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Susy Edwina
Jurusan Agribisnis Fakultas Pertanian Universitas Riau
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Sikap dan Perilaku Konsumen Minyak Goreng Curah dan Kemasan di Kota Pekanbaru Yeni Kusumawaty; Susy Edwina; Nurny Sofwah Sifqiani
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 3, No 2 (2019): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.651 KB) | DOI: 10.31294/jeco.v3i2.5476

Abstract

Penelitian ini bertujuan untuk menganalisis sikap dan perilaku belanja konsumen untuk produk minyak goreng curah dan kemasan. Penelitian dilakukan di Kota Pekanbaru, dengan pertimbangan merupakan ibu kota Provinsi Riau serta adanya perbaikan tingkat ekonomi dan perkembangan ritel modern dan tradisional yang lebih lengkap. Populasi pada penelitian ini adalah seluruh konsumen minyak goreng yang ada di Kota Pekanbaru. Penelitian ini menggunakan metode survey dengan jumlah sampel 100 orang. Data dianalisis menggunakan model sikap, model norma subjektif dan Theory of Reasoned Action (TRA). Hasil penelitian menunjukan sikap konsumen positif terhadap minyak goreng curah dan kemasan. Secara keseluruhan sikap konsumen cukup baik terhadap atribut minyak goreng curah dan sikap baik terhadap atribut minyak goreng kemasan. Atribut utama yang menentukan sikap konsumen terhadap minyak goreng curah adalah harga yang murah, sedangkan pada minyak goreng kemasan adalah higienis. Perilaku konsumen terhadap pembelian minyak goreng curah dan kemasan adalah 1.248,76 dan 2.060,77, artinya perilaku konsumen terhadap minyak goreng kemasan lebih baik dibandingkan minyak goreng curah.
Analisis Pemasaran Karet Sistem Lelang di Kecamatan Kuantan Mudik Kabupaten Kuantan Singingi Dina Kurniati; Evy Maharani; Susy Edwina
Jurnal Sosial Ekonomi Pertanian Vol 17 No 3 (2021): Oktober 2021
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v17i3.18099

Abstract

This study aims to determine the marketing system in the auction market and analyze marketing costs, marketing margins, marketing profits, farmer’s share and marketing efficiency at the rubber auction market in Kuantan Mudik District. The sampling method used by farmers is purpusive sampling as many as 23 people and sampling traders using the census method as many as 8 people. The results show that the auction marketing system occurs because of the problems faced by farmers, namely long marketing channels and traders can control the price of bokar due to the low quality of bokar. Farmers participating in the auction market must meet the bokar quality standards set by the Kuantan Singingi Rubber Farmers Association (APKARKUSI) and join a farmer group or Gapoktan. Farmers have limitations in marketing bokar directly to factories, therefore farmers involve marketing agencies. Rubber marketing channels in the auction market are started from farmers-big traders-factories. Farmers who participate in the auction market are subject to a 5% reduction in bokar volume consisting of 3% depreciation, 1% transportation costs and 1% group operating costs. The selling price of bokar in July 2020 received by farmers was Rp7.367,50/kg, total marketing cost was Rp1.316,56/kg, marketing margin was Rp1.596,25/kg, marketing profit was Rp229,69/kg, farmer's share 82,19% and 14,69% marketing efficiency. This auction marketing system is efficiently used by farmers in the bokar marketing process in Kuantan Mudik District, because efficiency below 50% means the lower the percentage of marketing efficiency, the more efficient marketing.
Analisis Kelayakan Finansial Usahatani Jeruk Siam (Citrus nobilis Lour.) Pada Usaha Yakin Maju Desa Pulau Jambu Kecamatan Kuok Kabupaten Kampar Ria Mardalena; Yusmini Yusmini; Susy Edwina
Jurnal Sosial Ekonomi Pertanian Vol 18 No 1 (2022): February, 2022
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v18i1.19133

