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All Journal Ilmu Administrasi Publik SEIKO : Journal of Management & Business Ekonis : Jurnal Ekonomi dan Bisnis Economic Education and Entrepreneurship Journal Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Economic Education and Entrepreneurship Studies Jurnal Salome: Multidisipliner Keilmuan Jurnal Ekonomi dan Bisnis INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Jurnal Sipakatau Joong-Ki PESHUM

Agus Syam

Unknown Affiliation

Author-ID : 2696977

Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

Published : 30 Documents Claim Missing Document

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Articles

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IMPACT OF BUSINESS LEARNING AND SOCIAL MEDIA PROBLEMS ON BUSINEER INTERESTS IN STUDENTS OF THE UNIVERSITY OF MAKASSAR Imam Ahmad Syadiq; Agus Syam; Asmayanti; Muhammad Rakib; Muhammad Jufri
Jurnal Ekonomi dan Bisnis Vol. 2 No. 9 (2024): September
Publisher : ADISAM PUBLISHER

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The objective of this study is (1) to demonstrate that there is a significant influence of entrepreneurship learning on entrepreneurial interests of students of the Makassar State University Programme of Entrepreneurships Studies. (2) To demonstrate the significant impact of the use of social media on the entrepreneur interest of Students of the University of Makassar Programme. (3) To prove that there are significant influences of entreprenorship learning and social media utilization on enterprise interests. This research method uses quantitative methods and instruments used in the form of angles. The population in this study amounted to 378 students of the entrepreneurship study program of Makassar State University, taking a sample of 193 students from the total population. The data analysis used in this study uses double linear regression analysis. The results of this study show that: (1) There was a significant positive influence of entrepreneurship learning on entrepreneurial interest in students of Makassar State University's entrepreneurhood study program with a regression coefficient of 0.261. (2) There was an significant positive impact of social media use on enterprise interests of students of the Makassar state University's enterprise study programme with the regression factor of 0.375.

THE INFLUENCE OF SOCIAL MEDIA PROMOTION AND WORD OF MOUTH ON PURCHASING DECISIONS IN THE NOEMIE SNACK BUSINESS IN MAMUJU DISTRICT Nurmila Khairunnisa; Agus Syam; Asmayanti; Nur Halim; Muhammad Jufri
Jurnal Ekonomi dan Bisnis Vol. 2 No. 8 (2024): Agustus
Publisher : ADISAM PUBLISHER

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This research aims to find out the impact of social media promotion and word of mouth on consumer purchasing decisions in the Noemie district of Mamuju business. The study adopted a quantitative method with a population consisting of customers of Noemie's grocery store, and samples of 60 customers were selected using non probability sampling. Data collection and analysis is done using IBM SPSS 24 with double linear analysis techniques. The results of this study show that: R2 determination test results showed 85.3% of independent variables have a significant impact on income. The results of the research on the T test showed that social media promotion and word of mouth had a positive influence on purchasing decisions.

BUSINESS DEVELOPMENT STRATEGY USING THE BUSINESS MODEL CANVAS APPROACH AT NH STUDIO IN SINJAI DISTRICT Nanda Pratiwi; Agus Syam; Asma, Asmayanti
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

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This research aims to create a business development strategy by transforming the NH Studio business model in Sinjai Regency using the Business Model Canvas approach. The research method used is descriptive qualitative research using data collection methods through observation, in-depth interviews and documentation of a research object. Through interviews with stakeholders at NH Studio, conclusions were drawn based on several key aspects. The result of NH Studio's business development strategy is an increase in value in the nine elements of the Business Model Canvas resulting in new strategies ranging from Customer Segment to Cost Structure. Diversification of services is also recommended so that NH Studio is able to compete and overcome existing problems.

Pengaruh Program Flash Sale terhadap Perilaku Impulsive Buying Konsumen Marketplace Dermawansyah Darwipat; Agus Syam; Marhawati
Journal of Economic Education and Entrepreneurship Studies Vol. 1 No. 2 (2020): VOL 1, NO 2 (2020): JE3S, DESEMBER 2020
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

This study aims to determine the effect of flash sales on the impulsive buying behavior of marketplace consumers in women. This research is categorized as a quantitative descriptive study with a simple regression approach. The population in this study were 347 female students, and a sample of 54 female students was obtained. Data collection was carried out using observation, documentation and questionnaire techniques. The analysis technique used is simple linear regression. The results of this study indicate that the survey conducted on students of the Department of Economics education resulted in the conclusion that flash sales have a significant effect on impulsive buying.

