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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Widya Cipta : Jurnal Sekretari dan Manajemen Applied Information System and Management Ekono Insentif IKRA-ITH ABDIMAS Jurnal Soshum Insentif Jurnal Doktor Manajemen (JDM) JAAF (Journal of Applied Accounting and Finance) JSMA (Jurnal Sains Manajemen dan Akuntansi) Journal of Research in Business, Economics, and Education JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Bubungan Tinggi: Jurnal Pengabdian Masyarakat EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Kontigensi: Jurnal Ilmiah Manajemen Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Administrasi Kantor Jurnal Manajemen Bisnis dan Kewirausahaan Journal of Marketing Innovation Jurnal Pengabdian Masyarakat Akademisi Jurnal Pengabdian Pelitabangsa Indonesian Journal of Contemporary Multidisciplinary Research Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat Bangsa Journal of Management and Creative Business Jurnal Ekonomi Manajemen Bisnis dan Akuntansi Jurnal Pelita Pengabdian Neraca Manajemen, Akuntansi, dan Ekonomi PEDAMAS (Pengabdian Kepada Masyarakat) JPMAS : Jurnal Pengabdian Masyarakat International Journal of Management and Business Applied Kajian Ekonomi dan Akuntansi Terapan J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Miftakul Huda
Pelita Bangsa University
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Journal : Applied Information System and Management

 1 
TOE Framework for E-Commerce Adoption by MSMEs during The COVID-19 Pandemic: Can Trust Moderate? Yoga Religia; Muhamad Ekhsan; Miftakul Huda; Anton Dwi Fitriyanto
Applied Information System and Management (AISM) Vol 6, No 1 (2023): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v6i1.30954

Abstract

Currently, there are still many MSMEs in the regions that have not been connected to the digital ecosystem. This results in limited market reach, a lack of visibility, a lack of operational efficiency, and difficulty competing in the digital market. The purpose of this study is to review the adoption of e-commerce among MSMEs during the COVID-19 pandemic within the scope of the organization. Integrating the TOE framework (technology, organization, environment) with trust is carried out to explain the key parameters behind the adoption of e-commerce by MSMEs. This study collected samples using a saturated sample technique from 181 people who were members of the population. There were 153 questionnaires that were returned in full for further analysis using SEM-PLS modeling. The test results showed that technology did not have a significant influence on the adoption of e-commerce. Organizations, the environment during the pandemic, and trust have had a significant influence on the adoption of e-commerce. In addition, organizations that are moderated by trust have no significant effect on e-commerce adoption. The role of trust is as a moderation predictor. This research shows that the TOE framework is still strong enough to be used in explaining the adoption of e-commerce by MSMEs. This research also expands the TOE framework, where trust can also influence MSMEs to adopt e-commerce. Researchers and managers can use the set of variables that have been identified to strategize the adoption of e-commerce by MSMEs. This study presents a series of variables that can be used to study the adoption of e-commerce by MSMEs in the future.
Co-Authors Adeta Suci Anggraini Adrianna Syariefur Rakhmat Agus Rahayu Ali Romdhon Amali Anggi Muhammad Rifa’i Anton Dwi Fitriyanto Aprilia Dwi Aisyah Ariadil Pulungan Arie Gunawan Arie Indra Gunawan Arum Nur F Budi Purnomo Daniel Rikzen S Daspar Daspar Devia Wulandari Deviana Nurul Sholekha Dhea Indri Yanti Edri Fauzan Edri Fauzan Eko Wahyudi Ellin Marlina Elyza Fauziah Erina Rulianti Erni Putri Setia Zendrato Fais Dimas Prasetya Fajar Setiawan Fianto Ady S Frida Rahmawati Haikal Hafiz Hamzah Muhammad Mardi Putra Heny Hendrayati Hilda Monoarfa Imas Purnamasari Inna Nisawati Mardiani Juniar Rivaldi Subagja Khoirun Nisa Bahri Krisdayanti Lady Meiliana Rambe Manalu Lasron Saputra Lumbanraja Lily Putri Sinurat Lisna Nadila M Luthfi Syifaul M. Kiki Rifaldi M. Kiki Rifaldi M. Resa F Maulana, Donny Melati Sabrina K Mochamad Malik Yassin Supriyadi Monica Risti Oktaviana Muhamad Ekhsan Muhammad Haidar A Muhammad Iqbal Alamsyah Muhammad Rifki Muthia Rinjani Muthia Rinjani Nani Hartati Nani Hartati Nani Hartati Nashwa Mutiara Putri Nasrun Baldah Naufal Munfarid Nawangsih, Ismasari Nazwa Ramadhita Neo Fawwaz Rizqullah Niken Agustin Novi Fitria Hermiati Novia Fachza Nugroho, Arief Teguh Nur Aeni Nur Fatikah Nurhidayanti, Nisa Nurhidayati . Nurul Hidayah Prasetyo Purnomo, Budi Supriatono Rafli Pahlevi Raflika Yogi Reky Yuliato Rengga Madya Rengga Madya Pranata Restu Fauzi REZEKI, FITRI Rismawati Rismawati Rismawati Rismawati Romdhon, Ali Rovia Ramadhani Rudolf Flotora A Rusmini Icha Indryani Sartika Sartika Sihotang Martin C Silvi yani Siti Adrianti Siti Aisah Azahra Siti Aisah Azahra Solihah, Iis Sri Ratna S Syahrudin Syahrudin Syahrudin Syahrun Andini Utami Santi Maesyaroh Syifa Aulia Rahman Tiana Setianingrum Titiek Ambarwati Vika Indri Yani Wahid Hasyim wiji safitri Wiji Saputri Wita Supira Yani Fuzi A Yoga Religia Yunita Ramadhani RDS