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All Journal Wanastra : Jurnal Bahasa dan Sastra Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Community Development (JSCD) Journal of Management and Social Sciences Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal bintang manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Journal of Management and Creative Business Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen International Journal of Management Research and Economics Jurnal Mahasiswa Kreatif Jurnal Ilmiah Ekonomi dan Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Manajemen Bisnis Era Digital Global Leadership Organizational Research in Management Jurnal Kewirausahan dan Multi Talenta (JKMT) Manivest: Jurnal Manajemen, Ekonomi, Kewirausahaan, Dan Investasi International Journal of Economics and Management Research Jurnal Riset dan Inovasi Manajemen
Hadita Hadita
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Determinasi Kemudahan Akses Informasi bagi Keputusan Investasi Gen Z Wirawan Widjanarko; Hadita Hadita; Farhan Saputra; Y.A. Didik Cahyanto
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.1789

Abstract

This research aims to determine the ease of access to information for Gen Z investment decisions. This research uses descriptive qualitative methods and literature reviews. Qualitative research is also intended to understand how someone thinks, acts and obtains information from a phenomenon. The data used is narrative and qualitative, obtained from previous research documents and obtained novelty in this research. Data analysis used in this qualitative research is the Miles and Huberman interactive model. This qualitative research is exploratory in nature. The type of data used is secondary data. The focus of this research is ease of access to information. The results of this research are: 1) That the use of technology and digital platforms for easy access to information for Gen Z in investing is quite good, where Gen Z uses social media as a platform to gain knowledge regarding good investment instruments, a means of discussion and exchanging views between Gen investors. Z, then the platform that provides easy access to information for Gen Z in investing is quite varied, from the Bibit, DANAeMAS, Ajaib, Tokopedia to Shopee applications, apart from that, payments made can also utilize digital banking and digital wallet payments; 2) Generation Z or Gen Z chooses forms of investment instruments with (high risk high return) high risk high returns such as stocks and cryptocurrencies, while generation Y and generation X choose forms of investment instruments with (low risk low return) low risk low returns such as jewelry gold and mutual funds; and 3) The amount of investment made by Gen Z varies, where in the July 2023 period it was IDR 7,658,506, while in the August 2023 period it was IDR 7,645,956.
Pengaruh Citra Merek, Harga, Dan Word Of Mouth Terhadap Keputusan Pembelian Martabak Alim Di Kota Bekasi Adelia Vita Arzety; Hadita Hadita
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.2016

Abstract

The culinary sector is one of the fastest growing business sectors, considering that culinary or food and beverages are basic human needs. The rapid development of the culinary sector is characterized by the level of competition between sellers is getting fierce. Martabak Alim is one of the successful business actors in the Franchise business by establishing 102 branches that have spread throughout Indonesia. branches that have spread throughout Indonesia. In the Bekasi area, Martabak Alim is favored by all circles of society ranging from children to parents because Martabak Alim has a variety of flavors and unique shapes. flavors and unique shapes. In addition, the varied prices make consumers still like Martabak Alim even though it has competitors. martabak alim even though it has competitors. The purpose of this study is to determine whether there is an influence of Brand image, Price, and Word of Mouth on Decisions. of Mouth on Martabak Alim's purchase of Martabak Alim in Bekasi. This research uses quantitative quantitative research method through a questionnaire and the data from the questionnaire results will be processed and test using SPSS 27 Version. Based on the results of this study, it is concluded that Brand Image Brand Image, Price and Word of Mouth have a partially significant effect on Purchasing Decisions. on Purchasing Decisions.
Pengaruh Cita Rasa Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Warung Makan Soto Betawi Elsa Anggraeni Piliyanto; Hadita Hadita
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.2017

Abstract

The purpose of this study was to ascertain the variables that typically have an effect on customer satisfaction at Soto Betawi Food Warungs as well as the relationship between taste and service quality and customer satisfaction at Soto Betawi Food Stalls. This study is quantitative in nature. The purposive location method is utilized in this research strategy. The accidental sampling method of 71 respondents is used to determine the number of respondents using the Non Propability Sampling method. Questionnaires, observation, and data processing techniques like editing, scoring, and tabulation are used to gather information. The information examination utilized is inferential/measurable investigation including various straight relapse line examination, relapse line change investigation, F test, different coefficient of assurance, T test, viability of relapse lines, and standard blunders of assessments. At Warung Makan Soto Betawi, the findings indicate that both the variables of taste and service quality have a significant impact on customer satisfaction.
Analisis Brand Ambassador Grup K-Pop EXO Sebagai Strategi Ekspansi Pemasaran Produk Scarlett Whitening Mutiara Shalsabilla; Hadita Hadita
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.2035

