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PEMANFATAN E-COMMERCE DALAM MEMBANTU PEMASARAN PRODUK PERTANIAN BAGI USAHA TANI DI KOTA MAKASSAR Suharyadi Rahmat; Muhammad Hasan; Citra Ayni Kamaruddin; Nurdiana Nurdiana; Nur Arisah
Jurnal Riset Entrepreneurship Vol 5 No 2 (2022): (Edisi Agustus) Volume 5, Nomor 2, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i2.4121

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This study aims to find out and observe how the online marketing system is carried out by KWT Orchid located in Bara Baraya Village, Makassar District, Makassar City, South Sulawesi. This research is a type of qualitative research with a qualitative descriptive method. Respondents who were sampled in this study were members of the Orchid KWT. The sampling technique used in this study used a purposive sampling technique. Test the validity of the data using the source triangulation process. The results of the study explain that KWT Orchid has actually implemented online sales, However, online marketing is still limited, only using wa where farmers interact with sellers through wa if someone wants to buy. Even then, they are still relatives or family of this KWT member. In addition, KWT Orchid has collaborated with Grab to market products.
Financial Literacy Study of Urban Farmers in Makassar City Fira Ayu Sasmita; Muhammad Hasan; Citra Ayni Kamaruddin; Nurdiana; Nur Arisah
Quantitative Economics and Management Studies Vol. 3 No. 5 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (477.508 KB) | DOI: 10.35877/454RI.qems1015

Abstract

The tendency of people to make purchases without paying attention to financial principles has resulted in people being irrational in buying necessities, especially farmers in farmer women’s group Anggrek. This study aims to examine the level of financial literacy of urban farming entrepreneurs, especially in farmer women’s group Anggrek, Bara – Baraya Village, Makassar District, Makassar City. The research method used is descriptive qualitative, with data collection techniques through observation and interviews. The data analysis technique used in the research is data reduction, the next is data presentation, after that draw conclusions. The informants in this study used purpositive sampling, the informants in this study were 4 people who were farmers at farmer women’s group Anggrek. And to determine the level of financial literacy of urban farming entrepreneurs, especially in the Anggrek Women Farmer Group, there are 4 indicators studied in this study, namely 1) Knowledge of finance 2) Knowledge of Savings and Loans 3) Knowledge of Insurance and 4). Knowledge of Investment. The results of the study explain that the overall level of financial literacy of farmers in farmer women’s group Anggrek still needs to be improved, although knowledge about finance and savings, and loans is quite good, but trust and use of financial institutions, insurance and investment are still very limited. So it is necessary to increase financial literacy for farmers, especially in farmer women’s group Anggrek.
PENGARUH GAYA HIDUP, BRAND IMAGE HALAL, CELEBRITY ENDORSER DAN TINGKAT HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH (STUDI KASUS PADA MAHASISWI PENDIDIKAN EKONOMI UNIVERSITAS NEGERI MAKASSAR) Nur Ainun Syafri; Mustari Mustari; Muhammad Hasan; Muhammad Ihsan Said; Nurdiana Nurdiana
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 02 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i02.925

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The purpose of this study is to partially and concurrently assess and analyze the effect of lifestyle, halal brand image, celebrity endorser, and price level on purchase decisions of Wardah cosmetics by economic education students at Makassar State University. The approach in this study is a quantitative approach with a sampling method using the slovin method. After being formulated, it is known that the number of samples in this study were 80 active female students from the 2017-2021 class of Economic Education Study Program, Faculty of Economics and Business, Makassar State University. Data collection techniques are through observation, questionnaires or questionnaires and documentation. Then it will be analyzed using descriptive analysis and multiple regression analysis using SPSS 25. In this study, it was found that the tests carried out at the Economic Education Study Program, Makassar State University partially, lifestyle variables, halal brand image, celebrity endorser and the price level of each variable affect the purchasing decision of Wardah cosmetics at Makassar State University Economic Education students. Meanwhile, simultaneously, lifestyle variables, halal brand image, celebrity endorser and price level together have a significant effect on the purchasing decision of Wardah cosmetics on Economic Education Students, Makassar State University.
Pengelolaan Usaha Tiram Bakar dalam Meningkatkan Pendapatan Ekonomi Keluarga di Lajari Kabupaten Barru Dwi Aini Azzarah; Agus Syam; Nurjannah Nurjannah; Nurdiana Nurdiana; Ratnah Ratnah
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 9 No 1 (2023): Ideas: Pendidikan, Sosial, dan Budaya (Februari)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v9i1.1229

