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Nugroho, Arief Teguh
Universitas Pelita Bangsa
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THE ROLE OF POSITIVE EMOTION AS A MEDIATOR OF SHOPPING LIFESTYLE AND HEDONIC SHOPPING MOTIVATION TOWARDS IMPULSE BUYING AT TIKTOK SHOP (Case on TikTok Shop Customers) Tatu Nur Ajizah; Arief Teguh Nugroho
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 2 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1631

Abstract

Consumer impulsivity is one of the reasons for impulse purchases. A purchase decision made on the spur of the moment without prior forethought is called an impulse buy, and it can happen to consumers who shop physically as well as those who shop online or through social media. In the TikTok Store, this study intends to explore the function of positive emotion as a mediator of shopping habits and hedonic shopping motivation for impulsive purchases. A total of 138 respondents were included in the quantitative research model employed for this study. SmartPLS 3.2.9 data processing software was used to process the research, and a Google Form was used to collect the data. Purposive sampling is used with non-probability sampling in the sampling procedure. This study discovered that there is a direct and significant positive effect of shopping lifestyle on positive emotion in TikTok Shop customers, that there is no significant effect of hedonic shopping motivation on impulse buying in TikTok Shop customers, and that the role of positive emotion as a mediator of shopping lifestyle for impulse buying in TikTok Shop customers has no significant.
Penerapan Model Internet Of Things Pada Pelaku UMKM Di Kabupaten Bekasi Hamzah Muhamad Mardi Putra Putra; Arief Teguh Nugroho
Prosiding Sains dan Teknologi Vol. 1 No. 1 (2022): Seminar Nasional Sains dan Teknologi (SAINTEK) ke 1 - Juli 2022
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of Internet Technology in the business world and the industrial world took place very quickly in the modern and post-millennial era , namely after the 2000s. Technology has generally made our lives simpler and more practical with the term world in the palm of your hand just by mastering Technology and the Internet. . Several technological model innovations such as the Technology Acceptance Model (TAM) and technology readiness index (TRI), especially the development of social media technology for user, can help business development. The purpose of this study is to identify the use of technology and analyze the influence of technology and the internet on the use of social media on Micro, Small and Medium Enterprises in the District Bekasi. The output of this research is the implementation of IoT-based technology on Micro, Small and Medium Enterprises in Bekasi Regency. The application of technology and the Internet to Micro, Small and Medium Enterprises can provide convenience and usefulness when running a business in the era of globalization and modernization. In order to be a sustainable solution, this IoT-based technology model will be patented to make it easier for user to adopt technology so that socio-economic improvements occur. Keywords: IoT, Technology Acceptance Model, medium Entreprises
Dampak Kondisi Internal dan Eksternal Perusahaan terhadap Pemanfaatan Sumber Pendanaan Utang pada Perusahaan Farmasi Sunita Dasman; Arief Teguh Nugroho; Iska Ayu
Jurnal Akuntansi Bisnis Pelita Bangsa Vol. 8 No. 01 (2023): AKUBIS - Juni - 2023
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/akubis.v8i01.706

Abstract

Perusahaan farmasi mengalami pertumbuhan yang cukup signifikan selama periode pandemi covid-19. Kondisi ini dapat mempengaruhi kebijakan perusahaan dalam struktur permodalannya. Tujuan penelitian ini adalah bagaimana pengelolaan struktur modal perusahaan farmasibaikselama pandemi covid-19 maupun sebelum covid-19. Populasi dalam penelitian ini adalah perusahaan farmasi yang terdaftar di BEI periode 2017-2021. Pengambilan sampel menggunakan purposive sampling terkait dan didapatkan ada 11 perusahaan. Pengujian dilakukan melalui regresi data panel dan diperoleh model efek tetap sebagai model terbaik digunakan untuk menganalisis dampak dari masing-masing variabel. Variabel internal meliputi firm size, likuiditas dan profitabilitas berdamapak terhadap penggunaan utang. Firm size berdampak pada peningkatan rasio utang. Likuidiatas dan profitabilitas berdampak terhadap penurunan rasio utang. Faktor eksternal perusahaan meliputi pertumbuhan ekonomi dan tingkat inflasi tidak berdampak terhadap rasio utang. Pertumbuhan ekonomi berkorelasi dengan tingkat inflasi.
Strategi Peningkatan Kualitas Pelaku UMKM di Kabupaten Bekasi Syuhada, Wira; Nugraha, Arief Teguh; Sugianto, Hadir; Hardikusuma, Amrullah
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 8 No. 01 (2023): JESPB Edisi April 2023
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v8i01.753

