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All Journal MAGISTRA Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Akuntabel : Jurnal Ekonomi dan Keuangan JMM (Jurnal Masyarakat Mandiri) Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ INTERACTION: Jurnal Pendidikan Bahasa JMB : Jurnal Manajemen dan Bisnis CERMIN: Jurnal Penelitian Dinasti International Journal of Digital Business Management Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Social and Management Studies (IJOSMAS) International Journal of Multidisciplinary: Applied Business and Education Research JES (Jurnal Ekonomi STIEP) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Administrasi Bisnis (J-Adbis) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Innovative: Journal Of Social Science Research International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Socius: Social Sciences Research Journal Journal of Islamic Digital Economics and Management GLOBAL: Jurnal Lentera BITEP Journal of Islamic Economics and Finance Journal of Innovative and Creativity Natural: Jurnal Pelaksanaan Pengabdian Bergerak Bersama Masyarakat JURNAL AKADEMIK EKONOMI DAN MANAJEMEN E-JURNAL AKUNTANSI Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Cakrawala Akademika Prawara Jurnal Pengabdian Masyarakat Brilliant International Journal of Management and Tourism Jurnal Pengabdian Masyarakat Inovasi Indonesia Journal of Golden Generation Economic Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Puspasari, Aprilia
Universitas Bina Sarana Informatika
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Faktor Penghambat Minat Berwirausaha dikalangan Mahasiswa (Studi Survei) Dede Mustomi; Khoirul Ulum; Aprilia Puspasari; Ayu Azizah
Jurnal Administrasi Bisnis Vol. 1 No. 2 (2021): November 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jab.v1i2.404

Abstract

Berwirausaha merupakan salah satu wadah bagi mahasiswa atau alumni perguruan tinggi untuk berkarya dan mengamalkan ilmu yang dipelajari dibangku kuliah. Namun dalam prakteknya banyak mahasiswa yang belum terjun berwirausaha. Mengapa hal itu bisa terjadi, penulis mencoba mencari jawabannya dengan cara mensurvei responden dari kalangan mahasiswa untuk mengetahui hambatan mereka ketika berbicara soal kewirausahaan. Tujuan penelitian ini untuk mengetahui poin-poin yang menjadi penghambat mahasiswa memulai berwrausaha. Penelitian ini adalah penelitian deskriptif dengan menggunakan metode survei dan memakai teknik purposive sampling, dimana penulis menyebarkan kuesioner secara acak kepada responden dari kalangan mahasiswa aktif berjumlah 120 orang. Periode survei dilakukan selama satu bulan pada periode April 2021. Dari 120 kuesioner yang disebar semuanya kembali dan diisi oleh responden. Hasilnya pernyataan survei mengenai permodalan dipilih oleh mayorutas responden sebanyak 49 responden sebagai variabel yang paling menjadi penghambat minat mahasiswa memulai berwirausaha dan variabel terendah adalah variabel dilarang oleh orang tua yang hanya dipilih oleh 5 responden mahasiswa.
Pelatihan Manajemen Keuangan Digital Untuk Meningkatkan Efektivitas Pengelolaan Administrasi Pada Guru Kreatif Mandiri Bojonggede Hananda Priyandaru; Sefrika Entas; Aprilia Puspasari; Sifa Fauziah
PRAWARA Jurnal ABDIMAS Vol 5 No 3 (2026): PRAWARA JURNAL ABDIMAS
Publisher : CV. Manha Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengelolaan keuangan yang tidak terstruktur dan dilakukan secara manual di lingkungan komunitas pendidikan berpotensi memicu ketidakakuratan data, lambatnya pelaporan, serta rendahnya transparansi. Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk mengatasi permasalahan tersebut pada komunitas Guru Kreatif Mandiri (GKM) Kecamatan Bojonggede, Bogor, melalui pelatihan manajemen keuangan berbasis digital. Permasalahan utama mitra meliputi rendahnya literasi keuangan digital, ketergantungan pada pencatatan manual, dan ketiadaan standar pelaporan administrasi. Solusi yang diimplementasikan adalah pelatihan intensif dan pendampingan aplikasi digital praktis seperti Microsoft Excel dan Google Sheets yang dapat diintegrasikan dengan dasbor informasi publik. Metode pelaksanaan terdiri atas tiga tahap, yaitu tahap persiapan (observasi dan wawancara), pelaksanaan (workshop teoretis dan praktik langsung/hands-on), serta evaluasi menggunakan kuesioner pre-test dan post-test. Kegiatan ini telah selesai dilaksanakan pada Sabtu, 25 April 2026, di Aula GKM. Hasil kuantitatif menunjukkan tingkat ketercapaian target peserta sebesar 100%, ketercapaian tujuan pelatihan 100%, serta tingkat penguasaan materi oleh peserta mencapai 95%. Luaran utama kegiatan ini telah dipublikasikan dalam media massa elektronik nasional sebagai sarana publikasi digital mitra. PKM ini secara signifikan meningkatkan kapasitas pengelolaan administrasi keuangan yang lebih transparan, akuntabel, dan efisien bagi komunitas guru di Bojonggede.
Pengaruh Kompensasi dan Motivasi Terhadap Kinerja Karyawan Pada PT Pos Indonesia Unit Banjar Arif Taufikurohman; Aprilia Puspasari
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 3 (2025): October 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