Abstract

This study aims to analyze the financial feasibility and sensitivity to price changes of the input and output of siamese orange Usaha Yakin Maju farming in Pulau Jambu Village Kuok District Kampar Regency. Usaha Yakin Maju is one of the farms that has been cultivating siamese orange since 2009 until now. This research uses the case study method. Reaserch data consist of primary data and secondary data. Data analysis was perfomed using four investment criteria, namely Net Present Value (NPV), Net Benefit Cost Ratio (Net B/C), Internal Rate of Return (IRR) and Payback Period (PP). The results showed that business activities carried out by Usaha Yakin Maju were financially feasible, indicated by a positive business NPV value of Rp.8.185.854.454,-, the Net B/C value is greater than one, which is 6,29, the IRR value is greater than the Social Opportunity Cost of Capital (SOCC) is 43,73%, and the Paybak Period value is smaller than the age of the business, which is 4 years 9 months. The results of the sensitivity analysis to the increase in pesticide prices by 10%, a decrease in prices of Siamese oranges by 20%, and a decrease in the number of Siamese citrus production by 20% will reduce NPV, IRR, Net B/C, and PP but remain at the same level acceptable, indicate that this business is still financially feasible.
ANALISIS PENDAPATAN PETERNAK AYAM BROILER POLA KEMI1RAAN DI KOTA PEKANBARU Susy Edwina; Cepriadi Cepriadi; Zainina Zainina
Jurnal Peternakan Vol 3, No 1 (2006): Februari 2006
Publisher : State Islamic University of Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jupet.v3i1.217

Abstract

This research was done at Pr. Unggas Jaya in Pekanbaru City, the research goals wanted to know companies patnership implementation toward broiler's farm, also to know the income differences at differMt company scales. . This research was done during three month.. from August to November 2003. This research was case study and using sensus as sampling technique toward 16 broiler's farm. The populations were devJded into three calegories, scale I< 5.000 chicken, scale II (5.000-10.000) chicken and scale III >10.000 chicken. The results show the patnership models that could be realized are letter of agreement, raising nest type, land ownership letter of broiler's farm, sapronak of the companies, companies technical assiStance. Oevident calcuJating system and devident IiIldng after harvest Mean while minimal production 5.000 chicken, the continuity of sapronak delivery, sapronak prices, harvest schedule and the price of selling were not realized. Mean net income for scale I waS Rp 6.715.334,19, scale II Rp 14.662.761,71 and scale III Rp 12.728.775,56. Return Cost of Ratio scale I 1.14, scale II 1.21 , and scale III 1.117
KAJIAN PENGEMBANGAN AGROINDUSTRI GULA KELAPA DI KABUPATEN INDRAGIRI HILIR Evy Maharani; Susy Edwina; Yeni Kusumawaty
JIP ( Jurnal Industri dan Perkotaan ) Vol 13, No 24 (2009)
Publisher : Pusat Studi Industri dan Perkotaan (PSIP) Universitas Riau

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Abstract

 Penelitian ini bertujuan untuk merumuskan disain strategi pengembangan agroindustri gula kelapa di Kecamatan Tempuling Kabupaten Indragiri Hilir. Penelitian ini menggunakan metode survei yang dilaksanakan di Kecamatan Tempuling Kabupaten Indragiri Hilir yang merupakan sentra produksi kelapa di Kabupaten Indragiri Hilir dan merupakan daerah yang memiliki agroindustri gula kelapa. Hasil penelitian menunjukkan strategi pengembangan agroindustri gula kelapa adalah meningkatkan produktivitas tanaman, meningkatkan kualitas proses pengolahan sesuai permintaan konsumen, meningkatkan kepercayaan konsumen terhadap produk, mempertahankan pasar yang ada serta mencari alternatif pasar melalui diversifikasi produk dan membentuk kelompok pengrajin gula kelapa.
ANALISIS KELAYAKAN FINANSIAL USAHA AGROINDUSTRI PAKAN IKAN DI KECAMATAN KUOK KABUPATEN KAMPAR (Studi Kasus Usaha Pakan Ikan Bapak Marin) Lucy Widya Lestari Bintari; Yusmini &#039;; Susy Edwina
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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Abstract

This research aims to analize the financial feasibility and to analize the level of sensivity of fish feed agroindustry business.This research uses the case study method, the object of the research is a fish feed business in Kuok district Kampar regency. Investment criteria used in analyzing the financial feasibility is Net Present Value (NPV), Internal Rate of Return (IRR) dan Net Benefit Cost Ratio (Net B/C). The results of the research showed that fish feed agroindustry business is feasible to run and developed with the value of NPV as Rp. 3.122.202.366,00(NPV bigger than zero), Net B/C of 2,78 (Net B/C bigger than one) and IRR stay at DF 64% (IRR bigger than DF 12%).The results ofthe sensitivityanalysisshowedthatifthe businesshave a risk from the increases bran prices by 12%, dried fishprice increasesof 12%,a decrease infishfeed production 25% and decline of production time to 23 days in 1 month, then businessisnotsensitive to therisks and the business is worth tobe continued. Resulting risk is not worth the effort, in case sensitivity the increases bran prices by 21,05%, dried fishprice increasesof 26,96%,a decrease infishfeed production34,72% and decline of production time to 13 days in 1 month.   Keywords: Fish Feed Agroindustry, Financial Feasibility, Sensivity
ANALISIS PEMASARAN PADI SAWAH TADAH HUJAN DI KECAMATAN SIAK KECIL KABUPATEN BENGKALIS Nurhazanah Nurhazanah; Evy Maharani; Susy Edwina
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 5 (2018): Edisi 1 Januari s/d Juni 2018
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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Abstract

