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All Journal Progresiva : Jurnal Pemikiran dan Pendidikan Islam Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini PAUD Lectura: Jurnal Pendidikan Anak Usia Dini Tribakti: jurnal pemikiran keIslaman as-sibyan : Jurnal Pendidikan Anak Usia Dini Akademika : Jurnal Keagamaan dan Pendidikan Proceedings of Annual Conference for Muslim Scholars Al-Muaddib : Jurnal Kajian Ilmu Kependidikan Borneo Journal of Primary Educaton Innovative: Journal Of Social Science Research Asghar: Journal of Children Studies Al-lubab : Jurnal Penelitian Pendidikan Dan Keagamaan Islam Al-Lubab: Jurnal Penelitian Pendidikan dan Keagamaan Islam Tribakti: Jurnal Pemikiran Keislaman Journal Fascho JOURNAL J-MPI: JURNAL MANAJEMEN PENDIDIKAN, PENELITIAN DAN KAJIAN KEISLAMAN Journal of Al-Ilmu: Journal of Islamic Research and Education Jurnal Riset dan Inovasi Manajemen
Agus Sriyanto
STIT Muhamadiyah Tempurrejo Ngawi
Religion Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Kualitas Produk, Promosi, dan Persepsi Harga terhadap Tingkat Kepuasan Konsumen Mie Gacoan di Kutabumi Kabupaten Tangerang Cerling Margareta Daeli; Agus Sriyanto
Jurnal Riset dan Inovasi Manajemen Vol. 3 No. 4 (2025): November: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v3i3.5525

Abstract

This study aims to examine the effect of product quality, promotion, and price perception on customer satisfaction at Mie Gacoan in Kutabumi, Tangerang Regency. The study population consists of consumers who have purchased Mie Gacoan, with a sample of 100 respondents selected using a non-probability sampling technique. Data was collected through questionnaires and analyzed using SPSS version 22. This study investigates the relationship between the independent variables (product quality, promotion, and price perception) and the dependent variable (customer satisfaction). The results of the analysis show that product quality, promotion, and price perception have a positive and significant effect on customer satisfaction at Mie Gacoan. High product quality, attractive promotions, and reasonable price perceptions contribute to increased customer satisfaction, which in turn can lead to greater loyalty and repurchase intentions. Based on these findings, it is recommended that Mie Gacoan management continuously improve their product quality and promotions, as well as maintain a favorable price perception among consumers. Enhancing these factors is expected to attract more customers and improve Mie Gacoan’s competitiveness in the market, particularly in the Kutabumi area and its surroundings. Therefore, this study provides valuable insights for marketing strategies and business development at Mie Gacoan, contributing to the growth and success of the brand in the competitive food service industry.
Pengaruh Brand Association, Brand Awareness, dan Brand Loyalty terhadap Brand Equity: (Studi Konsumen Smartphone Samsung pada Generasi Z di Kota Nias) Sernide Zebua; Agus Sriyanto
Jurnal Riset dan Inovasi Manajemen Vol. 3 No. 4 (2025): November: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v3i3.5530

Abstract

This study aims to determine the effect of brand association, brand awareness, and brand loyalty on brand equity. The background of this research is the increasing competition in the smartphone industry, where leading brands are competing to capture consumer attention, particularly Generation Z, who have unique characteristics in using technology. Generation Z is a group that is highly engaged with digital development, quick in accessing information, and critical in making brand choices. Therefore, understanding the factors that influence brand equity among this generation is essential, especially for Samsung as the research object. This research is categorized as quantitative with a descriptive-verificative approach. The population in this study consisted of Samsung smartphone consumers from Generation Z in Nias City. Data were collected using questionnaires designed to measure the independent variables, namely brand association, brand awareness, and brand loyalty, as well as the dependent variable, brand equity. The sampling technique applied was non-probability sampling with a purposive sampling approach, where respondents were selected based on specific criteria. The total sample obtained was 100 respondents. The collected data were analyzed using SPSS version 22. The analysis was conducted to examine the partial effect of each independent variable on the dependent variable. The findings indicate that brand association, brand awareness, and brand loyalty each have a significant partial effect on brand equity. These results suggest that the stronger the brand associations held by consumers, the higher their awareness of Samsung as a brand, and the greater their loyalty, the stronger the brand equity will be among Generation Z. The implications of this study highlight the importance for companies to strengthen brand-based marketing strategies by emphasizing emotional value, enhancing brand exposure, and maintaining consumer loyalty. Such efforts will enable Samsung to sustain its competitive position in the increasingly dynamic smartphone market.
Pendekatan Third Teacher dalam Desain Ruang Kelas Indoor untuk Mengoptimalkan Perkembangan Motorik Anak Usia Dini Aditya Niko Entriza; Dwi Ningsulasih; Agus Sriyanto; Sumarno Sumarno; Mohd Fauzi Abu-Hussin; Alan Lutfi Gesang Saputra
Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini Vol. 10 No. 3 (2026): in Progress
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/obsesi.v10i3.8413

Abstract

Penelitian ini menganalisis optimalisasi desain ruang kelas indoor terhadap perkembangan motorik anak usia dini. Pendekatan yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi partisipatif, wawancara mendalam, dan studi dokumentasi. Analisis data dilakukan menggunakan analisis tematik dengan validasi melalui triangulasi sumber dan teknik. Penelitian dilaksanakan di kelas B RA Al Firdaus, Kabupaten Ngawi, dengan subjek 25 anak usia 5–6 tahun. Hasil menunjukkan bahwa ruang kelas yang fleksibel, memiliki zonasi jelas, akses material mudah, serta stimulus sensorik yang beragam mampu meningkatkan partisipasi aktif dan variasi gerakan motorik anak. Selain itu, ditemukan perbedaan kecenderungan motorik berdasarkan gender yang dipengaruhi oleh interaksi antara faktor individu dan lingkungan. Temuan ini menegaskan bahwa desain ruang kelas merupakan faktor pedagogis penting dalam mendukung perkembangan motorik anak usia dini serta menjadi dasar penguatan standar fasilitas pendidikan yang lebih adaptif dan inklusif.
Co-Authors Aditya Niko Entriza Ahmad Rafiq, Ahmad Alan Lutfi Gesang Saputra Alan Lutfi Gesang Saputra Arifin Ahmad, Zainal Astuti, Sriyati Dwi Aziz Nuri Satriyawan Budi Sunariyanto, Budi Cerling Margareta Daeli Dwi Ningsulasih El Syam, Robingun Suyud Elyaum Farihah Entriza, Aditya Niko Evita Mita Nur Hana Fa'izah, Tuhrotul Fantika Febry Puspitasari Farihah, Elyaum Hidayatu Munawaroh Hidayatu Munawaroh, Hidayatu Lutfi Gesang Saputra, Alan Maragustam Siregar Mohd Fauzi Abu-Hussin Muhammad Arif Muwahidah Nur Hasanah Muwahidah Nurhasanah Ningtyas, Yeni Kusuma Nurul Qomariah Prabowo, Dimas Setiaji Puji Lestari Salikah, Sri Hidayatus Saputra, Alan Lutfi Gesang Sernide Zebua Siti Fatonah Sumarno Sumarno . Sumarno Sumarno Sunarko, Asep Supriyanto Supriyanto Sutrisno, Sutrisno Suyadi Syarifah Syarifah Trisiyani, Trisiyani