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All Journal SEGMEN Jurnal Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) Journal of Digital Marketing and Halal Industry Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdi Masyarakat Indonesia JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Impresi Indonesia Jurnal of Applied Business and Banking (JABB) JOMPA ABDI: Jurnal Pengabdian Masyarakat Sultra Journal of Economic and Business Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan JURNAL PENGABDIAN MASYARAKAT AKADEMISI Volatilitas : Jurnal Manajemen Dan Bisnis Majapahit Journal of Islamic Finance dan Management JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Majapahit Journal of Islamic Finance dan Management Global Leadership Organizational Research in Management
Fitri Rahmawati
Universitas Muhammadiyah Purworejo
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Brand Image, Product Quality, Electronic Word of Mouth (eWOM), dan Social Media Marketing Terhadap Purchase Decision (Studi pada Produk Emina) Regina Amanda Putri; Endah Pri Ariningsih; Fitri Rahmawati
Jurnal Impresi Indonesia Vol. 5 No. 9 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i9.8050

Abstract

Tren perawatan diri dan adopsi teknologi digital memacu ekspansi cepat industri kosmetik di Indonesia, dengan media sosial menjadi rujukan utama konsumen sebelum melakukan pembelian. Ketatnya persaingan antar merek memaksa pelaku usaha untuk mendalami faktor-faktor yang memengaruhi keputusan pembelian. Penelitian ini bertujuan mengevaluasi kontribusi brand image, product quality, electronic word of mouth (e-WOM), dan social media marketing terhadap keputusan pembelian produk skincare Emina. Penelitian ini menggunakan metode survei kuantitatif dengan populasi pengguna skincare Emina. Sebanyak 150 responden dipilih menggunakan teknik purposive sampling dalam skema non-probability sampling. Data dikumpulkan melalui kuesioner berskala Likert yang teruji validitas dan reliabilitasnya, serta dianalisis menggunakan regresi linier berganda dengan SPSS. Hasil penelitian menunjukkan bahwa brand image, product quality, e-WOM, dan social media marketing masing-masing berpengaruh positif dan signifikan terhadap keputusan pembelian. Temuan ini memperkuat peran penting keempat variabel dalam memicu keputusan pembelian konsumen, serta memberikan implikasi strategis bagi Emina dalam mengoptimalkan citra merek, menjaga kualitas produk, mendorong ulasan positif, dan meningkatkan aktivitas pemasaran media sosial yang sesuai dengan preferensi konsumen Generasi Z dan Milenial.
Penguatan Motivasi Berwirausaha Melalui Pendampingan Rintisan Bisnis Cireng Isi Ikan Salem di Purworejo Esti Margiyanti Utami; Endah Pri Ariningsih; Fitri Rahmawati; Titin Ekowati
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 2 (2026): Edisi Mei - Agustus
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i2.8819

Abstract

Kegiatan pengabdian masyarakat ini dilaksanakan dalam bentuk pendampingan rintisan bisnis. Metode pendampingan untuk memecahkan masalah yang ada  dengan menggunakan motivasi bisnis, konsultasi bisnis, praktek bisnis, dan monitoring bisnis. Tujuan pendampingan usaha pemula ini, kelompok rintisan bisnis dapat lebih mengembangkan usaha yang telah dirintis bersama kelompoknya. Tujuan pelaksanaan pengabdian masyarakat ini adalah untuk memberikan pendampingan usaha bagi kelompok rintisan bisnis  pembuatan Cireng dengan isian ikan Salem suwir guna mengembangkan potensi lokal yang ada di Purworejo. Hasil menunjukkan bahwa kelompok rintisan bisnis yang sudah didampingi dapat membuat perencanaan bisnis dengan baik, melakukan praktek bisnis dengan hasil yang cukup memuaskan, membuat berbagai sarana iklan dan promosi, serta menjalin kerjasama dengan baik dengan pemasok, penyalur dan konsumen, serta dapat memiliki pemahaman tentang penyusunan rencana bisnis sampai ke praktek bisnis. Pentingnya pengabdian ini, rintisan bisnis dapat meningkatkan pengetahuan, pengalaman, dan keterampilan tentang bisnis kuliner. Metode pendampingan ini juga dapat diterapkan pada kelompok rintisan bisnis dengan produk yang berbeda sesuai dengan potensi yang ada.
Pengaruh Kepemimpimam dan Kompensasi terhadap Kepuasan Kerja melalui Motivasi Kerja sebagai Variabel Mediasi Farikah Nurdiyanti; Ridwan Baraba; Fitri Rahmawati
Global Leadership Organizational Research in Management Vol. 4 No. 4 (2026): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v4i4.4082

