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All Journal Jurnal Komunikasi Pembangunan Sosiohumaniora RETORIKA: Jurnal Ilmu Bahasa MetaKom : Jurnal Kajian Komunikasi Jurnal Master Pariwisata (JUMPA) Marwah: Jurnal Perempuan, Agama dan Jender SALAM: Jurnal Sosial dan Budaya Syar-i AGRISE Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Nyimak: Journal of Communication MetaCommunication; Journal Of Communication Studies PROSIDING KOMUNIKASI MUHARRIK: JURNAL DAKWAH DAN SOSIAL Buletin Ilmiah Marina : Sosial Ekonomi Kelautan dan Perikanan Jurnal Profetik Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Jurnal Ilmiah Ilmu Komunikasi Communique JOPPAS: Journal of Public Policy and Administration Silampari Journal of Innovation in Educational and Cultural Research Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian Jurnal Media Informatika Journal of Research in Social Science and Humanities KOMUNIKATA57 Seandanan: Jurnal Pengabdian pada Masyarakat Jurnal Ilmiah Teknik Informatika dan Komunikasi Ragom Jurnal Pengabdian Masyarakat Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Pengabdian Masyarakat Society Journal Of Advance In Social Sciences And Policy Jurnal Sumbangsih FisiPublik: Jurnal Ilmu Sosial dan Politik International Journal of Teaching and Learning (INJOTEL)
Anna Gustina Zainal
Program Studi Ilmu Komunikasi FISIP Universitas Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Institutional Synergism as the Information Center for Agriculture Development (PIPP) in Indonesia Alif, muhammad; Oktarina, Selly; Zainal, Anna Gustina
JASSP Vol. 1 No. 2 (2021)
Publisher : LPPM Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jassp.v1i2.33

Abstract

Institutional empowerment will push the improvement of farmer productivity which can affect the well-being of farmer life. The purpose of this article is to determine the role of institutions in the development of the Center for Agricultural Development Information in rural and the efforts that can be made to create synergy between institutions and PIPP. This paper uses a literature review by looking for relevant references according to existing problems. The data has been obtained are then analyzed using descriptive analysis methods. The results and discussion show that some of the institutions involved in the Agricultural Development Information Center (PIPP) are, universities, local governments, opinion leaders, non-governmental organizations (NGOs), farmer organizations (extension agents, farmer contacts, farmer group associations, (Gapoktan) and farmer groups). Empowering farmers through common perceptions and alignment of goals, strengthening institutions for the continuity and sustainability of resources and structuring institutional capacity, improving institutional management, improving leadership patterns, and transparency.
Peningkatan Kapasitas Masyarakat Pesisir Melalui Literasi Digital Helvi Yanfika; Indah Nurmayasari; Rio Tedy Prayitno; Anna Gustina Zainal; Ryzal Perdana; Adia Nugraha
Jurnal Sumbangsih Vol. 3 No. 1 (2022): Jurnal Sumbangsih
Publisher : LPPM Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jsh.v3i1.77

Abstract

Literasi informasi merupakan kunci untuk meningkatkan kualitas sumberdaya manusia masyarakat pesisir. Literasi informasi menjadi satusatunya cara untuk memperluas ilmu pengetahuan dan skill. Sehingga masyarakat dengan kemampuan literasi informasi dapat memanfaatkan teknologi, mengetahui strategi dalam kegiatan ekonomi - termasuk menguasai pasar dan modal, mengetahui pola hidup sehat, dan pengetahuan lainnya. Pendapat di atas menunjukkan bahwa literasi informasi memiliki peran yang penting dalam mencapai tujuan program pemberdayaan masyarakat di kawasan pesisir. Desa Margasari merupakan desa yang berada di pesisir timur lampung yang telah lama memiliki satu objek literasi yaitu rumah pintar. Rumh Pintar dibentuk pada tahun 2015 oleh Universitas Lampung, khusunya oleh LPPM Unila. Sejak awal didirikannya sebuah rumah pintar masyarakat tentulah memiliki rancangan kegiatan yang bertujuan untuk meningkatkan minat baca masyarakat. Taman baca masyarakat pula memiliki kegiatan utama yakni mengumpulkan informasi-informasi berupa buku, majalah, Koran dan lain-lain untuk disajikan kepada masyarakat yang menjadi target dari rumah pintar tersebut. Perkembangan Teknologi Informasi dan Komunikasi (TIK) merupakan suatu hal yang tidak terelakkan, dan salah satu sektor yang terkena dampak perkembangannya ialah sektor pendidikan. Merespon hal tersebut, peningkatan kemampuan literasi digital masyarakat merupakan hal yang sangat mendesak. Kemampuan literasi digital juga sangat penting untuk dimiliki oleh masyarakat pesisir. Tujuan dari kegiatan pengabdian desa binaan adalah meningkatkan kapasitas masyarakat pesisir dalam pengunaan dan pengelolan literasi digital.
STRATEGI KOMUNIKASI POLITIK TIM PEMENANG HAMARTONI ROMLI PADA PILKADA 2024 DI KABUPATEN LAMPUNG UTARA Okta Irjun Saputra; Anna Gustina Zainal; Ibrahim Besar; Nanda Utaridah; Nanang Trenggono
FisiPublik: Jurnal Ilmu Sosial dan Politik Vol. 10 No. 2 (2025): NOVEMBER
Publisher : Social and Political Sciences Faculty, Widya Gama Mahakam Samarinda University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/fpb.v10i2.3631