Abstract

One of the impacts of the globalization era is related to the influx of cultural elements from other countries. The phenomenon of globalization is also able to connect countries through trade cooperation, cultural exchange, investment, technological advances and others. Some foreign cultures have begun to dominate Indonesia, whether from trends, music, movies, or the habits of life of other countries, but Indonesians are quite good at handling this phenomenon. Meanwhile, through its marketing expansion strategy, Scarlett Whitening utilizes the phenomenon that Indonesia has been named as the country with the highest number of K-pop fans or what we usually hear as K-popers in the world because of people's enthusiasm for South Korean culture, such as movies, music, drama or beauty trends in South Korea.
Strategi Pemasaran dalam Meningkatkan Penjualan pada Toko Sepeda Mega Jaya Tambun Selatan Michael Aris Willson; Hadita Hadita
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.2036

Abstract

This research aims to implement marketing strategies to increase sales of the Megajaya Bicycle Shop. The obstacles faced by the Mega Jaya Bicycle Shop in implementing its marketing strategy and efforts to overcome the obstacles faced by the Mega Jaya Bicycle Shop in implementing its marketing strategy. This research uses a qualitative descriptive method using observation and interview data collection techniques. Based on the researcher's findings regarding marketing strategies to increase sales of the Megajaya Bicycle Shop, the researchers concluded that:: As a bicycle shop, this strategy is not optimal and sales have not increased. (2) Implementing a marketing strategy that is right on target will help the Mega Jaya Bicycle Shop increase its sales. As bicycle shop, this strategy is not optimal and sales do not increase. (3) Implementation of a positioning marketing strategy will contribute to increasing sales of the Mega Jaya Bicycle Shop. By implementing this strategy, the Mega Jaya Bicycle Shop is believed to be able to increase its sales. (4) The impact of the marketing strategy of segmentation, targeting and positioning implemented by the Mega Jaya Bicycle Shop is still less than optimal. In the end, the market segmentation is not broad enough, especially if the sales focus is only in the area South Bekasi Tambun Regency and surrounding areas. Furthermore, implementing this strategy has difficulty increasing sales because the target market is less developed.
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Catering Ar-Risalah di Kota Bekasi Febi Rahmawati; Hadita Hadita; Neng Siti Komariah
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2115

Abstract

Currently, many Micro, Small and Medium Enterprises are taking part in the culinary sector. In West Java, especially the city of Bekasi, people engaged in Micro, Small and Medium Enterprises in the culinary world (catering) are not difficult to find. The large number of actors involved in the culinary world in the city of Bekasi has made competition between Micro, Small and Medium Enterprises increasingly tight. The presence of Ar-Risalah Catering services can make it easier to fulfill needs at every event, especially for customers who don't want to bother with providing food and food service at parties or events. The purpose of this research is to find out whether there is an influence of Product Quality and Service Quality on Customer Satisfaction at Ar-Risale Catering in Bekasi City. The research uses quantitative methods through questionnaires and data from the results of the questionnaire will be processed and tested using SPSS 27 Version. Based on the results of this research, it is concluded that Product Quality and Service Quality have a partially significant effect on Customer Satisfaction.
Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan Melalui Word Of Mouth Pada UMKM Bakso Perintis Bogor Mohammad Fahrizal; Hadita Hadita; Neng Siti Komariah; Dewi Puspaningtyas Faeni; Yayan Hendayana
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.284

Abstract

This study aims to determine whether the Quality of Service Product Quality on Customer Satisfaction Through Word Of Mouth at UMKM Bakso Perintis Bogor. The method used in this study is a quantitative method. The population in this study were consumers at Bakso Perintis customers who live in Perumahan Pura Bojong Gede, Jalan Boulavard Timur Raya, Tajur Halang District, Tajur Halang Village, Bogor, West Java. The use of samples in this study used a non-probability sampling technique with the calculation of the Lemeshow formula, which obtained 100 consumers. Data analysis using Smart PLS 3.0. The analysis methods used are descriptive analysis, validity test, reliability test, r-square test, q-square test and hypothesis test. The results of the study indicate that: 1). Service quality cannot directly affect word of mouth. 2). Product quality cannot directly affect word of mouth. 3). Service quality can affect customer satisfaction. 4). Product quality can affect customer satisfaction. 5). Word of mouth cannot directly affect customer satisfaction. 6). Word of mouth does not mediate service quality on customer satisfaction. 7). Word of mouth does not mediate product quality on customer satisfaction.
Analisis Kualitas Pelayanan Publik Di Kelurahan Setia Asih Kecamatan Tarumajaya Muhamad Lutfi Maulana; Djuni Thamrin; Matdio Siahaan; Joseph Martinio Jocrien Renwarin; Hadita Hadita
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.2299

