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All Journal Jurnal Bisnis dan Ekonomi Asy-Syir'ah: Jurnal Ilmu Syari'ah dan Hukum Economic Education Analysis Journal MIZAN Performance Amwaluna Jurnal Ekonomi dan Keuangan Syariah SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Soedirman Economics Education Journal JURNAL EKONOMI SYARIAH JBMR: Journal of Business and Management Review Jurnal Fokus Manajemen Bisnis Indonesian Journal of Islamic Business and Economics (IJIBE) International Journal Of Science, Technology & Management (IJSTM) Bahtera Inovasi Indonesian Journal of Business Analytics (IJBA) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Inspirasi Binsis dan Manajemen Journal of Management and Social Sciences The Es Economics and Entrepreneurship The Eastasouth Management and Business Jurnal Ekonomi, Bisnis, dan Akuntansi West Science Business and Management Jurnal Riset Manajemen Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat The Eastasouth Journal of Social Science and Humanities International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research
Najmudin
Universitas Jenderal Soedirman
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Transportation Other

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The Purchasing Decisions of Sharia Insurance Products During Covid-19 Period; Effectiveness of Theory Planned Behavior Syihabudin, Syihabudin; Najmudin, Najmudin
AMWALUNA (Jurnal Ekonomi dan Keuangan Syariah) Vol 7, No 2 (2023)
Publisher : Univeristas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v7i2.9442

Abstract

This study aims to determine effect of attitudes on the decision to buy sharia insurance products during the covid-19 period, effect of subjective norms on the decision to buy sharia insurance products during the covid-19 period, effect of perceived control behavior on sharia insurance decisions during the covid-19 period, and effect of the theory of planned behavior which includes attitudes, perceived control behavior on the decision to buy sharia insurance products during the covid-19 period. The object of this research is Sharia Prudential Insurance in Serang-Banten Regency. Respondents who became the population of this study were Prudential Sharia Insurance customers in Serang-Banten Province. The sample taken in this study amounted to 80 respondents. The research method used is quantitative. Methods of data collection using a questionnaire. Data were analyzed using the multiple linear regression method. The results of this study show that  Attitudes have a significant positive effect on the decision to buy sharia insurance products during the covid-19 period, subjective norms have a significant positive effect on the decision to buy sharia insurance products during the covid-19 period, Perceived control behavior has a significant positive effect on the decision to buy sharia insurance products during the covid-19 period, and attitudes, subjective norms and perceived control behavior simultaneously have a significant positive effect on the decision to buy sharia insurance products during the covid-19 period 
Job Crafting As A Mediating Variable Between Proactive Personality And Employee Performance: A Review On Village Owned Enterprises Retno Kurniasih; Wahyudin Wahyudin; Najmudin Najmudin; Sudarto Sudarto
International Journal of Business and Quality Research Vol. 2 No. 02 (2024): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i02.926

Abstract

This study aims to examine the impact of proactive personality on employee performance and assess the role of job crafting as a mediating factor in the connection between proactive personality and employee performance. The research will utilize a quantitative methodology and encompass the entire population of 53 employees from BUMDes in Sokaraja District as the research sample. The sampling approach use saturated samples when the whole population is utilized as a research sample. The data was analyzed using SmartPLS. The data analysis revealed the following findings: 1) Proactive personality has a positive effect on employee performance, 2) Job crafting influences employee performance, 3) Proactive personality has a positive effect on job crafting, and 4) Job crafting as a mediator between proactive personality and employee performance. Implications that can be inferred from the conclusions above are that BUMDes parties are anticipated to adopt a more inclusive approach, rather than only employing a hierarchical structure in BUMDes management, to provide employees with greater autonomy to engage in job crafting.
The Influence of Brand Image On Passenger Loyalty Through Acceptance Value Study On Low Cost Carrier Airline Passengers In Yogyakarta Adipura Danang Maulana; Najmudin Najmudin; Sudarto Sudarto
International Journal of Business and Quality Research Vol. 2 No. 03 (2024): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i03.973

