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Journal : Journal of Humanities and Social Studies

BUSINESS COMMUNICATION STRATEGY OF DPP HIPMIKINDO - JAKARTA IN IMPROVING HUMAN RESOURCE OF JABODETABEK MSMES Agus Jatmika; Harmonis Harmonis
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 5, No 2 (2021): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v5i2.3803

Abstract

The management of Hipmikindo, which consists of people with high business perspectives, is certainly well aware that the resources of MSME entrepreneurs are still uncompetitiveness. The culture of small entrepreneurs who are very pragmatic, looking at business as just a matter of selling, certainly becomes an obstacle to progress and develop “capacity building”. Even more, if the use of technology is responded as a "burden", it becomes a challenge of Hipmikindo’s communication strategy. Consequently, they must implement an effective model to increase the ability and the capacity of its members. This research was conducted from February to June 2020. Data collection technique was used in-depth interviews, which are largely used unstructured patterns, although the guidelines remain; followed by literature study. The objective is to find out Hipmikindo's business communication strategy in increasing the human resources of MSME entrepreneurs as well as supporting and inhibiting factors in implementing the forms of business communication strategy. There are development and dynamics of strategy in the initial and final actions, including the message management strategy. The research method is descriptive qualitative. This choice relates to the research facts that the author found a holistic set of business communication strategies that cannot be partially understood. The results show that the dynamics of Hipmikindo’s business communication strategy in increasing the resources of MSMEs in Jabodetabek involves several terms. At first, the pull model is used, then the push. Pull, by accommodating all the aspirations and inspiration of the SMEs to find a solution, while “push” includes: 1) communication strategies for change. 2) “S” cycle message management strategies, 3) quoting the concept of kaizen: 5S: (seiri, seiton, seiso, seiketsu, and shitsuke) which is adapted to concise, neat, clean, clean, care and diligent. The communication barriers are cultural, educational, personal, and environmental. While the supporting aspects are the government's attention, the suitability of Hipmikindo's operational field with vocational education curriculum at the secondary level and business at higher institutions, as well as the many productive age levels whose livelihoods are in the non-formal sector.
BUSINESS COMMUNICATION STRATEGY OF DPP HIPMIKINDO - JAKARTA IN IMPROVING HUMAN RESOURCE OF JABODETABEK MSMES Jatmika, Agus; Harmonis, Harmonis
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 5, No 2 (2021): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v5i2.3803