Abstract

Job satisfaction has recently become increasingly important within organizations. Job satisfaction has a significant influence on organizational productivity, both directly and indirectly. The level of job satisfaction varies among individuals, as it can be influenced by various factors, including leadership, compensation, and work motivation. This study aims to: examine the effect of leadership on job satisfaction; examine the effect of compensation on job satisfaction; examine the effect of leadership on work motivation; examine the effect of compensation on work motivation; examine the effect of work motivation on job satisfaction; examine the role of work motivation in mediating the effect of leadership on job satisfaction; and examine the role of work motivation in mediating the effect of compensation on job satisfaction.The population in this study consisted of employees of the Civil Service Police Unit and Fire Department of Purworejo Regency. The sampling technique used was purposive sampling, with a sample of 57 respondents. Data were collected using questionnaires that had been tested for validity and reliability. Data were analyzed using hierarchical regression procedures.The results showed that leadership had a positive and significant effect on job satisfaction, compensation had a positive and significant effect on job satisfaction, leadership had a positive and significant effect on work motivation, compensation had a positive and significant effect on work motivation, and work motivation had a positive and significant effect on job satisfaction. Furthermore, work motivation mediated the effects of leadership and compensation on job satisfaction among employees of the Civil Service Police Unit and Fire Department of Purworejo Regency.
Employee Engagement terhadap Turnover Intention dengan Kepuasan Kerja dan Komitmen Organisasional sebagai Variabel Intervening : Studi pada KSPPS BMT Binamas Purworejo Martrisda Aflah Asriyani; Esti Margiyanti Utami; Fitri Rahmawati
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.4977

Abstract

Increasingly intense global competition requires organizations to have high-quality and highly committed human resources. In the context of human resource management, organizational success is determined not only by the ability to recruit competent employees but also by the ability to retain them so that they remain loyal and productive. The level of turnover intention can be influenced by several factors, including employee engagement, job satisfaction, and organizational commitment. The purpose of this study is to examine the effect of employee engagement on turnover intention, with job satisfaction and organizational commitment serving as intervening variables. The population of this study consisted of employees of KSPPS BMT Binamas Purworejo. The sampling technique used was saturated sampling, resulting in a sample of 120 respondents. Data were collected through questionnaires, and responses were measured using a five-point likert scale. Data analysis was conducted using the Partial Least Squares (PLS) method with SmartPLS version 4.0 software. The results indicate that: (1) employee engagement has a negative and significant effect on turnover intention, (2) employee engagement has a positive and significant effect on job satisfaction, (3) job satisfaction has a negative and significant effect on turnover intention, (4) employee engagement has a positive and significant effect on organizational commitment, (5) organizational commitment has a negative and significant effect on turnover intention, (6) job satisfaction mediates the effect of employee engagement on turnover intention, and (7) organizational commitment mediates the effect of employee engagement on turnover intention.
Pengaruh Komunikasi, Karakteristik Individu, Komitmen Organisasi terhadap Kinerja Pegawai Kantor Inspektorat Daerah Purworejo Israitsaniatul Latifah; Hardin Hardin; Fitri Rahmawati
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 4 No. 4 (2026): Oktober: Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v4i4.5205