Abstract

The airline industry is a highly competitive market, and understanding the factors that influence passenger loyalty is critical for airlines to maintain a sustainable competitive advantage. The aim of this research is to explore and understand the influence of brand image on passenger loyalty through value acceptance, with a focus on Low Cost Carrier airline passengers in Yogyakarta. This research aims to identify the extent to which the brand image of low-cost airlines influences passenger loyalty, as well as how the acceptance of value by passengers acts as a mediator in this relationship. This research will use a quantitative approach, by collecting data from a sample of low-cost airline passengers in Indonesia. Brand image is stated to have a significant influence on passanger loyalty, while the influence of brand image on perceived value and perceived value on passanger loyalty is stated to have no positive influence and is not significant, this is because LCC passengers are more focused on low prices than other factors.
The impact of Marketing Agility on Marketing Performance: The Role of Competition as a Moderating Variable in the context of SMEs Wisanggeni Bagus Anggoro; Najmudin Najmudin; Sudarto Sudarto
International Journal of Business and Quality Research Vol. 2 No. 03 (2024): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i03.987

Abstract

This article discuss the importance of marketing agility to increase the marketing performance in the high level of competitiveness. Marketing agility known for usefullness to face the uncertian condition of the market. But lot of studies only implemented in the big company, only few research was done in the context of small business. This research collecting data from small business in the central java. Using the structured equation modeling the data was analyzed to get the result. The result shows that high competitiveness level will increase the impact of marketing agility on the marketing performance. This study has a limitation because the data only collected in vew resident in central java and only using cross sectional data, future research may try using time series data and expand the research area.
Market Knowledge and Responsiveness to Competitors Its Influence on Marketing Agility Mediated by Market Turmoil Variables (Case Study on Tile Producer MSMEs in Kebumen Regency) Tiyan Fatkhurrokhman; Najmudin Najmudin; Sudarto Sudarto
International Journal of Business and Quality Research Vol. 2 No. 03 (2024): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i03.1001

Abstract

This research aims to study the influence of market knowledge and responsiveness to competitors on marketing agility on MSMEs producers of strawberries in Kebumen district, as well as the role of market agitation mediation in the relationship. This research uses a quantitative method with a questionnaire distributed to the owner of MSMEs genteng in Kebumen district. The data obtained was analyzed using SPSS software to test the hypothesis put forward. Research data is obtained from questionnaires designed to gather information related to market knowledge, competitor responsiveness, marketing agility, and market turmoil. The respondents consisted of the owner of MSMEs producer of strawberries in Kebumen district. Research has shown that market knowledge and responsiveness to competitors have a significant influence on marketing agility. MSMESs with market knowledge and high responsiveness are better able to adapt and make quick decisions in the face of market dynamics, improving their marketing agility.
The Prominent Of Local Products Following Boycott Calls Leni Susanti; Najmudin Najmudin; Sudarto Sudarto
International Journal of Business and Quality Research Vol. 2 No. 03 (2024): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i03.1012

Abstract

Boycotting is a potent strategy for generating awareness, particularly on current matters. It plays a role in driving societal change and actively involves individuals in addressing the pressing issues of the globe. This study aimed to investigate the influence of customer’s perspective and economics independence to purchase intention in order to escalate the sales of domestic products. To meet our goals, we utilized both secondary and primary data sources. First, we reviewed the literature concerning customer’s perception of boycotting, economics independence in order to elevate the purchase intention of customer on local products. Second, to gather the primary data, this study utilizes descriptive-correlational quantitative research methods and employing Smart-PLS for model evaluation. A random sample of 18–55-year-olds of diploma, undergraduate, master and doctoral students. The results show that customer’s perception may elevate the local product’s sales due to the awareness for not buying the products that support Israel. Economics independence also influence the prominence of local product’s selling. It may happen since local producers can provide the same product that many people boycotted. Economics independence triggered positive perception of customer to buy local products. The independence to not import products affiliated with Israel is believed to be able to increase the prestige of local products. This is because people already understand what they are doing, the risks they will face and know what to buy.
Acceptance of the Raileo Application and Its Impact on Employee Performance at PT Kereta Api Indonesia (Persero) DAOP III Reza Faizal Anshori; Najmudin Najmudin; Sudarto Sudarto
International Journal of Business and Quality Research Vol. 2 No. 04 (2024): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i04.1015