Abstract

The regional head election (Pilkada) is a crucial democratic process in determining local leadership. This study aims to analyze the political communication strategy of the Hamartoni-Romli campaign team during the 2024 local election in North Lampung Regency. This research employs a descriptive qualitative approach, using Dan Nimmo’s political communication theory, which highlights five key elements: communicator, message, media, audience, and effect. Data were obtained through in-depth interviews, campaign observation, and documentation of social media content and public communication materials. The results indicate that the campaign team established a well-structured communication system, segmented voters by demographic and geographic factors, and utilized a hybrid media strategy combining digital platforms such as TikTok and Instagram with local media and face- to-face approaches. The campaign messages were emotionally and contextually framed, focusing on integrity and alignment with grassroots communities. The candidate actively contributed to message framing and communication planning. Routine evaluations were conducted to respond to field dynamics, including political attacks and the spread of hoaxes. This strategy proved to be participatory, adaptive, and data-driven, effectively enhancing voter engagement and building a positive image of the candidate among the public.
Peran Strategis Elit Lokal dan Konsep Pengembangan Desa Wisata di Kabupaten Pandeglang Neka Fitriyah; Anna Gustina Zainal; Sarwititi Sarwoprasodjo
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.602

Abstract

Pandeglang Regency is home to numerous potential tourism villages dispersed across various locations; however, their management remains fragmented and lacks comprehensive stakeholder involvement. This study examines the participation and role of local elites in tourism village development through a qualitative approach involving in-depth interviews and observations. The findings reveal that Community-Based Tourism (CBT), emphasizing community participation in organizing, managing, and developing tourism independently with self-awareness, is the most suitable concept for the region. Local elite participation manifests in two forms: mechanical participation, driven by external systemic requirements, and organic participation, arising from the elites’ intrinsic awareness and commitment. The political roles of local elites are categorized as opinion leaders generating and disseminating ideas, mediators bridging aspirations and interests among stakeholders, and decision-makers formulating and implementing policy decisions. It is recommended that tourism village development actively involves local elites to ensure shared responsibility and accountability in addressing potential challenges.
The Role of Hyperbolic Figures in Influencing Consumers on Social Media: A Stylistic Study on Shampoo Advertisements Anna Gustina Zainal; Ibrahim Besar; Arie Fitria; Fri Rezeki; Prayoga Adi Pratama
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 3 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.10.3.2024.752-765

Abstract

Online media is one of the communication tools used by producers to convey messages to consumers in advertisements. This study examines the impact of using hyperbolic language style on consumer behavior in shampoo advertisements on social media through a stylistic analysis. Hyperbolic language is a type of language style that involves exaggerated statements or claims, often used in advertising to create memorable and persuasive messages. The aim of this research is to explore how this language style influences consumer perception, engagement, and ultimately, purchase decisions. By analyzing Clear and Pantene shampoo advertisements in online media, this study identifies frequently used hyperbolic techniques and evaluates their effectiveness in capturing attention and enhancing consumer engagement. This research is a descriptive qualitative study. The data in this research consists of sentences and signs, while the data sources are Clear and Pantene shampoo advertisements in online media. The method used to collect the data is the observation method without direct involvement. The researcher collects and observes Clear and Pantene shampoo advertisements in online media. The collected data is then reduced, classified, verified, and tabulated based on its type. Subsequently, the researcher conducts data analysis based on stylistic theory. Additionally, the researcher interprets the data and draws conclusions. The results of the study show that hyperbole significantly enhances the emotional appeal of advertisements, leading to higher consumer interest and interaction. Moreover, hyperbole is used to highlight the advantages of Clear and Pantene shampoo products without disparaging or belittling other shampoo products. This study underscores the importance of stylistic elements in advertising and provides insights into how marketers can strategically use hyperbolic language to optimize their social media campaigns.
Participatory Oversight Strategy of the Lampung Provincial Election Supervisory Agency in Preventing Violations in the 2024 Elections Ahmad Qohar; Anna Gustina Zainal; Dedy Hermawan; Nur Efendi
Journal of Research in Social Science and Humanities Vol 6, No 1 (2026)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v6i1.542

