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The Role of Purchase Intention in Mediating Content Marketing and E-Wom on Product Purchase Decision Sahya Amertha, Genijayendra; Setini , Made; Putra , Ida Bagus Udayana; Faizan Ul-Haq , Faizan Ul-Haq
Journal of Sustainable Economic and Business Vol. 2 No. 2 (2025): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v2i2.102

Abstract

Objectives: This study aims to analyze the role of Purchase Intention as a mediating variable in the relationship between Content Marketing and Electronic Word of Mouth (E-WOM) on Purchase Decisions for Bata shoe products in Denpasar. Methodology: This study uses a quantitative method with a population of individuals who have seen marketing content or Bata shoe advertisements in Denpasar. A sample of 100 respondents was selected using a purposive sampling technique, referring to the Hair formula. Data analysis was carried out using SEM-PLS (Structural Equation Modeling - Partial Least Square). Finding: The results of this study indicate that content marketing has a positive and significant effect on purchasing decisions. Content marketing has a positive but insignificant effect on purchasing intention. E-WOM has a positive but insignificant effect on purchasing decisions. E-WOM has a positive and significant effect on purchasing intention. Purchasing intention has a positive and significant effect on purchasing decisions. Content marketing has a positive and insignificant effect on purchasing decisions through purchasing intention. Purchasing intention does not mediate (unmediated). E-WOM has a positive and significant effect on purchasing decisions through purchasing intention. Purchasing intention mediates fully (full mediation).  Conclusion: Improving Content Marketing, E-WOM, and Purchase Intention strategies consistently and interactively can increase the Purchase Decision of Bata shoe products. Especially, Purchase Intention has an important role as a full mediator in the influence of E-WOM on purchasing decisions.
The Influence of Digital Marketing, Store Atmosphere, and Product Variation on Purchase Decisions at Warung Mina Dalung PUTRA, Putu Krisnanda Aryasa; PUTRA, I.B. Udayana; WIDARI, Dewa Ayu Putu Niti
Loka: Journal Of Environmental Sciences Vol. 2 No. 4 (2024): Loka: Journal Of Environmental Sciences (October – December) In Press
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ljes.v2i4.333

Abstract

Purpose:The development of tourism in Bali has changed consumer consumption patterns, triggering intense competition in the accommodation, restaurant, and cafe industry. This requires businesses to innovate their marketing strategies to win. This study aims to evaluate the impact of digital marketing, store atmosphere, and product variety on purchasing decisions, using a case study of Warung Mina Dalung.Methodology:The sampling technique used was accidental sampling with 96 respondents and multiple linear regression analysis. Data were collected through observation, interviews, questionnaires, and literature review, and analyzed using validity and reliability tests and multiple linear regression analysis using SPSS.Findings:The findings show that all three tested variables significantly influence purchasing decisions, both simultaneously and partially. The three observed factors explain 26.9%, while other factors influence 73.1%.Implication:Multiple linear regression analysis shows that digital marketing, store atmosphere, and product variety significantly influence purchasing decisions, with a positive influence at Warung Mina Dalung.
The Effect of Work Motivation and Work Discipline on Employee Performance with Job Satisfaction as a Mediating Variable in the Welfare Division of the Regional Secretariat of Manokwari District WIBOWO, Noviardi Angga; SARA, I Made; PUTRA, Ida Bagus Udayana
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 3 (2025): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i3.1343

