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MOTIVASI SELF – DISCLOSURE AKTIVITAS PILATES PADA AKUN INSTAGRAM @YUYUZHUANG Beby Cerra Audina; Sigit Hardiyanto
Azkayra: Jurnal Pengabdian Masyarakat dan Sosial Vol 3, No 1 (2026)
Publisher : Azkayra: Jurnal Pengabdian Masyarakat dan Sosial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55311/azkayra.v3i1.68

Abstract

Tren gaya hidup sehat memiliki dampak yang signifikan terhadap konten yang dibagikan di media sosial. Semakin meningkatnya kesadaran Masyarakat akan Kesehatan, banyak individu dan influencer yang mulai mempromosikan pola hidup sehat seperti yang dilakukan oleh pengguna akun @yuyuzhuang. Penelitian ini bertujuan untuk mengetahui motivasi self-disclosure yang dilakukan oleh pemilik akun @yuyuzhuang dalam membagikan aktivitas pilates di media social Instagram. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara dan analisis konten dari unggahan di akun Instagram @yuyuzhuang. Hasil penelitian menunjukan bahwa motivasi utama pemilik akun @yuyuzhuang adalah untuk menginspirasi dan memotivasi audiens dalam menjaga kebugaran tubuh dan mental. Keterbukaan dalam membagikan pengalaman pilates juga memperkuat persepsi pengikut terhadapkeahlian dan integritas pemilik akun @yuyuzhuang sebagai pelatih professional. Dengan menggunakan strategi self-disclosure yang terencana, pemilik akun @yuyuzhuang mampu menciptakan interaksi yang lebih intens dan membangun hubungan emosional dengan audiens. 
Negotiation of Meaning in the Participatory Culture Communication Practices of the Carat Medan Community Yunita Ayu Syahputri NST; Sigit Hardiyanto
AlAdzkiya International of Education and Sosial (AIoES) Journal Vol 7, No 1 (2026)
Publisher : Al'Adzkiya Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55311/aioes.v7i1.390

Abstract

The rapid changes in popular culture trends on social media often cause fan communities to shift quickly and not last long. However, the Carat Medan community has been able to endure for nearly a decade. This study analyzes how the negotiation of meaning within participatory culture communication practices in the Carat Medan community functions as a strategy to maintain the community's existence from 2017 to 2026. The research method using a field study. Data were collected through structured interviews, documentation studies, and participant observation across various community activities. The findings show that the sustainability of Carat Medan is driven by a the community collective ability to negotiate the meanings of messages and values, which are then aligned with the local cultural context. This process encourage the transformation of fans from active consumers into prosumers who contribute to the producing community activities and collaborating with local media. This study concludes that communicative flexibility, the creation of a safe third space for interaction, and a strong participatory culture enable the community to remain cohesive and to navigate internal dynamics despite ongoing changes in social media trends.
CRISIS COMMUNICATION IN REPORTING ON THE SUMATRA FLOOD DISASTER: REPUTATION MANAGEMENT AND POLICY LEGITIMACY Yofiendi Indah Indainanto; Sigit Hardiyanto; Citra Safira; Himmatul Ulya
Lektur: Jurnal Ilmu Komunikasi Vol 9, No 2 (2026): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v9i2.27624

Abstract

Penelitian ini bertujuan untuk mengetahui strategi komunikasi krisis pemerintah dalam pemberitaan banjir Sumatera. Metodologi menggunakan pendekatan kualitatif dengan dengan teknik analisis isi berita media online. Teknik analisis data  dimulai dari pengumpulan  berita daring terkait pemulihan banjir Sumatera di Media Kompas.com, Detik.com, Tempo.co, dan Tirto.id. kemudian direduksi data dengan kategori pemulihan banjir dan teks berita kemudian dianalisis untuk menarik kesimpulan dengan menggunakan Situational Crisis Communication Theory (SCCT) untuk membedah strategi narasi komunikasi pemerintah. Temuan menunjukan media dengan narasi lebih panjang cenderung memberikan ruang strategi komunikasi menyeluruh. Media online digunakan untuk mempertahankan legitimasi, penguatan reputasi, membangun kepercayaan publik dan kebijakan pemulihan yang akan dilakukan. Informasi instruksional dengan narasi teknis mekanisme bantuan dan pembangunan hunian, Informasi penyesuaian dinarasikan dengan menekankan skala kerusakan infrastruktur dan tantangan keterbatasan sumber daya di lapangan. Manajemen reputasi diimplementasikan yang sangat bergantung pada strategi bolstering dan deal. Melalui pemberitan memunculkan hubungan antara pembingkaian struktural, dan kedalaman narasi berita dengan strategi komunikasi krisis dan respons krisis. Strategi respon yang tepat komunikasi krisis dapat meningkatkan kepercayaan publik. Penelitian ini berkontribusi secara signifikan pada manajemen krisis dengan narasi media daring berfungsi sebagai alat strategis pemulihan legitimasi. Kedepan disarankan adanya analisis komparatif antara narasi media massa dan respons audiens.
Indonesian Media Framing Analysis of Recep Tayyip Erdoğan in the 2023 Turkish Presidential Election Yenis Contesa; Riswanda Imawan; Sigit Hardiyanto; Adang Aldhila; Faizal Hamzah Lubis; Agung Saputra; Fanny Anggun Abadi
AlAdzkiya International of Education and Sosial (AIoES) Journal Vol 7, No 1 (2026)
Publisher : Al'Adzkiya Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55311/aioes.v7i1.399