Abstract

Indications of money politics, violations of civil servant neutrality, and intimidation of voters were found in various regions. This shows that participatory oversight is not yet fully optimal. Based on findings in the field, money politics is still rampant ahead of election day san. The methods are increasingly varied, such as the distribution of basic foodstuffs, digital transfers, and program promises. Many citizens still consider this to be "normal" in electoral political culture. This research was conducted in Lampung Province, which is a strategic location for studying participatory oversight practices in the implementation of elections. Lampung Province was chosen because it has a high level of political dynamics and a track record of innovation in community-based election oversight. The Lampung Province Bawaslu actively initiated various programs that directly involved the community in oversight activities, making it an interesting case study in the context of strengthening participatory democracy at the local level. Participatory Oversight in Preventing Violations through Oversight Villages, Socialization, and Complaint Centers First, Oversight Villages The implementation of participatory oversight in the Bawaslu's Oversight Village program in Lampung Province aims to build an election awareness culture at the level closest to the community, namely the village or sub-district. Second, Socialization The implementation of participatory oversight through socialization carried out by Bawaslu Lampung Province and regencies/cities focuses on efforts to build public awareness and encourage the community to play an active role in maintaining election integrity.
A MULTIDIMENSIONAL ANALYTICAL FRAMEWORK FOR EDUCATION POLICY IMPLEMENTATION: A CONCEPTUAL ENRICHMENT OF MATLAND’S TYPOLOGY Ferli Yuledi; Anna Gustina Zainal; Noverman Duadji; Suripto
International Journal of Teaching and Learning Vol. 4 No. 3 (2026): International Journal of Teaching and Learning (INJOTEL)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21482812

Abstract

Indonesia’s zoning-based admission policy and its Kurikulum Merdeka reform both illustrate the same problem, a single national design produces uneven results once it reaches the district level, with school quality gaps, uneven teacher readiness, and variable local government backing each shaping how different areas carry the policy out. Matland’s ambiguity-conflict typology (1995) explains this kind of variation by reading implementation outcomes through two dimensions, the clarity of a policy’s objectives and the degree of conflict among the actors responsible for carrying it out. Applied to Indonesian basic education, a policy field crowded with actors and heavily dependent on local government backing that varies across districts, the two-dimensional model reaches its limit quickly, because the variation on the ground comes from a wider set of forces than two axes alone can capture. This article builds outward from that limit into a framework of six determinant dimensions, institutional capacity, inter-actor collaboration, policy entrepreneurship, political support, community participation, and local wisdom, drawn respectively from New Institutionalism, Collaborative Governance, Policy Entrepreneurship, and Local Wisdom Theory, which together account for how a policy’s ambiguity and conflict translate into outcomes on the ground. Indonesia’s Drug Abuse Prevention and Eradication Policy, P4GN, tests the framework across four research areas in Lampung Province, since it shares education’s multi-actor, locally contingent character and produces the same kind of uneven outcomes the six dimensions are built to explain. From there, the discussion turns to what that configuration means for district-level Kurikulum Merdeka implementation and zoning, tracing how the six dimensions play out under different institutional and political conditions. This expanded set of criteria allows the framework to move beyond the ambiguity-conflict dichotomy and provides researchers a device for accounting for why the same national policy can have such different impacts within different districts. implementation of education policies, Matland typology, multidimensional analysis framework, PPDB zoning, and the Merdeka Curriculum. This wider set of elements allows the paradigm to go beyond the ambiguity-conflict dichotomy and provides researchers an explanation of why one national policy can have such different effects in districts.
Communication Strategy of Relationship Chat Account Manager in Managing the Follower Anna Gustina Zainal; Toni Wijaya; Andy Corry Wardhani
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 6 No. 1 (2021): June 2021 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v6i1.363

