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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) Islamic Ecomonics Journal DERIVATIF Visionist Jurnal Maneksi (Management Ekonomi Dan Akuntansi) International Journal of Artificial Intelligence Research Jurnal EMT KITA J-MAS (Jurnal Manajemen dan Sains) Journal of Information System, Applied, Management, Accounting and Research eCo-Buss Jurnal Riset Akuntansi Politala JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN SABURAI INTERNASIONAL JOURNAL OF SOCIAL, SCIENCES, AND DEVELOPMENT (Saburai-IJSSD) Jurnal Manajemen Sains dan Organisasi (JMSO) International Journal of Education, Social Studies, And Management (IJESSM) Bima Journal : Business, Management and Accounting Journal Transekonomika : Akuntansi, Bisnis dan Keuangan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal Of Business, Finance, and Economics (JBFE) Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) EKONOMIKA45 eCo-Fin JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Jurnal Pengabdian Masyarakat Tapis Berseri Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Mahasiswa Manajemen dan Akuntansi Indonesian Research Journal on Education International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Journal of Law, Education and Business Jurnal Ilmiah ESAI MABUSS: Journal of Management, Business and Social Sciences Journal of Management Accounting, Tax and Production Jurnal Pengabdian UMKM Public Service And Governance Journal Journal of Accounting Law Communication and Technology International Journal of Economics, Business and Innovation Research Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Cano Ekonomos
Iskandar Ali Alam
Universitas Bandar Lampung
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Journal : Jurnal Mahasiswa Manajemen dan Akuntansi

 1 
Pengaruh Kualitas Produk dan Pelayanan terhadap Kepuasan Pelanggan di Story Coffee Olip Sagita; Iskandar Ali Alam; Nuris Sanida
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5150

Abstract

This study aims to examine the influence of product quality and service quality on consumer satisfaction at Story Coffee, a coffee shop located in Mesuji, Lampung. The research method used was a quantitative approach with a data collection technique through the distribution of questionnaires to 100 respondents. Data analysis was carried out using multiple linear regression through SPSS software. Product quality variables include aspects of taste, freshness, and appearance of the product, while service quality includes service speed, staff friendliness, and café atmosphere. The results of the study show that both product quality and service quality have a positive and significant influence on consumer satisfaction. These findings indicate that consistently improving product and service quality standards can improve customer satisfaction, which in turn contributes to consumer loyalty and business sustainability. In addition, there are other factors outside of the variables studied that also affect the level of consumer satisfaction. This study recommends that Story Coffee management continue to evaluate and improve the quality elements of products and services in order to maintain competitiveness and strengthen long-term relationships with customers.
Co-Authors . Effendi . Habiburrahman . Imelda A Suharyo Abdul Basit Achmad Subing Agus Wahyudi Ahmad Cucus Al Hadid Al Shifa Hatta Pinasthika Alfina Maharani Amay Lestari Aminah, Aminah Anasthasya Lynetta Widjaja Andala Rama Putra Barusman Andi Hartono Andini Parastika Anita Najla Dhia Anuar Sanusi Appin Purisky Redaputri Appriansyah, Wahyu Ariananda Desmaria Arif Rahman Arif Rahman Asmarantika Asmarantika Astrid Ayu Ningtyas Ayu Lestari Sugianto Balqis Ananda Zahra Candrika, Dwi Cecilia Priscilla Natalie Chairul Anwar Choirunnisa Choirunnisa CINDY CINDY Clara Hana Salsabila Dafmawati Dafmawati Dea Tasya Virginia Dede Kurniawan Defrizal Defrizal Defrizal Delta Serly Nisa Dian Riyanti Dina Sabila Dirwansyah Sesunan Eka Saputra Alamsyah Elisa Novriana Eliza Eliza Farida Efriyanti Farida Farida Felix, Bryan Finorina, Finorina Gracella Wardinata Gustin , Arien Melan Ayu Habbiburahman Habbiburahman Habbiburahman Habbiburahman Habiburahman, Habiburahman Habiburrahman HABIBURRAHMAN Habiburrahman Habiburrahman, Habiburrahman Hasani, Rizka Hegan Sopannata Wijaya Hendri Dunan Henokh Xaverius Winata Inariva Misel Anlisyah Indra Kurniawan Indriyan Prameswari Putri Jabbar, Affan Abdul Januar Hertanto Joko Aji Nur Setiawan Junesco, Vannes Kania Senja Pangestu Ketut Agustomi Khairudin Khairudin Krukas Pari Lambang Murvit Aziz Lestari, Bebi Prima Lidya Tasya Monica Lutfi Safa Kamilah M Yusuf S Barusman M. Oktaviannur Marzuki Noor, Marzuki Maulida, Mutiara Putri Mei Novitasari Sitorus Mufidah Zahro Muhammad Agung Syaputra Muhammad William Nayuga, Al Finta Nesya Dea Derana Nikolas Denis Andrian Nuris Sanida Oktaria, Eka Travilta Olip sagita Penny Anggraini Putri Regina Barus Putri, Aura Putri, Meilisa Putri, Riske Kharisma Rachel Jovanka Rachel Rosalia Rahayu, Ni Putu Widhia Rahmadani, Diva Salsabila Rahman, Saifur Raissa Aprita Nur Maharani Raisya Ocha Maretha Ramadhanty Putri Herlambang Raras, Pungky Nanda Reffi Rizki Dw Putri Refflin, William Revita Sari Rindi Setiarani Riski Melia Wati Risky Effendi Riswan RISWAN Rizki Darmawan Robi Robi Rosalina Ayu Purnasiwi Rosni Rosni Sagita, Olip Salsabila, Hasna Salsabilla, Rani Velia Sananda Zahra Shabrina Santika Maharani Sari, Lupika Sarifatul Khotijah Serlin, Serlin Setiawati, Dini Eka Setiono, Asep Shella Juan Eriza Shella Lavenia Fitri Sintiya Permata Sari Siti Nur Fadillah Soewito Soewito Stefanny Natasya Syamsu Rizal Theo Dharmawangsa Tiara Tiara Tina Miniawati Barusman Tri Lestira Putri Warganegara Tuti Hairani Tuti Hairani Umpusinga, Hasrun Afandi Veronika Saptarini Viona Avrilia Warganegara, Putri Wati, Novita Anjar Wicaksono, FX Satrio Widayanti, Ayu Wiwi Nurhayati Yen Yen Yeni Arinda Yeni Hermawanto Yogi Apriyadi Yulianto Yulianto Yunita, Marini Mala Yusnitalia Yusnitalia Zaidirina Zaidirina Zuriana Zuriana