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All Journal Jurnal Ilmiah Universitas Batanghari Jambi JURNAL MUTIARA MANAJEMEN Journal Economic and Strategy (JES) Bisnis Net : Jurnal Ekonomi dan Bisnis Movere Journal Jurnal Bisnis Mahasiswa Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Pengabdian Masyarakat Hablum Minannas Journal of International Conference Proceedings Jurnal Pengabdian Masyarakat Bhinneka International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) All Fields of Science Journal Liaison Academia and Sosiety International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Nusantara Berbakti Journal of Economics and Business (JECOMBI) Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Journal of Sharia Business Management Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences JPT : Jurnal Pendidikan Tematik
Muhammad Rahmat
Universitas Muslim Nusantara Al Washliyah, Sumatera Utara
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Pengaruh Harga dan Citra Merek Terhadap Minat Beli Masyarakat pada Baba Parfum Indonesia di Kelurahan Bandar Selamat Medan Parinduri, Arifin Tahir; Rahmat, Muhammad
All Fields of Science Journal Liaison Academia and Sosiety Vol 2, No 1: Maret 2022
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (894.277 KB) | DOI: 10.58939/afosj-las.v2i1.152

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga dan citra merek terhadap minat beli masyarakat pada baba parfum indonesia di kelurahan bandar selamat medan. Teknik pengambilan sampel dalam penelitian ini menggunakan metode non probability sampling merupakan teknik pengambilan sampel yang tidak memberi peluang atau kesempatan sama bagi setiap unsur atau anggota populasi untuk dipilih menjadi sampel yang berjumlah 96 responden. Metode pengumpulan data menggunakan kuesioner. Hasil uji determinasi diperoleh nilai R Square sebesar 0,504, artinya variabel minat beli dapat dijelaskan sebesar 50,4% oleh variabel harga dan citra merek, sementara sisanya 49,6% dijelaskan oleh variabel lain yang tidak dimasukkan dalam penelitian ini
Quality of Customer Service: Service Satisfaction as a Key at KCP Bank Sumut Syariah: Hotma Rizky Putri Lubis; Sarinah br. Hasibuan; Kanaya Tri Nazwa; Sari Wulandari; Muhammad Rahmat
Journal of Economics and Business (JECOMBI) Vol. 6 No. 03 (2025): Journal of Economics and Business (JECOMBI), September 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v6i03.151

Abstract

This study aims to analyze the quality of Customer Service (CS) at KCP Bank Sumut Syariah and its impact on customer satisfaction levels. In this study, the author uses a quantitative approach with a survey method to collect data from respondents consisting of KCP Bank Sumut Syariah customers. The data obtained were then analyzed using descriptive and inferential statistical analysis techniques to see the relationship between service quality and customer satisfaction. The results of the study indicate that the quality of Customer Service at Bank Sumut Syariah plays a significant role in increasing customer satisfaction. The three main aspects that influence are speed of service, friendliness of CS, and accuracy in providing information. Although most customers expressed satisfaction with the services provided, there were still some complaints about the response time which was considered slow and the unclear information provided in some cases. Therefore, efforts to improve service quality such as routine training and utilization of information technology are needed to minimize the gap between expectations and reality felt by customers. The conclusion that can be drawn is that optimal Customer Service quality can increase customer satisfaction and build long-term loyalty. For that, Bank Sumut Syariah needs to continue to make improvements and innovations in service, both in terms of improving the quality of human resources through training and utilizing technology to speed up the service process. Strengthening an organizational culture that is oriented towards customer satisfaction is also very important to support continuous improvement in service quality.
THE INFLUENCE OF STORE ATMOSPHERE, BRAND IMAGE, AND PRICE ON PURCHASE DECISIONS AT BINGXUE CABANG AMPLAS. Mhd Rasyid Siddiq; Anggia Sari Lubis; Toni Hidayat; Muhammad Rahmat
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 1 (2025): 9th IHERT (2025): IHERT (2025) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i1.464