Abstract

This online presence not only makes it easier to record attendance but also eases the work of employees in creating monthly attendance reports. Employees value the ease and efficiency of using the presence system, which supports the effectiveness of work in an agency. However, the implementation of KAI Mobile Presence, which came into effect in October 2019 and was developed into RAILEO in October 2020, is still not optimal. Therefore, research is needed to ensure that all employees of PT. KAI (Persero) Daop III can accept and implement RAILEO as well as possible. This study aims to analyze the factors influencing the acceptance of the RAILEO application and its impact on the performance of PT. Kereta Api Indonesia (Persero) Daop III. The research seeks to improve worker performance at PT. Kereta Api Indonesia (Persero) Daop III. Conducted at PT. Kereta Api Indonesia (Persero) Daop III, the results of this study are: (1) perceived usefulness affects the acceptance of the RAILEO application, (2) ease of use affects the acceptance of the RAILEO application, (3) security and privacy affect the acceptance of the RAILEO application, (4) the quality of the internet network affects the acceptance of the RAILEO application, (5) acceptance of the RAILEO application affects performance, and (6) perceived enjoyment has no effect on the acceptance of the RAILEO application.
Social Media Marketing Strategy Strategic Content Capability and Social Engagement: A Pathway to Social Media Performance in Indonesian MSMEs Pratama, Putra; Najmudin, Najmudin; Sudarto, Sudarto; Novandri, Weni; Pradipta Setyanto, Refius; Rabiatul Adawiyah, Wiwiek
The Es Economics and Entrepreneurship Vol. 4 No. 01 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i01.620

Abstract

The tremendous development of social media usage—which now exceeds 5.4 billion people worldwide—has brought digital platforms to the center of marketing strategy. However, existing research frequently ignores the impact of strategic planning and internal content skills on engagement and performance. By investigating the impact of Digital Content Capability (DCC) and Social Media Marketing Strategy (SMMS) on Customer Engagement (CE) and Social Media Performance (SMP) among Indonesian fashion MSMEs, this study fills a significant knowledge gap. Data from 130 respondents were evaluated quantitatively using Structural Equation Modeling (SEM-PLS). The results suggest that DCC and SMMS have a considerable impact on CE, which then mediates their effect on SMP. The findings show that social media efficacy is based on more than just frequency or platform choice, but also on the strategic capacity to create relevant, consistent, and analytically driven content. This study provides both theoretical insights and practical methods for SMEs to improve their content strategies and digital outcomes.
Exploring the Factors Influencing Consumer Reconsumption Intention of Herbal Medicine Ahmed Bakhit, Mohammed Elfadil; Sudarto, Sudarto; Najmudin, Najmudin; Suliyanto, Suliyanto; Weni, Weni
The Es Economics and Entrepreneurship Vol. 4 No. 01 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i01.623

Abstract

The research explores the factors of consumers’ trust in herbal medicine, perceived value, and the reconsumption intention that influence Indonesians to use herbal medicine for treatment and protection health conditions. This research uses consumer perceived value and relationship quality theory to explain research phenomena. The regression model was It employed a quantitative approach to determine the relationship of between consumers consumption behavior and herbal products. The sample in this study was selected using a purposive sampling. collected data by questionnaire. The results All proposed hypotheses are accepted, such as the effect of trust and perceived value on reconsumption intention. These results showed that consumer trust in the value and benefits of herbal medicine mediate the effect of perceived value on reconsumption intention. Therefore, there are still other factors included in this study related to consumers’ intention to (re)consume herbal medicine.
The Effect Of Halal Labels On Purchasing Decision Of Halal Cosmetic Products With Interest As Intervening Variable Najmudin, Najmudin; Ridwan, Iwan; Jakaria, Jakaria; Maisaroh, Ima; Sujanah, Nanah
JURNAL EKONOMI SYARIAH Vol 8, No 1 (2023): Jurnal Ekonomi Syariah
Publisher : Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jes.v8i1.6581

