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All Journal Jurnal Teknosains CEMARA Indonesian Journal of Women´s Studies Habitat JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) SEIKO : Journal of Management & Business JURISMA: Jurnal Riset Bisnis & Manajemen DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Revitalisasi : Jurnal Ilmu Manajemen Manajemen Agribisnis: Jurnal Agribisnis JURNAL ILMIAH AGRINECA Jurnal Dinamika Sosial Ekonomi Otonomi SINTA Journal (Science, Technology, and Agricultural) e-Jurnal Apresiasi Ekonomi Sriwijaya Journal of Agribusiness and Biometrics in Agriculture Research Asian Journal of Management, Entrepreneurship and Social Science
Ratna Dewi Mulyaningtiyas
Universitas Islam Kadiri
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Obstacles and Supporting Elements in Shallot Seeds Educational Content Marketing Yuliansyah, Dandy; Mulyaningtyas, Ratna Dewi; Askafi, Eka
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 14 No. 2: October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i2.13822

Abstract

The research aims to identify the factors supporting and posing obstacles to educational content marketing on the YouTube channel Gusman Bojonegoro in promoting the sale of Nganjuk shallot seeds. Using a qualitative descriptive method, the study analyzes data from interviews, observations, and documentation involving the channel owner, nursery warehouse manager, employees, and farmers who purchase seeds. Key obstacles include variability in farmers' land, transportation costs, and ongoing educational needs, while effective communication, resource management, and strategic use of YouTube algorithms and SEO are vital for success. The study contributes to the literature by focusing on digital marketing for agricultural products, emphasizing the importance of high-quality content, influencer collaboration, and adaptability to trends for sustained engagement and growth.
Analisis Kualitas Pelayanan Publik , Standar Pelayanan Terminal Dan Kinerja Petugas Terhadap Kepuasan Pengguna Jasa Transportasi Di Terminal Tipe A Tamanan Kota Kediri Adipradana, Wendy Rosalinda; Swasono, Eddy; Mulyaningtyas, Ratna Dewi
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 2 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i2.6459

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh kualitas pelayananpublik , standar pelayanan terminal dan kinerja petugas secara parsial dan simultanterhadap kepuasan pengguna jasa transportasi di Terminal Tipe A Tamanan Kota Kediri.Penelitian ini menggunakan metode analisis Kuantitatif. Lokasi penelitiandilakukan di Terminal Tipe A Tamanan Kota Kediri dengan jumlah sampel sebanyak 100responden. Pengambilan sampel secara accidental sampling. pengumpulan data yangdigunakan melalui kuisioner. alat analisis yang digunakan adalah regresi linier berganda.Hasil penelitian menunjukan bahwa secara parsial dan simultan kualitas pelayananpublik , standar pelayanan terminal dan kinerja petugas berpengaruh terhadap kepuasanpengguna jasa di Terminal Tipe A Tamanan Kota Kediri. R square diperoleh sebesar 0,872.Hal ini berarti bahwa 87,2 % kepuasan pengguna jasa transportasi (Y) dapat dijelaskanoleh variabel independen X1,X2,X3 sedangkan 12,8% dijelaskan oleh variabel bebas lainyang tidak diteliti dalam penelitian ini. Variabel yang paling dominan yang berpengaruhterhadap kepuasan pengguna jasa transportasi (Y) yaitu kinerja petugas (X3) sebesar0,419.
Analisis Pengembangan Padi IP 400 Berbasis Pupuk Organik di Kabupaten Trenggalek Ernawati, Yuyun; Supriyono, Supriyono; Mulyaningtyas, Ratna Dewi
Manajemen Agribisnis: Jurnal Agribisnis Vol 25 No 1 (2025): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v24i2.5886