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The purpose of this study was to determine the financial condition of the baked oyster business actors and the application of administrative functions in managing the oyster business in Lajari, Barru Regency to increase family financial income. This study uses a qualitative approach, collecting data through observation, interviews and documentation. The survey results show that the management of the grilled oyster business in Lajari, Barru Regency, is growing every year, so that the income of the grilled oyster entrepreneur s family has increased, and the business manager has implemented a business management function and management strategy, so that grilled oysters develop and are known by many people and last until at the moment.
Pemberdayaan Masyarakat Berbasis Enterpreneurship pada Usaha Tani Perkotaan Muhammad Iqbal Usman; Muhammad Ihsan Said Ahmad; Muhammad Hasan; Nurjannah Nurjannah; Nurdiana Nurdiana
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 9 No 1 (2023): Ideas: Pendidikan, Sosial, dan Budaya (Februari)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v9i1.1203

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This study aims to determine community empowerment based on entrepreneurship in urban farming and analyze the efforts that can be made by agricultural extension workers, the government in developing KWT Anggrek. This study uses a qualitative approach. Data collection techniques in the form of observation methods, interviews and documentation. The results of this study indicate that community empowerment at KWT Anggrek has been well implemented, marked by assistance from the government, collaboration, provision of counseling which is always provided by extension workers so that the community can develop and increase agricultural output both in terms of quality and quantity.
Pengaruh Literasi Keuangan terhadap Pengelolaan Keuangan Pelaku Usaha Tani di Kota Makassar Suharyadi Rahmat; Nurdiana Nurdiana; Muhammad Hasan; Nurjannah Nurjannah; Ratnah S
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 9 No 1 (2023): Ideas: Pendidikan, Sosial, dan Budaya (Februari)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v9i1.1120

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This Financial Literacy Research is a research that uses a quantitative descriptive quantitative method. This study used 30 respondents where all of these respondents. The results obtained in this study indicate that there is a significant effect of financial literacy on financial literacy financial management. This can be seen from the results of the statistical analysis of the data used, where financial literacy shows a partial effect on financial management. after testing the coefficient of determination, the results show that financial literacy affects financial management by 15.4%, while the other 84.6% is influenced by other factors not examined.
Perilaku Konsumtif Mahasiswa Pendidikan Ekonomi sebagai Dampak Perkembangan E-Commerce Nurjannah Nurjannah; Nurdiana Nurdiana; Andi Tenri Ampa
Jurnal Pendidikan Ekonomi (JUPE) Vol 11 No 2 (2023)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v11n2.p186-192

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This study aims to analyze the consumptive behavior of Makassar State University Economics Education students in E-Commerce. This research is a descriptive qualitative research using primary data directly taken from informants by way of observation and interviews. The determination of the sample used was Snowball Sampling with 3 informants from Batch 2022 of the Economics Education Study Program, Faculty of Economics, Makassar State University. The results of the study show that the main reason for Economic Education students class of 2022 to make purchases through e-commerce is due to several things, namely, practicality, many choices and considerations for prices and promos given to the online store.
Ekonomi Keluarga Ibu Penjual Jamu dalam Perspektif Ekspektasi Masa Depan Novianti Indriani; Muhammad Hasan; Inanna Inanna; Nurdiana Nurdiana; Thamrin Tahir
SOCIETIES: Journal of Social Sciences and Humanities Vol 1, No 2 (2021): SOCIETIES: Journal of Social Sciences and Humanities
Publisher : SOCIETIES: Journal of Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.31 KB) | DOI: 10.26858/societies.v1i2.20880

