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All Journal MAGISTRA Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Akuntabel : Jurnal Ekonomi dan Keuangan JMM (Jurnal Masyarakat Mandiri) Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ INTERACTION: Jurnal Pendidikan Bahasa JMB : Jurnal Manajemen dan Bisnis CERMIN: Jurnal Penelitian Dinasti International Journal of Digital Business Management Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Social and Management Studies (IJOSMAS) International Journal of Multidisciplinary: Applied Business and Education Research JES (Jurnal Ekonomi STIEP) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Administrasi Bisnis (J-Adbis) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Innovative: Journal Of Social Science Research International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Socius: Social Sciences Research Journal Journal of Islamic Digital Economics and Management GLOBAL: Jurnal Lentera BITEP Journal of Islamic Economics and Finance Journal of Innovative and Creativity Natural: Jurnal Pelaksanaan Pengabdian Bergerak Bersama Masyarakat Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Cakrawala Akademika Prawara Jurnal Pengabdian Masyarakat Brilliant International Journal of Management and Tourism Jurnal Pengabdian Masyarakat Inovasi Indonesia Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Puspasari, Aprilia
Universitas Bina Sarana Informatika
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Pengaruh Fasilitas Kerja dan kepuasan Kerja Terhadap Kinerja Karyawan Lembaga Psikologi Widya Wiwaha Bekasi Rasyad, Rifqi; Puspasari, Aprilia
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 3 (2025): October 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17413274

Abstract

This research aims to analyze the influence of work facilities and job satisfaction on employee performance at the Widya Wiwaha Psychology Institute in Bekasi. The background of this research is based on the importance of employees as the main asset of the organization, as well as the significant influence of work facilities and job satisfaction on motivation and performance. The method used is a quantitative approach with multiple linear regression analysis techniques. Data were collected through the distribution of questionnaires to 35 respondents who are employees of the institution, and analyzed using Statistical Product and Service Solution SPSS version 25. The research results show that work facilities (X1) do not have a significant effect on employee performance (Y) and job satisfaction (X2) has a significant effect on employee performance (Y), such as a comfortable work environment and adequate work tools, which can enhance employee work effectiveness. Similarly, high job satisfaction, demonstrated by good relationships with supervisors and colleagues as well as a conducive work environment, also contributes to increased productivity. Therefore, management needs to pay attention to these two variables as a strategy for sustainable HR performance improvement. This research is expected to serve as a basis for decision-making in improving organizational management, particularly in the psychological services sector.
HOW EASE OF PAYMENT AND DISCOUNT IN E-COMMERCE INFLUENCE ON CONSUMER PURCHASE DECISIONS Ety Nurhayaty; Dede Suleman; Mohamad Trio Febriyantoro; Ida Zuniarti; Sri Rusiyati; Sofyan Marwansyah; Aprilia Puspasari; Lukman Hakim
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i3.885

Abstract

The growth of e-commerce is very rapid in today's era, giving rise to intense competition and efforts to increase consumers in an e-commerce are not easy efforts. Therefore, many advantages are now being offered by e-commerce, including the ease of payment and the many discounts that are provided. So research on these two variables is important to see the effect on consumer purchasing decisions. In this study using 100 sample 3 variables and 15 indicators and using SPSS analysis tools. The results showed that the ease of payment or the ease of payment has an effect on purchasing decisions and discounts also have an effect on consumer purchasing decisions. Therefore efforts to increase ease of payment and discounts are the right strategy for e-commerce to increase sales.
Pelatihan Pengelolaan Sumber Daya untuk Pendidikan Anak Berkebutuhan Khusus pada Lembaga KAZAMA Asep Dony; Aprilia Puspasari; Irwan Raharja; Popon Rabia Adawia
Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat. Vol. 3 No. 4 (2025): November : Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat
Publisher : Asosiasi Riset Ilmu Kesehatan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/natural.v3i4.1879