Abstract

The agricultural sector, especially rice commodities, is one of the strategic sectors. Trenggalek Regency has potention in the agricultural sector, especially lowland rice because the majority of its people depend on the agricultural sector for their livelihoods, especially rice commodities and the availability of organic materials. People's dependence on the staple food rice is very high, so need to increase the productivity. One effort that can be made is to intensify the rice planting index, including the rice planting index 400 (IP Padi 400) by using organic fertilizer. This research method is a qualitative method, which was carried out in the Trenggalek District and Gandusari District Farmer Groups in Trenggalek Regency. The results of potention for developing IP 400 rice based on organic fertilizer consists of : human resources, natural resources, social, financial, physical, institutional and spiritual. IP 400 rice development process based on organic fertilizer use a number of strategic steps consist of : using superior varieties (VUG), varietal rotation, seeding technique “culikan” or “dapog”, Irrigation must be available throughout the year, organic fertilization, early monitoring of plant pests and diseases and use of agricultural machinery. The development of organic fertilizer-based IP 400 rice has had an impact on farmers' productivity and income
Peran Modal Sosial dalam Pemenuhan Kebutuhan Ekonomi Usahatani Bawang Merah Kabupaten Nganjuk Nadzifah, Zahrotin; Mulyaningtyas, Ratna Dewi; Suparno, Suparno
Manajemen Agribisnis: Jurnal Agribisnis Vol 25 No 1 (2025): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v24i2.5887

Abstract

Gapoktan Amanah Sae is a farmer group located in Balonggebnag Village, Gondang District, Nganjuk Regency which has problems related to the availability of economic resources in shallot farming activities. This research aims to determine the role of social capital in providing the economic needs of shallot farming which is reviewed based on 3 components, namely resources, social structure, and actions based on the micro level and meso level. The location was chosen deliberately with the consideration that Gapoktan Amanah Sae is a Gapoktan that is active in helping farmers overcome problems in farming activities. The technique for determining informants uses purposive sampling technique. Data analysis uses Miles and Huberman analysis. The research results show that social capital can play a role in providing the economic analysis needs of shallot farming both at the micro level and meso level analysis
Model Bisnis Tanaman Florikultura Anggrek Pada Asosiasi Komoditas Anggrek Kabupaten Jombang Istiyowati, Nuning; Sumarji, Sumarji; Mulyaningtiyas, Ratna Dewi
Manajemen Agribisnis: Jurnal Agribisnis Vol 25 No 1 (2025): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v24i2.5884

Abstract

Orchid is a type of floriculture plant that attracts attention due to its high economic value compared to other horticultural products. However, this potential has not been matched by government attention to the floriculture subsector, which focuses on food crop commodities. Therefore, the Agriculture Office of Jombang Regency is attempting to fulfill its role in implementing policies that support local agriculture through the Orchid Commodity Association, which assists orchid farmers and is expected to increase the overall business potential. This research aims to (1) map the canvas business model that is being run by the Orchid Commodity Association of Jombang Regency, (2) identify the internal and external environment, strengths, weaknesses, threats, and opportunities of the orchid floriculture business in Jombang Regency, (3) determine the feasibility of orchid floriculture farming in Jombang Regency, and (4) compile an ideal design of orchid floriculture business in Jombang Regency. This research employed a qualitative methodology with narrative data presentation and analysis. Jombang Regency was selected as the research location because it has a farmer organization under the Orchid Commodity Association engaged in the orchid floriculture business. Data were gathered through interviews, field observation, and documentation. Data analysis employed qualitative analysis, business model canvas analysis, SWOT analysis, cost, revenue, and income analysis, and business model canvas analysis. The results of this study are as follows: (1) The nine elements in the Canvas Business Model regarding the business of the Jombang Regency orchid commodity association were obtained through in-depth interviews with internal respondents from the management and members. These elements provide an explanation and description of the business model being run; (2) The key success factors in determining the SWOT strategy are as follows: The factors that determine the SWOT strategy include the following: Having experts in cultivation and tissue culture is a strength, The limited area of greenhouse land is a weakness, Joint ventures with professional legal entities and partner plasma farmers are opportunities, The limited area of land to establish greenhouses is a threat. The optimal strategy is one that is both aggressive and expansionary. The Orchid Commodity Association of Jombang Regency has identified several strengths that can be leveraged to capitalize on existing opportunities and overcome challenges in the orchid business; (3) A revenue analysis of Dendrobium orchid farming, from seedling enlargement to adult flowering, indicates that revenue (R) is greater than cost (C). This condition is referred to as profit (R > C). The analysis of business efficiency yielded a ratio of revenue to cost (R/C) of 3.012. This ratio is greater than 1, indicating that the farm is profitable and efficient. This suggests that orchid farming in Jombang Regency is a viable enterprise; (4) The objective of redesigning the Business Model Canvas is to describe the optimal business development model, which is achieved by maximizing strengths, utilizing opportunities, and reducing weaknesses and threats, in accordance with the results of the SWOT analysis conducted previously. The development of this model is carried out by expanding consumer reach through optimizing digital marketing
RISIKO PRODUKSI PADI SEMIORGANIK DAN ANORGANIK Winahyu, Nastiti; Mulyaningtiyas, Ratna Dewi; Lestari, Retna Dewi; Sari, Prisca Nurmala
JURNAL PERTANIAN CEMARA Vol 22 No 1 (2025): JURNAL PERTANIAN CEMARA (CENDEKIAWAN MADURA)
Publisher : Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/fp.v22i1.4284

