p-Index From 2021 - 2026
4.782
P-Index
This Author published in this journals
All Journal WIDYATAMA Jurnal Arbitrer LINGUAL: Journal of Language and Culture Jurnal Ilmu Pangan dan Hasil Pertanian Al Ishlah Jurnal Pendidikan Jurnal Pemberdayaan Masyarakat Madani (JPMM) LET: Linguistics, Literature and English Teaching Journal IJBE (Integrated Journal of Business and Economics) Langkawi: Journal of The Association for Arabic and English Register Journal Squalen Bulletin of Marine and Fisheries Postharvest and Biotechnology BASIS (BAHASA DAN SASTRA INGGRIS) Lire journal (journal of linguistics and literature Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Cakrawala Dini : Jurnal Pendidikan Anak Usia Dini English Language and Literature International Conference (ELLiC) Proceedings Adabiyyat: Jurnal Bahasa dan Sastra EDUKATIF : JURNAL ILMU PENDIDIKAN Journal of Pragmatics Research Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Jurnal Industri Kreatif dan Kewirausahaan Ethical Lingua: Journal of Language Teaching and Literature Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Servite International Journal of English Linguistics, Literature, and Education (IJELLE) ENGLISH FRANCA : Academic Journal of English Language and Education Jurnal Industri Pariwisata Journal of Food Technology and Health Journal of English Development ELLITE: Journal of Education, Linguistics, Literature and Language Teaching Educate: Journal of Community Service in Education Jurnal Pengabdian Masyarakat Bestari (JPMB) Formosa Journal of Sustainable Research (FJSR) JAPI: Jurnal Akses Pengabdian Indonesia Journal on Studies in English Language Teaching (JOSELT) Journal of Linguistics, Culture and Communication Lire Journal (Journal of Linguistics and Literature) REGISTER JOURNAL
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Servite

Pemberdayaan Pengusaha Kuliner Mikro di Kawasan Wisata Pantai Carita Pandeglang Melalui Pelatihan Merek Levyda, Levyda; Giyatmi, Giyatmi; Maharani, Maya Dewi Dyah
Journal of Servite Vol. 5 No. 2 (2023): Journal of SERVITE
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/1020054220234

Abstract

Kawasan wisata memberikan peluang usaha bagi penduduk Kecamatan Carita, khususnya usaha kuliner. Meskipun telah cukup lama berbisnis, banyak usaha mikro di Kawasan Wisata Pantai Carita Pandeglang yang belum memiliki merk dagang.  Merek menentukan loyalitas, minat beli dan keputusan pembelian. Tujuan pelatihan merek dagang adalah untuk meningkatkan pengetahuan peserta. Peserta pelatihan adalah nasabah PNM Mekaar. Metode pelatihan yang digunakan adalah ceramah dan diskusi, demonstrasi produk dan test tertulis. Hambatan pembuatan merek dagang adalah keterbatasan pengetahuan, biaya dan prosedur pembuatan merek dagang. Dari diskusi terungkap motif peserta yang sudah memiliki merek  adalah ingin menjual di e-commerce.  Setelah mengikuti pelatihan, ada peningkatan pengetahuan peserta tentang manfaat dan komponen merek dagang. Pelatihan merek masih diperlukan oleh pengusaha terutama membuat merek dan stiker merek. ________ The tourist area provides business opportunities for residents of the Carita District, especially culinary businesses. Even though they have been in business for quite a long time, many micro businesses in the Carita Pandeglang Beach Tourism Area do not yet have a trademark. Brand determines loyalty, purchasing interest, and purchasing decisions. Brand training aims to increase participants' knowledge. The training participants are PNM Mekaar customers. The training methods used are lectures and discussions, product demonstrations, and written tests. Barriers to creating a trademark are limited knowledge, costs, and brand creation procedures. From the discussion, it was revealed that participants who already had a brand wanted to sell on e-commerce. After attending the training, there was an increase in participants' knowledge about the benefits and components of the brand. Entrepreneurs still need brand training, especially when making brands and brand stickers.