Abstract

This community service activity aims to improve the competence of parents and managers of children with special needs resources in providing education effectively and sustainably. This training was motivated by the still low understanding of institutional managers regarding school resource management, especially in the aspects of planning, utilization, and evaluation of human resources and infrastructure. The activity was carried out on Sunday, October 19, 2025, through the stages of opening, delivery of materials, interactive discussion sessions, filling out questionnaires, and closing. The implementation method involved a participatory approach so that participants could play an active role in the learning process. The implementation of the community service took place in a special room of the Lazama institution. It was attended by approximately 20 participants consisting of special needs school management and parents. The results of the activity showed that participants experienced significant improvements in their understanding of concepts and practical skills in school resource management. Ninety-two percent of participants stated that the training material was highly relevant, 88% stated that their understanding improved, and 85% stated that they were ready to implement the strategies they had learned. The training also encouraged the formation of an internal resource management team at the KAZAMA Institute as a follow-up to the program. This activity not only increased the individual capacity of participants but also strengthened sustainable institutional governance. This community service activity successfully raised new awareness about the importance of collaborative, adaptive, and sustainability-oriented educational resource management, particularly in schools serving children with special needs.
Workshop Pengenalan Manajemen Risiko Keuangan bagi Anak Asuh Yayasan Pundi Amal Bakti Ummat Cabang Kabupaten Bekasi Adawia, Popon Rabia; Raharja, Irwan; Puspasari, Aprilia; Dony, Asep; Setiawan, Bagas; Fauzi, Ahmad
Jurnal Pengabdian Masyarakat Inovasi Indonesia Vol 2 No 2 (2024): JPMII - April 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jpmii.405

Abstract

Workshop ini diselenggarakan dengan dilatarbelakangi permasalahan kurang adanya pemahaman dan kemampuan anak-anak asuh yayasan Pundi Amal Bakti Ummat kabupaten Bekasi khususnya para remaja dalam mengelola keuangan dan menghindari resiko keuangan yang dihadapi dalam pengelolaan dan pemanfaatan uang yang mereka terima. Workshop bertujuan untuk memberikan bekal kemampuan bagi anak asuh yayasan dalam mengelola risiko keuangan dengan lebih efektif dan berkelanjutan untuk mendukung keberlanjutan dan pertumbuhan mereka nantinya jika suatu saat mereka mengelola keuangan. Materi workshop mencakup pengenalan konsep dasar manajemen risiko keuangan, jenis-jenis risiko keuangan yang mungkin dihadapi, bagaimana mengelola keuangan, dan strategi menghindari risiko keuangan. Metode pelaksanaan meliputi presentasi materi, diskusi interaktif, dan workshop kelompok. Kegiatan pengabdian masyarakat diadakan secara offline atau tatap muka pada hari libur agar tidak mengganggu waktu bekerja para staf. Hasil kuisioner kegiatan workshop ini menunjukkan score diatas 4.00 yang artinya puas hingga sangat puas, menunjukkan bahwa workshop manajemen resiko keuangan berhasil dipahami anak asuh Yayasan Pundi Amal Bakti Ummat Bekasi, menambah informasi, pengetahuan dan wawasan tentang pengelolaan manajemen resiko keuangan.
Scroll, Click, Buy: The Influence of Digital Marketing, Engagement, and Brand Awareness on Gen Z Indonesia's Purchase Intentions Suleman, Dede; Zuniarti, Ida; Puspasari, Aprilia; Joesah, Nurzalinar; Hakim, Lukman
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 11 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.11.30

Abstract

This study examines the influence of digital marketing experience, engagement, and brand awareness on the purchase intentions of Generation Z in Indonesia. Drawing from the Stimulus–Organism–Response (SOR) and Cognitive–Affective–Conative (CAC) models, this research integrates emotional and behavioral responses to short-form digital marketing content. A quantitative design using Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed on 220 active Gen Z social media users. The results reveal that digital marketing experience significantly affects engagement and brand awareness, which in turn drive purchase intention. The findings underscore the importance of emotional engagement and authenticity in enhancing consumer response to short video marketing. The study extends the CAC model into the short video marketing context and offers practical implications for digital marketers.re effective and impactful digital marketing strategies.
The Effect Of Service Quality Perception And Company Image On Customer Satisfaction And Their Impact On Customer Loyalty Indihome Puspasari, Aprilia; Nurhayaty, Ety; Riftiasari, Dinar; Yuniarti, Puji; Suharyadi, Dedi; Martiwi, Rini; Adawia, Popon Rabia; Baharuddin
International Journal of Social and Management Studies Vol. 3 No. 2 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (598.436 KB)

