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All Journal Jurnal Komunikasi Pembangunan Sosiohumaniora RETORIKA: Jurnal Ilmu Bahasa MetaKom : Jurnal Kajian Komunikasi Jurnal Master Pariwisata (JUMPA) Marwah: Jurnal Perempuan, Agama dan Jender SALAM: Jurnal Sosial dan Budaya Syar-i AGRISE Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Nyimak: Journal of Communication MetaCommunication; Journal Of Communication Studies PROSIDING KOMUNIKASI MUHARRIK: JURNAL DAKWAH DAN SOSIAL Buletin Ilmiah Marina : Sosial Ekonomi Kelautan dan Perikanan Jurnal Profetik Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Jurnal Ilmiah Ilmu Komunikasi Communique JOPPAS: Journal of Public Policy and Administration Silampari Journal of Innovation in Educational and Cultural Research Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian Journal of Research in Social Science and Humanities KOMUNIKATA57 Seandanan: Jurnal Pengabdian pada Masyarakat Jurnal Studi Pemerintahan dan Akuntabilitas Jurnal Ilmiah Teknik Informatika dan Komunikasi Ragom Jurnal Pengabdian Masyarakat INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Pengabdian Masyarakat International Journal of Community Service Implementation Society Journal Of Advance In Social Sciences And Policy Jurnal Sumbangsih FisiPublik: Jurnal Ilmu Sosial dan Politik
Anna Gustina Zainal
Program Studi Ilmu Komunikasi FISIP Universitas Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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MENTORING TRAINING 'CONTINUE TO STUDY WITH SCHOLARSHIPS' IN SUPPORTING THE IMPROVEMENT OF THE COMPETITIVENESS OF THE PEOPLE OF LAMPUNG Zainal, Anna Gustina; Windah, Andi; Firdaus, Feri; Suciska, Wulan
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 9 (2024): BESIRU : Jurnal Pengabdian Masyarakat, September 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/7mra3e96

Abstract

The Human Development Index (HDI) in Lampung Province has increased from 70.45 in 2022 to 71.15 in 2023. However, Lampung's HDI is still the lowest in Sumatra. One of the factors causing this is the low Average Length of School (RLS) which is only 8.29 years, the second lowest in Sumatra. The low RLS is due to the low public interest in higher education. Economic factors and lack of understanding of the importance of higher education are the main causes. The Service Team from the Department of Communication Sciences then provides education, motivation, and mentoring to parents and high school students in Lampung to increase their interest in higher education with scholarships. Effective persuasive communication strategies are used to change people's perceptions of the cost of higher education and open up their insights into available scholarship opportunities. Before the training began, a pre-test was conducted to measure the level of participants' initial understanding of higher education and scholarships. The results of the pre-test showed that most participants had a limited understanding of higher education opportunities and accessible scholarship resources. After a series of training sessions that included educational, motivational, and mentoring sessions with a persuasive communication approach, a post-test was conducted to measure the impact of the activity. The results of the post-test showed a significant improvement. In addition to increasing knowledge, the participants also revealed a change in attitudes towards higher education. Parents, who had previously been worried about the cost of education, showed greater interest in supporting their children to pursue higher education through the scholarship pathway. The students who took part in the training also showed greater enthusiasm and motivation to continue their education. Overall, this service activity has proven successful in achieving its goal, which is to increase public awareness and interest, especially in Lampung Province, to continue higher education through scholarships.
GAYA KOMUNIKASI PIMPINAN PT TELKOMSEL BRANCH LAMPUNG DALAM MEMBANGUN KEDEKATAN INTERAKSI PADA KARYAWAN Christiane, Priska Putri; Putra, Purwanto; Zainal, Anna Gustina
KOMUNIKATA57 Vol. 5 No. 2 (2024): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v5i2.1530

