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Bambang Hariyanto
UIN Sunan Kalijaga Yogyakarta
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Journal : Technomedia Journal

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Peran Teknologi Informasi Dalam Mendukung Komunikasi Politik Melalui Media Digital Dalam Industri Musik Dangdut: The Role of Information Technology in Supporting Political Communication Through Digital Media in the Dangdut Music Industry ​ Hariyanto, Bambang; Anom, Erman; Iswadi
Technomedia Journal Vol 8 No 3 Februari (2024): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v8i3.2085

Abstract

The aim of this research is to find out the other side of communication media used in a political context, especially in the aspect of digital technology media. Specifically, this research examines the function of dangdut music and digital technology media as communication tools in political spaces that are common in Indonesia. The method used in this research is a qualitative research method, with the type of research being a case study. Based on research conducted, it is known that the use of dangdut music in political communication has had a positive impact on party electability. Dangdut music with its broad appeal, its ability to build emotional bonds, and its potential to create a positive and viral atmosphere on various digital platforms in political campaigns has helped political parties or candidates to win the hearts of voters. However, the use of dangdut music is only one element of an effective political communication strategy. A strong political message, convincing leadership, and a well-organized campaign plan are also important factors in achieving high electability.
Co-Authors , MUTAMMIMAH Achmad Nurmandi Adi Palguna, I Gusti Putu Agus Sutejo Aji, Galih Kusuma Alpid, Alpid Andrianto, Moeso AYU OULYSCYA, FERLYN Bakhtiar, Moch. Budhi Santoso Reksohadiwinoto, Budhi Santoso Cahyana, Purwa Tri Christina Litaay DIARI SANDI, RICHA DWI NURCAHYO, ARDHYAN DWI PRASETYO, EDO EKO BUDIYANTO Erman Anom Fahrudin Fadirubun, Fahmi Fatiyah, Fatiyah Fitriani, Wahyu GEMPUR ANARKI, IBRAHIEM HAMDUN WAHYUNINGTYAS, AMALIA HERWITA IDRIS, HERWITA Hudaa, Syihaabul Hurriyani, Yeni Hutabarat, Rina C. IMAMUL HABIBY, FAHMI Indriati, Ashri Indriawati, Indriawati Inpurwanto Inpurwanto Iswadi Joko Santoso Jubba, Hasse JUNIYANTO, YAYAN KURNIA AMALIA SHOLIHAH, KHOFIFAH KURNIA PUTRI, DWITAZUPI Kusumasmarawati, Ambar Dwi KUSUMAYANTI, SITHA Leni Marlina LEWI EVINTIA, TITA LIA KURNIAWATI, DWI LISTYANI, SUMA Makhmudiyah, Nurul Makyun Subuki Marthadinata, Suryadi MAULANA, ZULFIKAR Mayura, Eliza Ma’ulfi Kharis Abadi Mega Hidayati, Mega Monita Sholeha Muzayanah Muzayanah NAJIH, ABDULLAH NENENG RATNA PURNAMASARI NUGROHO HARI PURNOMO Nuryani Pangestu, Alit Purwandoko, Pradeka Brilyan Rahman, Nurhaidar Rasiska Tarigan RIRY PRIHATINI Rosdiyani, Telly ROZAQ KHOIRI, ABD. Saptarini, Saptarini Soedarsono Soedarsono sri murtini . Sufiandi, Sandi Sugiyono Sugiyono Suhaemi Suhaemi, Suhaemi Suherman, Rudi Syamsurrijal, M Syamsurrijal, M. SYOFI ROSMALAWATI UMUL HABIBAH, TUTUT WAHID Q, ABDUL Wirabumi, Putu WIWIK SRI UTAMI YUNITA ROHMATIKA, SITI ZARKASI, MUHAMMAD ZHERLYNDAWATI SARTONO, ARDHIEZA