Garuda - Garba Rujukan Digital

Communication in the Era of Artificial Intelligence: Its Impact on Human-Technology Interaction Sovianti, Rina; Novrian, Novrian
Journal of Dialogos Vol. 1 No. 4 (2024): Journal of Dialogos - November
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/hn108y85

In the increasingly advanced digital era, artificial intelligence (AI) has changed the way we interact with technology and with each other. This study aims to explore the impact of artificial intelligence on human communication, as well as how this technology affects the dynamics of social and professional interactions. This study uses a qualitative approach with literature analysis and in-depth interviews with technology and communication practitioners in Indonesia. The results of the study show that artificial intelligence has a significant impact on increasing communication efficiency, but also brings challenges in terms of emotional relationships and privacy. The impact of artificial intelligence on human communication is very visible in various aspects of life, both in the professional and social worlds. The use of AI in chatbots, recommendation systems, and virtual assistants has accelerated the communication process, but also raises questions about its impact on the authenticity and quality of relationships between people. This study identifies the main challenges faced by Indonesian society in adapting to this new technology, including limited technological literacy and concerns about privacy. Overall, this study reveals the importance of managing communication more wisely amid the rapid development of artificial intelligence. Although this technology provides many benefits, organizations and individuals need to be aware of the potential risks that can arise, such as over-reliance on AI or negative impacts on more personal social interactions. This research is expected to provide deeper insights for communication practitioners, technology developers, and the wider community in facing communication challenges in the era of artificial intelligence.

Marketing Communications Across Generations: Insight from Indonesia’s Online Marketplaces Rachbini, Widarto; Anggraeni, Diana; Badari Burhan, Ahmad; Sovianti, Rina; Rahmawati, Emi
Jurnal The Messenger Vol. 17 No. 1 (2025): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i1.11832

This study explores the complex dynamics of online consumer behavior in Indonesia's online marketplaces, particularly focusing on how hedonic and utilitarian browsing, alongside electronic word-of-mouth (eWOM), impact e-satisfaction and e-loyalty. Grounded in theoretical frameworks like the Technology Acceptance Model (TAM), Expectancy-Disconfirmation Model (EDM), and Social Influence Theory (SIT), the research investigates the varying behaviors across different age groups—Millennials, Generation X, and Baby Boomers. Using a quantitative approach, data was collected via online surveys targeting active marketplace users. The findings reveal distinct generational responses: Millennials and Generation X exhibit stronger associations between browsing behaviors and positive electronic outcomes, such as e-satisfaction, eWOM, and e-loyalty, compared to Baby Boomers. The study underscores the role of marketing communications in fostering positive consumer experiences, highlighting that tailored, segment-specific strategies are essential for improving brand loyalty. Millennials are more influenced by personalized and engaging content, while Generation X values practicality and reliability, and Baby Boomers prioritize trust and customer service. This research provides empirical insights into how businesses can leverage marketing communications to enhance consumer satisfaction and loyalty. The study also offers practical recommendations for businesses to optimize their strategies in Indonesia’s competitive online marketplace by addressing the unique preferences of different generational cohorts. Future research should investigate additional factors influencing consumer behavior and evaluate the long-term effectiveness of segment-specific marketing approaches.

Social Media Marketing And Customer Satisfaction Almansyah Rundu Wonua; Rina Sovianti; Andriya Risdwiyanto; I Nyoman Tri Sutaguna; Arief Yanto Rukmana
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1817

Researcher This employs a scientific method. A case study at the Upnormal shop in Jatinangor, Sumedang Regency, served as the design for this project. This study intends to ascertain the impact of online delivery services and social media marketing on consumer satisfaction. The study was carried out between April and July 2023. The Upnormal Shop in Jatinangor, Sumedang Regency, which houses a number of MSMEs, particularly in the food sector, was chosen as the study's venue. Consumers who buy food in Jatinangor, Sumedang Regency, make up the study's population.