Abstract

The management of Hipmikindo, which consists of people with high business perspectives, is certainly well aware that the resources of MSME entrepreneurs are still uncompetitiveness. The culture of small entrepreneurs who are very pragmatic, looking at business as just a matter of selling, certainly becomes an obstacle to progress and develop capacity building”. Even more, if the use of technology is responded as a "burden", it becomes a challenge of Hipmikindos communication strategy. Consequently, they must implement an effective model to increase the ability and the capacity of its members. This research was conducted from February to June 2020. Data collection technique was used in-depth interviews, which are largely used unstructured patterns, although the guidelines remain; followed by literature study. The objective is to find out Hipmikindo's business communication strategy in increasing the human resources of MSME entrepreneurs as well as supporting and inhibiting factors in implementing the forms of business communication strategy. There are development and dynamics of strategy in the initial and final actions, including the message management strategy. The research method is descriptive qualitative. This choice relates to the research facts that the author found a holistic set of business communication strategies that cannot be partially understood. The results show that the dynamics of Hipmikindos business communication strategy in increasing the resources of MSMEs in Jabodetabek involves several terms. At first, the pull model is used, then the push. Pull, by accommodating all the aspirations and inspiration of the SMEs to find a solution, while push” includes: 1) communication strategies for change. 2) S” cycle message management strategies, 3) quoting the concept of kaizen: 5S: (seiri, seiton, seiso, seiketsu, and shitsuke) which is adapted to concise, neat, clean, clean, care and diligent. The communication barriers are cultural, educational, personal, and environmental. While the supporting aspects are the government's attention, the suitability of Hipmikindo's operational field with vocational education curriculum at the secondary level and business at higher institutions, as well as the many productive age levels whose livelihoods are in the non-formal sector.
Co-Authors Abdurrohman, Haidar Achmadrifai Adetya Perdanaraya Putra Wiedyudja Adetya Perdanaraya Putra Wiedyudja Adonis Kay Reyhan Tristansyah Agus Jatmika Ahmad Baihaqi Amin Shabana Amina Swarnawati Aminah Swarnawati Ananda Wiliyan Andriansah, Andriansah Angga Aminudin Aos Uswadi Arisma, Lusi Yuliana Asep Setiawan ASEP SUPARMAN Astriana Baiti Sinaga Bambang Dwinanto Bella Indriyani Yuniarti Bono Setyo Bugis, Rimbo Chomariah, Lailatul Dharmajaya, Muhamad Agung Diah Febrina Dian Fauzalia Djunijanti Peggie Djunijanti Peggie, Djunijanti Endah, Raden Numidia Evi Satispi Faisal Maarif Fajar Anas Sukadiman Fajri Syahiddinillah Fauzan Nugroho Fera Ferdasah Fitria Dewi Kusuma Florensia Setya Ningrum Gifari, Haikal Hafiz, Farhan Abdul Hakim, Lukman Rahman Hanif Rahman Hasikin, Haerul Heidy Mutiara Hendri Satrio Ibnu Satrio Wibowo Intan Ikhtiarti Wilti Ismed Kelibay Jatmika, Agus Khansa Mardhiyah Mustajabah Komara Khotimah, Intan Khusnul Kurnia, Ivonne Poppy Vony Kusnandar, Alwi Rahman Leti Karmila Lintang Ursita Lusi Resti Nurhayati M Qudrat Nugraha M. Imran Syamsudin Marjenah, Marjenah Mawar Mawar Melatiningsih, Budhi Sri Mitha Aulia Usrul Mohammad Kesya Fadhil Mubarok, Bustanul Mugiya Aljandi Malik Muhamad Agung Dharmajaya Muhamad Hardandy Sutrisno Muhamad Isnan Nur Ikhwan Muhammad Aryo Hakim Muhammad Faiz Mumtaz Muhammad Jihad Pranata Gunawan Muhammad Luthfi Nugraha Muhammad Naufal Dzakaria Muhammad Naufal Zuhdi Muhammad Rafi Atha Dhiya Muhammad Reza Fauzian Muldani, Trisno Najmussakib Nani Nurani Muksin Nasrun Adam Nazwa Nurfauziah Nur Afianty Nur Rohman, Haris Nuzul Nurfalah Nurfalah Nurul Aisyah Rahmawati Oktaviana Purnamasari Orvalinda, Ona Pangestu, Nungky Satrina R.Andi Ahmad Gunadi Rahastri Chaliza Rahmad Tri Hadi RETNO DEWI, HASTI Rita Darmawati Robi Muarifah Rusli Rusli Ryan Hidayat Sabut Handanu Safa Khalaida Salma Laila Qodriyah Salma Laila Qodriyah Salsa Nabila Sami'an Satispi, Evi SATISPI, EVI Saud, Oshferlia Rucmana Saud, Oshlifin Rucmana Setiawan, Asep S Sholihatien, Srie Robbiah Sidiq Nugroho Sinung Restendy Siti Sahra Musa Siti Zuhro Sri Wahyuni Hutandjalay Srildayanti, Novita Sultan Fikri Kamallullah Swarnawati, Aminah Syahlun Fikry Riyanto Syahnanto Noerdin Taofik Hidayat Taslim, Muhamad Teguh nurjaman Tria Melinda Tria Patrianti Urip Urip Urip Urip, Urip Utami, Widia Sri Wawan Lulus Setiawan Widarti, Eka Indri Wiryawan Kresna Wisnu Brata Zumiraj, Muhammad Alam