Abstract

ABSTRACT The skills and expertise of Human Resources (HR) are important factors that should be possessed by Micro Small and Medium Enterprises (MSMEs). Managing HR and improving it is a must for MSME actors. In addition, as a readiness to respond to open markets and respond to business challenges in the digital era, MSMEs must be able to adapt to dynamic market developments. Therefore this study aims to provide knowledge related to HR competence and its improvement, the object and target of the research are MSME actors in Bekasi Regency, West Java Province. The method used is descriptive statistics used to identify the factors inhibiting the growth of MSMEs in Bekasi district. Likewise secondary data processing is also proposed in this study. Therefore the results of the study revealed that the most common obstacle hindering the growth of MSMEs in Bekasi district was the lack of efforts to increase human resources. Understanding the obstacles that are factors in increasing MSME growth will be a reference for policy makers in finding design programs to stimulate MSME actors in business competition that can increase the value of macroeconomic growth. ABSTRAK Kecakapan serta keahlian Sumber Daya Manusia (SDM) merupakan faktor penting yang seharusnya dimiliki oleh pelaku Usaha Mikro, Kecil, dan Menengah (UMKM). Mengelola SDM dan meningkatkannya merupakan sebuah keharusan untuk dimiliki oleh pelaku UMKM. Selain itu, sebagai kesiapan mrespon pasar terbuka dan menjawab tantangan bisnis era digital, UMKM harus mampu beradaptasi dalam perkembangan pasar yang dinamis. Karenanya penelitian ini bertujuan untuk memberikan pengetahuan terkait kompetensi SDM dan peningkatannya, objek dan sasaran penelitian yaitu para pelaku UMKM di Kabupaten bekasi propinsi Jawa barat. Metode yang digunakan adalah statistic deskriptif yang digunakan untuk mengidentifikasi faktor penghambat pertumbuhan UMKM di kabupaten bekasi. Begitu juga pengolahan data sekunder juga diajukan dalam penelitian ini. Karenanya hasil penelitian mengungkapkan bahwa kendala yang paling umum menghambat pertumbuhan UMKM di kabupaten bekasi adalah kurangnya upaya peningkatan sumber daya manusia. Memahami hambatan yang menjadi faktor peningkatan pertumbuhan UMKM akan menjadi acuan bagi pembuat kebijakan dalam menemukan program rancangan untuk menstimulasi pelaku UMKM dalam persaingan bisnis yang dapat meningkatkan nilai pertumbuhan ekonomi secara makro.
INTEREST IN USING OVO: THE ROLE OF TRUST IN MEDIATING SECURITY AND PERCEIVED EASE OF USE Casanova, Mercy; Nugroho, Arief Teguh
JURNAL ILMU MANAJEMEN Vol. 21 No. 1 (2024): JUNE 2024
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v21i1.73588

Abstract

This study discusses interest in using OVO: the role of trust in mediating security and perceived ease of use. Then, the purpose of this study is to determine (1) The effect of security on digital wallets (e-wallets) OVO on interest in using (2) The effect of security on digital wallets (e-wallets) OVO on trust in digital wallet applications (e-wallets) (3) The effect of trust in digital wallets (e-wallets) OVO on interest in using (4) The effect of perceived convenience on digital wallets (e-wallets) OVO on interest in using (5) The effect of security mediated by trust has a significant positive effect on interest in using OVO. The method used in this research is quantitative. The primary data sources used are questionnaires and journals. The sampling technique used was a proportional sampling technique, and sampling in this study was carried out by distributing questionnaires to a total of 100 respondents. The analysis technique used in this research is SmartPLS (Partial et al.) 3.0 with version 3.2.9. The results of this study indicate that (1) the security variable is proven to have no significant effect on interest in using (2) Security is proven to have an influence on trust (3) Trust is proven to have an influence on interest in using (4) Perception of convenience is proven to have no significant effect on interest in using (5) Trust can mediate security on interest in using OVO e-wallets.
Agrowisata Jambu Kristal Sebagai Ekonomi Kreatif di Kawasan Wisata Situ Rawa Binong Desa Hegarmukti Bekasi Primaraga Sumantri Indra Wicaksana; Edy, Sarwo; Teguh Nugroho, Arief; Setyawan, Wisnu; Suriyanti
Lebah Vol. 16 No. 2 (2023): Maret: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v16i2.110

