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All Journal Jurnal Ilmiah Universitas Batanghari Jambi JURNAL MUTIARA MANAJEMEN Journal Economic and Strategy (JES) Bisnis Net : Jurnal Ekonomi dan Bisnis Movere Journal Jurnal Bisnis Mahasiswa Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Pengabdian Masyarakat Hablum Minannas Journal of International Conference Proceedings Jurnal Pengabdian Masyarakat Bhinneka International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Nusantara Berbakti Journal of Economics and Business (JECOMBI) Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Journal of Sharia Business Management Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences JPT : Jurnal Pendidikan Tematik
Muhammad Rahmat
Universitas Muslim Nusantara Al Washliyah, Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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ENHANCING DIGITAL MARKETING SKILL FOR EMPLOYEES OF BERYL`S CHOCOLATE FACTORY, MALAYSIA Anggia Sari Lubis; Muhammad Rahmat; Sri Rahayu; Clarissa Tarigan
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 1 (2025): March-June 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i1.2563

Abstract

Employee digital marketing skills are highly sought after in today's digital age. As a result, organizations are investing in their employee's digital marketing skills to remain competitive. Enhancing digital marketing skills in employees can be achieved through various training methods and tools. Beryl’s Chocolate and Confectionery Sdn. Bhd. was created with one single aim – excellence. Since the company was established in 1995, the focus has been to produce the very best chocolates for both the local and global markets. Digital marketing is important for Beryl's Chocolate because it helps the company reach more potential customers and compete with other brands.This community empowerment will increase the uses of Beryl's digital marketing tools, including social media, e-commerce, and online reviews.
Green HRM Sebagai Fondasi Workplace Well-Being: Evaluasi Dimensi Organisasional, Teknologi Dan Regulasi Hutasuhut, Julianto; Mutholib, Mutholib; Rahmat, Muhammad; Waruwu, Khamo; Sihite, Frans Antoni; Dalimunthe, Ritha F.
JOURNAL ECONOMICS AND STRATEGY Vol 6 No 2 (2025): Edisi Juli 2025 - Desember 2025
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jes.v6i2.2027

Abstract

The advancement of Industry 4.0 has introduced complex challenges in occupational safety and health, calling for strategic approaches to ensure sustainable work environments. This study aims to analyze the implementation of Green Human Resource Management (Green HRM) in enhancing workplace well-being in Indonesia. Using a Systematic Literature Review (SLR) approach, this study synthesizes relevant scholarly literature published between 2015 and 2025, focusing on Green HRM, workplace well-being, and occupational health and safety (OHS) across key national industries. The findings indicate a positive correlation between Green HRM practices and improved employee well-being, encompassing physical, mental, social, and environmental aspects of the workplace. This relationship is influenced by organizational factors such as OHS systems, workload, and conflict management, and is supported by digital technology and regulatory frameworks. The study formulates an integrative Green HRM model consisting of six core dimensions: green recruitment and selection, green training and development, green performance management, green compensation and benefits, integrated OHS management systems, and enabling technologies. This model offers a holistic framework for creating transformative and sustainable workplace well-being, aligned with the AKHLAK core values and the national development vision of Golden Indonesia 2045.
PENERAPAN PLATFORM MEDIA SOSIAL PADA USAHA MIKRO MASYARAKAT DESA MENUJU EKONOMI YANG LEBIH BAIK DI KELURAHAN GALANG BARU KECAMATAN GALANG Rahmat, Muhammad; Efendi, Fadilanata; Cahyani, Aulia Ita; Anwar, Zulvian; Octavia, Tia Kirana; Hutama, Timothy; Meylani, Frina
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 2 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i2.206

Abstract

This Field Work Lecture Report discusses the utilization of social media as a strategy to empower micro-enterprises in Galang Baru Village, Galang District, Batam City. The main issue addressed is the low adoption of digital technology by micro-entrepreneurs in the area, particularly in using social media to expand markets and increase sales. The objective of this KKL activity is to enhance the understanding and skills of the community, especially the youth, in using social media platforms such as Instagram, Facebook, and WhatsApp as marketing tools for micro-business products. The methods applied include identifying micro-entrepreneurs, socializing the importance of digitalization, conducting social media training, and providing direct assistance in account creation and content management. Coordination with the village organizational structure was also carried out to support the smooth implementation of the program. The results show an increase in digital awareness and capabilities among micro-entrepreneurs in utilizing social media, despite challenges such as limited internet access and digital literacy. Social media use has proven effective in helping entrepreneurs broaden market reach, build product branding, and significantly increase income. This activity is expected to serve as a sustainable digital-based economic empowerment model for other villages facing similar challenges, while supporting inclusive and responsive local economic development in line with current technological advancements
Pengaruh Kecerdasan Emosional dan Komitmen Organisasional terhadap Kinerja Pegawai PT Jasa Marga Kualanamu Tebing Tinggi Putri , Arnet Anggi; Rahmat, Muhammad; Hardian, Arief; Darwis, Ahmad
JPT : Jurnal Pendidikan Tematik Vol 4 No 2 (2023): Agustus
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/jpt.v4i2.842