Agricultural marketing is a process of the flow of commodities accompanied by the transfer of property and creation for the time, place and use of forms by marketing institutions by implementing one or more marketing functions.This study aims to analyze the marketing of rainfed lowland rice in Siak Kecil Subdistrict. This research was conducted in Siak KecilSubdistrictofBengkalis Regency using survey method. The technique of taking respondents is done by purposive sampling. The population in this research is rice farmer with 42 farmers. The results showed that the selling price of rice by tauke milling to the final consumer and the selling price given tauke to traders is quite high.This is due to the processing by incurring machine operating costs and labor costs. Marketing margins on channel I and II amounted to 11.11 percent involving farmers, tauke grinders and retailers. The high margin of marketing is due to retailers selling rice to Bandar sungai market located in Siak Kecil Subdistrict. Keywords: agricultural,rice, marketing,production
Strategi Pemasaran Keripik Nenas di Desa Kualu Nenas Kecamatan Tambang Kabupaten Kampar Puspita Sari Dewi; Evy Maharani; Susy Edwina
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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Abstract

The purpose of this research is to knowing the marketing channel of pineapple chips, to analyze marketing efficiency of pineapple chips, to analyze marketing mix of  pineapple chips and to identify aspects of strengths, weaknesses, opportunities and threats and formulate strategies that can be applied in development agroindustry pineapple chips. The analityc method used in this research is survey method with sample 12 craftsmen. The reseach result shows there are two marketing channels pineapple chips are directly and indirectly. Marketing efficiency at direct and indirect marketing channel there is the same in the plastic 250gr packaging. Product strategies with respect to product attributes, branding, gift packaging, labeling and product support services. Pricing strategies based on cost and competition. Distribution strategies are directly to consumers, through retailers and wholesalers. Promotion strategies are personal selling, sales promotion and direct marketing. Pineapple chips marketing strategy are participation in training in order to development business, increase production, cooperation with the government to finding alternative problems solutions and utilizing media promotion. Keywords : Agroindustry, marketing mix, marketing strategy
ANALISIS KELAYAKAN FINANSIAL USAHA AGROINDUSTRI PAKAN IKAN DI KECAMATAN KUOK KABUPATEN KAMPAR (Studi Kasus Usaha Pakan Ikan Bapak Marin) Lucy Widya Lestari Bintari; Yusmini &#039;; Susy Edwina
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analize the financial feasibility and to analize the level of sensivity of fish feed agroindustry business.This research uses the case study method, the object of the research is a fish feed business in Kuok district Kampar regency. Investment criteria used in analyzing the financial feasibility is Net Present Value (NPV), Internal Rate of Return (IRR) dan Net Benefit Cost Ratio (Net B/C). The results of the research showed that fish feed agroindustry business is feasible to run and developed with the value of NPV as Rp. 3.122.202.366,00(NPV bigger than zero), Net B/C of 2,78 (Net B/C bigger than one) and IRR stay at DF 64% (IRR bigger than DF 12%).The results ofthe sensitivityanalysisshowedthatifthe businesshave a risk from the increases bran prices by 12%, dried fishprice increasesof 12%,a decrease infishfeed production 25% and decline of production time to 23 days in 1 month, then businessisnotsensitive to therisks and the business is worth tobe continued. Resulting risk is not worth the effort, in case sensitivity the increases bran prices by 21,05%, dried fishprice increasesof 26,96%,a decrease infishfeed production34,72% and decline of production time to 13 days in 1 month.   Keywords: Fish Feed Agroindustry, Financial Feasibility, Sensivity
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN PESTISIDA DI UD. AGRIMART SEJAHTERA KOTA PANGKALAN KERINCI KABUPATEN PELALAWAN Ari Sumantri; Susy Edwina; Eliza &#039;
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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Abstract