Abstract

This study aims to examine and analyze the effect of perceived service quality and corporate image on satisfaction and its impact on Indihome customer loyalty. Data collection was carried out on Indihome customers in Jakarta, Bogor, Depok, Tangerang and Bekasi, using email and google forms during November 2021 for 125 respondents. The research was carried out in the form of field research, using the Simple Random Sampling technique, namely the sampling was carried out randomly without regard to the existing strata in the population. The data collected was analyzed using Structural Equation Modeling with SmartPLS version 3.0 software. The results showed that the perception of service quality was not significant to customer satisfaction, corporate image had a significant effect on customer satisfaction, perceived service quality had a significant effect on customer loyalty, corporate image had a significant effect on customer loyalty, customer satisfaction had a significant effect on customer loyalty, and customer satisfaction significantly mediated influence of Service Quality Perception and corporate image on Customer Loyalty.
Mediation Of Consumer Satisfaction On Product Quality And Quality Of Service To Customer Loyalty Hanamasa Restaurant In Jakarta Rusiyati, Sri; Suleman, Dede; Zuniarti, Ida; Nurhayaty, Ety; Puspasari, Aprilia; Mustomi, Dede; Ariawan, Joko; Hakim, Lukman
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.255

Abstract

This study aims to analyze the mediating effect of customer satisfaction on product quality and service quality variables on customer loyalty at Hanamasa restaurant in Jakarta. Sampling used purposive sampling method, the collected data was processed using SmartPLS 3.0 software. The results showed that customer satisfaction was not significant as a mediating variable on the effect of product quality on loyalty, while on the effect of service quality on loyalty, customer satisfaction became a significant mediating variable. The findings of this study also show that service quality has a significant impact on customer satisfaction, and customer satisfaction has a significant impact on loyalty
Pengaruh Efektivitas dan Efisiensi Pelaporan KPI (Key Performance Indicator) Mingguan Terhadap Produktivitas Kerja pada Masa Transisi Digital di PT Wahana Internet Nusantara Nimas Ayu Astuti; Aprilia Puspasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 4 (2025): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i4.3041

Abstract

Digital transformation in performance reporting systems encourages organizations to enhance the effectiveness and efficiency of employee performance. One such effort is the transition from manual reporting to a digital system based on HRIS (Human Resource Information System). This study aims to determine the influence of the effectiveness and efficiency of weekly Key Performance Indicator (KPI) reporting on employee work productivity during the digital system transition at PT Wahana Internet Nusantara.This research used a quantitative method with a saturated sampling technique involving 47 respondents. Data were collected through questionnaires, and multiple linear regression analysis was performed using SPSS version 27. The results showed that partially, the effectiveness of KPI reporting did not significantly affect work productivity, whereas efficiency had a positive and significant influence. Simultaneously, both variables significantly affected work productivity. The coefficient of determination (R²) value of 0.422 indicates that the effectiveness and efficiency of KPI reporting contribute 42.2% to work productivity, while the remaining 57.8% is influenced by other variables not examined in this study.
Pengaruh Karakteristik Individu Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT Woodlam Indonesia Emilia Ayu Setianingsih; Aprilia Puspasari
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5537

