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All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Jurnal The Messenger Jurnal Pengabdian Masyarakat AbdiMas Wacana: Jurnal Ilmiah Ilmu Komunikasi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial At-Tafkir Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Warta Ikatan Sarjana Komunikasi Indonesia Coverage: Journal of Strategic Communication Jurnal Ekonomi International Journal of Research and Applied Technology (INJURATECH) Jurnal Ilmu Sosial Humaniora Indonesia Jurnal Sosial dan Sains International Journal of Economics and Management Research Jurnal Manajemen Riset Inovasi Jurnal Media Pengabdian Komunikasi International Journal of Multidisciplinary Approach Research and Science Jurnal Komunikasi, Masyarakat Dan Keamanan Jurnal Keamanan Nasional Journal of Dialogos Jurnal Pengabdian Kepada Masyarakat Kalam International Journal of Economics and Management Research Journal of Management Journal of Dialogos
Rina Sovianti
Fakultas Ilmu Komunikasi Universitas Bhayangkara Jakarta Raya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences Other

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Communication in the Era of Artificial Intelligence: Its Impact on Human-Technology Interaction Sovianti, Rina; Novrian, Novrian
Journal of Dialogos Vol. 1 No. 4 (2024): Journal of Dialogos - November
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/hn108y85

Abstract

In the increasingly advanced digital era, artificial intelligence (AI) has changed the way we interact with technology and with each other. This study aims to explore the impact of artificial intelligence on human communication, as well as how this technology affects the dynamics of social and professional interactions. This study uses a qualitative approach with literature analysis and in-depth interviews with technology and communication practitioners in Indonesia. The results of the study show that artificial intelligence has a significant impact on increasing communication efficiency, but also brings challenges in terms of emotional relationships and privacy. The impact of artificial intelligence on human communication is very visible in various aspects of life, both in the professional and social worlds. The use of AI in chatbots, recommendation systems, and virtual assistants has accelerated the communication process, but also raises questions about its impact on the authenticity and quality of relationships between people. This study identifies the main challenges faced by Indonesian society in adapting to this new technology, including limited technological literacy and concerns about privacy. Overall, this study reveals the importance of managing communication more wisely amid the rapid development of artificial intelligence. Although this technology provides many benefits, organizations and individuals need to be aware of the potential risks that can arise, such as over-reliance on AI or negative impacts on more personal social interactions. This research is expected to provide deeper insights for communication practitioners, technology developers, and the wider community in facing communication challenges in the era of artificial intelligence.
Marketing Communications Across Generations: Insight from Indonesia’s Online Marketplaces Rachbini, Widarto; Anggraeni, Diana; Badari Burhan, Ahmad; Sovianti, Rina; Rahmawati, Emi
Jurnal The Messenger Vol. 17 No. 1 (2025): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i1.11832

Abstract

This study explores the complex dynamics of online consumer behavior in Indonesia's online marketplaces, particularly focusing on how hedonic and utilitarian browsing, alongside electronic word-of-mouth (eWOM), impact e-satisfaction and e-loyalty. Grounded in theoretical frameworks like the Technology Acceptance Model (TAM), Expectancy-Disconfirmation Model (EDM), and Social Influence Theory (SIT), the research investigates the varying behaviors across different age groups—Millennials, Generation X, and Baby Boomers. Using a quantitative approach, data was collected via online surveys targeting active marketplace users. The findings reveal distinct generational responses: Millennials and Generation X exhibit stronger associations between browsing behaviors and positive electronic outcomes, such as e-satisfaction, eWOM, and e-loyalty, compared to Baby Boomers. The study underscores the role of marketing communications in fostering positive consumer experiences, highlighting that tailored, segment-specific strategies are essential for improving brand loyalty. Millennials are more influenced by personalized and engaging content, while Generation X values practicality and reliability, and Baby Boomers prioritize trust and customer service. This research provides empirical insights into how businesses can leverage marketing communications to enhance consumer satisfaction and loyalty. The study also offers practical recommendations for businesses to optimize their strategies in Indonesia’s competitive online marketplace by addressing the unique preferences of different generational cohorts. Future research should investigate additional factors influencing consumer behavior and evaluate the long-term effectiveness of segment-specific marketing approaches.
Social Media Marketing And Customer Satisfaction Almansyah Rundu Wonua; Rina Sovianti; Andriya Risdwiyanto; I Nyoman Tri Sutaguna; Arief Yanto Rukmana
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1817

