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The Strategy for Development of Bontang City Tourist Attractions Using 4A Analysis Fareis Althalets; Muhammad Tommy Fimi Putra; Muhammad Fikry Aransyah; Sartika Sartika
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6531

Abstract

Beras Basah Island and Mangrove Berbas Beach are objects and tourism attractions (ODTW). There are also tourist destinations that have a variety of tourism potential. Currently, the development of the two areas is still not optimal, constrained by internal and external factors regarding the components of attraction, accessibility, amenities, and ancillary (component analysis 4A). The 4A analysis component has not been managed optimally by the manager. Analyzing internal and external factors with a SWOT analysis tool followed by a 4A analysis can help the object and tourism attraction (ODTW) of Beras Basah Island and Mangrove Berbas Beach to develop more by utilizing the existing tourism potentially. This research is a descriptive analysis through a case study; this study aims to determine the Strategy of developing ODTW in Bontang City to increase the tourism sector's economic value. Based on the SWOT analysis results, alternative strategic options for developing ODTW are holding cultural events, using all promotional media, and utilizing tourist sites. It is recommended several things such as managing the location of the residents' business to be neater, completing tourist safety infrastructure, and maximizing the participation of Kelompok Sadar Wiata (POKDARWIS) in tourism activities.
Co-Authors A. Juasmin Achmad Noerkhaerin Putra Althalets, Fareis Andi Elfira Yusria Andi Hasrun Andi Ihsan Andi Sani Andy Andy Anggun Prabowo Ansyaruddin Samad Aransyah, Muhammad Fikry Arlin Adam, Arlin Aurora Elise Putriku Bayu Wulandari Cindy Novana Dessy Ratna Sari Dhea Indri Yanti Dielci Maryam Virginia ELIHAMI, ELIHAMI Endang Setyawati Hisyam Fajar Abdillah Febryanti Wahyuningrum Fitriani Lubis Handika Simamora Hapzi Ali Hartono Hartono Haryono Umar Hayyu Bahrul Bambang Henry Rani Sitepu Hukmi Hukmi Ikram Ikram Indra Septian Manurung Iqli Salbiah Ali Jean Emeninta Surbakti Josua Bima Panjaitan Josua panjaitan Joy Stevani Simangunsong Kasma N Larista Larista Lisna Nadila Maemonah, Maemonah Marlinda Latare Sihaloho Marpiana Marpiana Miftakul Huda Monica Risti Oktaviana Muh. Burhan Muhammad Akbar Muhammad Ali Muhammad Alisofyan Ar Djambia Muhammad Dzakwan Zhafran Muhammad Tommy Fimi Putra Niken Agustin Ninsah Mandala Putri Sembiring Nor Aizyah Nur Cahyani Fitriana Takbir Nur Fitriani Nur Halima Yusuf Nurul Mutoharoh Pengarapen Bangun Priscillia Sumendap Puji Arisa Radhiani Ahyani Rahmatullah Rahmatullah Ratih Kumala Sari Resky Aulia M Rifkah Damayanti Abduh Rokhimah Rokhimah Rusmini Icha Indryani Salfira Salfira Septy Yeremia Situmorang Simamora, Lasria Sirwan Sirwan Sudirman Sudirman Sundari Sundari Susetyowati Sofia Suwandi Suwandi Suwardi Lubis Syahrial Syahrial Syamsu A Kamaruddin Syifa Aulia Rahman Sylvia Meristika Rachman Tengku Riza Zarzani N Thamrin, Halida Titin Meirani Umar Sabirin Willy hidayat Hidayat Yessi Novitasari Laia Yetti Elfina