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All Journal Ilmu Administrasi Publik Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran SEIKO : Journal of Management & Business Ekonis : Jurnal Ekonomi dan Bisnis Economic Education and Entrepreneurship Journal Jurnal Ad'ministrare Journal of Economic Education and Entrepreneurship Studies Jurnal Salome: Multidisipliner Keilmuan Jurnal Ekonomi dan Bisnis INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Joong-Ki PESHUM
Agus Syam
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THE INFLUENCE OF SOCIAL MEDIA MARKETING AND PRODUCT QUALITY ON PURCHASE DECISIONS AMONG GLOWDERM HOUSE OF BEAUTY CONSUMERS IN MAKASSAR CITY Adhelia Dwi Rismawani Risal; Muhammad Jufri; Andika Isma; Agus Syam; Sumiati Tahir
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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Abstract

The purpose of this research is (1) to determine whether there is a significant influence of social media marketing on purchasing decisions among consumers of Glowderm House of Beauty. (2) To determine whether there is a significant influence of product quality on purchasing decisions among consumers of Glowderm House of Beauty. (3) To determine the significant influence of social media marketing and product quality on purchasing decisions among consumers of Glowderm House of Beauty. This study uses a quantitative method with multiple regression analysis techniques to analyze the research data using instruments in the form of questionnaires. The population in this study consisted of 2983 customers of Glowderm House of Beauty over approximately 6 months, and a sample of 97 consumers of Glowderm House of Beauty was taken using the accidental sampling technique and calculated using the Slovin formula. The results of this study indicate that: (1) There is no significant influence of social media marketing on the purchasing decisions of Glowderm House of Beauty consumers. (2) There is a significant positive influence of product quality on purchasing decisions among consumers of Glowderm House of Beauty. (3) There is a significant positive influence of social media marketing and product quality on purchasing decisions among consumers of Glowderm House of Beauty.
THE INFLUENCE OF YELLOW RICE PRODUCT QUALITY ON CUSTOMER PURCHASE DECISIONS AT WAROENG KEMBAR BUSINESS IN BARRU REGENCY Jumriani, Jumriani; Agus Syam; Asmayanti, Asmayanti; Nur Halim; Marhawati, Marhawati
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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The research aims to determine the effect of product quality on purchasing decisions at the Waroeng Kembar business in Barru Regency.The independent variable in this study is the purchasing decision, and the dependent variable is product quality.The population in this study is all customers of Waroeng Kembar, with a sample size of 90 respondents.Data collection was carried out by distributing questionnaires to the respondents.The analysis method used is simple linear regression analysis using SPSS software.Based on the results of the regression analysis, a significance value of 0.000 was obtained, which is less than 0.05, and the coefficient is positive, thus it can be concluded that product quality positively and significantly affects customer purchasing decisions at Waroeng Kembar.
Innovation of Moringa Leaves into Pudding as Healthy and Nutritious Dessert Nur Halim; Mohamad Ikbal Riski A. Danial; Herawan Hisanan; Agus Syam; Muhammad Jufri
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 2 Issue 4 June 2025: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i4.2518

Abstract

Local food innovation based on natural ingredients is increasingly needed to support people's healthy lifestyles. One of the great potentials that has not been exploited optimally is Moringa oleifera leaves, which are known to have high nutritional content such as protein, calcium, vitamin A and antioxidants. This research aims to develop an innovative product in the form of Moripudding, namely a healthy and nutritious pudding made from Moringa leaves, as an alternative dessert that is not only delicious, but also healthy. The method used in this research was to carry out trials through several friends with the optimal composition of Moringa leaves, low-fat milk, gelatin, and natural sweeteners such as honey, as well as organoleptic tests on taste, texture, aroma and color. Initial results show that Moripudding was well received by the panelists, with an average score above 80% for all aspects of the sensory assessment. Apart from that, nutritional content tests show that Moripudding has superior nutritional value compared to conventional pudding, especially in protein and vitamin A levels. This product also has the potential to be developed commercially because the raw material for Moringa leaves is easy to obtain and cheap. With the presence of Moripudding, it is hoped that people will be more open to consuming healthy food based on local plants. This innovation not only supports a healthy lifestyle, but also encourages the use of local biological riches to create food products with high selling value.
Innovation in Traditional Beauty: The Use of Candlenut Oil for Natural Eyebrow Thickening Agus Syam; Mohamad Ikbal Riski A. Danial; Muhammad Jufri; Fitrah Widyawati; Rahmi
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 2 Issue 4 June 2025: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i4.2519

