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Measurement Of Organizational Citizenship Behavior (OCB): Transformational Leadership Style, Organizational Culture And Work Motivation Widowati, Retno; Ismail, Dingot Hamonangan; Hermawan, Eric
Lead Journal of Economy and Administration Vol 1 No 4 (2023): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i4.102

Abstract

Organizational Citizenship Behavior (OCB) is proven to have a significant effect on organizational performance and productivity. Because of that there is a lot of research on OCB including what variables contribute to the development of OCB. This study focuses on 3 variables that influence OCB. This study uses a descriptive qualitative research method with a literature study approach where the results show that there is an influence of Transformative Leadership Style, Organizational Culture and Work Motivation on OCB.
Pengaruh Niat Beli: Analisis Persepsi Harga, Pengetahuan Produk dan Citra Perusahaan Eric Hermawan
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 1 No. 1 (2023): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Januari-Maret 2023)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v1i1.81

Abstract

Abstract: The Literature Review Article Building Purchase Intentions: Corporate Image, Product Knowledge and Price Perception is a scientific article that aims to build a research hypothesis on the influence of variables to be used in further research, within the scope of Marketing Management science. The method of writing this Literature Review article is using the library research method¸ which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this study are: 1) Corporate Image is related to Purchase Intention; 2) Product Knowledge relates to Purchase Intention; and 3) Perceived Price is related to Purchase Intention. Apart from these 3 exogenous variables that affect the endogenous variable Purchase Intention there are many other factors including the variable Place, Service Quality and Product Quality. Abstrak: Artikel Literature Review Membangun Niat Beli: Citra Perusahaan, Pengetahuan Produk dan Persepsi Harga merupakan artikel ilmiah yang bertujuan membangun hipotesis riset pengaruh antar variabel yang akan digunakan pada riset selanjutnya, dalam ruang lingkup ilmu Manajemen Pemasaran. Metode penulisan artikel Literture Review ini yaitu menggunakan metode library research¸ yang bersumber dari media online seperti Google Scholar, Mendeley dan media online akademik lainnya. Hasil penelitian ini yaitu: 1) Citra Perusahaan berhubungan dengan Niat Beli; 2) Pengetahuan Produk berhubungan dengan Niat Beli; dan 3) Persepsi Harga berhubungan dengan Niat Beli. Selain dari 3 variabel exogen ini yang mempengaruhi variabel endogen Niat Beli masih banyak faktor lain di antaranya adalah variabel Tempat, Kualitas Pelayanan dan Kualitas Produk