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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) IPTEK Journal of Proceedings Series Jurnal Sistem dan Manajemen Industri JRSI (Jurnal Rekayasa Sistem dan Industri) JATI UNIK : Jurnal Ilmiah Teknik dan Manajemen Industri Syntax Literate: Jurnal Ilmiah Indonesia SEIKO : Journal of Management & Business At-Tadbir : jurnal ilmiah manajemen JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS YUME : Journal of Management IJIES (International Journal of Innovation in Enterprise System) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Pendidikan Indonesia (Japendi) eProceedings of Engineering Community Service Seminar and Community Engagement (COSECANT) SmartComp ACTIVE: Journal of Physical Education, Sport, Health and Recreation Journal of Production, Enterprise, and Industrial Applications
Yati Rohayati
Telkom University
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Perancangan Perbaikan Positioning Produk Kemeja The King Industries Berdasarkan Perceptual Mapping Menggunakan Metode Multidimensional Scaling Albi Dwi Rianto; Yati Rohayati; Boby Hera Sagita
Journal of Production, Enterprise, and Industrial Applications Vol. 2 No. 2 (2024): Desember 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The King Industries merupakan salah satu perusahaan yang bergerak di bidang usaha fashion yang mempunyai produkutama yaitu kemeja. The King Industries memiliki beberapa permasalahan salah satunya target penjualan yang belumtercapai. Dari permasalahan yang diidentifikasi terdapat alternatif solusi yang melibatkan faktor brand, SDM, dan metodepenjualan. Penelitian bertujuan untuk memberikan perbaikan positioning yang sesuai bagi produk kemeja merek The KingIndustries. Untuk memperbaiki positioning perusahaan perlu menggunakan metode Multidimensional Scaling (MDS) menggunakan perceptual mapping, penelitian ini bertujuan untuk menghasilkan solusi perbaikan positioning yang tepat bagiproduk kemeja The King Industries. Penilaian terhadap beberapa atribut seperti warna, kualitas bahan, motif, model, fashionable, harga, ukuran, kualitas jahitan, dan brand reputation yang dilakukan terhadap 115 responden melalui pengisiankuesioner. Data yang terkumpul kemudian diolah menggunakan metode Multidimensional Scaling (MDS) dengan bantuansoftware IBM SPSS. Hasil pengolahan data ini dievaluasi menggunakan uji goodness of fits dengan nilai R-square sebesar0,974 dan nilai stress sebesar 0,165. Hasil ini menunjukkan bahwa model MDS yang dihasilkan layak. The King Industriesmemiliki lima rekomendasi dalam rancangan perbaikan positioning yang dapat diterapkan. Dengan menerapkan rekomendasi ini, diharapkan perbaikan positioning akan meningkatkan tingkat brand awareness, mampu menghadapi persaingandengan pesaing lainnya, dan menciptakan persepsi yang positif di benak konsumen.
Pengembangan Produk Celana Denim Berbasis Preferensi Konsumen Untuk Meningkatkan Keunggulan Bersaing Fitriya Nur Azizah; Yati Rohayati; Meldi Rendra
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.20645

Abstract

Research aim : This research aims to explore consumer preferences which will be used as a basis for product development in Micro, Small, and Medium Enterprises (MSMEs) that have received limited market response. Design/Methode/Approach : This research uses a survey research model with conjoint analysis method. Research Finding : The research findings indicate that developing products in Micro, Small, and Medium Enterprises (MSMEs) based on consumer preferences can enhance competitive advantage. Theoretical contribution/Originality : This research also proves that developing products in Micro, Small, and Medium Enterprises (MSMEs) based on consumer preferences through market surveys can effectively identify market needs. Practitionel/Policy implication : Developing products in Micro, Small, and Medium Enterprises (MSMEs) based on consumer preferences plays a role in increasing sales, enhancing product value, and improving competitiveness. Research limitation : In an effort to enhance the competitive advantage of Micro, Small, and Medium Enterprises (MSMEs), this research only focuses on the development of their products.
Co-Authors Achmad Arief Tanjung Aditia Setia Wardhani Aditya Sulistiyo Suwarno Afina Hardyanti Afra Ghaida Hana Agung Purnama Putra Agus Achmad Suhendra Ainun Ulum Eristyanawati Aisya Kha’irunisa Alan Arif Dharmasaputra Alan Arif Dharmasaputra Alan ramadhan Albi Dwi Rianto Alif Akbar Alya Hanif Istiqomah Ananda Kusumo Aji Andi Zehan Saskia Salsabila Andika Deanna Rahma Andini Selfiyana Annisa Falimantik Annisaa Rasyida Annisaa Rasyida Ariendha Inggar Fitriara Arinda Layla Alfira Asih Aulia Putri Atya Nur Aisha Aulia F Hadining Aulia Fashanah Aulia Fashanah Aulia Fashanah Hadining Aziz Pratama Thahir Aziz Pratama Thahir Billy Calvin Immanuel Bintang Andhika Budiman Boby Hera Sagita Citra Triana Budiastuti Devi Pratami Devia Resty Putri Deyana Prastika Putri Dian Ayu Septina Dimas Kurniantoro Aji Dimas Langga Triandaru Edwina Edwina Eldeska Fadhil Hamdi Elvin Supriyanto Esti Dwirini Eva Andiana Fanny Afriani Putri Farda Hasun Fariha Eridani Naufalina Faris Fathurahman Fathin Farcyana Safitri Firza Khalisha Rinjany Fitriana Rachmawati Fitriya Nur Azizah Fitriyatul Jannah Galang Aji Pangestu Ghanif Faoziansyah Ghina Rafidah Hafizh Muhammad Almaraghi Suharja Hafizhah Khaerani Hardiyanti Ilmi Aulia Hardiyanto Kusupriadi Hilman Abi Rafdi Iftitah Noor Pratomo Ika Arum Puspita Ikhan Nanda Ramadhan Ima Normalia Kusmayanti Ima Normalia Kusumayanti Indah Kusuma M Noor Intan Permatasari Irham Fakhriy Jajat Juli Trisna Aisyah Sinaga Kandida Kenya Utami Lindsay Beanning Maria Dellarosawati Mayvita Putri Syamala Meldi Rendra Mentari Hardyaningrum Miftah Dwi Rachma Mochamad Rian Murtiadi Mohamad Bangun Mufti Zakiah Mulianti Muhammad Furqan Aferi Muhammad Iqbal Muhammad Naufal Sayidiman Muhammad Reza Muhammad Tezar Mushoddiq Kalimatullah Nata Satya Putri Nikmah Novitasari Noviana Noviana Nur Dining Pawesti Nurmaulida Anggi Wijayanti Prima Annisa Karunia Raden Farhan Ashadiar Raden Roro Asri Ismaya Putri Rahma Fauziyah Ridho Rahatesa Rino Andias Rio Aurachman Rizki Irwansyah Rizky Yuliantara MUSTOFA Romy Seftivani Anggita Putri Rr. Asri Ismaya Putri Sabrina Ayu Hermawati Salsabila Diarnie Larasati Salwa Nabila Izza Salsabila Sari Wulandari Sherli Sherli Silvi Rushanti Widodo Sindhani Rahmalia Sudono Sinta Aryani Siti Fatimah Zainatun Nisa Siva Aulia Sri Yuni Oktarina Sultoni, Kuston Susi Anantami S Tania Alya Andrianingrum Ully Yunita Nafizah Ulul Azmi Wanda Suci Utami Wawan Tripiawan Whidha Ayu Primastuti Widodo, Silvi Rushanti Yuki Putri Arifianti Yusuf Syarif Iqbal Zerlin Anggreni Kembaren