Abstract

Human Resources (HR) is a key asset in driving organizational success across sectors. Improving HR quality is essential for enhancing employee performance, which reflects an individual’s ability to meet work targets effectively and sustainably through competence, responsibility, adaptability, and contributions to organizational goals. This study aims to examine the influence of work motivation and work discipline on employee performance, with job satisfaction as a mediating variable in the People’s Welfare (Kesra) Section of the Manokwari Regency Regional Secretariat. The research involved 32 honorary employees, using a saturated sampling method. Data were collected through questionnaires and analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS). The results show that work motivation positively and significantly affects both job satisfaction and employee performance. Work discipline positively affects performance, though the effect is not significant, while it significantly affects job satisfaction. Job satisfaction significantly impacts employee performance and partially mediates the relationship between work motivation and performance, but not between work discipline and performance. To enhance performance in the Kesra Section, efforts should focus on boosting motivation and discipline through recognition programs, training, and consistent rule enforcement. Additionally, fostering a supportive work environment is crucial, given job satisfaction’s mediating role in improving performance outcomes. These strategies can lead to sustainable improvements in employee performance
The Role of Organizational Commitment in Mediating the Influence of Transformational Leadership and Work Discipline on Employee Performance in the Public Welfare Section of the Regional Secretariat Manokwari Regency DUWIRI, Reynaldo Charles de Septin; YASA, Putu Ngurah Suyatna; PUTRA, Ida Bagus Udayana
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 4 (2025): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i4.1440

Abstract

Employee performanceis a crucial aspect in determining the success of public sector organizations. Factors such as transformational leadership, work discipline, and organizational commitment play a significant role in shaping employee work behavior. Therefore, analyzing the relationship among these variables is essential for understanding sustainable performance improvement strategies. This study aims to analyze the role of organizational commitment in mediating the influence of transformational leadership and work discipline on employee performance at the Welfare Division of the Regional Secretariat of Manokwari Regency. The entire population of 42 employees was used as the sample through a saturated sampling technique. Data analysis employed the SEM-PLS approach. The results indicate that both transformational leadership and work discipline have a positive and significant effect on employee performance. Transformational leadership also significantly affects organizational commitment, while the effect of work discipline on commitment is not significant. Organizational commitment is proven to significantly influence employee performance and serves as a partial mediator in the relationship between transformational leadership and work discipline on performance. The practical implication is that performance improvement can be achieved through the development of individual KPIs, strengthening discipline through integrated digital attendance systems and clear standard operating procedures (SOPs), as well as fostering a fair work environment to build employee commitment.
The Influence of Leader Member Exchange and Work Autonomy in Improving Employee Performance with Innovative Work Behavior as a Mediating Variable at PT Jasa Raharja Bali WISOBROTO, Satio; PUTRA, Ida Bagus Udayana; SARMAWA, I Wayan Gde
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 4 (2025): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i4.1441

Abstract

PT Jasa Raharja is one of the State-Owned Enterprises (BUMN) that has a strategic role in providing basic protection to the community related to traffic accidents. Currently, PT Jasa Raharja focuses on efforts to improve and enhance services to the community by making various innovations. This study aims to analyze the effect of leader-member exchange on employee performance with innovative behavior as a mediating variable at PT Jasa Raharja in Bali. Data collection was carried out using a questionnaire to 51 respondents who were employees at PT Jasa Raharja in Bali. Hypothesis testing is done using inferential analysis using Partial Least Squares (PLS). The results showed that Leader-Member exchange has an insignificant effect on employee performance but a positive and significant effect on employee innovative behavior. Work autonomy has a positive and significant effect on employee performance and also on innovative behavior. Innovative behavior has a positive and significant effect on employee performance. Innovative behavior is not able to mediate the effect of leader-member exchange on employee performance, but is able to mediate the effect of work autonomy on employee performance partially.
The Influence of Discipline, Leadership and Motivation on Employee Performance at PT. BPR Jero Anom Tabanan RINI, Febry Puspa; PUTRA, I.B. Udayana; SARI, Ni Made Taman
Journal of Social Sciences and Cultural Study Vol. 1 No. 2 (2024): Journal of Social Sciences and Cultural Study (March - June 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/jsscs.v1i1.45