This study was conducted to determine the impact of compensation and motivation on employee performance at PT Pos Indonesia Banjar Unit. PT Pos Indonesia Banjar Unit faces problems related to employee performance that is not optimal due to a disproportionate compensation system and lack of motivation among employees. In this study, the approach used is a survey with a quantitative method that covers the entire population of 37 employees of PT Pos Indonesia Banjar Unit through a saturated sampling technique to evaluate the effect of compensation and motivation on employee performance. Data were processed using SPSS through several stages, including data quality testing (validity and reliability), classical assumption testing (normality, multicollinearity, and heteroscedasticity), multiple linear regression analysis, and hypothesis testing using partial t-test, simultaneous F-test, and coefficient of determination test to analyze the impact of motivation and compensation on employee performance. The findings of this study indicate that compensation has a partially significant positive impact on employee performance, motivation also has a partially significant positive effect on employee performance, and simultaneously, compensation and work motivation have a significant effect on employee performance at PT Pos Indonesia Banjar Unit. Companies are advised to assess the compensation system to ensure it is in line with the workload, improve motivation programs through awards and open comm.unication, and develop training to increase employee independence and initiative in carrying out tasks
Pengaruh Interaktivitas Fitur Aplikasi Dan Pengalaman Gamifikasi Terhadap Loyalitas Pelanggan Pada Aplikasi E-Commerce Astro Di Kota Bekasi Diah Ayu Kurniawati; Aprilia Puspasari
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 3 (2026): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i3.12448

Abstract

The rapid growth of e-commerce in Indonesia has not been accompanied by an increase in customer loyalty, as consumers still easily switch between platforms. This study aims to determine the influence of app feature interactivity and gamification experiences on customer loyalty to the Astro e-commerce app in the city of Bekasi. The research method employed a quantitative approach involving the distribution of questionnaires to 100 respondents, followed by analysis using multiple linear regression with the aid of SPSS 26. The results indicate that app feature interactivity has a positive and significant effect on customer loyalty, contributing 78%, while gamification experiences have a positive and significant effect, contributing 76.3%. Simultaneously, app feature interactivity and gamification experience exert a significant positive influence with a coefficient of determination (R²) of 84.1%, while the remaining 15.9% is explained by other variables outside the scope of this study. These findings confirm that app feature interactivity is a dominant factor in driving customer loyalty, yet gamification experience remains crucial for reinforcing customer loyalty. This study offers practical insights for e-commerce industry practitioners to design more targeted marketing strategies aligned with the preferences of today’s digital consumers.
PENGARUH DIGITAL PROMOTION DAN PRICE PERCEPTION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA USAHA KEBAB DI TAMBUN Anastasya Maharani; Aprilia Puspasari
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 3 (2026): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i3.12461