Abstract

Researcher This employs a scientific method. A case study at the Upnormal shop in Jatinangor, Sumedang Regency, served as the design for this project. This study intends to ascertain the impact of online delivery services and social media marketing on consumer satisfaction. The study was carried out between April and July 2023. The Upnormal Shop in Jatinangor, Sumedang Regency, which houses a number of MSMEs, particularly in the food sector, was chosen as the study's venue. Consumers who buy food in Jatinangor, Sumedang Regency, make up the study's population.
Succession of Throne by Women and Myths in Yogyakarta Sultanate Surahman, Sigit; Annisarizki, Annisarizki; Sovianti, Rina
International Journal of Multidisciplinary Approach Research and Science Том 3 № 03 (2025): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v3i03.1950

Abstract

The phenomenon of female succession to the throne in the Yogyakarta Sultanate raises important issues regarding the legitimacy of power, patriarchal traditions, and socio-cultural change within the Javanese royal context. This research problem stems from the tension between traditional Mataram Islamic values, which place male leadership as the norm, and the emerging opportunities for women to occupy top positions within the palace structure. Previous studies have shown that discourses about women in Javanese culture are often associated with myths, sacred symbols, and ambivalent gender constructions, thus opening up space for debate regarding their position in traditional politics. This research uses qualitative interpretive methods combining observation, in-depth interviews, and literature review. The findings indicate that female succession to the throne is not simply an internal political phenomenon but is also closely related to myths that shape public perception, both as a symbol of power and a source of controversy. Furthermore, this process challenges the dominance of the patriarchal system and encourages a reinterpretation of Javanese cultural values. The study's conclusion confirms that women's involvement in succession to the throne reflects historical, political, and cultural dynamics and marks a significant shift in the socio-economic structure of the Yogyakarta Sultanate, both in the present and for its future development.
Komunikasi Kesehatan Berbasis Virtual Pada Komunitas Ketofastosis Dalam Membangun Pemahaman Kesehatan Novrian, Novrian; Suharjuddin, Suharjuddin; Rina Sovianti, Rina Sovianti
Jurnal Keamanan Nasional Vol. 7 No. 2 (2021): JURNAL KEAMANAN NASIONAL VOL 7 NO 2 TAHUN 2021
Publisher : Pusat Kajian Keamanan Nasional (Puskamnas) Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Community empowerment as a government partner in dealing with health issues is expected to improve public health in society. Today many communities are formed in an effort to address health issues. One of the communities that is currently in the spotlight of the general public is the ketofastosis Indonesia community (KFI). KFI was initiated and introduced to the public by Nur Agus Prasetyo. The community was formed in 2016. The large role of the community present in this online media also gives its own meaning to the members who are members of it. The formation of meanings between one individual and another is certainly different because each human being has a unique character. The problem of this study is what does warrior means for the perpetrators of Ketofastosis? The purpose of this study is to know the meaning of warrior for the perpetrators of Ketofastosis. The study used virtual ethnographic research methods and used the research subjects of two groups on social media whats app and instagram. The results of this study concluded the term warrior has two meanings for KFLS actors, namely beginner warrior and warrior mentor. Beginner warriors are KFLS actors who tend to ask and confirm whether the activities or food they consume are in accordance with procedures or not. This beginner warrior behavior in interacting shows that communication is a process by which individuals coordinate their behavior with a shared interpretive scheme. Warrior mentors are motivating people, forming a comfortable atmosphere and environment for budding warriors who still have doubts and fears in undergoing KFLS.
Pelaksanaan Pemeliharaan Sarana dan Prasarana Pendidikan pada Madrasah Ibtidaiyah Mulyadi, Tirta; Pranawukir, Iswahyu; Sovianti, Rina; Fadil Mediwinata, Ahmad; Afif Alfiyanto; Hidayati, Fitri
At-Tafkir Vol 15 No 1 (2022): AT-TAFKIR: Jurnal Pendidikan, Hukum dan Sosial Keagamaan
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/at.v15i1.4357

Abstract

This study aims to analyze the implementation of the maintenance of educational facilities and infrastructure at MI Nurul Ulum and analyze the factors that influence it. In this study, the researcher used a qualitative research type using a qualitative descriptive approach. The research data were collected using the method of observation, interviews, and documentation. The techniques used in data analysis are data reduction, data presentation, and drawing conclusions. The results of this study indicate that the implementation of the maintenance of educational facilities and infrastructure at MI Nurul Ulum can be said to be quite good in terms of the indicators of the implementation of the maintenance of educational facilities and infrastructure, namely coordination, motivation, communication and direction. The implementation that has been carried out has been considered quite good although there are still shortcomings in the implementation of the maintenance of these facilities and infrastructure. Therefore, in the implementation of the maintenance of facilities and infrastructure, it should be further improved in order to achieve the previously planned goals. The supporting factors for the implementation of the maintenance of educational facilities and infrastructure are school facilities, recording of facilities and infrastructure, the role of school committees, and teacher involvement. While the inhibiting factors are the lack of budget, limited human resources in accordance with their fields, and goals that are less focused.
Social Media Marketing's Effect On Customer Satisfaction Frans Sudirjo; I Nyoman Tri Sutaguna; Rina Sovianti; Arief Yanto Rukmana; PA. Andiena nindya putri
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.100