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana Pengaruh kecerdasan emosional dan Komitmen organisasional terhadap Kinerja Pegawai PT Jasa Marga Kualanamu Tebing Tinggi dengan jumlah populasi dan sampel berjumlah 91 orang pegawai. Teknik pengumpulan data yang digunakan adalah dengan menggunakan SPSS versi 22.0 for windows. Hasil uji Koefisien Korelasi diperoleh nilai rxy sebesar 696 berarti kecerdasan emosinal dan komitmen organisasional berpengaruh positif terhadap Kinerja pegawai PT Jasa Marga Kualanamu Tebing Tinggi. Nilai koefisien determinasi (R2) diperoleh sebesar 0,530 atau 53% yang berarti bahwa variabel kecerdasan emosional dan komitmen organisasional berpengaruh simultan terhadap kinerja pegawai PT Jasa Marga Kualanamu Tebing Tinggi.
Pendidikan Karakter untuk Anak-Anak di Desa Binjai Baru Melalui Program Kreatif Mahasiswa KKN Dewi, Mawar Kumala; Mutiara, Rizky; Husna, Tasya Apri; Reywanda, Saskia Dea; Purnomo, Sakti Bambang; Rahmat, Muhammad; Nurlaili, Nurlaili
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 1 (2025): Bulan September
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i1.543

Abstract

Kegiatan Kuliah Kerja Nyata (KKN) merupakan salah satu bentuk pengabdian mahasiswa kepada masyarakat yang mengintegrasikan ilmu pengetahuan, keterampilan, dan pengalaman nyata di lapangan. Program KKN Universitas Muslim Nusantara Al-Washliyah tahun 2025 di Desa Binjai Baru difokuskan pada pendidikan karakter anak-anak sekolah dasar melalui program kreatif yang meliputi pembuatan pohon ilmu, sosialisasi gemar menabung, dan sosialisasi anti-bullying. Kegiatan ini menggunakan metode kualitatif dengan pendekatan studi literatur, observasi partisipatif, wawancara semi-terstruktur, dan dokumentasi. Hasil kegiatan menunjukkan adanya perubahan perilaku positif pada anak-anak, seperti mulai membiasakan menabung dan menurunnya perilaku bullying, serta meningkatnya kesadaran akan nilai-nilai karakter seperti disiplin, peduli, dan tanggung jawab. Program ini menjadi bukti bahwa pendidikan karakter dapat diimplementasikan secara praktis di lingkungan sekolah dan masyarakat, serta dapat dijadikan model untuk pelaksanaan program serupa di wilayah lain dalam rangka membentuk generasi berintegritas, kreatif, dan siap menghadapi tantangan masa depan.
Peran Pengabdian Mahasiswa Kuliah Kerja Nyata Dalam Meningkatkan Kualitas Pendidikan di Desa Binjai Baru Melalui Belajar dan Berkarya Aisah, Dewi Nur; Sari, Mainda; Damayanti, Elvina; Amelia, Bunga; Ridho, Muhammad; Rahmat, Muhammad; Nurlaili, Nurlaili
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 1 (2025): Bulan September
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i1.544