Abstract

Kecamatan Papar Kabupaten Kediri menjadi salah satu kecamatan yang telah menerapkan aktivitas usahatani semi organik dan anorganik. Perbedaaan besaran produktivitas pada usahatani padi semi organik dan anorganik menunjukkan bahwa adanya penambahan bahan organik kedalam aktivitas usahatani memberikan hasil yang positif. Namun, pergeseran aktivitas usahatani dari anorganik menuju semi organik belum banyak dilakukan oleh petani setempat. Analisis risiko produksi perlu dilakukan untuk mengetahui perbedaan variasi produktivitas yang dihasilkan dari usahatani padi semi organik dan anorganik. Hasil analisis menunjukkan rentang batas bawah dan batas atas produktivitas usahatani semi organik lebih besar yang menunjukkan potensi risiko yang lebih besar. Keragaman yang besar memiliki peluang risiko yang lebih besar pula. Hasil perhitungan ragam dan standar deviasi memperlihatkan bahwa usahatani padi semiorganik di Kecamatan Papar Kabupaten Kediri memiliki tingkat keragaman yang lebih besar dibandingkan usahatani padi anorganik. Walaupun demikian, nilai koefisien variasi dari usahatani padi semiorganik maupun anorganik kurang dari batas risiko sehingga dinyatakan petani terhindar dari risiko
Analisis Karakteristik, Motivasi dan Kelembagaan Petani Cabai Terhadap Adopsi Inovasi di Kabupaten Tulungagung Puspita Arum, Putri Pramesti; Mulyaningtyas, Ratna Dewi; Supriyono, Supriyono
Manajemen Agribisnis: Jurnal Agribisnis Vol 25 No 2 (2025): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v25i2.7744

Abstract

This study aims to determine the influence of characteristics, motivation, and institutions of chili farmers on the adoption of innovation in Tulungagung Regency. The method used is a quantitative method. Data collection in this study was carried out by distributing questionnaires to chili farmers and calculated using SPSS Version 27. The results showed that the variables of characteristics, motivation, and institutions of chili farmers had a simultaneous effect on the adoption of agricultural sprinkle technology innovations. Farmer characteristics did not have a partial effect on the adoption of agricultural sprinkle technology innovations. This is because there are other factors that influence outside the study, namely operational factors (costs). Motivation has a partial effect on the adoption of agricultural sprinkle technology innovations. Farmers need to meet physiological, social and appreciation needs. Institutions have a partial effect on the adoption of agricultural sprinkle technology innovations. Agricultural institutions are an important means to increase farmer capacity through training, counseling, and sharing knowledge
PENGEMBANGAN RANTAI NILAI KOPI LOKAL KABUPATEN MAGETAN MELALUI INTERVENSI BUDIDAYA, TEKNOLOGI, DAN MANAJEMEN KEUANGAN Novitasari, Handini; Handoyo, Pambudi; Mulyaningtiyas, Ratna Dewi
DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 9 No 2 (2025)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/dikemas.v9i2.962

