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Pengaruh Kualitas Produk, Promosi, dan Persepsi Harga terhadap Tingkat Kepuasan Konsumen Mie Gacoan di Kutabumi Kabupaten Tangerang Cerling Margareta Daeli; Agus Sriyanto
Jurnal Riset dan Inovasi Manajemen Vol. 3 No. 4 (2025): November: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v3i3.5525

Abstract

This study aims to examine the effect of product quality, promotion, and price perception on customer satisfaction at Mie Gacoan in Kutabumi, Tangerang Regency. The study population consists of consumers who have purchased Mie Gacoan, with a sample of 100 respondents selected using a non-probability sampling technique. Data was collected through questionnaires and analyzed using SPSS version 22. This study investigates the relationship between the independent variables (product quality, promotion, and price perception) and the dependent variable (customer satisfaction). The results of the analysis show that product quality, promotion, and price perception have a positive and significant effect on customer satisfaction at Mie Gacoan. High product quality, attractive promotions, and reasonable price perceptions contribute to increased customer satisfaction, which in turn can lead to greater loyalty and repurchase intentions. Based on these findings, it is recommended that Mie Gacoan management continuously improve their product quality and promotions, as well as maintain a favorable price perception among consumers. Enhancing these factors is expected to attract more customers and improve Mie Gacoan’s competitiveness in the market, particularly in the Kutabumi area and its surroundings. Therefore, this study provides valuable insights for marketing strategies and business development at Mie Gacoan, contributing to the growth and success of the brand in the competitive food service industry.
Pengaruh Brand Association, Brand Awareness, dan Brand Loyalty terhadap Brand Equity: (Studi Konsumen Smartphone Samsung pada Generasi Z di Kota Nias) Sernide Zebua; Agus Sriyanto
Jurnal Riset dan Inovasi Manajemen Vol. 3 No. 4 (2025): November: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v3i3.5530

Abstract

This study aims to determine the effect of brand association, brand awareness, and brand loyalty on brand equity. The background of this research is the increasing competition in the smartphone industry, where leading brands are competing to capture consumer attention, particularly Generation Z, who have unique characteristics in using technology. Generation Z is a group that is highly engaged with digital development, quick in accessing information, and critical in making brand choices. Therefore, understanding the factors that influence brand equity among this generation is essential, especially for Samsung as the research object. This research is categorized as quantitative with a descriptive-verificative approach. The population in this study consisted of Samsung smartphone consumers from Generation Z in Nias City. Data were collected using questionnaires designed to measure the independent variables, namely brand association, brand awareness, and brand loyalty, as well as the dependent variable, brand equity. The sampling technique applied was non-probability sampling with a purposive sampling approach, where respondents were selected based on specific criteria. The total sample obtained was 100 respondents. The collected data were analyzed using SPSS version 22. The analysis was conducted to examine the partial effect of each independent variable on the dependent variable. The findings indicate that brand association, brand awareness, and brand loyalty each have a significant partial effect on brand equity. These results suggest that the stronger the brand associations held by consumers, the higher their awareness of Samsung as a brand, and the greater their loyalty, the stronger the brand equity will be among Generation Z. The implications of this study highlight the importance for companies to strengthen brand-based marketing strategies by emphasizing emotional value, enhancing brand exposure, and maintaining consumer loyalty. Such efforts will enable Samsung to sustain its competitive position in the increasingly dynamic smartphone market.
Pendekatan Third Teacher dalam Desain Ruang Kelas Indoor untuk Mengoptimalkan Perkembangan Motorik Anak Usia Dini Aditya Niko Entriza; Dwi Ningsulasih; Agus Sriyanto; Sumarno Sumarno; Mohd Fauzi Abu-Hussin; Alan Lutfi Gesang Saputra
Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini Vol. 10 No. 3 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/obsesi.v10i3.8413

Abstract

Penelitian ini menganalisis optimalisasi desain ruang kelas indoor terhadap perkembangan motorik anak usia dini. Pendekatan yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi partisipatif, wawancara mendalam, dan studi dokumentasi. Analisis data dilakukan menggunakan analisis tematik dengan validasi melalui triangulasi sumber dan teknik. Penelitian dilaksanakan di kelas B RA Al Firdaus, Kabupaten Ngawi, dengan subjek 25 anak usia 5–6 tahun. Hasil menunjukkan bahwa ruang kelas yang fleksibel, memiliki zonasi jelas, akses material mudah, serta stimulus sensorik yang beragam mampu meningkatkan partisipasi aktif dan variasi gerakan motorik anak. Selain itu, ditemukan perbedaan kecenderungan motorik berdasarkan gender yang dipengaruhi oleh interaksi antara faktor individu dan lingkungan. Temuan ini menegaskan bahwa desain ruang kelas merupakan faktor pedagogis penting dalam mendukung perkembangan motorik anak usia dini serta menjadi dasar penguatan standar fasilitas pendidikan yang lebih adaptif dan inklusif.
Constructing Postcolonial Muslim Identity: A Dual-Theory Framework of Qur'anic Learning in Indonesia Agus Sriyanto; Ahmad Rafiq; Suyadi
Tribakti: Jurnal Pemikiran Keislaman Vol. 37 No. 1 (2026): Tribakti: Jurnal Pemikiran Keislaman
Publisher : Universitas Islam Tribakti (UIT) Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/tribakti.v37i1.8038

