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All Journal ETIKONOMI EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The POLITICS : Jurnal Magister Ilmu Politik Universitas Hasanuddin Jurnal Manajemen Indonesia JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Shirkah: Journal of Economics and Business Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat International Journal of Islamic Business and Economics (IJIBEC) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Manajerial Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kalacakra Jurnal Fokus Manajemen Jurnal Entrepreneur dan Manajemen Sains Jurnal Penelitian Journal of Economics and Management Scienties Journal of Management, Economic, and Accounting Jurnal Inovasi Bisnis Manajemen dan Akuntansi Jurnal Economic Edu RETORIKA : Jurnal Kajian Komunikasi dan Penyiaran Islam Pedagogic Research - Applied Literacy Journal DIPANEGARA KOMPUTER TEKNOLOGI INFORMATIKA (DIPAKOMTI) International Journal of Islamic Business and Economics (IJIBEC) Journal of Indonesian Management
Andi Azhar
Universitas Muhammadiyah Bengkulu
Religion Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Peran Mahasiswa Kampus Mengajar Angkatan 7 Dalam Meningkatkan Motivasi Belajar Siswa di SD Negeri 75 Kota Bengkulu yonda Ahmeiza Putry; Ade Tiara Yulinda; Andi Azhar; Ratnawili Ratnawili; Surya Ade Saputera
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v8i1.3081

Abstract

This research aims to explore the role of Class 7 Teaching Campus students in increasing student learning motivation at SD Negeri 75 Bengkulu City. The research method used is qualitative with a case study approach. Data was collected through observation, interviews and document analysis. The results of the research show that Class 7 Teaching Campus students have a significant role in increasing student learning motivation at SD Negeri 75 Bengkulu City. They bring new enthusiasm and energy to the teaching and learning process, introduce innovative and interactive learning methods, and provide additional motivation through character building and educational counseling. Apart from that, the personal approach taken by students in building relationships with students also contributes to increasing learning motivation.
KEPEMIMPINAN TRANSFORMASIONAL DAN EMPLOYEE WELL-BEING: PERAN MEDIASI KEMAMPUAN BERADAPTASI DAN MENCIPTAKAN LINGKUNGAN KERJA POSITIF Lusiana Dwi Indriyani; Andi Azhar
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9830

Abstract

Employee performance is a crucial factor in determining the success of a banking organization, especially in the midst of increasingly fierce industry competition and rapid digital transformation. Transformational leadership is considered very important to encourage innovation and improve employee well-being. Previous research focused on mediation only on organizational fairness and job satisfaction, without examining the role of adaptability and positive work environment as mediators, especially in the banking industry facing multigenerational challenges and complex change. This study aims to fill this gap by analyzing the influence of occupational health and safety insurance and transformational leadership on employee performance, with employee well-being as the main variable and examining the mediating role of adaptability and a positive work environment. This study used a quantitative method with a sample population of 76 people. The data was analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4.0 software. The results of the structural model test showed that employee well-being had a positive and significant effect on adaptability (path coefficient = 0.394; p = 0.001; t = 3.327) and positive work environment (path coefficient = 0.230; p = 0.047; t = 1.985). Adaptability also had a significant effect on a positive work environment (pathway coefficient = 0.444; p = 0.000; t = 3.501) and acted as a significant partial mediator in the relationship between employee well-being and positive work environment (p = 0.034). However, transformational leadership did not have a significant effect on adaptability (p = 0.349) or a positive work environment (p = 0.218). These findings underscore the importance of improving employee well-being and developing adaptability to create a positive work environment and improve employee performance, especially amid the ever-changing dynamics of the banking industry. The management of Bank BTN KC Bengkulu is advised to focus on employee welfare programs and adaptability development as the main strategy, as well as re-evaluate the transformational leadership approach to be more effective in facing local challenges and digital transformation. Keywords: Transformational Leadership, Employye Well Being, Adaptability, Positive Work Environment  
INTERACTIVE CONTENT DI INSTAGRAM STORIES DAN BRAND RECALL: PERAN MEDIASI CUSTOMER ENGAGEMENT PADA BRAND KULINER LOKAL SYARAH BAKERY DI KOTA BENGKULU Yayan Shaputra; Andi Azhar
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9832