Abstract

This research aims to test and analyze the influence of work discipline, leadership style and work motivation on employee performance. This research was conducted at PT. BPR Jero Anom Tabanan, with a research sample of 34 respondents taken using saturated sampling techniques. All data obtained from the questionnaire distribution is suitable for use and is then analyzed using multiple linear regression and hypothesis testing (t-test and f-test). The research results show that (1) Work discipline, leadership style and work motivation positively and significantly affect employee performance at PT. BPR Jero Anom Tabanan (2) Work discipline positively and significantly affects employee performance at PT. BPR Jero Anom Tabanan. It means that the more work discipline increases, the more employee performance at PT will increase. BPR Jero Anom Tabanan's. (3) Leadership style positively and significantly affects employee performance at PT. BPR Jero Anom Tabanan. It means that the better the leadership style, the greater the employee performance at PT. BPR Jero Anom Tabanan. (4) Work motivation positively and significantly affects employee performance at PT. BPR Jero Anom Tabanan. It means that the more work motivation increases, the more employee performance at PT will increase. BPR Jero Anom Tabanan.
The Impact of Emotional Labor and Workplace Incivility on Psychological Well-Being in Restaurants in Denpasar City with Burnout as a Mediating Variable WIBAWA, I Made Aryan Satriya; PUTRA, Ida Bagus Udayana; INDIANI, Ni Luh Putu
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 5 (2025): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i5.1506

Abstract

The restaurant industry in Denpasar, Bali, is growing rapidly due to high tourism demand, leading to intense competition and pressure on employees. This study examines the impact of emotional labor and workplace incivility on psychological well-being, with burnout as a mediating variable. Data were collected from 180 restaurant employees in Denpasar through questionnaires and analyzed using Partial Least Squares (PLS).The study found that emotional labor had a positive effect on psychological well-being (β=0.226, p=0.005), supported by the internalization of Balinese cultural values ​​such as Tri Hita Karana and pride in working in the tourism sector, which transform emotional demands into a source of satisfaction. Meanwhile, workplace incivility also showed a positive effect on psychological well-being (β=0.871, p<0.001), indicating that employees develop resilience and utilize social support to transform incivility into a challenge that fosters personal growth. However, workplace incivility significantly increased burnout (β=1.061, p<0.001), indicating that even though incivility was initially perceived as a challenge, it still drained psychological resources. Emotional labor did not directly lead to burnout (β=-0.128, p=0.056), nor did burnout significantly affect psychological well-being (β=-0.171, p=0.081), likely due to cultural and spiritual support in Bali. However, burnout significantly mediated the effects of emotional labor (β=0.282, p=0.028) and workplace incivility (β=-0.387, p=0.001) on psychological well-being, underscoring the role of cultural coping in workplace psychological dynamics.
The Role of Organizational Agility and Innovation Capabilities as Mediators in Improving Sustainable Performance through Digital Transformational Leadership Putra, Ida Bagus Udayana; Udayana, Ida Bagus Nyoman; Putra, Ida Bagus Gede Parama; Saputra, Komang Adi Kurniawan
International Journal of Social Science and Business Vol. 9 No. 2 (2025): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i2.96151

Abstract

This study examines the impact of digital transformational leadership on organizational agility, employee engagement, innovation capability, and sustainable performance, with a focus on the mediating roles of these variables. The findings aim to provide practical insights for organizational leaders to enhance sustainable performance through effective digital leadership strategies. The research involved 151 employees from manufacturing companies in Central Java and DIY, selected using purposive sampling. Data were collected via a Likert scale questionnaire (1-5) and analyzed using structural equation modeling (SEM) with AMOS. The results indicate that organizational agility and innovation capability significantly and positively influence sustainable performance, highlighting their critical roles in maintaining long-term competitiveness. However, employee engagement did not show a significant direct impact on sustainable performance. Digital transformational leadership was found to indirectly enhance sustainable performance through its positive effects on organizational agility and innovation capability, rather than through a direct relationship. The study underscores the importance of digital transformational leadership in fostering organizational agility and innovation. Leaders should align digital strategies with adaptive organizational cultures to maximize the benefits of digital transformation. Future research should explore additional mediating factors to further elucidate these relationships.
Identification of the "4 A" Potential in Developing the Tourist Attraction of Jaga Satru Waterfall in East Duda Village, Karangasem District AMERTA, I Made Suniastha; PUTRA, Ida Bagus Udayana; ARTANA, I Wayan Santi; DARMAWAN, Anak Agung Rai
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 2 (2024): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i2.1034