Pengaruh Literasi Kewirausahaan dan Karakter Wirausaha terhadap Keberhasilan Usaha Kecil Irta Yani; Muhammad Rakib; Agus Syam
Journal of Economic Education and Entrepreneurship Studies Vol. 1 No. 2 (2020): VOL 1, NO 2 (2020): JE3S, DESEMBER 2020
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

This study aims to determine the effect of entrepreneurial literacy and entrepreneurial character on the success of small-scale business studies on culinary entrepreneurs in Enrekang district. This research is categorized as a quantitative descriptive study with a correlation approach. The population in this study were 100 entrepreneurs, and obtained a sample of 80 entrepreneurs who were culinary entrepreneurs in Enrekang district. Data collection was carried out by means of observation, documentation and questionnaire techniques. The analysis technique used is multiple linear regression. The results of this study indicate that entrepreneurial literacy (X1) and entrepreneurial character (X2) have a positive and significant effect on the success of small business (Y) culinary entrepreneurs in Enrekang district both partially and simultaneously. In this study, the most dominant variable influencing is the entrepreneurial character variable because it has a higher regression coefficient value than the entrepreneurial literacy regression coefficient value.

Pengaruh Ekspektasi Pendapatan dan Lingkungan Keluarga terhadap Minat Berwirausaha Peserta Didik Andi Rinda Oktariani; Mustari; Agus Syam; Muhammad Hasan; Inanna
Journal of Economic Education and Entrepreneurship Studies Vol. 2 No. 1 (2021): VOL 2, NO 1 (2021): JE3S, JUNI 2021
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

This study aims to determine the influence of income expectations and the family environment on the entrepreneurial interests of students of Madrasah Aliyah Pompanua District Ajangale Bone District. This research is categorized as quantitative descriptive research with correlation approach. The population in this study as many as 188 students of class XI and class XII in Madrasah Aliyah Pompanua District Ajangale Bone district and obtained a sample of 65 students. Data collection is done by observation and questionnaire techniques. The analysis technique used is multiple linear regression. The results of this study showed that income expectations and the family environment have a positive and significant effect on the entrepreneurial interests of students in Madrasah Aliyah Pompanua, Acaraale District, Bone Regency, both partially and simultaneously. In this study, the most dominant variable was income expectations because it had a higher regression coefficient value than family environment regression coefficient value.

Pengaruh Store Atmosphere dan Lokasi Usaha terhadap Keputusan Pembelian Konsumen Nur Fadilah Ayu Sandira; Mustari; Agus Syam; M. Ihsan Said Ahmad; Muhammad Dinar
Journal of Economic Education and Entrepreneurship Studies Vol. 2 No. 1 (2021): VOL 2, NO 1 (2021): JE3S, JUNI 2021
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

This study aims to determine the effect of store atmosphere and business location on the purchasing decisions of consumer at Pattaya Thaitea Drink, in the District of Rappocini City of Makassar. This study is quantitative descriptive. The population in this study were all pattaya thaitea drink consumers whose number could not be determined and a sample are 100 respondents who are consumers of pattaya thaitea drink. Data collection is done with observation, documentation, and questionnaires. The analysis technique used is multiple linear regressions. The result of this study show that store atmosphere and business location has positive significant effect on puchasing decision of consumer at pattaya thaitea drink both partially and simultaneously. In this study the most, dominant influential variable is store atmosphere variable because it has a higher regression coefficient value than value of business location regression.

Membuka Gerbang Emas: Potensi Besar Pembiayaan Syariah Dalam Pengembangan Industri Halal Di Indonesia Sudarmi, Sudarmi; Lutfi, Mukhtar; Siradjuddin, Siradjuddin; Agus Syam; Hasisa Haruna
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 3: April 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i3.7473

Penelitian ini menggunakan metode penelitian kualitatif . Penelitian ini yaitu Mewabahnya trend industri halal global menjadi isu krusial yang penting untuk dibahas oleh para penggiat ekonomi syariah, karena halal tidak hanya sekedar pemenuhan kebutuhan dan kepatuhan umat muslim terhadap syariah akan tetapi menjadi salah satu standar prioritas yang diakui dunia. Tujuan dilakukannya kajian ini ialah untuk menggambarkan secara komprehensif terkait potensi besar pembiayaan syariah dalam pengembangan ndustri halal di Indonesia, sehingga hasil penelitian dapat dijadikan sebagai rujukan dalam menetapkan kebijakan bagi pemerintah maupun pemangku kepentingan dalam mengembangkan industri halal di Indonesia. Penelitian ini merupakan penelitian kualitatif deskriptif dengan menggunakan pendekatan teologi normatif dan fenomenologi, dengan sumber data sekunder yang diperoleh melalui buku, jurnal, artikel, data laporan, dan berbagai sumber keilmiahan yang relevan. Hasil penelitian diketahui bahwa potensi pembiayaan syariah dalam pengembangan industry halal di Indonesia sangat besar tidak hanya sektor makanan dan minuman, namun industri halal sudah melebar luas mencakup sektor keuangan syariah, fashion muslim, kosmetik, farmasi, travel, hotel, pariwisata, media dan termasuk rekreasi flim. Indonesia memiliki potensi besar untuk mengembangkan industri halal selain Indonesia sebagai negara penduduk muslim terbesar dunia, oleh karena itu kolaborasi dengan berbagai pihak, seperti pihak pemerintah, industry dan akademisi, ini menggambarkan betapa krusialnya kolaborasi antara kebijakan publik dan sektor swasta dalam menciptakan ekosistem bisnis halal yang berkelanjutan di Indonesia.