Abstract

The research aims to determine and analyze the influence of store atmosphere, brand image, and price on purchasing decisions at Bingxue Cabang Amplas. The method used in this research is quantitative. The population in this research consists of consumers who made purchases at Bingxue Cabang Amplas from March to July, totaling 577 consumers. The sample was taken using the Slovin formula, resulting in a total of 85 consumers as respondents who made purchases at Bingxue Cabang Amplas. The data collection technique in this research employed random sampling based on observation data, interviews, and questionnaires using a Likert scale for data measurement. The data analysis techniques included validity tests, reliability tests, and classical assumption tests. The data analysis method used was multiple linear regression with the help of the SPSS program. The results of this research show that, partially, store atmosphere has a positive and significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions. Price has a positive and significant effect on purchasing decisions. Simultaneously, store atmosphere, brand image, and price have a significant effect on purchasing decisions at Bingxue Cabang Amplas, with an Fcount value (5.836) > Ftable (2.716), and a significance value of 0.001 < 0.05.
PENGELOLAAN RESIKO USAHA AL- WASHLIYAH Burhanuddin Al-Butary; Hablil Ikhwana; Muhammad Rahmat; Fahmi Anshari Nasution; Dilla Pratiwi
INTERNATIONAL, Journal of Sharia Business Management Vol 4 No 2 (2025): Juni
Publisher : CV. Barokah Publsiher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengelolaan resiko pada usaha berbasis syariah di Al-Washliyah. Metodologi yang digunakan studi literatur terhadap artikel-artikel jurnal yang relevan dengan penelitian ini, terkait manajemen resiko usaha berbasis syariah. Hasil temuan, pengelolaan resiko tidak saja diperlukan untuk menjaga usaha agar dapat bertahan operasionalnya, juga sebagai strategi untuk menciptakan manfaat maksimal manajemen resiko, yaitu menjamin pencapaian tujuan, memperkecil kemungkinan bangkrut, meningkatkan keuntungan perusahaan, dan memberi keamanan perusahaan. .
ENHANCING DIGITAL MARKETING SKILL FOR EMPLOYEES OF BERYL`S CHOCOLATE FACTORY, MALAYSIA Anggia Sari Lubis; Muhammad Rahmat; Sri Rahayu; Clarissa Tarigan
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 1 (2025): March-June 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i1.2563

Abstract

Employee digital marketing skills are highly sought after in today's digital age. As a result, organizations are investing in their employee's digital marketing skills to remain competitive. Enhancing digital marketing skills in employees can be achieved through various training methods and tools. Beryl’s Chocolate and Confectionery Sdn. Bhd. was created with one single aim – excellence. Since the company was established in 1995, the focus has been to produce the very best chocolates for both the local and global markets. Digital marketing is important for Beryl's Chocolate because it helps the company reach more potential customers and compete with other brands.This community empowerment will increase the uses of Beryl's digital marketing tools, including social media, e-commerce, and online reviews.
Pengaruh Pengalaman Kerja, Lingkungan Kerja dan Reward Terhadap Kinerja Karyawan Objek Wisata Pantai Woongrame Desa Kota Pari Pantai Cerrmin Serdang Bedagai Adawiyah, Marissa Tasya; Dian Safina, Wan; Hidayat, Toni; Rahmat, Muhammad
Movere Journal Vol. 7 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v7i2.633

Abstract

 This study aims to determine and analyze the influence of work experience, work environmentand rewards on employee performance. This research is a quantitative study with a descriptiveapproach. The population in this study were all employees of the Woongrame Beach Tourism ObjectManagement. While the sample in this study was the entire population, which was 57 samples. The datacollection technique used was by conducting a survey and distributing questionnaires to respondents.The data analysis technique used was Statistical Data Analysis, Validity Test, Reliability Test, MultipleLinear Regression Analysis, Classical Assumption Test and Hypothesis Test "t" test and F test andDetermination Coefficient Test (R2), which were processed using the SPSS program. The results of thestudy indicate that partially the work experience variable (X1) has a positive and significant effect onthe employee performance variable. The work environment variable (X2) also has a positive andsignificant effect on the employee performance variable. Likewise, the reward variable (X3) has apositive and significant effect on employee performance. While simultaneously it also shows that theindependent variables (Work Experience, Work Environment and Reward) have a positive andsignificant effect on the dependent variable (Employee Performance), with a determination coefficientvalue of 97.6%.
THE INFLUENCE OF WORKING CAPITAL MANAGEMENT AND SALES GROWTH ON PROFITABILITY AT PT. PANJI ANUGERAH SENTOSA MEDAN IN 2022-2024 Alya Azizah; Toni Hidayat; Wan Dian Safina; Muhammad Rahmat
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 4 No. 1 (2025): July
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v4i1.257