Abstract

Candlenut fruit (Aleurites molucana) has long been known as a natural ingredient that is full of benefits, both in beauty care. In today's modern era, when people are increasingly aware of the importance of natural and environmentally friendly ingredients, candlenut fruit is again in the spotlight as a traditional solution that is proven to be effective and has high economic value. One of the most popular benefits of candlenut fruit is its ability to thicken and nourish eyebrows naturally. The oil produced from candlenut fruit contains essential fatty acids and vitamin E, which are very good for stimulating hair growth, strengthening roots, and nourishing hair follicles. Regular use of candlenut oil on eyebrows has been shown to accelerate new hair growth, making eyebrows look thicker, blacker, and healthier, without the need for using harmful chemicals. With product innovation and the right marketing strategy, candlenut fruit products are not only able to meet the needs of the domestic market, but also have the opportunity to penetrate the export market. Therefore, optimal utilization of candlenut fruit provides dual benefits as a natural solution in beauty care, as well as a means of economic empowerment through creative and sustainable efforts. Candlenut fruit is known to have interesting benefits for beauty, especially in thickening eyebrows naturally. The oil produced from candlenut contains nutrients that can stimulate hair growth in the eyebrow area, making it look thicker and healthier. The use of candlenut oil is quite simple, usually by applying it regularly to the eyebrows before going to bed. These natural properties make candlenut a choice ingredient in various traditional care products, especially for eyebrow care. Its abundant availability in Indonesia also makes candlenut an easily available and economical beauty solution.
Strategi Efektif Pemasaran Produk UMKM Di Era Digital: Pemanfaatan Platform Marketplace Tahir, Sumiati; Agus, Agus; Agus Syam; Muhammad Jufri; Sudarmi, Sudarmi
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 4 No. 4: Agustus 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v4i4.9783