Abstract

Penelitian ini membahas tentang pengaruh karakteristik individu dan lingkungan kerja terhadap kinerja karyawan pada PT Woodlam Indonesia, tujuan penelitian ini untuk mengetahui pengaruh karakteristik individu dan lingkungan kerja terhadap kinerja karyawan baik secara parsial dan simultan. Metode pada penelitian ini menggunakan metode kuantitatif statistik, populasi yang digunakan pada penelitian ini adalah setengah karyawan PT Woodlam Indonesia. Data didapat dengan menyebar kuisioner dan dianalisis dengan uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heterokedastisitas, uji regresi linear berganda, uji t, uji f dan koefisien determinasi parsial dan simultan. Sehingga didapat hasil penelitian baik secara simultan dan parsial karakteristik individu dan lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan karena didapati hasil uji variabel karakteristik individu hasil uji T didapati thitung >ttabel (3,213 > 2,045) dan sig 0,003< 0,05, variabel lingkungan kerja thitung>ttabel (2,336 > 2,045) dan sig 0,027<0,05 sedangkan secara simultan berdasarkan uji f ftabel>fhitung (16,166 > 3.33) dan sig 000<0,05 sehingga dapat diartikan bahwa baik secara parsial dan simultan karakteristik individu dan lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan.
When Relationships Become Assets: A Strategic Perspective on Relationship Marketing and Customer Value Sustainability Bintang Junita; Sonny Fransisco Siboro; Vicky Windasari; Dede Mustomi; Aprilia Puspasari
Brilliant International Journal Of Management And Tourism Vol. 6 No. 2 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i2.7110

Abstract

This study examines the role of relationship marketing in fostering sustainable customer value in the Indonesian fashion retail sector. The research addresses the problem of limited understanding regarding how relationship marketing practices impact long-term customer value, especially through mediating factors such as relationship quality and customer loyalty. The primary objective is to explore the direct and indirect effects of relationship marketing on customer value sustainability. A quantitative, explanatory research design was adopted, utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data collected from 200 Indonesian fashion retail consumers. The results reveal that relationship marketing positively affects both relationship quality and customer value sustainability, while customer loyalty mediates the relationship between relationship marketing and customer value sustainability. Interestingly, relationship quality did not directly influence customer value sustainability, but its indirect effect through customer loyalty was significant. The study concludes that emotional connections fostered by relationship marketing, particularly through loyalty-building strategies, are key to sustaining customer value in fashion retail. These findings have practical implications for fashion retailers seeking to enhance long-term customer engagement in emerging markets.
Co-Authors , Sefrika Entas Ajeng Syuhada Alawiyah Aldy Afrizal Setiawan Andhika Anie Yoraeni Arif Taufikurohman Arvianus Agustin H.D Asep Asep Dony Asep Dony Suhendra asep Rivatul Anwar Aslim Hanifah Ayu Azizah Bagas Setiawan, Bagas Baharuddin Bintang Junita Bunga Nirwana Dede Mustomi Dede Suleman Devy Sofyanty Diah Wijayanti Dinar Riftiasari Dony, Asep Emilia Ayu Setianingsih Emilia Ayu Setianingsih Endang Kusnaeni Enggar Widianingrum Erlina Anggraeni Etik Dwi Styaningrum Eulin Karlina Fahmi, Ardian Binuril Fauzi Ahmad Muda Haliza Yunia Dwitara Hananda Priyandaru Hasan Basri Hendriyanto, Febry Ida Ayu Putu Sri Widnyani Ida Zuniarti Ida Zuniarti, Ida Ikvi Febriani Indradewa, Rhian Irdhina, Della Hanifatul Irwan Raharja Joko Ariawan Khoirul Ulum Kusnaeni, Endang Lukman Hakim Lukman Hakim Melisa Oktavia Putri Nicki Agustin Ekaputri Nimas Ayu Astuti Nurhayaty, Ety Nurzalinar Joesah Popon Rabia Adawia Ramadhan, Ahmad Dani Rasyad, Rifqi Rini Martiwi Roydawaty Bunga Sefrika Entas Sefrika, Sefrika Sifa Fauziah Siska Handayani Siswidiyanto Siswidiyanto, Siswidiyanto Sofyan Marwansyah Sonny Fransisco Siboro Sri Rusiyati Styaningrum, Etik Dwi Sukmajati, Indra SUPRIATIN Supriatin Supriatin, Supriatin Vicky Windasari Wijayanti, Diah Yuniarti, Puji