Article Per Year (5 Year)
p-Index From 2021 - 2026
3.247
P-Index
This Author published in this journals
All Journal TEKNIK J@TI (TEKNIK INDUSTRI) Jurnal Manajemen Teknologi Industrial Engineering Online Journal Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik Journal of Engineering and Management in Industrial System Indonesian Green Technology Journal Jurnal Optimasi Sistem Industri REKAYASA Proceeding SENDI_U PERFORMA : Media Ilmiah Teknik Industri Journal of Education Technology JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Pasopati : Pengabdian Masyarakat dan Inovasi Pengembangan Teknologi Metris: Jurnal Sains dan Teknologi Jurnal Profesi Insinyur Indonesia LogicLink: Journal of Artificial Intelligence and Multimedia in Informatics GeoEco Spektrum Industri
Naniek Utami Handayani
Departemen Teknik Industri, Fakultas Teknik, Universitas Diponegoro Jl. Prof. Soedarto, SH, Tembalang, Semarang 50266.
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Transportation Other

Published : 82 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 82 Documents
Search

 5   6   7   8   9 
Analisis Preferensi Konsumen dalam Memilih Coffee Shop di Kota Semarang Menggunakan Analisis Konjoin Qotrunnada, Lisa; Handayani, Naniek Utami; Ulkhaq, M. Mujiya
Performa: Media Ilmiah Teknik Industri Vol 24, No 1 (2025): Performa: Media Ilmiah Teknik Industri
Publisher : Industrial Engineering, Faculty of Engineering, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/performa.24.1.86130

Abstract

The trend of drinking coffee at coffee shops is becoming increasingly popular in Indonesia, especially in Semarang, where there are now numerous coffee shops. With so many options available, consumers often face difficulty choosing a café, while coffee shop owners want to understand consumer preferences regarding aspects such as beverage products, affordable pricing, café ambiance, service quality, strategic location, and comprehensive facilities. This study aims to identify the ranking of consumer preferences for the combination and levels of attributes when choosing a café in Semarang. The study uses conjoint analysis, involving 96 respondents who have visited cafés in Semarang. Data were collected using purposive sampling. The study focuses on six attributes: product, price, café ambiance, service, location, and facilities, each with three levels. The results indicate the preferred combination and levels of attributes for consumers, which include: a price range of Rp. 10,000 – Rp. 15,000, a semi-outdoor café ambiance, visually appealing menu items, wifi facilities, a location close to residents, and very fast service.
THE MODERATING EFFECT OF ENVIRONMENTAL AWARENESS ON WILLINGNESS TO PAY FOR THE BODY SHOP PRODUCTS Handayani, Naniek Utami; Ulkhaq, M. Mujiya; Asri, Maulida
GeoEco Vol 12, No 1 (2026): GeoEco January 2026
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ge.v12i1.101036

Abstract

Single-use plastic consumption was so high that it led to a buildup of plastic waste, threatening the sustainability of ecosystems and marine life. Much of this plastic waste originated from environmentally unfriendly products, which had become an increasingly pressing social issue. This study investigated the impact of green product attributes, perceived price, and environmental awareness on consumers' purchase intentions for green products. Data were collected through a survey of 250 randomly selected respondents and analysed using descriptive statistics, validity and reliability tests, and Partial Least Squares Structural Equation Modelling (PLS-SEM) to assess both measurement and structural relationships. Validity tests were conducted using product-moment correlation analysis, and reliability was measured using Cronbach's alpha coefficient. Hypothesis testing was carried out with the help of PLS-SEM software. The results showed that Attitude Toward Green Brand and Price & Value Perception positively and significantly influenced Green Purchase Intention, with regression coefficients of 0.232 and 0.198, respectively. However, environmental awareness did not significantly influence GPI, with a p-value coefficient of -0.052. This research provided important insights for developing green product marketing strategies, emphasising the importance of strengthening product attributes and perceived value to increase consumer purchase intentions. Theoretically, the findings extended the understanding of consumer behaviour in green marketing by confirming that perceived product value mediated the relationship between environmental concern and purchase intention, thereby enriching existing models of sustainable consumption.
Co-Authors AAS Manik Mahachandra Abda Abda Adyatama, Arga Afdi, Zihramna Afriyanti, Veronica Desy Afrizal Eka Rahmadhika Agus Tri Wibowo Ahmad Ihsani Alam, Sairul Anggun Nindy Fatliana Anindyka Lamhot Edward Manullang Annisa Ratna Hapsari Arfan Bakhtiar Aries Susanty Arjuna Josua Bungaran Sihombing Aro Namalo L Raja Artawidia, I Dewa Putu Aditya Rai Ary Arvianto Asri Rachmawati Asri, Maulida Ayu Dwi Utami Bambang Purwanggono Baskara Aji Winarno Bedietra Adriz Rachmania Christiani, Skolastika D. K. Dede Surya Pamungkas Dewi, Nadia Cynthia Diana Puspita Sari Diana Puspita Sari Dyah Aisyah Putri, Dyah Aisyah Dyah Ika Rinawati Dzaky, Jaysyu Muhammad Eldinda Sazida Permatsari, Eldinda Sazida Fachry Abda El Rahman Fadhlandi Naufan Zharfano Ghabyanza Diah Pitaloka Gifari, Akbar Romadhona Haneka Ari Wibowo Haris Mulyono Haryo Santoso Haryo Santoso Haryo Santoso Heldy Juliana Heldy Juliana, Heldy Hermansyah, Muhammad Saddam Akbar Herry Suliantoro Hertanto, Stefanus Kris Heru Prastawa Heru Prastawa Hery Suliantoro Irawan, Dhindi Oxiana Krisnanto Krisnanto Laila Isnaina Fatimah M. Agung Wibowo M. Mujiya Ulkhaq Manik Mahacandra Manik Mahachandra Misykatul Haq Fithriana Mochamad Agung Wibowo Mochammad Agung Wibowo Moh Nur Sholeh Mudinillah, Adam Muhammad Fachrurozi Muhammad Fauzan Marantama Raharjo Munandar, Muhamad Gandhi Aris Nirmalasari, Abra Duhita Noer Abyor Handayani NURUL MIRANDA, NURUL Octavia Putri Winey Oky Kurniawan Ovy Ayuning Nareswari Pangaribuan, Bonita Melinda Pradani, Marta Vianindea Wahyu Pratiwi, Icha Putri Prima Andidya Jati Purnawan Adi W Purnawan Adi Wicaksono Puspitasari, Finatiyani Mei Putra, Aldino Raihansyah Qotrunnada, Lisa Rachmadhani, Almira Puan Rahmad Agustian Tambunan Rahmat, Tri Okta Rajagukguk, Doly Satria Randy Maulana Nasir Rani Rumita Ratna Purwaningsih Rejeki, Putri Agustina Sri Reza Ardiyawan Reza Trianto Saputra, Ihfadz Lucky Alfa Satria, Yoga Satrio Arifianto Seno Aji Nugroho Setyanto, Nugraha Putra Simamora, Sandy J. H. Simon Pieter Hamonangan Singgih Saptadi Sri Hartini Sri Hartini Hartini Sri Lestari Stellya Veronica Renaldi Sulardjaka Sulardjaka Susatyo Nugroho W.P. Tri Wibowo, Agus Trianto, Reza Triyono Triyono Ulfa Liani Putri Utaminingsih Linarti, Utaminingsih Yengky Imam Susanto Yengky Imam Susanto Yoel Santo Andrianus Sormin Yulius Pradana Setyawan P Yusuf Widharto Zekben S, Meikel