Abstract

Presidential elections in Turkey always attract global attention, as Turkey is a country that has significant influence in the international arena. This article aims to analyse national media framing sentiment in Indonesia towards Erdoğan in the 2023 Turkish presidential election. This article uses framing theory to analyse media coverage of the Turkish presidential election and the post-election period from March to August 2023. The author reads news from three Indonesian media outlets namely CNN Indonesia, BBC Indonesia, and CNBC Indonesia to see how they framed the news about Erdoğan. The purpose of this framing analysis was to determine whether the coverage of Erdoğan was positive, negative or neutral. The results of this study show that the highest percentage of national media framing in Indonesia is neutral. Erdoğan was often reported with negative sentiments, especially in relation to his controversial policy issues. News with positive sentiments towards Erdoğan was the lowest. In fact, after the election, news coverage tended to be neutral. This shows that national media in Indonesia generally endeavour to maintain objectivity and professionalism in news coverage, by balancing various perspectives and not leaning too much towards certain sentiments. This research fills a gap in international media studies by focusing on how Indonesian national media framed news coverage of Erdoğan during the 2023 Turkish presidential election. While many studies examine media framing in Western countries, this research provides new insights into media perspectives from developing countries such as Indonesia, which is important for understanding regional views on global leaders.
The Aceh Tamiang Regency Government’s Public Relations Crisis Communication Strategy for Restoring Its Public Image Following the Flood Disaster: English syarifah ismaraynita; sigit hardiyanto
Indonesian Journal of Communication and Social Vol. 3 No. 1 (2026)
Publisher : Yayasan Al'Adzkiya Rantauprapat

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Abstract

This study aims to analyze the crisis communication strategies implemented by the Public Relations Office of the Aceh Tamiang Regency Government in restoring its public image following the 2025 flood disaster. The hydrometeorological disaster caused physical damage, communication disruptions, and a crisis of public trust in the local government due to delays in aid distribution and a lack of information provided to the public. This study employs a descriptive qualitative approach using the Situational Crisis Communication Theory (SCCT) as its analytical framework. Research data were collected through in-depth interviews, observations, and documentation of the communication activities of the Aceh Tamiang Regency Government’s Public Relations Office. Research informants consisted of the Head of the Public Relations Division and disaster-affected residents selected using purposive sampling. Data analysis employed the Miles and Huberman model through data reduction, data presentation, and drawing conclusions. The results indicate that the Public Relations Office of the Aceh Tamiang Regency Government implemented crisis communication strategies specifically the diminish strategy, rebuild strategy, and bolstering strategy through information clarification, the use of social media, the establishment of a media center, and the publication of recovery efforts and humanitarian aid activities. These strategies have helped rebuild public trust, although challenges remain, such as limited communication networks and public dissatisfaction with the distribution of aid.
Pendampingan Pemanfaatan Media Digital Untuk Meningkatkan Akses Pasar Produk UMKM Masyarakat Desa Bagan Kuala Kabupaten Serdang Bedagai Muhammad Prakoso Prabhaswara; Muhammad Thariq; Sigit Hardiyanto
JURNAL PRODIKMAS Hasil Pengabdian Kepada Masyarakat Vol 10, No 1 (2025)
Publisher : Universitas Muhammadiyah Sumatera Utara