Abstract

This study aims to analyze the influence of interactive content in Instagram Stories on brand recall with the role of customer engagement mediation in local culinary brand Syarah Bakery in Bengkulu City. The type of research used is quantitative research with accidental sampling techniques. The research sample consisted of 100 Syarah Bakery consumers in Bengkulu City. Data was collected through questionnaires using the Likert scale and analyzed using the Partial Least Square (PLS) method. The results showed that interactive content in Instagram Stories had a significant positive effect on brand recall (path coefficient = 5.389; p-value = 0.0000,). Interactive content on customer engagement was not significant (path coefficient = 269; t-statistic = 2.169; p-value = 0.030). The mediation of customer engagement between interactive content and brand recall was not shown to be significant (t-statistic = 3.483 and p-value 0.000. This research suggests that Syarah Bakery continues to develop engaging interactive content and build communication strategies that can increase customer engagement to strengthen brand recall and grow customer buying interest. Kata Kunci: Interactive Content, Brand Recall, Customer Engagement
Marketing Humanity - How Inclusive Employment Shapes Brand Equity in Social Cafes – A Case Study of Kopi Kamu Wijaya, Jakarta Annisa Al-Rabbani; Andi Azhar
Jurnal Manajerial Vol. 13 No. 02 (2026): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v13i02.11543

Abstract

Background - Humanistic marketing (SD Logic & Signal Theory) is limited to Western contexts. An Indonesian F&B SME (Kopi Kamu Wijaya), which employs Down Syndrome servers, is testing inclusion as a competitive asset. Objective - Developing a three-layer Layered Humanistic Marketing model towards collectivist loyalty of Southeast Asian MSMEs. Design/Methodology/Approach - Constructivist qualitative research through a single case study of Kopi Kamu Wijaya. Purposive and snowball sampling involved 6 informants (1 operational manager, 1 employee with Down Syndrome, 1 regular employee, 2 customers, 1 coffee industry expert). Data triangulation from semi-structured interviews (15-20 minutes), non-participant observation during peak/low hours, and marketing document analysis. 6-phase thematic processing using Atlas.ti with Guba & Lincoln credibility criteria. Results and Discussion - Three-layer model: (1) Moral leadership, (2) Inclusive workforce (dignity of work), (3) Consumer resonance (empathy→WOM→loyalty). Inclusion as strategic differentiation. Conclusion - "Rain of moral values" leadership→consumers create sustainable brand equity. Research Implications - Theoretical: expanding non-Western SD Logic. Practical: SME blueprint. Policy: industry mentoring. Research Limitations - Single case, no quantitative metrics. Needs multi-case validation.
Co-Authors Adriadi, Rekho Alfina Rahmatia Alfina Rahmatia Alfina Rahmatia Anggun Oktaviani Annisa Al-Rabbani Ardi Aprinawan Popi Arief Dwi Saputra Arief Dwi Saputra Arief Dwi Saputra Arief Dwi Saputra Astita, Febriana Ayu Farida Bima Akbar Ganatal Budin , Hanafiah Bin Dapa Nugraha Dea Ananda Tiaranurlaisya Dearlyn Astania Della Wahyuni Puspita Sari Desven Sulaiman Desy Ervitasari Devi Fitri Arianti Dila Puspita Djafar, Imran Edo Dwi Anggara Efan Tri Ahsyar Ekowati, Sri Elfira, Winda Elva Gustiaeni Nengsi Fadilah Kemala Farida, Ayu Faridah Faridah Fernandes, Deonri Finthariasari, Meilaty Fransiskus Novrianto Pakpahan Gita Pebiola Harsen Subakti Hedias Juliansyah Husain T, Husain T Intan Dea Pratiwi Jumarni Lasmini, Ayu Dwi Lena Nofrianti Lusiana Dwi Indriyani M Haris Matesa, Siska Ayu Mawaddah, Sri Nurul Melati Amir, Rahma Mogi Amano Muhammad Riski Minandar Muhammad Zacky Mubarok Mutia Nurul Apriza Nadila Aprilyani Nelis Juniarti Novilia Novilia Nurjulya Ningsih Oki Saputra Onsardi, Onsardi Pariyanto Pariyanto, Pariyanto Peptiana Perrodin, David D. Prawesti, Prawesti Ratnawili Reza Muhammad Ramdani Ringgo Syaputra Risda Yulianti Rizki Ramadani Rr. Sri Handari Wahyuningsih Salmah, Ummu Saputra, Arief Dwi Sauci Rahmadea Putri Sri Handari Wahyuningsih Sri Handari Wahyuningsih Sundari Surya Ade Saputera Susyanto Susyanto Syabrina Azahara Syah Rani Augie Safitri Syahfitri, Jayanti Tumiwa, Joseph Wahyuningsih, Sri Handari Yayan Shaputra Yinghuei Chen yonda Ahmeiza Putry Yu-Te Tu Yudha, Romadhona Kusuma Yulinda, Ade Tiara Yuniati, Ira