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Governmental Crisis Communication for Tourism Recovery: Lessons from Bandar Lampung in the Covid-19 Era Aji, Jaya; Zainal, Anna Gustina; Wardhani, Andy Corry; Trenggono, Nanang
JURNAL HURRIAH: Jurnal Evaluasi Pendidikan dan Penelitian Vol. 6 No. 2 (2025): Jurnal Hurriah: Journal of Educational Evaluation and Research
Publisher : Yayasan Pendidikan dan Kemanusiaan Hurriah Aceh

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Abstract

The COVID-19 epidemic significantly impacted the worldwide tourism sector, resulting in a notable decrease in both domestic and foreign tourist arrivals in Bandar Lampung. The Bandar Lampung Tourism Office, as the principal institutional authority managing the city's tourism sector, was necessitated to react swiftly and efficiently to a developing issue. This study examines the crisis communication management tactics employed by the office during the pandemic. This research adopts a post-positivist perspective and utilizes a qualitative, descriptive technique to analyze crisis communication during three essential phases: pre-crisis, crisis, and post-crisis. The results demonstrate that the pre-crisis timeframe was marked by inadequate preparedness and a lack of proactive risk mitigation strategies. The crisis phase demonstrated a more nimble institutional response, characterized by adaptive methods, intersectoral collaborations, and innovation-driven modifications to tourism operations. During the post-crisis period, the Tourism Office implemented communicative techniques aligned with the Situational Crisis Communication Theory (SCCT), encompassing image restoration, stakeholder reassurance, and strategic media framing to influence public opinion and restore trust. These observations enhance the broader discussion on crisis communication in the public sector and emphasize the necessity for robust, theory-based frameworks in tourist governance during global shocks.
Analisis Strategi Komunikasi Pemasaran Prabowo Subianto dan Partai Gerindra Melalui Platform TikTok Sepriyani; Andy Corry Wardhani; Anna Gustina Zainal
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i3.7684

Abstract

Social media has evolved into a crucial nexus for political promotion and communication during the 2024 General Election in Indonesia. This scholarly investigation undertakes an analysis of the digital marketing communication strategies employed by Prabowo Subianto and the Gerindra Party through the TikTok platform. The central focus lies on elucidating the strategic utilization of digital content to cultivate a specific political image and enhance audience engagement, particularly among younger demographics. Employing a descriptive qualitative research methodology, this study incorporates content analysis, observational techniques, and a review of pertinent academic literature. The findings reveal that the Gerindra Party strategically leverages the affordances of TikTok, such as short-form video, prevalent musical trends, and emergent platform trends, to disseminate political messaging in a simplified yet appealing manner. The deployment of creative and dynamic digital content demonstrates efficacy in fostering a positive candidate and party image, concurrently amplifying interaction with younger segments of the electorate. Nevertheless, this research also identifies salient challenges, notably the potential for the propagation of disinformation and the imperative for maintaining rhetorical consistency across digital communications. The scholarly implications of this study contribute valuable insights into the efficacy of the TikTok platform within the realm of modern political communication and underscore the exigency for the strategic adaptation of digital marketing paradigms within the electoral context.
Strategi Adaptasi Komunikasi Orang Tua Generasi Z dalam Membina Hubungan dengan Anak melalui Media Sosial Instagram @talkparenting Nurul Rahmadina; Anna Gustina Zainal; Ibrahim Besar; Nanda Utaridah; Nanang Trenggono
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 3 (2025): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi 
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i3.1473

Abstract

Digital media plays a crucial role as a primary source of information, reference, and inspiration in shaping parenting communication styles, particularly among younger parents such as Generation Z. Gen Z parents actively access social media content to gain insights into more empathetic and adaptive communication patterns for their children's needs. This study aims to understand how digital media consumption, particularly through the Instagram account @talkparenting, influences the parenting communication styles of Gen Z parents aged 23–28. This study employed a descriptive qualitative approach with data collection techniques through in-depth interviews and digital documentation of eight purposively selected informants. The results indicate that social media is not only a source of information but also functions as an agent of socialization of new values and norms in family communication practices. Gen Z parents tend to adopt an affective communication style—which emphasizes empathy, emotional validation, and acceptance—and an adaptive directive, a parenting approach that remains directive yet flexible and supportive of children's development. The educational content on the @talkparenting account serves as a primary reference in shaping their understanding of positive communication, conflict resolution, and emotional regulation in parent-child relationships. These findings support Kaplan and Haenlein's (2010) theory regarding the role of social media as an interactive platform that facilitates social learning and the transformation of interpersonal communication styles. This study highlights the importance of improving digital literacy among young parents, as well as the need to develop positive, educational, and relevant parenting content to support the formation of healthy communication patterns within the family. Thus, social media has great potential to become a strategic partner in supporting more conscious, reflective, and value-based parenting practices. Keywords: Communication Styles, Gen Z, Digital Media, Parenting, Communication Theory.