Komunikasi Kesehatan Berbasis Virtual Pada Komunitas Ketofastosis Dalam Membangun Pemahaman Kesehatan Novrian, Novrian; Suharjuddin, Suharjuddin; Rina Sovianti, Rina Sovianti
Jurnal Keamanan Nasional Vol. 7 No. 2 (2021): JURNAL KEAMANAN NASIONAL VOL 7 NO 2 TAHUN 2021
Publisher : Pusat Kajian Keamanan Nasional (Puskamnas) Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Community empowerment as a government partner in dealing with health issues is expected to improve public health in society. Today many communities are formed in an effort to address health issues. One of the communities that is currently in the spotlight of the general public is the ketofastosis Indonesia community (KFI). KFI was initiated and introduced to the public by Nur Agus Prasetyo. The community was formed in 2016. The large role of the community present in this online media also gives its own meaning to the members who are members of it. The formation of meanings between one individual and another is certainly different because each human being has a unique character. The problem of this study is what does warrior means for the perpetrators of Ketofastosis? The purpose of this study is to know the meaning of warrior for the perpetrators of Ketofastosis. The study used virtual ethnographic research methods and used the research subjects of two groups on social media whats app and instagram. The results of this study concluded the term warrior has two meanings for KFLS actors, namely beginner warrior and warrior mentor. Beginner warriors are KFLS actors who tend to ask and confirm whether the activities or food they consume are in accordance with procedures or not. This beginner warrior behavior in interacting shows that communication is a process by which individuals coordinate their behavior with a shared interpretive scheme. Warrior mentors are motivating people, forming a comfortable atmosphere and environment for budding warriors who still have doubts and fears in undergoing KFLS.

Pelaksanaan Pemeliharaan Sarana dan Prasarana Pendidikan pada Madrasah Ibtidaiyah Mulyadi, Tirta; Pranawukir, Iswahyu; Sovianti, Rina; Fadil Mediwinata, Ahmad; Afif Alfiyanto; Hidayati, Fitri
At-Tafkir Vol 15 No 1 (2022): AT-TAFKIR: Jurnal Pendidikan, Hukum dan Sosial Keagamaan
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/at.v15i1.4357

This study aims to analyze the implementation of the maintenance of educational facilities and infrastructure at MI Nurul Ulum and analyze the factors that influence it. In this study, the researcher used a qualitative research type using a qualitative descriptive approach. The research data were collected using the method of observation, interviews, and documentation. The techniques used in data analysis are data reduction, data presentation, and drawing conclusions. The results of this study indicate that the implementation of the maintenance of educational facilities and infrastructure at MI Nurul Ulum can be said to be quite good in terms of the indicators of the implementation of the maintenance of educational facilities and infrastructure, namely coordination, motivation, communication and direction. The implementation that has been carried out has been considered quite good although there are still shortcomings in the implementation of the maintenance of these facilities and infrastructure. Therefore, in the implementation of the maintenance of facilities and infrastructure, it should be further improved in order to achieve the previously planned goals. The supporting factors for the implementation of the maintenance of educational facilities and infrastructure are school facilities, recording of facilities and infrastructure, the role of school committees, and teacher involvement. While the inhibiting factors are the lack of budget, limited human resources in accordance with their fields, and goals that are less focused.

Social Media Marketing's Effect On Customer Satisfaction Frans Sudirjo; I Nyoman Tri Sutaguna; Rina Sovianti; Arief Yanto Rukmana; PA. Andiena nindya putri
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.100

Human wants are limitless. Primary needs, secondary needs, and tertiary needs are the three sorts of needs that humans have. All of these requirements, especially basic requirements, are critical to human survival. The fundamental necessities themselves are food, clothing, and shelter, i.e. the need for important goods like clothing, food, and shelter. The most crucial element is the necessity for a place to live, a place to dwell or what we often refer to as home, as a place for us to take refuge and socialise with the environment. As a result, many people desire a suitable place to reside. This study took a quantitative approach, with 195 persons chosen utilising the Accidental Sampling technique. Multiple regression analysis reveals that all independent factors (product quality and price) have a positive effect on purchase intent.