Abstract

This research examines the construction of religious identity through decolonization in Qur'anic learning in postcolonial Indonesia by integrating Berger and Luckmann's Social Construction Theory and Tajfel and Turner's Social Identity Theory within a decolonial framework. Through a systematic literature review of 53 peer-reviewed academic publications (2014-2025) selected through purposive sampling based on relevance to Qur'an pedagogy, identity formation, and decolonial discourse in Indonesia, this study employs thematic analysis within an interpretive, qualitative, and postcolonial approach. Identity formation operates through three mechanisms: externalization of religious values, objectivation in Islamic institutions, and transformative internalization. Decolonization strategies emerge through epistemological reintegration and pedagogical contextualization that bridge Qur'an teachings with the contemporary reality of Indonesia. The multidimensional model conceptualizes identity formation as a process unfolding across three dialectical axes: temporal (deconstruction, reconstruction, co-construction), social (individual, communal, national), and cultural (universality, locality, globality). The synthesized literature findings challenge Western-centered theoretical assumptions: Indonesian Muslims demonstrate multi-layered and intersecting categorizations, culturally meaningful identifications, and reflective comparisons that are contributory rather than competitive. This study advances decolonial Islamic thought by positioning Qur'an learning as an emancipatory epistemological praxis that transcends the anti-Western or pro-Western dichotomy. The Indonesian model shows how decolonization manifests in daily pedagogical practices rather than in abstract discourse, offering a replicable framework for global Muslim communities that negotiate authentic identity within postcolonial modernity without reproducing Western hegemony or reactive fundamentalism.
SOFT POWER PENDIDIKAN ISLAM PADA KARAKTER SUSANTI DALAM FILM UPIN DAN IPIN: THE SOFT POWER OF ISLAMIC EDUCATION ON SUSANTI'S CHARACTER IN THE UPIN AND IPIN FILM Hidayatu Munawaroh; Robingun Suyud El Syam; Agus Sriyanto
JOURNAL FASCHO : JURNAL PENELITIAN DAN PENDIDIKAN ANAK USIA DINI Vol. 5 No. 2 (2025): Journal Fascho: Jurnal Penelitian dan Pendidikan Anak Usia Dini
Publisher : LPPM STIT Muhammadiyah Tempurejo Ngawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63353/hcy5s043

Abstract

Artikel bertujuan mengeksplorasi soft power pendidikan Islam pada karakter Susanti dalam film Upin dan Ipin, dimana peneliti sebelumnya belum membahasnya. Setting penelitian kualitatif dengan analisis deskriptif dipilih guna mendeskripsikan masalah menjadi temuan dari naskah dan tulisan terkait. Hasilnya menunjukkan bahwa karakter Susanti sejatinya merupakan soft power bagi Indonesia pada film kartun Upin & Ipin, melalui bahasa, pengisi suara, dan perilaku religiusnya. Pada serial Upin Ipin episode Ramadhan, Susanti menjadi satu-satunya santri putri yang belajar mengaji di musholla Kampung Durian Runtuh yang diasuh oleh Ustaz Hamzah. Fakta ini menguatkan dominasi karakter Susanti yang religious, mengungguli—atas yang lain. Kebaruan penelitian ini terletak pada fokusnya pada soff power pendidikan Islam yang ditampilkan karakter Susanti pada film animasi Upin & Ipin bagi masyarakat Indonesia.
Interactive Flat Panels for Early Childhood Cognitive and Social Development: A Pedagogical Framework Warniati Meiyani; Agus Sriyanto; Elyaum Farihah; Fauziah Hasan
Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini Vol. 10 No. 4 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/obsesi.v10i4.8724

Abstract

This study aims to analyze the use of Interactive Flat Panels (IFP) in supporting early childhood development at Tunas Rimba II Walikukun Kindergarten. The study used a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation involving 3 teachers and 25 students aged 4–6 years. Data analysis was carried out through data reduction, data presentation, and drawing conclusions referring to the Miles and Huberman model. The results showed that the use of IFP increased children's engagement and motivation to learn through interactive visual media, with most students demonstrating noticeably higher active participation and sustained attention during IFP-based sessions compared to conventional teaching methods, while also contributing to cognitive development, fine motor skills, and social interaction. The main obstacle found was the limited competence of teachers in operating the technology. Therefore, adaptive learning strategies and strengthening of teachers' digital literacy are needed so that the use of IFP can run optimally