Abstract

Situ Rawa Binong merupakan wisata air yang berada di Desa Hegarmukti Kecamatan Cikarang Pusat Kabupaten Bekasi. Rawa Binong berada di lokasi yang strategis, lokasinya dekat dengan pusat keramaian Kawasan Meikarta dan Kawasan Jababeka Cikarang. Dengan posisi yang strategis seharusnya mampu membuat situ Rawa Binong menjadi salah satu tempat wisata favorit di Cikarang. Penelitian ini bertujuan untuk menentukan strategi pengembangan wisata situ Rawa Binong melalui daya tarik alternatif agrowisata jambu kristal. Penelitian ini menggunakan metode analisis deskriptif untuk mengetahui potensi dan jumlah kunjungan pada wisata situ Rawa Binong melalui agrowisata jambu kristal dan analisis SWOT (Strengths, Weaknesses, Opportunities, and Threats) untuk melihat lingkungan internal yaitu kekuatan dan kelemahan serta lingkungan eksternal yaitu peluang dan ancaman agrowisata jambu kristal di Kawasan wisata situ Rawa Binong Desa Hegarmukti Kecamatan Cikarang Pusat Kabupaten Bekasi.
Online Store Atmosphere, Shopping Lifestyle, Emosi Positif Terhadap Impulse Buying Produk Wardah Pada E-Commerce Nugroho, Arief Teguh; Ratnaningsih DS, Yunita Ramadhani; Praborini, Yuhaning
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 8, No 1 (2024): April 2024
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v8i1.22021

Abstract

The purpose of this study was to determine the direct and indirect effects of online store atmosphere and shopping lifestyle on impulse buying decisions through positive emotions. Online store atmosphere and shopping lifestyle on impulse buying decisions through positive emotions. The population in this study were shopee marketplace users. Sampling using purposive sampling technique of 100 respondents. The data collection method used is a questionnaire. The analysis method in this study uses a structural model processed SMARTPLS 3.0 software. The results of this study indicate that the variables. Online store atmosphere and lifestyle have no significant effect on impulse buying, while positive emotions affect impulse buying, and shopping lifestyle affects positive emotions. While indirectly shopping lifestyle and positive emotions affect impulse buying. Suggestions for online stores should maximize attractive store arrangements so that consumers are encouraged to make impulse purchases.
Bimbingan Teknis Pembuatan Proposal Kredit Dan Laporan Keuangan Umkm Beken Kabupaten Bekasi Yahya, Adibah; Wulandari, Siska; Nurjanah, Rina; Teguh Nugroho, Arief
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/literasi.v2i2.1202

Abstract

Technical guidance activities for credit proposals and financial reports are carried out to increase the entrepreneurial skills of business actors, especially MSMEs (Micro, Small and Medium Enterprises). This activity refers to follow-up activities for the establishment of well-known MSMEs (Bekasi Keren/Bekasi Regency). Bimtek activities are one way to increase the ability of MSMEs to increase their potential and become superior MSMEs, not only from the products produced but from the literacy/knowledge they possess. This activity was carried out in collaboration with the MSMEs, and Cooperative Service as well as LPPM Pelita Bangsa University. The implementation time will be 11-14 October 2021 at the Java Palace Hotel Jababeka. The participants of the activity amounted to 200 (two hundred) MSMEs participants. The material presented is in the form of a credit application proposal and the preparation of financial reports. The output of technical guidance is in the form of an assessment on the post-test which is carried out after the training is held. For credit application proposal materials and financial reports, 106 respondents filled out the post-test link with a score of 60-100 as many as 91% or 91 participants, while 9% got a score of 0-50 or as many as 9 people. It can be concluded that the level of understanding of the material is very well received by the participants of the technical guidance.
Literasi Digital Di Era Pembelajaran Abad 21 Fitriyani, Fitriyani; Teguh Nugroho, Arief
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 1 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/literasi.v2i1.1416