Abstract

Kegiatan pemberdayaan petani kopi di Desa Jabung, Kecamatan Panekan, Kabupaten Magetan sebagai respon atas rendahnya produktivitas, lemahnya manajemen usaha, dan minimnya teknologi pascapanen pada petani kopi lokal. Mitra kegiatan terdiri dari UKM Java Lawu, 19 petani kopi, dan Karang Taruna desa. Program ini bertujuan meningkatkan kapasitas petani sebagai supplier kopi melalui pelatihan Good Agricultural Practices (GAP), teknik sambung pucuk, manajemen hama, penggunaan mesin sortasi, dan pencatatan keuangan. Tim pelaksana menggunakan metode rancang bangun teknologi, pelatihan, dan pendampingan partisipatif berbasis komunitas. Evaluasi menunjukkan peningkatan pengetahuan mitra pada setiap tahapan, dengan rerata peningkatan skor post- test sebesar 38–45% dibandingkan pre- test. Karang Taruna berhasil menjalankan operasional mesin sortasi dan sebagian petani mulai menggunakan pencatatan digital sederhana. Program ini menunjukkan bahwa pendekatan kolaboratif dan kontekstual mampu memperkuat keberdayaan petani sebagai pelaku agribisnis kopi. Kegiatan ini memberikan dasar kuat bagi pengembangan sistem pertanian berkelanjutan dan berbasis komunitas di wilayah perdesaan.
INTEGRASI TEKNOLOGI ROASTING DAN LITERASI FINANSIAL DALAM PENGUATAN USAHA TANI KOPI RAKYAT Handoyo, Pambudi; Nurjannah, Ika; Wibawa, Rindu Puspita; Mulyaningtiyas, Ratna Dewi
DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 9 No 2 (2025)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/dikemas.v9i2.965

Abstract

Kopi merupakan salah satu komoditas unggulan dengan kontribusi penting bagi perekonomian masyarakat di lereng Gunung Wilis, Kabupaten Kediri. Namun, tahap pascapanen, khususnya pada proses penyangraian, masih menghadapi sejumlah kendala. Sebagian besar petani menggunakan mesin roasting berkapasitas besar yang tidak sesuai dengan volume produksi, sehingga menimbulkan inefisiensi energi, ketidakstabilan mutu hasil sangrai, serta tingginya biaya operasional. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas petani kopi melalui penerapan mesin roasting kapasitas kecil yang lebih sesuai kebutuhan, disertai edukasi manajemen usaha berbasis literasi keuangan sederhana. Metode pelaksanaan meliputi sosialisasi, pelatihan partisipatif, pendampingan teknis, serta evaluasi menggunakan instrumen pre-test dan post-test. Hasil kegiatan menunjukkan peningkatan kompetensi teknis roasting dengan rata-rata skor naik dari 53,1 menjadi 81,4, serta peningkatan kemampuan manajerial dari 48,6 menjadi 79,3. Dari sisi ekonomi, terjadi kenaikan pendapatan petani; Gapoktan Subur Makmur meningkat dari Rp27,6 juta menjadi Rp31,2 juta per musim, sedangkan Gapoktan Harapan Jaya naik dari Rp25,9 juta menjadi Rp29,1 juta. Selain itu, lebih dari 65% petani mulai menerapkan pencatatan keuangan sederhana sebagai dasar pengambilan keputusan usaha. Program ini tidak hanya memperkuat daya saing produk kopi rakyat, tetapi juga berpotensi direplikasi di kelompok tani lain sebagai strategi penguatan ekonomi berkelanjutan.
Pengaruh Tingkat Kompetensi, Pengalaman Inseminasi Buatan (IB) Dan Pendidikan Terhadap Peningkatan Angka Kebuntingan Di Kabupaten Tulungagung Hardika Perkasa, Yuntragus Tri; Mulyaningtyas, Ratna Dewi
Otonomi Vol 25 No 2 (2025): Otonomi
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/otonomi.v25i2.8051