Abstract

The aim of this research is to determine the quality of public services and the factors that influence public services in Setia Asih Village, Taruma Jaya District, Bekasi Regency. This research is qualitative descriptive research, namely research that aims to describe and describe events and phenomena that occur in the field and present data systematically, factually and accurately regarding facts or phenomena that occur in the field. Data collection techniques were carried out using observation, interviews and documentation techniques. The research informants in this study were 1 Public Service employee as a key informant, and approximately 17 community service users as supporting informants. Data analysis in this research uses three components consisting of data reduction, data presentation, and drawing conclusions.The results of the research show that the analysis of the quality of public services in Setia Asih Village, TarumaJaya District is by using 3 important aspects, namely (1) Accessibility (2) Service Quality (3) Community Satisfaction and the low quality of public services in Setia Asih Village, TarumaJaya District is caused by several existing indicators in dimensions, Reliability, and Emphaty have not been implemented in accordance with service standards. The indicators that are not yet in accordance with service standards are (1) the Reliability Dimension, namely the employee's lack of mastery in using service tools. (2) The empathy dimension, namely whether employees are less friendly in the service process or still appear indifferent.
Pengaruh Tren Globalisasi di Indonesia Pada CV. Alumunium Mufido Jaya : Tantangan dan Dampak nya Terhadap Keputusan Pembelian Afifah Faiza Kamilah Muis; Hadita Hadita
Global Leadership Organizational Research in Management Vol. 2 No. 1 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i1.782

Abstract

The purpose of this research is to find out the influence of Globalization, Challenges, Impact on CV Purchasing Decisions. Mufido Jaya Aluminum in Bekasi. The study method uses qualitative analysis, namely through primary data produced from observation, a data collection method that involves direct observation of certain actions, events or objects. In this era of globalization, business actors are required to be able to compete to maintain the continuity of superior institutions on an ongoing basis, both in the short term and in the long term, which can influence the challenges and impacts of this performance. Therefore, the problems faced in this research are (1) Identifying globalization trends, (2) Identifying challenges to CV. Mufido Jaya, (3) Analyzing the impact of globalization trends on CV business. Mufido Jaya. The results of this research can be concluded that the influence of purchasing decisions is (1) due to meeting consumer needs and tastes, (2) competition from competitors from the same business, (3) due to fluctuating economic conditions in Indonesia.(4) The impact of globalization trends on CV. Mufido Jaya, (5) Challenges from the surrounding environment.
Pengaruh Brand Image dan Cita Rasa terhadap Keputusan Pembelian Melalui Minat Beli pada Richeese Factory Golden City Kota Bekasi Nurul Cahyani; Hadita Hadita; Neng Siti Komariah; Dewi Puspaningtyas Faeni; Yayan Hendayana
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 3 (2024): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i3.1183

Abstract

The purpose of this research is to determine the influence on Brand Image and Taste at Richeese Factory on Purchasing Decisions through Purchase Intention. In this research, quantitative research methods were used and un obtaining samples the author used Non-Probability Sampling techniques. The number of samples used in this research was 100 respondents, where the focus of these respondents was consumers of Richeese Factory Golden City, Bekasi City.
Co-Authors Achmad Romadhon Adelia Vita Arzety Aditya Ahmad Maulana Afifah Faiza Kamilah Muis Ahmad Faqih Syukri Akbar Dwiansyah Aldi Alfathur Rachman Alfadilla Khunaini Alfina Sri Rahayu Alfonso Lande Alifah Jiddal Masyruroh Alysha Lathifah Angelina Dewi Larasati Angga Fathi Farahat Anggita Khaerunisa Anisah Anisah Anna Wijayanti Annisa Suci Wulandari Anthonius S Hutabarat Ari Sulistyowati Arif Marhadi Bagas Arif Prabaswara Bayu Putra Danaya Benny Situmorang Bima Dwi Mardika Bonita Revana Indriani Cahyo Adi Nugroho Cayla Salsa Raya Dania Triutami Dewi Puspaningtyas Dhea Puspita Sari Djuni Thamrin Dovina Navanti Elisa Nabila Putri Elsa Anggraeni Piliyanto Fairly Maulana Andhito Putra Faizal Bagasasi Fajarratih, Maya Fajri Fajri Farhan Saputra Fauzi Muhammad Wasil Febi Rahmawati Ganis Aliefiani Mulya Putri Heru Tian Sanjaya Ike Fitriani Indri Restu Gustiani Intan Adilah Nasution Irawan R D Budianto Jasmine Egy Oktavia Rosita Sari Joseph Martinio Jocrien Renwarin Jumawan, Jumawan Kania Rifdah Gunawan Khairani, Nila M. Rafli Hermawan Matdio Siahaan Meifara Hanifa Azzahra Michael Aris Willson Mira Anggaina Mohammad Fahrizal Muhamad Lutfi Maulana muhamad rokib Muhammad Gufron Shaff Muhammad Julda Alhafiz Muhammad Rafly Mutiara Shalsabilla Nazifa Fitri Neng Siti Komariah Nova Astia Ningsih Nurisnaini Putri Nurul Cahyani Puput Vernanda Putra, Christophorus Indra Wahyu Raffi Eka Nugraha Ramara Deva Raudhatul Hikmah Rizka Rahmah Nabiilah Ryan Ridho Ridwani Shinta Nurul Ramadhanty Silvia Nursafitri Srirahayu Putri Maharani Suci Indah Lestari Tania Septfania Ricki Tegar Setiawan Tiara Putri Fadyanti Vira Anggita Sukma Widya Meliawati Wirawan Widjanarko Wirawan Widjarnarko Woelandari Pantjolo Giningroem, Dewi Sri Y.A. Didik Cahyanto Yayan Hendayana Zahra Aurellia Putri