This research aims to: (1). Determine the marketing mix that influence the consumers’ decisions in purchasing pesticides at UD. Agrimart Sejahtera in Pangkalan Kerinci. (2). Determine the constraints faced by UD. Agrimart Sejahtera in marketing the pesticides products.  In this research, 50 respondents has been selected through purposive sampling that would be interviewed, then analyzed descriptively and used likert scale. To answer the first goal, it has been analyzed descriptively and used likert scale. To answer the second goal, it has been done through interview at UD. Agrimart Sejahtera in Pangkalan Kerinci. The result of the research shows: (1). Overall the consumers’ decision in purchasing the pesticides at UD. Agrimart Sejahtera got an average value 195.12 that was included in “agree” categories, the consumers were agree with the marketing mix exsisted at UD. Agrimart Sejahtera with variable products, prices, places, promotions and services. (2). The constraints faced by UD. Agrimart Sejahtera: (a). Constraints in limiting some pesticides product brand from several distributors. (b). Price fluctuations constraints from distributors. (c). Promotion constraints.   Keywords:Marketing mix, buying decision, pesticide product
Co-Authors ', Eliza2 ', Rosnita ', Sarman ', Yusmini Acriski &#039; Adiwirman &#039; Afriani Sijabat Agusniarty &#039; Ahmad Rifa’i Ahmad Rifai Ahmad Rifai Amelia, Titin Anisyananda Pauza Ari Sumantri Arifudin Arifudin Armaini Armaini Bungaran Situmorang Cepriadi Desty Inayatul Munawaroh Dewi, Eka Rahmina Diana Rabesdini Dina Kurniati Dira Rezki Anggreni Djaimi Bakce Dwi Agsriyani Dwi Putri Indah Sari Eka Sry W Binventy Elista K. Gurning, Elista K. Eliyana, Isnani Eliza Eliza &#039; Eliza Eliza Eliza Eliza Eri Sayamar ermi tety Ermi Tety Ermi Tety Evi Maharani Evi Maharani Evy Maharani Evy Maharani Fani Agustiana Wati Fifi Puspita Frisna Dewi Lestari Gulat ME Manurung Imam Fahrorozi Ira Rukayah, Ira Irani, Annisa Joko Prestiwo Joko Saputra Jum&#039;atri Yusri Jumatri Yusri Kelari, Nur Islamiyanti Khairani &#039; Kusumaningsih &#039; Laila Fitri, Laila Lestari H Silaban Lili Budianingsih Linnia Sundary Lubis Lucy Widya Lestari Bintari Mario Francisco Tamba Martua Siahaan Masrayani Siregar, Masrayani Maulidia, Fatia Zahara Maya Utari Minaria Dahliana Marpaung Muhamad Iskandar Muhammad Nazmi, Muhammad Neli Winda Sari Novia Dewi Novia Tulaina Nurhazanah Nurhazanah Nurhumairah, Nurhumairah Nurny Sofwah Sifqiani NURUL HIDAYAH Olga Kusuma, Fauziah Pertiwi, Dina Anggun Prisma Roviyanti Puspita Sari Dewi Putri, Isnaini Rahmayuni Rahmayuni Rahmayuni Rahmayuni Rahmayuni, Rahmayuni Rani Astuti Rani Astuti Res Tarida Feberina Rezky Desriani, Rezky Ria Mardalena Ridudi Yoresta Rina Andriana Rischa Nurul Alfath Syam Riska Dewi Rizki, Rini Pradipta Rosnita &#039; Roza Yulida Sari, Wella Sarma Punia Manullang Sawitri, Nina Sharin Ikka Nurmaida Shorea Khaswarina Shorea Khawarina SISPA PEBRIAN Siti Muslimah Sopan Sujeri sti Kurniawati E Sunarti Sunarti Syaiful Hadi Tantino, Jesiani Tengku Harunur Rasyid Tengku Harunur Rasyid Tika Yuliyanti Trie Kartika Yanti Saragih Umay Mulyani Vera Riantika Putri Vera Riantika Putri WAHYUNI RIZKI Yasmin Raudhatul Jannah Yeni Kusumawaty Yolanda Ocenia Yusmaniar &#039; Yusmini &#039; Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini Yusmini, Yusmini Yusmini, Yusmini Yuyunisari Yuyunisari Zainina Zainina Zohrah, Prita Andika