Abstract

The rapid expansion of the fast-food culinary industry in suburban corridors has intensified market competition, particularly within the kebab sector. Kebab Monster Tambun Station Branch possesses substantial centralized social media exposure and positive customer ratings; however, it encounters operational challenges regarding localized promotional synchronization and customer price perception regarding actual portion sizes. This study aims to examine and analyze the partial and simultaneous effects of digital promotion and price perception on consumer purchasing decisions at Kebab Monster Tambun Station Branch. A quantitative explanatory survey design was employed. The study population comprised all consumers of Kebab Monster Tambun Station Branch, from which 97 valid respondents were selected via purposive sampling based on the Lemeshow formula. Primary data were gathered through a validated and reliable 5-point Likert scale questionnaire. Parametric multiple linear regression analysis was executed using IBM SPSS version 26 following the fulfillment of classical regression assumptions. The empirical findings reveal that both digital promotion and price perception exert a statistically significant positive effect on consumer purchase decisions, both partially and simultaneously (p < 0.001). Price perception emerged as the most dominant predictor (β = 0.605), surpassing digital promotion (β = 0.308). The coefficient of determination (R²) of 0.720 indicates that 72.0% of the variance in purchase decisions is explained concurrently by both variables, while the remaining 28.0% is influenced by external parameters outside the model. Management should synchronize local digital promotions and preserve price-to-portion proportionality.
Pengaruh Disiplin Kerja dan Insentif terhadap Kinerja Karyawan pada PT Sun Star Prima Motor Dealer Mitsubishi Siliwangi Aldy Afrizal Setiawan; Aprilia Puspasari
Journal of Islamic Economics and Finance Vol. 3 No. 3 (2025): Agustus: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v3i3.3072

Abstract

This study aims to determine the influence of work discipline and incentives on employee performance at PT Sun Star Prima Motor Dealer Mitsubishi Siliwangi. The background of this research is based on the importance of internal factors such as discipline and incentivization in encouraging increased work productivity in the automotive sector, especially in the motor vehicle dealer environment. The research method used was quantitative with an associative approach, where data was collected through questionnaires distributed to 53 respondents who were permanent employees in the operational and administrative departments. The data analysis technique uses multiple linear regression to test the extent to which the variables of work discipline (X₁) and incentives (X₂) affect employee performance (Y). The results of the study show that work discipline has a significant positive effect on employee performance and the incentives provided, proven to have a significant and positive influence on performance improvement. Simultaneously, the two independent variables made a significant contribution to improving employee performance with a calculated f-value of 33.695 which means > f the table or 33.695 > 3.187 and a significance value of 0.000 which is smaller than 0.05 or 0.000 < 0.05. The conclusion of this study is that managerial efforts in improving work discipline and providing appropriate incentives can be an effective strategy in encouraging employee performance in the automotive dealer sector.
Pengaruh Transparansi Transaksi dan Kemudahan Monitoring terhadap Kepercayaan Pengguna QRIS di Bekasi Dini Fitri Yani; Aprilia Puspasari
Journal of Golden Generation Economic Vol. 2 No. 2 (2026): Agustus : Journal of Golden Generation Economic
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jggeconomic.v2i2.1099

Abstract

Perkembangan pembayaran digital mendorong penggunaan Quick Response Code Indonesian Standard (QRIS) sebagai pembayaran yang praktis dan efisien. Penelitian ini bertujuan menganalisis pengaruh transparansi transaksi dan kemudahan monitoring terhadap kepercayaan pengguna QRIS di Bekasi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan regresi linier berganda menggunakan IBM SPSS Statistics versi 26, meliputi uji validitas, reliabilitas, asumsi klasik, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa transparansi transaksi berpengaruh positif dan signifikan terhadap kepercayaan pengguna QRIS (t = 9,206; sig. = 0,000), demikian pula kemudahan monitoring (t = 3,690; sig. = 0,000). Secara simultan, kedua variabel berpengaruh signifikan terhadap kepercayaan pengguna (F = 107,119; sig. = 0,000), dengan nilai R Square 0,688 yang menunjukkan bahwa 68,8% variasi kepercayaan pengguna dijelaskan oleh kedua variabel, sedangkan 31,2% dijelaskan oleh faktor lain. Persamaan regresi yang diperoleh adalah Y = 7,843 + 0,592X1 + 0,243X2. Hasil ini menunjukkan bahwa semakin baik transparansi transaksi dan semakin mudah monitoring dilakukan, semakin tinggi kepercayaan pengguna QRIS di Bekasi.
Pengaruh Technostres dan Work Family Conflict terhadap Turnover Intention Pada Kurir J&T Cabang Setu Rizka Maulida Yasin; Aprilia Puspasari
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.14232