A Branding Strategy For Audience Enhacement Sovianti, Rina
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study is to investigate the direct impact of brand experience on brand image, satisfaction, and brand image in the setting of shopping center visitors. The study's participants were 20-year-old or older visitors to shopping centers or malls. A purposive sampling strategy was used to choose 235 respondents for the study. PLS-SEM is used to examine the instrument's validity and reliability, as well as the study hypotheses. Hypothesis testing revealed that brand pleasure mediates the association between brand experience and brand image. In addition, brand trust mediates the link between brand experience and brand image. Theoretically, this study helps to our knowledge of how these components interact to shape brand image. Practically, the results of this study may be utilized to develop tactics for increasing visitor loyalty to retail centers or malls

Communication in the Era of Artificial Intelligence: Its Impact on Human-Technology Interaction Rina Sovianti; Novrian Novrian
Journal of Dialogos Vol. 1 No. 4 (2024): Journal of Dialogos - November
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/hn108y85

In the increasingly advanced digital era, artificial intelligence (AI) has changed the way we interact with technology and with each other. This study aims to explore the impact of artificial intelligence on human communication, as well as how this technology affects the dynamics of social and professional interactions. This study uses a qualitative approach with literature analysis and in-depth interviews with technology and communication practitioners in Indonesia. The results of the study show that artificial intelligence has a significant impact on increasing communication efficiency, but also brings challenges in terms of emotional relationships and privacy. The impact of artificial intelligence on human communication is very visible in various aspects of life, both in the professional and social worlds. The use of AI in chatbots, recommendation systems, and virtual assistants has accelerated the communication process, but also raises questions about its impact on the authenticity and quality of relationships between people. This study identifies the main challenges faced by Indonesian society in adapting to this new technology, including limited technological literacy and concerns about privacy. Overall, this study reveals the importance of managing communication more wisely amid the rapid development of artificial intelligence. Although this technology provides many benefits, organizations and individuals need to be aware of the potential risks that can arise, such as over-reliance on AI or negative impacts on more personal social interactions. This research is expected to provide deeper insights for communication practitioners, technology developers, and the wider community in facing communication challenges in the era of artificial intelligence.

LIVED EXPERIENCES OF HEALTH INFORMATION PROCESSING AMONG TYPE 2 DIABETES MELLITUS PATIENTS IN BANDUNG CITY: A PHENOMENOLOGICAL STUDY Solihin, Olih; rantona, Safutra; Sovianti, Rina; Kurniawan, Rio
International Archives of Medical Sciences and Public Health Vol. 7 No. 1 (2026): International Archives of Medical Sciences and Public Health
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/iamsph.v7i1.1436

Health literacy plays an essential role in effective self-management of type 2 diabetes mellitus (T2DM). There is insufficient research in the qualitative literature on health information processing among Indonesian urban populations seeking primary healthcare. This exploratory phenomenological study aimed to explore the lived experience of seven adults with T2DM in Bandung, Indonesia, in relation to health information processing and barriers to understanding. The data were collectedvia in-depth interviews (December 2025-January 2026) and analyzed using reflexive thematic analysis. Considering the sample size of seven individuals purposefully selected, the results can be considered preliminary and non-generalizable. Four main themes arose from the analysis: (1) varied sources of health information and variable abilities to evaluate health information sources; (2) comprehension barriers due to technical medical language without sufficient context; (3) barriers to patient-health worker communication because of structural, linguistic, and cultural factors; and (4) various influences of digital media and peer socialization on health behavior. It was identified that health literacy is a continuum process, which depends not only on personal characteristics of patients but also on the communicative setting of medical consultations. Recommended actions for addressing the problem include health workers’ training on patient-centered communication (e.g., teach-back technique), development of online resources

KONSTRUKSI REALITAS PEMBERITAAN MANUVER POLITIK SURYA PALOH PADA MAJALAH GATRA DAN TEMPO Rina Sovianti; Saeful Mujab; Erita Riski Putri
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 9 No. 2 (2021): Makna: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v9i2.2838

Surya Paloh's political maneuver in Gatra Magazine and Tempo discussed the Surya Paloh maneuver problem that was framed by Gatra and Tempo Magazine. Media and journalists need to be independent and objective in reporting news. However, receiving the latest news about getting the same news but containing several versions of the news. Certain media reported an event with one particular aspect or side of the news. Meanwhile, the media are preaching a different side of the news. The diversity of this version of the news shows that behind the greatness of the journalists in promoting independent and objective aspects, there are still other sides besides interests, ideology, politics, economics, society, culture, religion, and others. In other words, there is still a background of good or weak journalists in reporting something that cannot be separated from the news. Based on this background, it is interesting to discuss the Construction Reality of Surya Paloh's Political Maneuver in Gatra and Tempo Magazine. By using qualitative and descriptive methods, and using Robert N Entman's framing analysis method to analyze data, the results of this study will be valid and interesting.

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