Abstract

Komunikasi merupakan sesuatu hal sangat vital dalam sebuah organisasi, karena dari komunikasi akan terbentuk suatu hubungan yang akhirnya dapat menggerakkan organisasi untuk mencapai tujuan tertentu. Berbicara mengenai organisasi erat kaitan dengan kepemimpinan. Keberhasilan sebuah perusahaan juga sangat dipengaruhi oleh bagaimana seorang pemimpin mampu memimpin anggotanya untuk mencapai target perusahaan, dan salah satu hal yang penting dalam memimpin perusahaan adalah gaya komunikasi. Tujuan dari penelitian ini adalah ingin memberikan pemaparan bagaimana gaya komunikasi yang di terapkan Pimpinan atau Manager PT Telkomsel Branch Lampung Penelitian ini menggunakan metode kualitatif deskriptif dengan melakukan wawancara untuk pengumpulan data. Hasil dari penelitian ini dapat disimpulkan bahwasanya gaya komunikasi yang digunakan oleh Manager/Pimpinan PT Telkomsel Branch Lampung adalah the equalitarian style of communication atau gaya komunikasi dua arah dan adakalanya The Relingushing Style. Penggunaan komunikasi dua arah ini gunakan untuk membangun kedekatan interaksi karena gaya komunikasi ini berfokus untuk lebih banyak mendengar dengan kepedulian dan empati. Sedangkan The Relingushing Style kadang kala dimanfaatkan oleh manager/pimpinan PT Telkomsel Branch Lampung untuk memberikan kepercayaan terhadap teamnya dalam mengemban dan menyelesaikan tanggung jawab yang sudah diberikan.
The Symbolic Essence of “Seserahan”: Exploring the Communication Message in The Marriage Procession of the Clan Zainal, Anna Gustina; Pahreza, Urba; Aryanti, Nina Yudha; Kagungan, Dian; Meutia, Intan Fitri
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 6 No. 2 (2023): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to decode the symbolic communication conveyed through offerings during the Besagh arrival procession in the wedding customs of the Mesuji Lampung clan residing in Banjar Margo, Tulang Bawang District, Lampung Province. Although numerous studies have highlighted the role of offerings in Indonesian wedding cultures, there is a notable research gap regarding the symbolism within the Besagh procession of the Mesuji Lampung clan. This research is important as it reveals the traditional values and local wisdom embodied in the offerings, strengthening the community's social and familial bonds. The theoretical framework of symbolic communication is employed to analyze the meanings embedded in the offerings. Conducted qualitatively in Banjar Margo District, the study uses Snowball Sampling to select informants. Data gathered from these informants were analyzed through an interpretive approach to derive deep insights into the symbolic meanings of each offering. Offerings, integral to wedding processions across Indonesian cultures, symbolize the commitment and involvement of both parties. Families express values, aspirations, and social relations between clans through these offerings. For instance, kemingan (mat) symbolizes simplicity and blessings in the household, while lemang (glutinous rice) signifies unity and the strength of marital bonds. Using traditional materials honors tradition and reinforces familial and communal ties. Thus, this study reveals how traditional materials in the Besagh procession convey respect, prayers, and blessings from extended families to the prospective couple, reflecting unity, loyalty, prosperity, and respect within marriage.
Peran Strategis Elit Lokal dan Konsep Pengembangan Desa Wisata di Kabupaten Pandeglang Fitriyah, Neka; Zainal, Anna Gustina; Sarwoprasodjo, Sarwititi
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.602

Abstract

Pandeglang Regency is home to numerous potential tourism villages dispersed across various locations; however, their management remains fragmented and lacks comprehensive stakeholder involvement. This study examines the participation and role of local elites in tourism village development through a qualitative approach involving in-depth interviews and observations. The findings reveal that Community-Based Tourism (CBT), emphasizing community participation in organizing, managing, and developing tourism independently with self-awareness, is the most suitable concept for the region. Local elite participation manifests in two forms: mechanical participation, driven by external systemic requirements, and organic participation, arising from the elites’ intrinsic awareness and commitment. The political roles of local elites are categorized as opinion leaders generating and disseminating ideas, mediators bridging aspirations and interests among stakeholders, and decision-makers formulating and implementing policy decisions. It is recommended that tourism village development actively involves local elites to ensure shared responsibility and accountability in addressing potential challenges.
Institutional Synergism as the Information Center for Agriculture Development (PIPP) in Indonesia Alif, muhammad; Oktarina, Selly; Zainal, Anna Gustina
JASSP Vol. 1 No. 2 (2021)
Publisher : LPPM Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jassp.v1i2.33

Abstract

Institutional empowerment will push the improvement of farmer productivity which can affect the well-being of farmer life. The purpose of this article is to determine the role of institutions in the development of the Center for Agricultural Development Information in rural and the efforts that can be made to create synergy between institutions and PIPP. This paper uses a literature review by looking for relevant references according to existing problems. The data has been obtained are then analyzed using descriptive analysis methods. The results and discussion show that some of the institutions involved in the Agricultural Development Information Center (PIPP) are, universities, local governments, opinion leaders, non-governmental organizations (NGOs), farmer organizations (extension agents, farmer contacts, farmer group associations, (Gapoktan) and farmer groups). Empowering farmers through common perceptions and alignment of goals, strengthening institutions for the continuity and sustainability of resources and structuring institutional capacity, improving institutional management, improving leadership patterns, and transparency.
Peningkatan Kapasitas Masyarakat Pesisir Melalui Literasi Digital Helvi Yanfika; Indah Nurmayasari; Rio Tedy Prayitno; Anna Gustina Zainal; Ryzal Perdana; Adia Nugraha
Jurnal Sumbangsih Vol. 3 No. 1 (2022): Jurnal Sumbangsih
Publisher : LPPM Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jsh.v3i1.77

