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Maria Th, Aletta Dewi
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Sales Blitz Marketing Communication Strategy in Increasing Revenue at Horison Hotel Pekalongan Dewi Maria, Aletta; Susmono Widagdo, Chrisostomus; Fajar Pradapa, Sri Yulianto; Maskur, Ali
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 2 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i2.6440

Abstract

The company's marketing efforts influence sales growth in the hotel service lodging industry in addition to the caliber of the products. For instance, the company should implement an appropriate marketing plan because of the intense competition. The sales blitz is a key component of the marketing plan to boost Hotel Horison Pekalongan's revenue. The sales blitz team needs to be improved once more due to the volume of new competitors. This thesis aims to explain the Blitz sales marketing communication technique used to boost revenue at the Horison Hotel Pekalongan. Also, describe the challenges and how to conduct a successful sales campaign. It is anticipated that sales will rise due to the sales blitz events. The author interviewed people in the marketing industry, specifically sales executives and managers.
Co-Authors Adhistyo Wijoyo, Tuwuh Ahmad Mansur Ali Maskur Anas Harsanto Ardiansyah, Memo Nanda Riski Asmungi Asmungi Aurilia Triani Aryaningtyas Aurilia Triani Aryaningtyas Bambang Guritno Bethary Henandriati K1 C Susmono Widagdo Diovany Tirtana Dita Aulia Rachma Nurul Farida Dorotea Sotizunidar Waruwu Elna Matasari Halawa Erna Nur Wahidah Farah Nabilah Binti Yaacob Hendrajaya - Heru Yulianto Hesky Ilham Ikhlasandi Idah Kusuma Dewi Irwanto, Soni Isnu Hadi Sunarko Jeniria Lase Juwita Daya Kholil Aswan, Mukhamad Koesprayogo, Dwipayana Laia, Iwan Hendra Leohard Lesman Jaya Waruwu Maharany, Ricka May Moch. Rizqy Eko Saputra Mochamad Miswanto Gunawan Muhammad Arif Winata Mulyoko, Mulyoko Nabilah Binti Muhammad Nina Mistriani Nindy Fatma Rizkyka Nugraheni, Krisnawati Setyaningrum Palupiningtyas, Dyah Perez Eben Ezer Sidabutar Phia Susanti Helyanan Prarasdya Alyka, Amara Putri Brawarso, Kaila Zefanya Ray Octafian Renny Aprilliyani Sabrina Diva Pramesti Sajia Ferdousi Selfianis Srinarti Laia Setyaningrum, Titik Siti Nurjannah Sri Yulianto Fajar Pradapa Sri Yulianto Fajar Pradapa Supriyadi, Andhi Supriyanto, Sapto Susmono Widagdo, Chrisostomus Tri Maryani Tuwuh Adhistyo Tuwuh Adhistyo M.Par SE Wijoyo Tuwuh Adhistyo W Vera Damayanti Yema Charista Zelda Zalukhu, Desmeni