Abstract

This study aims to analyze and gain a deep understanding of the effect of working capital management and sales growth on profitability at PT. Panji Anugerah Sentosa Medan during the period 2022 to 2024. The population in this study consists of the company's annual financial statements, including the balance sheet and income statement for that period. The sampling technique used is total sampling, where all available data is used as a research sample. The approach used in this study is quantitative, utilizing primary and secondary data obtained from the company's annual financial statements. To analyze the data, a multivariate analysis method was applied using multiple linear regression. The results of the analysis show that based on the partial t-test, the working capital management variable has a significance value of 0.00 and a regression coefficient of 4.718. This indicates that working capital management has a positive and significant effect on the company's profitability as measured by the Return On Asset (ROA) ratio. Meanwhile, the sales growth variable shows a significance value of 0.137 and a regression coefficient of -1.526, which indicates that sales growth does not have a significant effect on the company's profitability based on the ROA ratio.
Green HRM Sebagai Fondasi Workplace Well-Being: Evaluasi Dimensi Organisasional, Teknologi Dan Regulasi Hutasuhut, Julianto; Mutholib, Mutholib; Rahmat, Muhammad; Waruwu, Khamo; Sihite, Frans Antoni; Dalimunthe, Ritha F.
JOURNAL ECONOMICS AND STRATEGY Vol 6 No 2 (2025): Edisi Juli 2025 - Desember 2025
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jes.v6i2.2027

Abstract

The advancement of Industry 4.0 has introduced complex challenges in occupational safety and health, calling for strategic approaches to ensure sustainable work environments. This study aims to analyze the implementation of Green Human Resource Management (Green HRM) in enhancing workplace well-being in Indonesia. Using a Systematic Literature Review (SLR) approach, this study synthesizes relevant scholarly literature published between 2015 and 2025, focusing on Green HRM, workplace well-being, and occupational health and safety (OHS) across key national industries. The findings indicate a positive correlation between Green HRM practices and improved employee well-being, encompassing physical, mental, social, and environmental aspects of the workplace. This relationship is influenced by organizational factors such as OHS systems, workload, and conflict management, and is supported by digital technology and regulatory frameworks. The study formulates an integrative Green HRM model consisting of six core dimensions: green recruitment and selection, green training and development, green performance management, green compensation and benefits, integrated OHS management systems, and enabling technologies. This model offers a holistic framework for creating transformative and sustainable workplace well-being, aligned with the AKHLAK core values and the national development vision of Golden Indonesia 2045.
PENERAPAN PLATFORM MEDIA SOSIAL PADA USAHA MIKRO MASYARAKAT DESA MENUJU EKONOMI YANG LEBIH BAIK DI KELURAHAN GALANG BARU KECAMATAN GALANG Rahmat, Muhammad; Efendi, Fadilanata; Cahyani, Aulia Ita; Anwar, Zulvian; Octavia, Tia Kirana; Hutama, Timothy; Meylani, Frina
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 2 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i2.206

Abstract

This Field Work Lecture Report discusses the utilization of social media as a strategy to empower micro-enterprises in Galang Baru Village, Galang District, Batam City. The main issue addressed is the low adoption of digital technology by micro-entrepreneurs in the area, particularly in using social media to expand markets and increase sales. The objective of this KKL activity is to enhance the understanding and skills of the community, especially the youth, in using social media platforms such as Instagram, Facebook, and WhatsApp as marketing tools for micro-business products. The methods applied include identifying micro-entrepreneurs, socializing the importance of digitalization, conducting social media training, and providing direct assistance in account creation and content management. Coordination with the village organizational structure was also carried out to support the smooth implementation of the program. The results show an increase in digital awareness and capabilities among micro-entrepreneurs in utilizing social media, despite challenges such as limited internet access and digital literacy. Social media use has proven effective in helping entrepreneurs broaden market reach, build product branding, and significantly increase income. This activity is expected to serve as a sustainable digital-based economic empowerment model for other villages facing similar challenges, while supporting inclusive and responsive local economic development in line with current technological advancements
Pengaruh Kecerdasan Emosional dan Komitmen Organisasional terhadap Kinerja Pegawai PT Jasa Marga Kualanamu Tebing Tinggi Putri , Arnet Anggi; Rahmat, Muhammad; Hardian, Arief; Darwis, Ahmad
JPT : Jurnal Pendidikan Tematik Vol 4 No 2 (2023): Agustus
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/jpt.v4i2.842