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Abstract

vMasalah adaptasi teknologi dapat dilihat dariketerbatasan literasi digital yang membuat sebagian pelakuUMKM masih kesulitan memahami serta menerapkanpenggunaan platform media digital seperti live Instagram,marketplace, dan aplikasi pemasaran teknologi lainnya. Halini mengakibatkan kurangnya optimalisasi penggunaanmedia dalam rangka meningkatkan jangkauan pasar.Kegiatan pengabdian kepada masyarakat bertujuan untukmemberikan pendampingan pemanfaatan media digital untukmeningkatkan akses pasar produk UMKM masyarakat DesaBagan Kuala Kabupaten Serdang Bedagai. Metodepelaksanaan pengabdian kepada masyarakat denganpendekatan partisipatif dan kolaboratif dengan melibatkanmasyarakat dalam semua tahap, yaitu perencanaan,pelaksanaan, dan penilaian. Mereka melakukan hal inidengan cara mengenali permasalahan, meningkatkanpemahaman, dan mendorong partisipasi masyarakat. Hasilkegiatan pengabdian kepada masyarakat dapat memberikankontribusi positif dalam meningkatkan pengetahuan sertapemahaman masyarakat sebagai pelaku UMKM di DesaBagan Kuala Kabupaten Serdang Bedagai, melalui mengenaiasal-masal tentang keberadaan UMKM. Melalui kegiatansosialisasi dan pendampingan, dapat memperkuat posisiUMKM yang dikelola masyarakat di tengah persaingan
Self-Governance and Local Wisdom in Tourism Governance: Evidence from Samosir Regency Agung Saputra; Siti Hajar; Sigit Hardiyanto; Noppawan Phuengpha
Journal Public Policy Vol 12, No 3 (2026): July
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpp.v12i3.12014

Abstract

Efforts to improve tourism sustainability that integrates local cultural values, preserves the environment and empowers local communities. In the era of globalization, this approach is expected to prevent negative acculturation that can harm local identity. The purpose of this study is to explore and identify the principles of self-governance that can be implemented in tourism management in Samosir Regency, as well as to analyze its impact on local economic development. The method used in this study is a qualitative approach, in-depth interviews were conducted with FGDs with various stakeholders such as community leaders, tourism managers and local communities. The analysis was carried out using thematic analysis techniques to identify key issues and potentials. The results of the study indicate that the application of self-governance in tourism management can increase community participation in decision-making, strengthen local cultural identity, and increase economic benefits for local communities. In addition, this study found that local wisdom is a valuable asset that can be used as a foundation for sustainable tourism development. Therefore, cooperation between all stakeholders is needed to realize these goals.
Menelisik Komunikasi Interpersonal dalam Mewujudkan Ketahanan Masyarakat Nelayan di Teluk Nibung Kota Tanjung Balai Fitriani, Astri Rama; Hardiyanto, Sigit
Jurnal Audiens Vol. 7 No. 2 (2026): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i2.795

Abstract

Based on the researcher's observations, the problems experienced by the fishing community in Gudang Haji Daham, Teluk Nibung are quite diverse, ranging from economic, educational and skills fields, especially how fishermen explore and contribute to building community resilience, as well as its impact on their socio-economic resilience. Based on these problems, the purpose of this study seeks to provide a concrete description of the interpersonal communication process that occurs in the fishing community of Teluk Nibung District to realize social and economic resilience amidst the challenges of coastal life. The method used in this study is descriptive qualitative to provide an overview of interpersonal communication of fishermen in realizing fishermen's resilience in Teluk Nibung, Tanjung Balai City. Data collection techniques used in the study were interviews structured by preparing a draft of questions that have been prepared, observation and documentation. Data analysis techniques used include data reduction, data presentation and drawing conclusions. Based on the results of the study, communication carried out by the fishing community in everyday conversations is an open interpersonal communication technique. Fishermen not only share information, but also show concern for each other by providing moral, financial, and labour assistance in difficult situations. The culture of mutual cooperation that they practice proves that interpersonal communication based on empathy can create closer relationships, not only as co-workers, but also as a family that looks after each other.
Peran Hubungan Masyarakat Yayasan Kursus Bahasa Inggris Best Binjai Dalam Pengelolaan Isu Dan Pembentukan Citra Positif Nazwa Fazriana Kalicha; Sigit Hardiyanto
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 5, No 1 (2026): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v5i1.29694

Abstract

This study is motivated by the intense competition among both local and online English course institutions, which demands a strategic public relations role in managing issues and building a positive image. The BEST Binjai English Course Foundation faces external challenges such as perceptions of value for money and the need for responsive communication. A descriptive qualitative approach was employed. Data were collected through semi-structured interviews, field observations, and documentation studies. Nine informants were selected using purposive sampling, consisting of public relations staff, foundation employees, instructors, and parents.  Data analysis followed Creswell’s model, including data reduction, data display, and conclusion drawing. Findings show that PR manages issues through systematic complaint handling, internal coordination, and responsive communication. PR roles reflect Cutlip’s four functions, communication technician, expert prescriber, communication facilitator, and problem-solving facilitator. Positive image building is achieved through excellent service, need-based programs (private classes, integrated curriculum, parent reports), and optimized interpersonal, group, and social media. The strategy’s effectiveness is evidenced by parent testimonials citing ease of communication, quick responsiveness, and significant improvement in their children’s English skills.This study is motivated by the intense competition among both local and online English course institutions, which demands a strategic public relations role in managing issues and building a positive image. The BEST Binjai English Course Foundation faces external challenges such as perceptions of value for money and the need for responsive communication. A descriptive qualitative approach was employed. Data were collected through semi-structured interviews, field observations, and documentation studies. Nine informants were selected using purposive sampling, consisting of public relations staff, foundation employees, instructors, and parents.  Data analysis followed Creswell’s model, including data reduction, data display, and conclusion drawing. Findings show that PR manages issues through systematic complaint handling, internal coordination, and responsive communication. PR roles reflect Cutlip’s four functions, communication technician, expert prescriber, communication facilitator, and problem-solving facilitator. Positive image building is achieved through excellent service, need-based programs (private classes, integrated curriculum, parent reports), and optimized interpersonal, group, and social media. The strategy’s effectiveness is evidenced by parent testimonials citing ease of communication, quick responsiveness, and significant improvement in their children’s English skills
Komunikasi Organisasi Kesatuan TNI Korem 023/ Kawal Samudera Dalam Penanganan Bencana Banjir Longsor 2025 di Kota Sibolga Anggi Nihma Aulia; Sigit Hardiyanto
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 5, No 2 (2026): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v5i2.31884