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Abstrak. Penelitian ini bertujuan untuk mengetahui ekonomi keluarga ibu penjual jamu dalam perspektif ekspektasi masa depan di Kelurahan Bonto-Bontoa Kecamatan Somba Opu Kabupaten Gowa. Jenis penelitian menggunaan pendekatan kualitatif deskriptif. Teknik pengambilan data melalui observasi, wawancara, dan dokumentasi. Informan ditentukan berdasarkan kriteria yang ditentukan oleh peneliti yaitu ibu penjual jamu keliling. Hasil penelitian menunjukkan bahwa ekonomi keluarga ibu penjual jamu dalam menjalankan perannya dapat dilihat dari proses ibu bekerja di sektor informal dan kontribusi yang diberikan terhadap keluarganya cukup besar dalam pemenuhan kebutuhan sehari-hari dan biaya pendidikan anak. Upaya dalam merealisasikan ekspektasi masa depan yaitu ekspektasi terhadap kebutuhan fisiologis agar terpenuhinya sandang,pangan, dan papan. Ekspektasi terhadap kebutuhan rasa aman agar jaminan kesehatan bagi keluarga (BPJS) dapat terpenuhi. Ekspektasi terhadap kebutuhan sosial agar harapan terhadap suami dan anak dapat terpenuhi. Ekspektasi terhadap kebutuhan penghargaan diri agar kemampuan yang dimiliki bisa lebih dari itu dan menghargai diri sendiri dan menerima diri dengan apa adanya. Ekspektasi terhadap kebutuhan aktualisasi diri berharap akan potensi yang dimiliki dan anak dapat dikembangkan agar suatu saat nanti bisa membantu perekonomian keluarga bisa lebih baik lagi. Kata Kunci: Ekonomi Keluarga, Ekspektasi Masa Depan, Penjual Jamu
Analisis Faktor-Faktor Yang Memengaruhi Produksi Kakao di Kecamatan Tapango Kabupaten Polewali Mandar Mirnawati R. Panna; Marhawati Marhawati; Nurdiana Nurdiana; Mustari Mustari; Tuti Supatminingsih
SOCIETIES: Journal of Social Sciences and Humanities Vol 1, No 2 (2021): SOCIETIES: Journal of Social Sciences and Humanities
Publisher : SOCIETIES: Journal of Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.213 KB) | DOI: 10.26858/societies.v1i2.20358

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Abstrak. Penelitian ini bertujuan untuk mengetahui pengaruh Bibit, Jumlah Pohon Yang Berproduksi, Pupuk, Pestisida, dan Tenaga Kerja secara Parsial dan Simultan terhadap produksi kakao di Kecamatan Tapango Kabupaten Polewali Mandar. Jenis penelitian menggunaan pendekatan kuantitatif. Data yang diolah hasil penyebaran instrumen berupa kuisioner terhadap 40 responden yang menjadi petani kakao. Teknik analisis data yang digunakan dalam penelitian adalah uji validitas, uji realibilitas, uji asumsi klasik, dan uji hipotesis. Hasil penelitian ditemukan bahwa bibit, jumlah pohon yang berproduksi, dan pestisida berpengaruh terhadap produksi kakao sedangkan pupuk, dan tenaga kerja tidak berpengaruh terhadap produksi kakao. Hasil analisis secara simultan atau keseluruhan variabel antara bibit, jumlah pohon yang berproduksi, pupuk pestisida, dan tenaga kerja memiliki pengaruh yang signifikan terhadap produksi kakao di Kecamatan Tapango Kabupaten Polewali Mandar. Keywords: Bibit, Jumlah Pohon Yang Berproduksi, Pupuk, Pestisida, Tenaga Kerja.
Analisis Pendapatan dalam Menentukan Kelayakan Usahatani Buah Naga di Desa Tottong Kecamatan Donri-Donri Kabupaten Soppeng Desi Oktavia; Mustari Mustari; Marhawati Marhawati; Tuti Supatmaningsih; Nurdiana Nurdiana
SOCIETIES: Journal of Social Sciences and Humanities Vol 1, No 2 (2021): SOCIETIES: Journal of Social Sciences and Humanities
Publisher : SOCIETIES: Journal of Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.45 KB) | DOI: 10.26858/societies.v1i2.20415

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Abstract. This study aims to determine whether dragon fruit farming in Tottong Village, Donri-Donri Distrct, Soppeng Regency is feasible to be cultivated. This research is a quantitative descriptive study using income analysis, R/C ratio analysis and Break even Point analysis. The number of respondents in this study were 60 people. The result showed that the income of dragon fruit farmers in Tottong Village Donri-Donri Distrct, Soppeng Regency experienced profits and was feasible to cultivate. With an average income of IDR 985,993.000 per 88 are land area. And the R/C value is 1,1 Keywords: Income Analysis, Tottong Village, R / C Ratio, Break Even Point