Abstract

Each social media account created by users has its own purpose and meaning,. That is to attract the sympathy of the audience, Just like in real world, humans cannot live without socializing and interacting each other. This research was designed to find out the communication strategy of social media account managers in managing followers. This study used an interactional communication strategy with qualitative descriptive method. The results showed that the communication strategy used to manage the "chat relationship" account is the interactional communication strategy. This model had been used because followers have different backgrounds, knowledge, experiences, and cultures that affect each person in interpreting message. There are many factors as key success to running an online-based business through social media "relationships chat" account in order to increase followers loyalty in accordance with the strategy adopted by the account managers. Several management strategies had been applied such as a presentation to the audience, audience segmentation, consistency in providing entertainment to the audience, consistency of the characteristics and features needed, constantly looking for the latest entertainment innovations, communicating directly with consumers to support activities, and creating cooperation between account managers are being the key success to gain sympathy and loyalty from followers.
Komunikasi STRATEGI KOMUNIKASI POLITIK PARTAI KEBANGKITAN BANGSA KABUPATEN LAMPUNG BARAT PADA PEMILU 2024 Ahmad Nurkholek; Andy Corry Wardhani; Nanang Trenggono; Anna Gustina Zainal; Purwanto Putra
Jurnal Media Informatika Vol. 6 No. 5 (2025): Edisi Sep - Oktober 2025
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jumin.v6i5.6836

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi politik yang diterapkan oleh Partai Kebangkitan Bangsa (PKB) Lampung Barat dalam menghadapi Pemilu 2024. Fokus utama penelitian ini adalah pergantian struktur internal partai dan penguatan komunikasi dengan Nahdlatul Ulama (NU), yang berkontribusi pada lonjakan suara signifikan. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Data dikumpulkan melalui analisis dokumen partai, observasi kampanye, serta wawancara mendalam dengan kader PKB dan tokoh NU setempat. Hasil penelitian menunjukkan bahwa restrukturisasi internal memungkinkan peningkatan efektivitas komunikasi politik, sementara kolaborasi erat dengan NU memperkuat basis dukungan di tingkat lokal. Selain itu, penggunaan media sosial dalam menjangkau pemilih muda, dikombinasikan dengan kampanye tatap muka, terbukti menjadi strategi yang efektif dalam meningkatkan partisipasi politik. Kesimpulan dari penelitian ini menggarisbawahi pentingnya adaptasi terhadap dinamika politik lokal serta pemanfaatan teknologi dalam strategi komunikasi politik. Temuan ini memberikan wawasan bagi partai politik lain dalam meningkatkan efektivitas kampanye mereka.
Co-Authors Abdul Mutolib Adia Nugraha Ahmad Nurkholek Ahmad Qohar Ahmad Riza Faizal Aji, Jaya Amiruddin Saleh Ana Kuswanti Andi Windah Andri Sarifudin Andy Corry Wardhani Andy Corry Wardhani Andy Corry Wardhani Andy Corry Wardhani Arie Fitria Basit, Abdul Besar , Ibrahim Besar, Ibrahim Christiane, Priska Putri Dedy Hermawan Dian Kagungan Eko Purwanto Eko Wahyono Faisal, Ahmad Riza Feni Rosalia Feni Rosalia Ferli Yuledi Firdaus, Feri Fitria, Arie Fri Rezeki Gita Hilmi Prakoso Helvi Yanfika Herman Yulianto Ibrahim Besar Ibrahim Besar Indah Nurmayasari Indriani, Atika Nurwan Intan Fitri Meutia Lusiana Setianti Made Dewi Purnami Martini, Cita Mirza Shahreza Muhammad Alif Muhammad Alif Muqsith, Munadhil Abdul Nanang Trenggono Nanang Trenggono Nanang Trenggono Nanda Utaridah Neka Fitriyah Nina Yudha Aryanti Nina Yudha Aryanti Noverman Duadji Nukmal Hakim, Nukmal NUR EFENDI Nurul Rahmadina Okta Irjun Saputra Okta Irjun Saputra Pahreza, Urba Pairul Syah Pratama, Prayoga Adi Pratama, Prayoga Ardhi Prayoga Adi Pratama Purnami, Made Dewi Purwanto Putra Putra, Purwanto Rezeki, Fri Rio Tedy Prayitno Rudy Fardiyan Rudy Rudy Ryzal Perdana Sanjaya, Fitri Juliana Sarwititi Sarwoprasojdo, Sarwititi Selly Oktarina Selly Oktarina Sepriyani Suripto Tina Kartika Toni Wijaya Toni Wijaya Vito Frasetya Wulan Suciska Yuni Septi Zaimasuri Zaimasuri, Zaimasuri