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Nurul Hasfi
Department Of Communication Science, Faculty Of Social And Political Science, Universitas Diponegoro, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Penggunaan Media Video Animasi Audio Visual Agriculture Aeroponic Terhadap Peningkatan Minat Dan Hasil Belajar Gen – Z Firdaus, Muhammad Rifki; Gayatri, Siwi; Hasfi, Nurul
Jurnal Sosial Ekonomi Pertanian Vol 21 No 3 (2025): Oktober, 2025
Publisher : Hasanuddin University

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Abstract

This study investigates the declining interest of the younger generation in agricultural careers, despite agriculture’s vital role in national economic growth and food security. Generation Z, living in the digital era, tends to prefer technology-oriented fields rather than conventional agriculture. Therefore, this research examines the influence of audio-visual animated video media as an innovation in agricultural learning to increase students’ interest and learning outcomes. The study was conducted at SMK Negeri 1 Beringin, Deli Serdang Regency, which has strong potential to develop technology-based education but has not yet implemented direct agricultural learning. Using a Quasi-Experimental Design with a Nonequivalent Control Group model, the research involved 60 twelfth-grade students divided into experimental and control groups. Data were collected through pretests, posttests, and questionnaires, and analyzed using SPSS through validity, reliability, normality, and homogeneity tests, followed by simple linear regression, t-tests, and F-tests. The results show that the use of aeroponic agriculture audio-visual animated video media has a significant influence on increasing students’ interest and learning outcomes compared to conventional methods. The integration of visual and animated elements enhances engagement, clarifies complex agricultural concepts, and provides more interactive and contextual learning experiences. Overall, this study concludes that the use of audio-visual animated video media not only improves learning performance but also strengthens the image of agriculture as a modern, innovative, and technology-based field, supporting the regeneration of future farmers in the digital era. Keywords: agriculture, animated video, audio-visual media, learning outcomes, student interest
Co-Authors Abdulhakim Arrofi Adi Nugroho Adi Nugroho Adi Utama, Pradipta Aditya Ihatra, Dzikri Agus Iswanto Agus Naryoso S.Sos, M.Si, Agus Naryoso Ahmad Maryudi Ahmed, Jamshaid Ahsan Yunus Ahsani Taqwim Aminuddin Aji Nurkafi, Fabi Alda Retania, Vira Amida Yusriana Amida Yusriana Amida Yusriana Annisa Hidayati Arif Hidayat Armaulida, Annisa Asri Bryllianissa, Fadhilla Aulia Triwardhana Noor Fathan Ramadhan, Avian Savitri, Lulu Bramantyo Utomo, Abdiel Chrisintya Mauli Sitorus Daeng Lanta Mutiara Rato R Daniel Panogari Dinaharilala Olivia, Randrianarison Elfa Dhiotami, Adeillia Emban Ibnurusyd Mas’ud Erica Pinasthika, Emilia Faizal Maghriza, Mukhammad Fatwa Faturachmat Fendardi Yudha Pratama Fillmore Galih Wibisana, Kuirinus Firdaus, Muhammad Rifki Gonçalves, Miguel Gono, Joyo Hanny Nurmalita Anggadewi Hapsari Dwiningtyas Sulistyani Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pujo Santoso Himmatul Ulya I. Nabila, Dethisa Inny Aisyah Irsyadiah, Uli Zahro Islahuddin, Islahuddin Joyo NS Gono Kartoredjo, Ruiz Levay Jonothan Kevina Ukraina, Vadhillah Khairunnisa, Almira Larassati Setiawan, Zahwa Lintang Ratri Rahmiaji Louisa Yunita Pia Duna Luthfi Maulana Adhari Luz Rimban Maharani, Mandu Micah R. Fisher Moch Lukluil Maknun, Moch Lukluil Mochammad Imron Awalludin Muchamad Yulianto Muhammad Adnan Muhammad Alif K. Sahide Muhammad Bariqi Najman Muhammad Fazer Mileneo Muhammad Nur Rohman Rachman Nadya Nadya Nayla Zahra Luthfia Noven Harjadi, Christian Noviananda, Dhandy Nur Hidayati, Ayuk Nurist Surayya Ulfa Nurul Syifa, Salsa Pamungkas, Yoma Bagus PRAJWALITA PRAJWALITA Pravidya Salsabiila Primada Qurrota Ayun Rafika Thalia Utami Rahadianto, Anugrah Rahma Aulia, Zulfa Rahma Az Zahra Laksmitha Raihan Triaffandra Raina Arundati Putri Ranti Dinda Cintya Razania Sani, Inatsan Retno Palupi Rifat Farihi, Haikal Roch Aris Hidayat, Roch Aris S. Rouli Manalu Sandy Allifiansyah Siti Halimah Larekeng Siwi Gayatri SUNARTO Sunarto Sunarto Sunarto Sunarto Sunarto Sunarto Sunyoto Usman Sunyoto Usmand Tandiyo Pradekso Tandiyo Pradekso Theresa Christya A Tia Nanda Dwi Hernawati Triswanti, Ririn Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Turnomo Rahardjo U Simanullang, Friska Ulfa Mawaddah Afriliani Vira Amalia Riansyah Widya Hapsari, Arinta Wijayanto Wijayanto Wike Widyaswarawati Wiwid Noor Rakhmad Yanuar Luqman Yasirul Amri Muhammad Yofiendi Indah Indainanto Yudhistira Dwiputra Handoko Yuwanto Yuwanto Zahra Adiba Salsabila Zulfalia Az Zahra, Annisa