Abstract

The writing of this community service journal is the result of activities carried out to be able to provide socialization of the importance of understanding digital literacy in the face of learning in the 21st century era. This community service activity was carried out at Mekar Mukti State Elementary School 02, North Cikarang. This activity is carried out as an effort to improve students' abilities through reading literacy activities so as to foster interests and talents in learners from an early age as well as the literacy culture embedded in learners can affect the success rate and ability of learners to understand information analytically, critically, and reflectively
Peningkatan Kualitas Sumber Daya Manusia Masyarakat Desa Berbasis Pendidikan Islami dan Potensi Kearifan Lokal di Desa Muktiwari, Kecamatan Cibitung, Kabupaten Bekasi Nugroho, Arief Teguh; Putra, Maha; Achmad, Yudianto; Wulandari, Anna
Jurnal Pengabdian Masyarakat (Bisma) Vol. 1 No. 2 (2023): Jurnal Pengabdian Masyarakat (Bisma)
Publisher : Universitas Darunnajah, Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61159/bisma.v1i2.181

Abstract

The quality of the process and the results of local excellence are greatly influenced by the available resources, known as the 7M, namely Man (labor), Money (capital), Machine (machines), Material (raw materials), Method (method), Marketing ( marketing), and Management (management). If all of these resources are met, the process and results will be optimal, but on the other hand, if something is missing, the results could be less than satisfactory. Apart from being influenced by resources, this process must also pay attention to market conditions, competitors, potential substitutes, and technological developments. Thus, the final result of this process will be a local product or culture that is of high value, unique, and has advantages compared to similar products from other regions. Meanwhile, the role of the academic team is to prepare a more structured workshop/training concept and empower it by improving the quality of human resources based on Islamic education and the potential of local regional wisdom. Through this collaboration, it is hoped that it will be possible to realize and improve the quality of human resources based on Islamic education and the potential of local regional wisdom owned by Muktiwari Village, Cibitung District, Bekasi Regency.Sumber Daya Manusia Masyarakat Desa; Kearifan Lokal; Pendidikan Islami; Desa Muktiwari
Co-Authors Achmad, Yudianto Adibah Adibah Agnes Ashanti Ahmad Gunawan Anna Wulandari Basar Maringan Hutauruk Budiman, Banyu Sugara Casanova, Mercy Dewi Juwita Permatasari Dian Sulistyorini Wulandari Erna Herlina Ferdina Nafta Apriliani Fitri Rezeki Fitriyani Fitriyani Fitriyani Fitriyani Hamdan Amaruddin Hamzah Muhammad Mardi Putra Hardikusuma, Amrullah Hermansyah Hermansyah Heru Mulyanto Ilma Maulina Iska Ayu Joi Rikardo Siahaan Joko Mulyono Karyono Karyono Maha Putra Martinus Tukiran Meli Andriyani Miftakul Huda Mohamad Naim Muhammad Tito Andrianto Mukharom Mukharom Mukharom, Mukharom Nining Yurista Prawitasari, S.H.,M.H. Novi Fitria Hermiati Nurjanah, Rina Ony Khoirul Huda Praborini, Yuhaning Prastyo, Yudi Primaraga Sumantri Indra Wicaksana Pujiharta Pujiharta Putra, Maha Rahmat Kurnia Retno Purwani Setyaningrum Rifai, Anggi Muhammad Rina Nurjanah Rismawati Rismawati Rustianah Rustianah Sarmauli, Bulan sarwo edy Sarwo Edy Setyawan, Wisnu Siska Wulandari Siska Wulandari, Siska Sugianto, Hadir Sunita Dasman Suriyanti Suriyanti Suriyanti Surya Bintarti Tarina, Arum Tatu Nur Ajizah Thoha Asaroni Tri Wirjawan wiji safitri Wira Syuhada Wulandari, Anna Yahya, Adibah Yudianto Achmad Yuhaning Praborini Yuhaning Praborini Yuhaning Praborini Yunita Ramadhani RDS