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana Pengaruh kecerdasan emosional dan Komitmen organisasional terhadap Kinerja Pegawai PT Jasa Marga Kualanamu Tebing Tinggi dengan jumlah populasi dan sampel berjumlah 91 orang pegawai. Teknik pengumpulan data yang digunakan adalah dengan menggunakan SPSS versi 22.0 for windows. Hasil uji Koefisien Korelasi diperoleh nilai rxy sebesar 696 berarti kecerdasan emosinal dan komitmen organisasional berpengaruh positif terhadap Kinerja pegawai PT Jasa Marga Kualanamu Tebing Tinggi. Nilai koefisien determinasi (R2) diperoleh sebesar 0,530 atau 53% yang berarti bahwa variabel kecerdasan emosional dan komitmen organisasional berpengaruh simultan terhadap kinerja pegawai PT Jasa Marga Kualanamu Tebing Tinggi.
Co-Authors Adawiyah, Marissa Tasya Aisah, Dewi Nur Alya Azizah Anggia Sari Lubis, Anggia Sari Anwar, Zulvian Arifin, Dinar Azizah Batubara, Dedi Iskandar Bunga Amelia, Bunga Burhanuddin Al-Butary Cahyani, Aulia Ita Clarissa Tarigan Dalimunthe, Ritha F. Darwis, Ahmad Dewi, Mawar Kumala Dian Safina, Wan Dilla Pratiwi Efendi, Fadilanata Elvina Damayanti Fahmi Anshari Nasution Fajar Pasaribu Gami, Emelia Rahmadany Putri Ghefira Nurfatimah Hablil Ikhwana Hadian, Arief Hardian, Arief Hazmanan Khair, Hazmanan Hidayat, Toni Hotma Rizky Putri Lubis Husna, Tasya Apri Hutama, Timothy Iskandar Batubara, Dedi Jufrizen Julianto Hutasuhut Kanaya Tri Nazwa Kasmalla, Puri Lubis, Syaiful Bahri Lukman Nasution Manzilah Putri Daulay Meylani, Frina Mhd Rasyid Siddiq Muhammad Hilman Fikri Muhammad Ridho Muhammad Wahyu Muharri, Meigi Nur Mukti, Ridho Mutholib, Mutholib Mutiara, Rizky Nevy Saskia Fitri Novien Rialdy Nurlaili Nurlaili Octavia, Tia Kirana Owen De Pinto Simanjuntak Parinduri, Arifin Tahir Pratama, Nugraha Purba, Roberto Roy Purnomo, Sakti Bambang Putri , Arnet Anggi Putri Anisa Putri Farida Hanum Padang Ramadani, Putri Reywanda, Saskia Dea Reza Nurul Ichsan Rido Mukti Rini Hartati Risna Dewi Rizky Delhiana Br. Bukit Roy Purba, Roberto Rukmini Rukmini Rukmini Sabrina, R. Safina, WA Dian Safina, Wan Dian Sari Wulandari Sari, Mainda Sarinah br. Hasibuan Satria Tirtayasa Siagian, Hendra Sakti Putra Sihite, Frans Antoni Siregar, Feby Veronica Aini Siti Khotimah Siti Nurhaliza SRI RAHAYU Tambunan, Elisabet Toni Hidayat Triwahyu Ningsih Tukimin Tukimin Tumanggor, Mutawaqil Bilah Utama, Indra Wan Dian Safina WARUWU, KHAMO