Abstract

This research have purpose to the effect of competency level, insemination experience, and education level on increasing pregnancy rates in cattle in Tulungagung Regency. The background of this study is based on the low pregnancy rate in several areas even though the AI program has been promoted nationally. Tulungagung Regency as one of the areas with the highest cattle population in East Java is a strategic object in this study. The method used is a quantitative approach with data collection techniques through questionnaires, interviews, and observations. The research sample consisted of 40 inseminators selected by purposive sampling. Data analysis was carried out by validity test, reliability test, classical assumption test, and multiple linear regression analysis. The results of the study showed that simultaneously, the level of competency, experience, and education of inseminators had a significant effect on pregnancy rates. Partially, the three variables also had a positive and significant effect. Technical competence and field experience have been shown to increase the success of AI implementation, while education provides a deep understanding of reproductive management. This study recommends increasing training and continuing education for inseminators and strengthening technical support from local governments to optimize the AI program. These findings are expected to be a reference in designing strategies to increase livestock productivity based on improving the quality of human resources.
Co-Authors Abu Bakar Abu Talkah Adipradana, Wendy Rosalinda Ahsin Daroini Ahsin Daroini Ali Djamhuri Anang Widodo Anjarsari, Dwi Arisyahidin, Arisyahidin Astari, Putri Dwi Atmiko, Diyat Binti Luklukah Cahyanto, Agus Budi damayanti, pamela Darmono Dessy Wulandari, Dessy Dwi Suryanningdyah Heni Untari Edy Suwasono Edy Suwasono Eka Askafi Ernawati, Yuyun Fikri Aziz, Mohamad Hanafi Hanafi Hardika Perkasa, Yuntragus Tri Heni Untari, Dwi Suryanningdyah Ika Nurjannah, Ika Istiyowati, Nuning Junaidi, Moch. Agus Kanafi Kanafi Kanafi, Rahmat Karina Endhy Puspita Keppi Sukesi Komarrudin, Sabar Dwi Kukuh Kridantoro Laksono, Sonny Subroto Maheri Lina Febriasari Luthfiana, Ainul Mahardiputra*, Qiqien Gunarko Mamik Pristiwindari Mardianto Mardianto Mashudiana, Mashudiana Mujiono, Bambang Mutiara, Nisa Nadzifah, Zahrotin Nastiti Winahyu Novitasari, Handini Nufus, Farazia Hayatu Nuning Sunu Tri Rahayu Nur Syahrurrahmah Nurfitasari, Aditya PAMBUDI HANDOYO Prisca Nurmala Sari Purwaningsih - Purwati Purwati Puspita Arum, Putri Pramesti Rahayuningsih, Lisa Retna Dewi Lestari Rusandy, Deby Satyo Sadam Husin samudi Samudi samudi Samudi Samudi Saptaria, Lina Sari, Dita Natalia Sendy.D.P.N, Anidya Miea Septiani, Avita Risky Dwi Setiawan, Andrian Hendi Setiawan, Gatut Pujo Silvia Andress Andress Sonny SM Laksono Sri Wahyuni Mega Hastuti Srikalimah, Srikalimah Sudarmini Sudarmini Sugianto, Andri Sulistyowati Sulistyowati Sumarji Sumarji Suparno Suparno Supriyono Supriyono Supriyono Supriyono Supriyono Supriyono Swasono, Eddy Wibawa, Rindu Puspita Yaqin, Muhammad Husnul Yohana Dian Puspitasari Yuliansyah, Dandy Zulfiana, Nabilah