Abstract

Mitra Program Kemitraan Masyarakat (PKM) ini adalah Ibu-ibu PKK di Desa Barugae Kecamatan Mallawa Kabupaten Maros. Masalah yang dihadapi mitra adalah: (1) Mitra belum memiliki pengetahuan tentang cara memasarkan penjualan produk (2) Mitra belum memiliki platform marketplace. PKM ini bertujuan; (1) Untuk memberikan pengetahuan dan keterampilan kepada ibu-ibu memasarkan hasil produk yang dihasilkan; (2) Memberikan pelatihan dan pendampingan kepada ibu-ibu untuk dapat mengoperasikan teknologi berbasis sosial media dalam memasarkan hasil produksinya. Metode yang digunakan dalam menyelesaikan permasalahan yakni dengan pendekatan Participatory Learning and Action (PLA) dan Community Empowerment (CE), dengan metode pelatihan dan kerja praktik, dan pendampingan. Hasil yang dicapai adalah (1) Mitra memiliki pengetahuan dan keterampilan dalam memasarkan hasil produknya. (2) Mitra memiliki pengetahuan dan keterampilan dalam menggunakan media social dalam memasarkan hail produknya, sehingga termotivasi untuk lebih mengembangkan hasil produk-produk lokalnya.
ANALYSIS OF MSME ENTREPRENEURSHIP (CASE STUDY ON MSME KINO’S CHICKEN) IN GOWA REGENCY AYU HASRA NURFAIZA; MUHAMMAD JUFRI; AGUS SYAM; NUR HALIM; ANDIKA ISMA
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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This research aims to analyze the application of entrepreneurial aspects, including innovation, creativity, and resource management, in enhancing competitiveness and the development of Kino’s Chicken SMEs in Gowa Regency. The research uses a descriptive qualitative case study approach, with data collected through interviews, observations, and documentation. The research results show that Kino’s Chicken implements product and service innovations, such as menu variant development and the use of digital platforms (GoFood and GrabFood), to create market differentiation. Creative marketing strategies, including seasonal promotions and storytelling on social media, have successfully expanded the customer reach. Resource management is carried out efficiently through task division based on expertise, daily procurement of raw materials, and disciplined financial record-keeping. Supporting factors include sensitivity to the market and digital technology, while challenges include limited human resources and competition with large-capital businesses. The research conclusion states that innovation, creativity, and adaptive resource management are key to the sustainability and growth of SMEs like Kino’s Chicken. Recommendations include product variant development, improvement of social media management, and seeking stable supplier partners.
THE UTILIZATION OF QRIS IN THE ES TELER 88 BUSINESS IN RAPPOCINI DISTRICT, MAKASSAR CITY ENZEL D. S. SITUMORANG; AGUS SYAM; ASMAYANTI; MUHAMMAD JUFRI; SUMIATI TAHIR
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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This study aims to examine the use of QRIS (Quick Response Code Indonesian Standard) as a digital payment method at Es Teler 88, a business located in Rappocini District, Makassar City. The focus of the study includes the ease of payment for customers, benefits for business owners (merchants), and the positive and negative impacts of QRIS implementation on business operations. This study employs a qualitative descriptive approach with data collection techniques including in-depth interviews, direct observation, and documentation. The results of the study indicate that the use of QRIS provides convenience, speed, and a sense of security in transactions for customers. For business operators, QRIS enhances the modern image of the business, reduces the risk of counterfeit money, facilitates automatic financial record-keeping, and improves efficiency in transaction management. However, some challenges such as technical issues and administrative fees remain as challenges that need to be addressed.
IMPLEMENTATION OF BUSINESS MODEL CANVAS AS A BUSINESS DEVELOPMENT STRATEGY IN MICRO, SMALL AND MEDIUM ENTERPRISES NYEMILINYUKS.ID IN MAKASSAR CITY FARAH FITRIA RAMADHANI; AGUS SYAM; ASMAYANTI; MUHAMMAD JUFRI; SUMIATI TAHIR
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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A high number of MSMEs should absorb a lot of labor. However, the reality is that some MSMEs are still unable to absorb labor. This happens because many MSMEs do not experience development in their business operations. The development of a business is determined by the ability to plan and implement strategies, as strategies require business owners to think long-term and improve all implementations in a more orderly manner. This research aims to implement the right strategy for the business Nyemilinyuks.id, with the hope of developing the operational aspects of the business being run. The strategic method that will be applied is the Business Model Canvas, which consists of 9 elements: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. This research is a descriptive (exploratory) qualitative study. Where the object of the study is the Business