Abstract

Introduction to The Problem: Most of Indonesia's population is Muslim, the number reaches 86.9% or 237.53 million people, among their needs, especially Muslim women, is cosmetics, the data shows that there is a very high gap between the number of halal cosmetic products and non-halal cosmetics circulating in the market, so not a few Muslim women who purchase non-halal cosmetics. Purpose/Objective Study: This study aims to determine (1) the effect of halal labels on purchasing decisions for halal cosmetic products (2) the influence of halal labels on interest in buying halal cosmetic products (3) the influence of buying interest on purchasing decisions for halal cosmetic products, and (4) the influence of halal labels on a decision to purchase halal cosmetic products through the mediation of buying interest. Design/Methodology/Approach: The method used in this research is descriptive quantitative, with a population of all students of the modern Islamic boarding school Assa'adah, Serang Regency, users of halal cosmetics, sampling technique using purposive sampling, and data collection techniques using questionnaires. The data was processed using Smart PLS 3.2.9 software and analyzed using the method of structural equation modeling (SEM) with partial least squares (PLS) approach. Findings: The results of this study indicate that(1) Halal labels have a positive effect on purchasing decisions for halal cosmetic products (2) Halal labels have a positive effect on interest in buying halal cosmetic products (3) Purchase intentions have a positive effect on purchasing decisions for halal cosmetic products, and (4) Halal labels have a positive effect on decisions purchase of halal cosmetic products through the mediation of buying interest.Paper Type: Research Article
Co-Authors Abidin, Maula Zaenal Ade Banani Adipura Danang Maulana Agus Setiono Agustin, Fitria Ahmad Fatoni Ahmed Bakhit, Mohammed Elfadil Aida Maqbullah Akbar Ilham Adi Pangestu Amalyah, Sarah Anggraeni, Ade Irma Anggun Mely Mustika Arini Zubaedah Atiyah, Isti Nuzulul BAMBANG SUNARKO Bosdon Andre Gevril Sinaga Budi Rahardjo Carolina Ety Widjayanti Daryono Daryono, Daryono Dea Nur Safitri Della Nanda Puspitararas Devy Apriandi Devy Widya Apriandi Devy Widya Apriandi Dian Siska Verawati Diego Agung Laksono Dini Nurjannah Dwita Setiyani Ekaningtyas Widiastuti Ekaningtyas Widiastuti Ekaningtyas Widiastuti Esih Jayanti Fajar Adi Prakoso Fajar Adi Prakoso Fajar Adi Prakoso Faraby Muhammad Zabaril Febriyanti, Erika Fika Rahmanita Gigih Rafif Suthanto Hanifah, Fitria Hasibuan, Reza Rahmadi Hasuri, Hasuri Helmia Mabchut Nahdi Ika Yustina Rahmawati Inastasya Shafira Indiyastuti, Nurhayati Indyastuti, Devani Laksmi Intan Shaferi, Intan Iqbal Iqbal Irfan Muhaimin Iwan Ridwan Jakaria Jakaria Jaryono Jaryono Jaryono Jaryono Jaryono, Jaryono Jihan Amalia Joni Prayogi Laksana, Rio Dhani Lasmedi Afuan Leni Susanti Lina Rifda Naufalin Lusi Suwandari ma'zumi, ma'zumi Maemonah, Maemonah Maisaroh, Ima Maksum, Maharani Pratiwi Marwah, Amelia Siti Maula Zaenal Abidin Mei Rani Amalia Muhammad Raditya Rahagi Muhammad Taufiq Nahdi, Helmia Mabchut Najib, Mohamad Ainun Nandang Bekti Karnowati Nandang Bekti Karnowati Nandang Bekti Karnowati Naufal Amara Syihan Neneng Sofiyanti Novandri, Weni Nunik Kadarwati Nurbaeti, Anindya Rizki Nurhayati Indiyastuti Nurtania Sudarmi Pradipta Setyanto, Refius Putra Pratama Putriana Setyaningtyas Fadilah Rabiatul Adawiyah, Wiwiek Rachmaniar Myrianda Dwiputri Rayhan Fidho Baghaskoro RETNO WIDURI Retno Widuri Reza Faizal Anshori Rio Dhani Laksana Ronald Haryanto Saleh, Sujai Sarah Triayuni Setyanto, Refius Pradipta Sigit Wibowo Dwi Nugroho Sofiatul Khotimah, Sofiatul Sri Lestari Sri Lestari SRI LESTARI Sri Rahayu Sudarto Sudarto Sudarto Sudarto Sujanah, Nanah Suliyanto Suliyanto Syahrul Syarifudin Syifa Fitriani Syihabudin, Syihabudin Tiyan Fatkhurrokhman Wahyudin Wahyudin Wandika , Hari Wely Hadi Gunawan. Weni Novandari Weni, Weni When Nada Milenia Wina Taskia Aulia Wisanggeni Bagus Anggoro Wiwiek R. Adawiyah Wiwiek Rabiatul Adawiyah Wiwiek Rabiatul Adawiyah Yulis Maulida Berniz Yuni Utami Yunus Agung Kristanto Zainal Abidin Zubaedah, Arini