Abstract

Program Kuliah Kerja Nyata (KKN) di Desa Binjai Baru, Kecamatan Datuk Tanah Datar, Kabupaten Batubara, dilaksanakan untuk meningkatkan kualitas pendidikan melalui pendekatan belajar dan berkarya. Kegiatan berlangsung selama 20 hari dengan fokus pada pengajaran di SDN 13 Binjai Baru serta pemberdayaan siswa melalui metode pembelajaran inovatif. Dua program utama, yaitu Pohon Ilmu dan Gemar Menabung, terbukti memberikan dampak signifikan terhadap perkembangan akademik dan karakter siswa. Pohon Ilmu memotivasi siswa untuk aktif belajar, memperkaya kosakata, mengasah kemampuan berpikir kritis, serta menumbuhkan budaya literasi berkelanjutan. Gemar Menabung menanamkan kesadaran finansial sejak dini, membiasakan siswa menyisihkan uang saku, serta mengenalkan sistem perbankan melalui simulasi sederhana. Hasil pelaksanaan menunjukkan peningkatan motivasi belajar, kebiasaan positif, dan keterlibatan aktif siswa serta dukungan orang tua. Kegiatan ini tidak hanya memperkuat mutu pendidikan dasar, tetapi juga membentuk karakter kemandirian, kedisiplinan, dan tanggung jawab siswa, sekaligus mempererat hubungan antara perguruan tinggi dan masyarakat.
Pengaruh Brand Awereness, Brand Trust dan Promosi Terhadap Keputusan Pembelian Regulator Gas Siregar, Feby Veronica Aini; Hadian, Arief; Hidayat, Toni; Gami, Emelia Rahmadany Putri; Rahmat, Muhammad
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.4571

Abstract

The use of the Kopana Top Gas Brand Gas Regulator makes cooking easier for consumers, alleviating concerns about safety. This, in turn, reduces the risk of unexpected accidents such as fires resulting from gas leaks or gas cylinders losing gas due to loose regulator installation. Not all products offer a safety guarantee, leaving consumers unaware of potentially significant risks. This lack of awareness can make it challenging for consumers to distinguish between products that provide genuine benefits and those that may be less reliable. Therefore, the aim of this research is to examine the impact of the Brand Awareness variable, Brand Trust, and promotional activities on the purchasing decisions regarding the Kopana Top Gas Brand Gas Regulator. The study employed a questionnaire distribution method with 60 respondents selected randomly from a population of 150 potential respondents. Data analysis was conducted using the SPSS version 26 program, involving three testing stages: instrument validation, classical assumption testing, and hypothesis testing. The findings indicate that the variables brand awareness, brand trust, and promotion collectively influence the purchasing decision of the kopana top gas brand gas regulator. specifically, brand trust emerges as the most influential factor in shaping purchasing decisions.
Co-Authors Aisah, Dewi Nur Alya Azizah Anggia Sari Lubis, Anggia Sari Anwar, Zulvian Arifin, Dinar Azizah Bunga Amelia, Bunga Burhanuddin Al-Butary Cahyani, Aulia Ita Clarissa Tarigan Dalimunthe, Ritha F. Darwis, Ahmad Dedi Iskandar Batubara Dewi, Mawar Kumala Dilla Pratiwi Efendi, Fadilanata Elisabet Tambunan Elvina Damayanti Fahmi Anshari Nasution Fajar Pasaribu Frans Antoni Sihite Gami, Emelia Rahmadany Putri Ghefira Nurfatimah Hablil Ikhwana Hadian, Arief Hardian, Arief Hazmanan Khair, Hazmanan Hidayat, Toni Hotma Rizky Putri Lubis Husna, Tasya Apri Hutama, Timothy Jufrizen Julianto Hutasuhut Kanaya Tri Nazwa Kasmalla, Puri Lubis, Syaiful Bahri Lukman Nasution Manzilah Putri Daulay Meylani, Frina Mhd Rasyid Siddiq Muhammad Hilman Fikri Muhammad Ridho Muhammad Wahyu Muharri, Meigi Nur Mukti, Ridho Mutholib, Mutholib Mutiara, Rizky Nevy Saskia Fitri Novien Rialdy Nurlaili Nurlaili Octavia, Tia Kirana Owen De Pinto Simanjuntak Parinduri, Arifin Tahir Pratama, Nugraha Purba, Roberto Roy Purnomo, Sakti Bambang Putri , Arnet Anggi Putri Anisa Putri Farida Hanum Padang Ramadani, Putri Reywanda, Saskia Dea Reza Nurul Ichsan Rido Mukti Rini Hartati Risna Dewi Rizky Delhiana Br. Bukit Rukmini Rukmini Rukmini Sabrina, R. Safina, WA Dian Safina, Wan Dian Sari Wulandari Sari, Mainda Sarinah br. Hasibuan Satria Tirtayasa Siagian, Hendra Sakti Putra Siregar, Feby Veronica Aini Siti Khotimah Siti Nurhaliza SRI RAHAYU Toni Hidayat Triwahyu Ningsih Tukimin Tukimin Tumanggor, Mutawaqil Bilah Utama, Indra WARUWU, KHAMO