THE INFLUENCE OF SOCIAL MEDIA MARKETING AND PRODUCT QUALITY ON PURCHASE DECISIONS AMONG GLOWDERM HOUSE OF BEAUTY CONSUMERS IN MAKASSAR CITY Adhelia Dwi Rismawani Risal; Muhammad Jufri; Andika Isma; Agus Syam; Sumiati Tahir
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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The purpose of this research is (1) to determine whether there is a significant influence of social media marketing on purchasing decisions among consumers of Glowderm House of Beauty. (2) To determine whether there is a significant influence of product quality on purchasing decisions among consumers of Glowderm House of Beauty. (3) To determine the significant influence of social media marketing and product quality on purchasing decisions among consumers of Glowderm House of Beauty. This study uses a quantitative method with multiple regression analysis techniques to analyze the research data using instruments in the form of questionnaires. The population in this study consisted of 2983 customers of Glowderm House of Beauty over approximately 6 months, and a sample of 97 consumers of Glowderm House of Beauty was taken using the accidental sampling technique and calculated using the Slovin formula. The results of this study indicate that: (1) There is no significant influence of social media marketing on the purchasing decisions of Glowderm House of Beauty consumers. (2) There is a significant positive influence of product quality on purchasing decisions among consumers of Glowderm House of Beauty. (3) There is a significant positive influence of social media marketing and product quality on purchasing decisions among consumers of Glowderm House of Beauty.

THE INFLUENCE OF YELLOW RICE PRODUCT QUALITY ON CUSTOMER PURCHASE DECISIONS AT WAROENG KEMBAR BUSINESS IN BARRU REGENCY Jumriani, Jumriani; Agus Syam; Asmayanti, Asmayanti; Nur Halim; Marhawati, Marhawati
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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The research aims to determine the effect of product quality on purchasing decisions at the Waroeng Kembar business in Barru Regency.The independent variable in this study is the purchasing decision, and the dependent variable is product quality.The population in this study is all customers of Waroeng Kembar, with a sample size of 90 respondents.Data collection was carried out by distributing questionnaires to the respondents.The analysis method used is simple linear regression analysis using SPSS software.Based on the results of the regression analysis, a significance value of 0.000 was obtained, which is less than 0.05, and the coefficient is positive, thus it can be concluded that product quality positively and significantly affects customer purchasing decisions at Waroeng Kembar.

Co-Authors Adhelia Dwi Rismawani Risal Afifah Nurian Aryanti AGUS AGUS Andi Aidil Akram Andi Reski Nurhikmah Andi Rinda Oktariani Andi Tenri Ampa Andika Isma Armi Permana Putri Arnelin Anggraini Asma, Asmayanti Asmayanti Asmayanti Asmayanti Asmayanti Asmayanti ASMAYANTI, ASMAYANTI Ayu Hasra Nurfaiza Dermawansyah Darwipat Enzel D. S. Situmorang Fakhira Tri Ismawati A. Saleh Farah Fitria Ramadhani Fitrah Widyawati Hajar Dewantara Hasisa Haruna HASNADIA RUSDY Herawan Hisanan Idris Parakkasi Imam Ahmad Syadiq INANNA Irta Yani Jumriani, Jumriani Lutfi, Mukhtar M. Ihsan Said Ahmad Marhawati Marhawati Najib Mohamad Ikbal Riski Danial Muh Ihsan Said Muh. Ihsan Said Muhammad Alfa Sikar MUHAMMAD DINAR Muhammad Hasan Muhammad Jufri Muhammad Rakib MUSTARI Mustari Mustari Nanda Pratiwi Nur Fadilah Ayu Sandira Nur Halim Nurdiana Nurdiana Nurjannah Nurjannah Nurmila Khairunnisa Ohyver, Daniel Adolf Parmitasari , Rika Dwi Ayu Raden Mohamad Herdian Bhakti Rahmat Dinul Paqi Rahmatullah Rahmatullah Rahmatullah Rahmi Riska Nur Apriyanti Siradjuddin, Siradjuddin Sri Wahyuni Sudarmi Sudarmi Sumiati Tahir Syamsul Sunusi Tahir, Sumiati Trie Utari Rasmi Pesona Tuti Supatminingsih Yuliani Yuliani

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