Abstract

Perkembangan industri logistik berbasis digital meningkatkan tuntutan kerja bagi kurir sebagai tenaga operasional utama. Kurir J&T Express Cabang Setu menghadapi tekanan berupa technostress akibat penggunaan teknologi digital secara intensif serta work-family conflict akibat tuntutan waktu dan energi yang berkaitan dengan pekerjaan. Penelitian ini bertujuan menguji pengaruh technostress dan work-family conflict, baik secara parsial maupun simultan, terhadap turnover intention pada kurir J&T Express Cabang Setu. Penelitian menggunakan pendekatan kuantitatif dengan desain deskriptif-asosiatif. Populasi terdiri atas 75 kurir aktif dan teknik sampling yang digunakan adalah sampling jenuh. Dari 75 kurir, 67 jawaban dinyatakan lengkap dan layak dianalisis. Data dikumpulkan menggunakan kuesioner skala Likert lima tingkat dan dianalisis dengan regresi linier berganda menggunakan SPSS versi 26. Hasil uji parsial menunjukkan technostress tidak berpengaruh signifikan terhadap turnover intention (t = 0,508; sig. = 0,613), demikian pula work-family conflict (t = 1,963; sig. = 0,054). Secara simultan, technostress dan work-family conflict berpengaruh signifikan terhadap turnover intention (F = 8,355; sig. = 0,001). Nilai Adjusted R² sebesar 0,182 menunjukkan bahwa kedua variabel menjelaskan 18,2% variasi turnover intention. Temuan menunjukkan bahwa kombinasi kedua stresor perlu dikelola secara integratif.
Co-Authors , Sefrika Entas Ajeng Syuhada Alawiyah Aldy Afrizal Setiawan Anastasya Maharani Andhika Anie Yoraeni Arif Taufikurohman Arvianus Agustin H.D Asep Asep Dony Asep Dony Suhendra asep Rivatul Anwar Aslim Hanifah Ayu Azizah Bagas Setiawan, Bagas Baharuddin Bintang Junita Bunga Nirwana Dede Mustomi Dede Suleman Devy Sofyanty Diah Ayu Kurniawati Diah Wijayanti Dinar Riftiasari Dini Fitri Yani Dony, Asep Emilia Ayu Setianingsih Emilia Ayu Setianingsih Endang Kusnaeni Enggar Widianingrum Erlina Anggraeni Etik Dwi Styaningrum Eulin Karlina Fahmi, Ardian Binuril Fauzi Ahmad Muda Haliza Yunia Dwitara Hananda Priyandaru Hasan Basri Hendriyanto, Febry Ida Ayu Putu Sri Widnyani Ida Zuniarti Ida Zuniarti, Ida Ikvi Febriani Indradewa, Rhian Irdhina, Della Hanifatul Irwan Raharja Joko Ariawan Khoirul Ulum Kusnaeni, Endang Lukman Hakim Lukman Hakim Melisa Oktavia Putri Nicki Agustin Ekaputri Nimas Ayu Astuti Nurhayaty, Ety Nurzalinar Joesah Popon Rabia Adawia Ramadhan, Ahmad Dani Rini Martiwi Rizka Maulida Yasin Roydawaty Bunga Sefrika Entas Sefrika, Sefrika Sifa Fauziah Siska Handayani Siswidiyanto Siswidiyanto, Siswidiyanto Sofyan Marwansyah Sonny Fransisco Siboro Sri Rusiyati Styaningrum, Etik Dwi Sukmajati, Indra SUPRIATIN Supriatin Supriatin, Supriatin Vicky Windasari Wijayanti, Diah Yuniarti, Puji