Ayam Geprek Di Bekasi Timur Intan Adilah Nasution; Hadita Hadita
Journal of Management and Creative Business Vol. 2 No. 1 (2024): Januari : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i1.2088

Abstract

The objectives of this research are: The influence of product quality on customer satisfaction with Geprek chicken in Bekasi Timur, the influence of price quality on customer satisfaction with Geprek chicken in Bekasi Timur, the influence of product quality and price quality on customer satisfaction with Geprek chicken in Bekasi Timur. This research is a questionnaire survey. The sampling technique was purposive sampling with a sample size of 15 people. The data collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique used is multiple regression. The results of this research show that product quality and price have a significant effect on customer satisfaction at Ayam Geprek in Bekasi Timur.
The Impact Of Absorptive Capacity On Banking Performance:An Analysis Of The Mediating Effects Of Marketing Mix And Innovation Irawan R D Budianto; Hadita Hadita; Fajri Fajri
International Journal of Management Research and Economics Vol. 1 No. 4 (2023): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i4.942

Abstract

This paper conceptually analysed the special issue briefly reviews about absorptive capacity. Based on a systematic literature review, the paper discusses the Impact of Absorptive Capacity on Banking Performance in Indonesia. The paper also explains the mediating effect of marketing mix and innovation on the performance of banks in Indonesia which shows that the mediation of marketing mix and innovation has a positive effect on the impact of absorptive capacity on bank performance. The paper offers a definition of absorptive capacity for strategic management discipline, constructs a conceptual framework of absorptive capacity for banking sector, and clarifies the main implication of absorptive capacity theory for the development of marketing and management, thereby providing sources for future research.
Determinasi Beban Kerja dan Budaya Kerja Terhadap Kepuasan Kerja Karyawan di PT Erima Baja Jaya Achmad Romadhon; Jumawan Jumawan; Hadita Hadita; Alfonso Lande; Heru Tian Sanjaya; Bima Dwi Mardika; M. Rafli Hermawan
Manivest : Jurnal Manajemen, Ekonomi, Kewirausahaan, dan Investasi Vol. 1 No. 2 (2023): Desember, Manivest : Jurnal Manajemen, Ekonomi, Kewirausahaan, dan Investasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/manivest.v1i2.52

Abstract

This research aims to determine the influence of workload and work culture on employee job satisfaction at PT Erima Baja Jaya. This research uses descriptive quantitative methods. The analytical tool used is SEM SmartPLS 3.0. The data used in this research is primary data, obtained from a questionnaire created via Google Forms and distributed to employees of PT Erima Baja Jaya. The population in this study was 91 people with a sample of 40 people. The sampling technique used was simple random sampling. The tests carried out in this research were reliability, validity, t test and f test. The results of this research are: 1) Workload has no positive and insignificant effect on employee job satisfaction at PT Erima Baja Jaya and 2) Work culture has no positive and insignificant effect on employee job satisfaction at PT Erima Baja Jaya.
Co-Authors Achmad Romadhon Adelia Vita Arzety Aditya Ahmad Maulana Afifah Faiza Kamilah Muis Ahmad Faqih Syukri Akbar Dwiansyah Aldi Alfathur Rachman Alfadilla Khunaini Alfina Sri Rahayu Alfonso Lande Alifah Jiddal Masyruroh Alysha Lathifah Angelina Dewi Larasati Angga Fathi Farahat Anggita Khaerunisa Anisah Anisah Anna Wijayanti Annisa Suci Wulandari Anthonius S Hutabarat Ari Sulistyowati Arif Marhadi Bagas Arif Prabaswara Bayu Putra Danaya Benny Situmorang Bima Dwi Mardika Bonita Revana Indriani Cahyo Adi Nugroho Cayla Salsa Raya Dania Triutami Dewi Puspaningtyas Dhea Puspita Sari Djuni Thamrin Dovina Navanti Elisa Nabila Putri Elsa Anggraeni Piliyanto Fairly Maulana Andhito Putra Faizal Bagasasi Fajarratih, Maya Fajri Fajri Farhan Saputra Fauzi Muhammad Wasil Febi Rahmawati Ganis Aliefiani Mulya Putri Heru Tian Sanjaya Ike Fitriani Indri Restu Gustiani Intan Adilah Nasution Irawan R D Budianto Jasmine Egy Oktavia Rosita Sari Joseph Martinio Jocrien Renwarin Jumawan, Jumawan Kania Rifdah Gunawan Khairani, Nila M. Rafli Hermawan Matdio Siahaan Meifara Hanifa Azzahra Michael Aris Willson Mira Anggaina Mohammad Fahrizal Muhamad Lutfi Maulana muhamad rokib Muhammad Gufron Shaff Muhammad Julda Alhafiz Muhammad Rafly Mutiara Shalsabilla Nazifa Fitri Neng Siti Komariah Nova Astia Ningsih Nurisnaini Putri Nurul Cahyani Puput Vernanda Putra, Christophorus Indra Wahyu Raffi Eka Nugraha Ramara Deva Raudhatul Hikmah Rizka Rahmah Nabiilah Ryan Ridho Ridwani Shinta Nurul Ramadhanty Silvia Nursafitri Srirahayu Putri Maharani Suci Indah Lestari Tania Septfania Ricki Tegar Setiawan Tiara Putri Fadyanti Vira Anggita Sukma Widya Meliawati Wirawan Widjanarko Wirawan Widjarnarko Woelandari Pantjolo Giningroem, Dewi Sri Y.A. Didik Cahyanto Yayan Hendayana Zahra Aurellia Putri