Abstract

This study aims to determine and analyze the influence of communication, individual characteristics, and organizational commitment on employee performance at the Purworejo Regency Inspectorate Office. Quality human resources play a crucial role in the success of government agencies, especially in internal supervisory institutions that demand high professionalism and integrity. The research method used is quantitative. The population in this study were all employees at the Purworejo Regency Inspectorate Office, totaling 60 respondents. Data collection was through distributing questionnaires using a Likert Scale. Data analysis techniques used were instrument testing (validity and reliability tests), classical assumption tests (normality tests, multicollinearity tests, and heteroscedasticity tests), and multiple linear regression analysis using SPSS software version 25.0. The results of the study indicate that communication, individual characteristics, and organizational commitment have a positive effect on employee performance at the Purworejo Regency Inspectorate Office. These findings indicate that the more effective communication between employees, the better individual characteristics in carrying out tasks, and the higher organizational commitment possessed by employees, the more employee performance will increase. This research is expected to provide theoretical contributions to the development of human resource management, particularly regarding factors influencing employee performance, and provide practical input for the Purworejo Regional Inspectorate Office in improving employee performance.
Transformasi Tata Kelola Teaching Factory Otomotif SMK melalui Model Science Digital Edupreneurship (SCIPRE) Arif Susanto; Hamid Muhammad Jumasa; Fitri Rahmawati; Slamet Riyadi
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 4 No. 4 (2026): Oktober : JURNAL PENGABDIAN MASYARAKAT AKADEMISI
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jpma.v4i4.2573

Abstract

The Light Vehicle Engineering Teaching Factory (TEFA) unit at SMK Muhammadiyah Purwodadi holds significant potential as a vehicle service business, supported by adequate workshop facilities, certified instructors, and a strategic location. However, its operations remain conventional—characterized by manual record-keeping, a lack of integrated monitoring systems, and weaknesses in financial accountability and digital marketing—preventing it from functioning optimally as a profit center. This community service program aims to transform TEFA governance using the Science Digital Edupreneurship (SCIPRE) model, creating a business unit that is efficient, scientifically grounded, and accountable. The implementation method comprises five stages: (1) initiation and social engineering; (2) digital system development and SOP standardization; (3) human resource training (digital literacy, data-driven diagnostics, and edupreneurship); (4) operational trials with mentoring; and (5) evaluation and sustainability. Results indicate that the mentoring successfully enhanced the competence of TEFA managers, achieving inventory efficiency of ≥80%, a 15–20% reduction in waste, and a 20–30% increase in business unit revenue within one semester. Outputs include an IP-registered web/mobile-based workshop management application, an ISBN-registered training module, documentation videos, and a scientific article in an accredited journal. This program contributes to achieving SDGs 4 (Quality Education) and 8 (Decent Work and Economic Growth) while strengthening the vocational workforce in pursuit of the "Golden Indonesia 2045" vision.
Co-Authors Aci Primartadi Adinda Mustanti Angelina Ika Paksi Pramudyta Annisa Oktaviana Ari Dwi Prasetyo Arif Susanto Cahyo Wibowo Chusnah Maulida Rasyid David Alfa Mubarok Dede Barijan Dedi Runanto Dian Safitri Dina Inti Amaliyah Diyan Novita Indriyanti Dyah Panuntun Utami Eka Sulistiya Ela Kurnia Sari Elvacanis Hasuna Qalbi FM Endah Pri Ariningsih Esti Margiyanti Utami Eva Elviana Rahmawati Farikah Nurdiyanti Faruq Iskandar Febri Damayanti Hardin Hardin Hardin Ike Karlina Indriawati Indriawati Intan Puspitasari Irawati, Dwi Israitsaniatul Latifah Janatu Lestari Jumasa, Hamid Muhammad Lina Agustina Rahmayanti Martrisda Aflah Asriyani Muhamad Rafi Murry Harmawan Saputra Nenden Nur Annisa Nur Cahyo Nugroho Nur Hikmah Pramitha Ninda H.S Prida Arya Saputra Putri Agil Safitri Regina Amanda Putri Ridwan Baraba Rina Widiastuti Sadiyah Sugiarti Septi Retno Sari Septiana Arum Sari Slamet Riyadi Susi Widjajani Titin Ekowati Triyo Prasetiy Wahyu Aji Prabowo Wijayanti Wijayanti Yuliyanti Jauharoh