Model Canvas. This research uses the unit of analysis, which consists of several individuals from the Nyemilinyuks.id business. The type of data examined is qualitative data, which is primary data obtained thru direct observation and direct question-and-answer interviews with the relevant parties, namely the business owner, employes, and consumers of Nyemilinyuks.id. This research employs the purposive sampling method, which deliberately determines or selects the respondents to be studied. The total number of samples is 7 people. The result of this research is to improve and add several elements of the Business Model Canvas (BMC) applied by Nyemilnyuks after analysis, where there are several elements that need to be improved to enhance business operations, help increase product sales, and achieve sales targets, including customer segments, value propositions, customer relationships, channels, key activities, and key partners.
THE INFLUENCE OF ENTREPRENEURIAL KNOWLEDGE AND CREATIVITY ON THE ENTREPRENEURIAL INTEREST OF TWELFTH GRADE STUDENTS AT UPT SMA NEGERI 3 SIDENRENG RAPPANG HASNADIA RUSDY; MUHAMMAD JUFRI; ASMAYANTI; AGUS SYAM; SUMIATI TAHIR
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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The purpose of this study was to determine the effect of entrepreneurial knowledge and creativity on entrepreneurial interest in class XII students of SMA Negeri 3 Sidenreng Rappang. The independent variables in this study are entrepreneurial knowledge and creativity while the dependent variable is entrepreneurial interest. The population in this study were all class XII students of SMA Negeri 3 Sidenreng Rappang for the period of 289 students. While the sample in this study was 75 respondents using random sampling technique. Data collection was carried out by distributing a list of questions (questionnaires) to respondents. The data analysis technique used was multiple linear regression analysis using SPSS software. Based on the results of the analysis and discussion, it can be concluded that: The Entrepreneurial Knowledge variable (X1) partially influences the dependent variable, namely Entrepreneurial Interest (Y). Furthermore, the Creativity variable has a partial effect on the dependent variable, namely Entrepreneurial Interest (Y). The Entrepreneurial Knowledge variable (X1) and Creativity (X2) simultaneously influence the dependent variable, Interest in entrepreneurship (Y).
OPTIMIZATION OF MARKETING USING SOCIAL MEDIA AND ADVERTISING MEDIA IN INCREASING SALES AT THE UNITYLIGHT ONLINE STORE IN MAKASSAR CITY RAHMAT DINUL PAQI; AGUS SYAM; NUR HALIM; MUHAMMAD JUFRI; SUMIATI TAHIR
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Digital marketing through social media and advertising media has become one of the important strategies in facing the challenge of low sales volume in the current digital era. Amid the increasingly fierce online business competition, optimal utilization of social media becomes the key to reaching consumers widely and boosting sales. This research aims to identify the optimization strategies for marketing using social media and media advertising to increase sales at the Unitylight Online Store in Makassar City. This study uses a qualitative descriptive method with data collection techniques through observation, interviews, and documentation. The strategies implemented include creating feed and reels content, adding Call To Action (CTA) links, using automated messages, compiling product catalogs, and utilizing Instagram Ads. Data analysis employs the AIDA model (Attention, Interest, Desire, Action) approach to illustrate an effective marketing communication flow. The research results show that the implemented digital marketing strategy has impacted the increase in sales volume, profit acquisition, and supported the growth of Unitylight Online Store. These findings contribute to MSME actors in utilizing digital technology in a more targeted and strategic manner.
Co-Authors Adhelia Dwi Rismawani Risal Afifah Nurian Aryanti AGUS AGUS Andi Aidil Akram Andi Reski Nurhikmah Andi Rinda Oktariani Andi Tenri Ampa Andika Isma Armi Permana Putri Arnelin Anggraini Asma, Asmayanti Asmayanti Asmayanti Asmayanti Asmayanti Asmayanti ASMAYANTI, ASMAYANTI Ayu Hasra Nurfaiza Dermawansyah Darwipat Enzel D. S. Situmorang Fakhira Tri Ismawati A. Saleh Farah Fitria Ramadhani Fitrah Widyawati Hajar Dewantara Hasisa Haruna HASNADIA RUSDY Herawan Hisanan Idris Parakkasi Imam Ahmad Syadiq INANNA Irta Yani Jumriani, Jumriani Lutfi, Mukhtar M. Ihsan Said Ahmad Marhawati Marhawati Najib Marhawati, Marhawati Mohamad Ikbal Riski A. Danial Muh Ihsan Said Muh. Ihsan Said MUHAMMAD DINAR Muhammad Hasan Muhammad Jufri Muhammad Rakib MUSTARI Mustari Mustari Nanda Pratiwi Nur Fadilah Ayu Sandira Nur Halim Nurdiana Nurdiana Nurjannah Nurjannah Nurmila Khairunnisa Parmitasari , Rika Dwi Ayu Rahmat Dinul Paqi Rahmatullah Rahmatullah Rahmatullah Rahmi Riska Nur Apriyanti Siradjuddin, Siradjuddin Sri Wahyuni Sudarmi Sudarmi Sumiati Tahir Syamsul Sunusi Tahir, Sumiati Trie Utari Rasmi Pesona Tuti Supatminingsih Yuliani Yuliani