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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Widya Cipta : Jurnal Sekretari dan Manajemen Applied Information System and Management IKRA-ITH ABDIMAS Jurnal Soshum Insentif JAAF (Journal of Applied Accounting and Finance) JSMA (Jurnal Sains Manajemen dan Akuntansi) Journal of Research in Business, Economics, and Education JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Bubungan Tinggi: Jurnal Pengabdian Masyarakat EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Kontigensi: Jurnal Ilmiah Manajemen Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Administrasi Kantor Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Pengabdian Masyarakat Akademisi Jurnal Pengabdian Pelitabangsa Indonesian Journal of Contemporary Multidisciplinary Research Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Bangsa Journal of Management and Creative Business Jurnal Ekonomi Manajemen Bisnis dan Akuntansi Jurnal Pelita Pengabdian Neraca Manajemen, Akuntansi, dan Ekonomi PEDAMAS (Pengabdian Kepada Masyarakat) JPMAS : Jurnal Pengabdian Masyarakat International Journal of Management and Business Applied Kajian Ekonomi dan Akuntansi Terapan J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Miftakul Huda
Pelita Bangsa University
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Journal : Jurnal Penelitian Ekonomi Manajemen dan Bisnis

 1 
Hasil Observasi UMKM Seblak yang Tersebar di Daerah Kabupaten Karawang Dhea Indri Yanti; Lisna Nadila; Monica Risti Oktaviana; Niken Agustin; Rusmini Icha Indryani; Sartika Sartika; Syifa Aulia Rahman; Miftakul Huda
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 3 (2024): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i3.4004

Abstract

literature, government reports, and other relevant sources. The research results show that seblak MSME entrepreneurs are generally individuals or families with relatively small This research aims to analyze the profile of seblak MSME entrepreneurs, the marketing strategies implemented, the challenges faced, and the contribution of this business to the local economy. This study also aims to identify the key factors that influence the success and sustainability of seblak MSMEs. The research method used is a combination of qualitative and quantitative approaches. Primary data were obtained through in-depth interviews with seblak business owners in several regions and surveys of seblak consumers. Secondary data were collected from related business capital. Effective marketing strategies include the use of social media, product innovation, and word-of-mouth promotion. The main challenges faced are intense competition, fluctuations in raw material prices, and limited access to capital. Nevertheless, seblak MSMEs make a positive contribution to the local economy, especially in creating jobs and increasing community income. The key factors influencing the success of seblak MSMEs include product quality, customer service, business location, and the ability to adapt to market changes. This research suggests the need for support from the government and related parties in the form of training, access to capital, and marketing facilitation to enhance the competitiveness and sustainability of seblak MSMEs. Keywords: MSMEs, consumers, survey, marketing strategy.
Co-Authors Adeta Suci Anggraini Adrianna Syariefur Rakhmat Ali Romdhon Amali Anggi Muhammad Rifa’i Anton Dwi Fitriyanto Aprilia Dwi Aisyah Ariadil Pulungan Arie Gunawan Arum Nur F Budi Purnomo Daniel Rikzen S Daspar Daspar Devia Wulandari Deviana Nurul Sholekha Dhea Indri Yanti Edri Fauzan Edri Fauzan Eko Wahyudi Ellin Marlina Elyza Fauziah Erina Rulianti Erni Putri Setia Zendrato Fais Dimas Prasetya Fajar Setiawan Fatikah, Nur Fianto Ady S Frida Rahmawati Hamzah Muhammad Mardi Putra Imas Purnamasari Inna Nisawati Mardiani Juniar Rivaldi Subagja Krisdayanti Lady Meiliana Rambe Manalu Lasron Saputra Lumbanraja Lily Putri Sinurat Lisna Nadila M Luthfi Syifaul M. Kiki Rifaldi M. Kiki Rifaldi M. Resa F Maulana, Donny Melati Sabrina K Mochamad Malik Yassin Supriyadi Monica Risti Oktaviana Muhamad Ekhsan Muhammad Haidar A Muhammad Iqbal Alamsyah Muhammad Rifki Muthia Rinjani Muthia Rinjani Nani Hartati Nani Hartati Nani Hartati Nashwa Mutiara Putri Nasrun Baldah Naufal Munfarid Nawangsih, Ismasari Nazwa Ramadhita Neo Fawwaz Rizqullah Niken Agustin Novi Fitria Hermiati Novia Fachza Nugroho, Arief Teguh Nur Aeni Nurhidayanti, Nisa Nurhidayati . Nurul Hidayah Prasetyo Purnomo, Budi Supriatono Rafli Pahlevi Raflika Yogi Reky Yuliato Rengga Madya Rengga Madya Pranata Restu Fauzi REZEKI, FITRI Rismawati Rismawati Rismawati Rismawati Romdhon, Ali Rovia Ramadhani Rudolf Flotora A Rusmini Icha Indryani Sartika Sartika Sihotang Martin C Silvi yani Siti Aisah Azahra Siti Aisah Azahra Solihah, Iis Sri Ratna S Syahrudin Syahrun Andini Utami Santi Maesyaroh Syifa Aulia Rahman Tiana Setianingrum Titiek Ambarwati Vika Indri Yani Wahid Hasyim wiji safitri Wiji Saputri Wita Supira Yani Fuzi A Yoga Religia Yunita Ramadhani RDS