Abstract

This study aims to analyze organizational communication in flood and landslide disaster management in Sibolga City in 2025. The study used a qualitative descriptive method with data collection techniques through interviews, observation, and documentation. The results show that organizational communication is structured, hierarchical, and two-way through a command system. Communication patterns include vertical and horizontal communication, both formal and informal, between agencies. The communication strategy focuses on the speed and integration of information through the main command post and the use of communication technology. The communication channels used are diverse, thus supporting smooth coordination in emergency situations. Communication also plays a crucial role in increasing the effectiveness of disaster management by accelerating decision-making and cooperation between agencies.
Co-Authors Abrar Adhani Achmad Nurmandi Adang Aldhila Agung Saputra Ali Sahbana Ali, Khaidir Andi Prayogi, Muhammad Anggi Nihma Aulia Arifin Saleh Arifin Saleh Armaini, Sri Asliani, Asliani Atikah Ulayya Atikah Ulayya Az Zahra, Alivia Beby Cerra Audina Citra Safira Dalimunthe, Rehana Salsabila Damayanti, Astri Darmansyah Pulungan Daulay , Syahru Ramadhan Dody Firman, Alivia Az-Zahra Effiati Juliana Hasibuan Elfi Syahri Romadhona Emelia Lestari Erlindawaty, Erlindawaty Fadhil Pahlevi Hidayat Fahada, Adjie Imam Faisal Riza, Faisal Faizal Hamzah Lubis Fanny Anggun Abadi Febriyanti, Eka Fitriani, Astri Rama Gita Elsa Kurniati Br. Ginting Hadipramana, Josef Harisman Harisman Hatta, Tengku Zaifach Hidayat, Fadil Pahlevi Himmatul Ulya Husnah, Raudha Hasanatul Indainanto, Yofiendi Indah Irfansius Roni Darmawan Izharsyah, Jehan Ridho Jumardi Budiman Khaidir Ali, Khaidir Khairina, Nadhilah Khoirul Fahmi Lubis, Chalisa Audia Mohamad, Hafizal Muhammad Fitra Zambak Muhammad Irfan Nasution Muhammad Prakoso Prabhaswara Muhammad Said Harahap Muhammad Said Siregar Muhammad, Daffa Mujahiddin Mujahiddin Mujahiddin, Mujahiddin Mujahiddin, Mujahiddin Nasution, Khairil Azmi Nazwa Ayu Syahputri Nazwa Fazriana Kalicha Noppawan Phuengpha Novrizal, Baihaqi Septiansyah Nugraha Pratama Nurhasanah Nasution Nurhasanah Nasution, Nurhasanah Pahlevi Hidayat, Fadhil Pamungkas, Yoma Bagus Pulungan, Darmansyah Purba, Arief Marizki Putri, Mayolla Fransiska qarin ensri hidayat, Qarin Ensri Hidayat Rahma Atika Sari Rahmi, Atikah Rai Rake Setyawan Ramlan, H. Ridho Izharsyah, Jehan Rini Astuti Riswanda Imawan Ritonga, Soritua Rizal Khadafi Rizal Khadafi, Rizal Sabrina, R Sahbana, Ali Saleh, Arifin Saputra, Sahran SITI HAJAR Soraya, Rani Syahbana, Tengku Erwin Syaiful Amri Saragih syarifah ismaraynita Tenerman Thariq, Muhammad Wahyuni Wahyuni Yadi, Wiri Yenis Contesa Yofiendi Indah Indainanto Yoshida Sary Yunita Ayu Syahputri NST Yurisna Tanjung Zuhdi, Abdurrahman Zulfahmi Zulfahmi Zulfahmi Zulfahmi