Abstract

Literasi informasi merupakan kunci untuk meningkatkan kualitas sumberdaya manusia masyarakat pesisir. Literasi informasi menjadi satusatunya cara untuk memperluas ilmu pengetahuan dan skill. Sehingga masyarakat dengan kemampuan literasi informasi dapat memanfaatkan teknologi, mengetahui strategi dalam kegiatan ekonomi - termasuk menguasai pasar dan modal, mengetahui pola hidup sehat, dan pengetahuan lainnya. Pendapat di atas menunjukkan bahwa literasi informasi memiliki peran yang penting dalam mencapai tujuan program pemberdayaan masyarakat di kawasan pesisir. Desa Margasari merupakan desa yang berada di pesisir timur lampung yang telah lama memiliki satu objek literasi yaitu rumah pintar. Rumh Pintar dibentuk pada tahun 2015 oleh Universitas Lampung, khusunya oleh LPPM Unila. Sejak awal didirikannya sebuah rumah pintar masyarakat tentulah memiliki rancangan kegiatan yang bertujuan untuk meningkatkan minat baca masyarakat. Taman baca masyarakat pula memiliki kegiatan utama yakni mengumpulkan informasi-informasi berupa buku, majalah, Koran dan lain-lain untuk disajikan kepada masyarakat yang menjadi target dari rumah pintar tersebut. Perkembangan Teknologi Informasi dan Komunikasi (TIK) merupakan suatu hal yang tidak terelakkan, dan salah satu sektor yang terkena dampak perkembangannya ialah sektor pendidikan. Merespon hal tersebut, peningkatan kemampuan literasi digital masyarakat merupakan hal yang sangat mendesak. Kemampuan literasi digital juga sangat penting untuk dimiliki oleh masyarakat pesisir. Tujuan dari kegiatan pengabdian desa binaan adalah meningkatkan kapasitas masyarakat pesisir dalam pengunaan dan pengelolan literasi digital.
Sentiment Analysis of Youtube Video Comments on Dirty Vote Movie Ferdaus, Feri; Suciska, Wulan; Zainal, Anna Gustina; Gunawibawa, Eka Yuda
Jurnal Studi Pemerintahan dan Akuntabilitas Vol 5 No 2 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jastaka.v5i2.5922

Abstract

Purpose: This study aims to analyze the sentiment of comments on YouTube videos discussing the movie Dirty Vote, which are divided into positive, negative, and neutral categories. Research methodology: The method used is quantitative descriptive, namely content/text analysis of the number of comments and sentiment analysis of comments on the YouTube video content of Dirty Vote uploaded to the Dirty Vote YouTube channel. Results: Results: Based on sentiment analysis of 32,209 comments on the Dirty Vote movie uploaded to YouTube between February 11 and 13, 2024, the sentiment distribution indicates a strong dominance of negative sentiment, with 18,978 comments (59%). This suggests that the movie triggered substantial criticism or strong emotional reactions from viewers. Positive sentiment reached 9,676 comments (30%), reflecting appreciations for the movie’s content, message, or relevance to political discourse. Meanwhile, 3,555 comments (11%) were categorized as neutral, generally consisting of descriptive statements, clarifications, or non-emotive responses. Conclusions: The analysis of 32,209 YouTube comments on Dirty Vote shows dominant negative sentiment (59%), followed by positive (30%) and neutral (11%). This suggests the film strongly impacts audiences, generating both criticism and political awareness, and highlighting how political documentaries can spark debate and polarization. Limitations: References related to sentiment analysis on social media in the perspective of political communication studies are still quite limited and lack depth. Contribution: Enriching the body of research on political communication on social media, particularly YouTube, by using sentiment analysis methods through the BERT model.
Participatory Oversight Strategy of the Lampung Provincial Election Supervisory Agency in Preventing Violations in the 2024 Elections Qohar, Ahmad; Zainal, Anna Gustina; Hermawan, Dedy; Efendi, Nur
Journal of Research in Social Science and Humanities Vol 6, No 1 (2026): March 2026
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v6i1.542