Abstract

Human wants are limitless. Primary needs, secondary needs, and tertiary needs are the three sorts of needs that humans have. All of these requirements, especially basic requirements, are critical to human survival. The fundamental necessities themselves are food, clothing, and shelter, i.e. the need for important goods like clothing, food, and shelter. The most crucial element is the necessity for a place to live, a place to dwell or what we often refer to as home, as a place for us to take refuge and socialise with the environment. As a result, many people desire a suitable place to reside. This study took a quantitative approach, with 195 persons chosen utilising the Accidental Sampling technique. Multiple regression analysis reveals that all independent factors (product quality and price) have a positive effect on purchase intent.
A Branding Strategy For Audience Enhacement Sovianti, Rina
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to investigate the direct impact of brand experience on brand image, satisfaction, and brand image in the setting of shopping center visitors. The study's participants were 20-year-old or older visitors to shopping centers or malls. A purposive sampling strategy was used to choose 235 respondents for the study. PLS-SEM is used to examine the instrument's validity and reliability, as well as the study hypotheses. Hypothesis testing revealed that brand pleasure mediates the association between brand experience and brand image. In addition, brand trust mediates the link between brand experience and brand image. Theoretically, this study helps to our knowledge of how these components interact to shape brand image. Practically, the results of this study may be utilized to develop tactics for increasing visitor loyalty to retail centers or malls
Communication in the Era of Artificial Intelligence: Its Impact on Human-Technology Interaction Rina Sovianti; Novrian Novrian
Journal of Dialogos Vol. 1 No. 4 (2024): Journal of Dialogos - November
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/hn108y85

Abstract

In the increasingly advanced digital era, artificial intelligence (AI) has changed the way we interact with technology and with each other. This study aims to explore the impact of artificial intelligence on human communication, as well as how this technology affects the dynamics of social and professional interactions. This study uses a qualitative approach with literature analysis and in-depth interviews with technology and communication practitioners in Indonesia. The results of the study show that artificial intelligence has a significant impact on increasing communication efficiency, but also brings challenges in terms of emotional relationships and privacy. The impact of artificial intelligence on human communication is very visible in various aspects of life, both in the professional and social worlds. The use of AI in chatbots, recommendation systems, and virtual assistants has accelerated the communication process, but also raises questions about its impact on the authenticity and quality of relationships between people. This study identifies the main challenges faced by Indonesian society in adapting to this new technology, including limited technological literacy and concerns about privacy. Overall, this study reveals the importance of managing communication more wisely amid the rapid development of artificial intelligence. Although this technology provides many benefits, organizations and individuals need to be aware of the potential risks that can arise, such as over-reliance on AI or negative impacts on more personal social interactions. This research is expected to provide deeper insights for communication practitioners, technology developers, and the wider community in facing communication challenges in the era of artificial intelligence.
Co-Authors Adi, Fajar Afif Alfiyanto Afif Alfiyanto Ahmad Fadil Mediwinata Almansyah Rundu Wonua Andriya Risdwiyanto Anggraeni, Diana Annisarizki, Annisarizki Arief Yanto Rukmana Arifin Saleh Harahap Badari Burhan, Ahmad Bahriyah, Euis Nurul Dessy Amru Widyasari Emi Rahmawati Erita Riski Putri Fadil Mediwinata, Ahmad Farida Hariyati Farida Hariyati Fikri Reza Fitri Hidayati Fitri Hidayati Frans Sudirjo Harahap, Arifin S. Harahap, Hamida Syari I Nyoman Tri Sutaguna Ismia Unasian Sari Iswahyu Pranawukir Kadeni Kadeni, Kadeni Madonna, Metha Metha Madonna Metha Madonna METHA MADONNA Nasaruddin Siregar Novrian Novrian, Novrian Nursyamsi , Sari Endah Olih Solihin Olih Solihin Olih Solihin PA. Andiena Nindya Putri PA. Andiena Nindya Putri Putri, Erita Riski Rr. Dinar Soelistyowati Saeful Mujab Sigit Surahman SOLIHIN, OLIH Sri Hartono Suharjuddin Suharjuddin Suharjuddin, Suharjuddin Tirta Mulyadi Yuni Mogot Zikri Fachrul Nurhadi Zikri Fachrul Nurhadi, Zikri Fachrul