Abstract

Indications of money politics, violations of civil servant neutrality, and intimidation of voters were found in various regions. This shows that participatory oversight is not yet fully optimal. Based on findings in the field, money politics is still rampant ahead of election day san. The methods are increasingly varied, such as the distribution of basic foodstuffs, digital transfers, and program promises. Many citizens still consider this to be "normal" in electoral political culture. This research was conducted in Lampung Province, which is a strategic location for studying participatory oversight practices in the implementation of elections. Lampung Province was chosen because it has a high level of political dynamics and a track record of innovation in community-based election oversight. The Lampung Province Bawaslu actively initiated various programs that directly involved the community in oversight activities, making it an interesting case study in the context of strengthening participatory democracy at the local level. Participatory Oversight in Preventing Violations through Oversight Villages, Socialization, and Complaint Centers First, Oversight Villages The implementation of participatory oversight in the Bawaslu's Oversight Village program in Lampung Province aims to build an election awareness culture at the level closest to the community, namely the village or sub-district. Second, Socialization The implementation of participatory oversight through socialization carried out by Bawaslu Lampung Province and regencies/cities focuses on efforts to build public awareness and encourage the community to play an active role in maintaining election integrity.
STRATEGI KOMUNIKASI POLITIK TIM PEMENANG HAMARTONI ROMLI PADA PILKADA 2024 DI KABUPATEN LAMPUNG UTARA Okta Irjun Saputra; Anna Gustina Zainal; Ibrahim Besar; Nanda Utaridah; Nanang Trenggono
FisiPublik: Jurnal Ilmu Sosial dan Politik Vol. 10 No. 2 (2025): NOVEMBER
Publisher : Social and Political Sciences Faculty, Widya Gama Mahakam Samarinda University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/fpb.v10i2.3631

Abstract

The regional head election (Pilkada) is a crucial democratic process in determining local leadership. This study aims to analyze the political communication strategy of the Hamartoni-Romli campaign team during the 2024 local election in North Lampung Regency. This research employs a descriptive qualitative approach, using Dan Nimmo’s political communication theory, which highlights five key elements: communicator, message, media, audience, and effect. Data were obtained through in-depth interviews, campaign observation, and documentation of social media content and public communication materials. The results indicate that the campaign team established a well-structured communication system, segmented voters by demographic and geographic factors, and utilized a hybrid media strategy combining digital platforms such as TikTok and Instagram with local media and face- to-face approaches. The campaign messages were emotionally and contextually framed, focusing on integrity and alignment with grassroots communities. The candidate actively contributed to message framing and communication planning. Routine evaluations were conducted to respond to field dynamics, including political attacks and the spread of hoaxes. This strategy proved to be participatory, adaptive, and data-driven, effectively enhancing voter engagement and building a positive image of the candidate among the public.
Co-Authors Abdul Mutolib Adia Nugraha Ahmad Riza Faizal Ahmad Riza Faizal Aji, Jaya Amiruddin Saleh Ana Kuswanti Andi Windah Andi Windah Andri Sarifudin Andy Corry Wardhani Andy Corry Wardhani Andy Corry Wardhani Basit, Abdul Besar , Ibrahim Besar, Ibrahim Christiane, Priska Putri Dedy Hermawan Dian Kagungan Eko Purwanto Eko Wahyono Faisal, Ahmad Riza Feni Rosalia Feni Rosalia Ferdaus, Feri Firdaus, Feri Fitri Juliana Sanjaya Fitria, Arie Gita Hilmi Prakoso Gunawibawa, Eka Yuda Helvi Yanfika Herman Yulianto Ibrahim Besar Ida Nurhaida Indah Nurmayasari Indriani, Atika Nurwan Intan Fitri Meutia Lusiana Setianti Made Dewi Purnami Martini, Cita Mirza Shahreza Muhammad Alif Muhammad Alif Muqsith, Munadhil Abdul Nanang Trenggono Nanang Trenggono Nanda Utaridah Neka Fitriyah Nina Yudha Aryanti Nina Yudha Aryanti Nukmal Hakim, Nukmal NUR EFENDI Nurul Rahmadina Okta Irjun Saputra Pahreza, Urba Pairul Syah Pratama, Prayoga Adi Pratama, Prayoga Ardhi Purnami, Made Dewi Puspandari Setyowati Sugiyanto Putra, Purwanto Qohar, Ahmad Rezeki, Fri Rio Tedy Prayitno Rudy Fardiyan Rudy Rudy Ryzal Perdana Sarwititi Sarwoprasojdo, Sarwititi Selly Oktarina Selly Oktarina Sepriyani Tina Kartika Toni Wijaya Toni Wijaya Vito Frasetya Wulan Suciska Yuni Septi Zaimasuri Zaimasuri, Zaimasuri