Abstract

International tourism trends are shifting towards unconventional destinations like rural areas for their serene ambiance, contrasting with traditional spots. This prompts research, particularly at Jaga Satru Waterfall, to assess its tourist appeal and potential. The study aims to evaluate the "4A" potential for developing Jaga Satru Waterfall as a tourist site, along with devising general and alternative strategies. The study involves tourists, tourism managers, government officials, community leaders, and locals. Purposive Sampling was employed with a sample size of 30 individuals. Data analysis utilized the Internal External Matrix, SWOT Analysis Diagram, and SWOT Matrix. The research results show: The attractions include the Jaga Satru waterfall, views of Nyegara-Mountain Nature, the tallest statue of God Brahma in Bali and the Sudamala Emblemishing site. Accessibility is quite good even though there are curves and inclines when accessing the area and visitors have to climb down 160 steps with bamboo and iron guards. Amenities are quite good but need to be improved, such as parking area facilities, public toilets/toilets, and restaurants and relaxing areas. Ansilari, namely the official village, has formed a Tourism Awareness Group (POKDARWIS). POKDARWIS in this village is under the coordination of the Pateh traditional village head. General strategies include the management of the Jaga Satru Waterfall DTW needing to improve road access to this area and add various tourism facilities such as souvenir shops and information centers for tourists. Alternative strategies for developing the Jaga Satru Waterfall DTW are implemented in 4 SWOT strategies.
The Rolef Organizational Citizenship Behavior in Mediating the Influence of Transformational Leadership and Job Satisfaction on the Performance Of PT Employees. Safari Wonder Bali in Gianyar District WIDYAWATI, Dewa Ayu; PUTRA, Ida Bagus Udayana; AMERTA, I Made Suniastha
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.1053

Abstract

PT. Safari Wonders Bali is one of the business units of Taman Safari Indonesia, which operates in the retail sector and sells souvenirs from Taman Safari Indonesia. This research examines organizational citizenship behavior's role in mediating the influence of transformational leadership and job satisfaction on employee performance. The number of samples used in this research was 51, and the hypothesis was tested using SEM-PLS inferential data analysis. This research shows that transformational leadership has a positive and significant effect on employee performance. Job satisfaction has a positive and significant effect on employee performance. Transformational leadership has a positive and significant effect on OCB. Job satisfaction has a positive and insignificant effect on OCB. OCB has a positive and significant effect on employee performance. OCB mediates the influence of transformational leadership on employee performance. OCB does not mediate the effect of job satisfaction on employee performance. This research implies that the relationship between transformational leadership and employee performance, job satisfaction and employee performance, transformational leadership and OCB, and the relationship between OCB and employee performance are real.
Co-Authors A.A. Media Martadiani, A.A. Media A.A.G Oka Wisnumurti Amertha, I Made Suniastha Anak Agung Ayu Dewi Larantika, Anak Agung Ayu Dewi Anak Agung Istri Winda Novitasari ARTANA, I Wayan Santi Darmawan, Anak Agung Rai Darmawan, Kadek Dinda Rahayu Desak Putu Ayu Melbi Suari DEWI, Ni Luh Aria Sukma DUWIRI, Reynaldo Charles de Septin Faizan Ul-Haq , Faizan Ul-Haq Farah Hida Sharin Febrianto, Petrus Nugraha G. Oka Warmana Gusti Ayu Sugiati I Gede Pasek Mangku I Gede Riana I Gusti Ayu Intan Saputra Rini I Made Mardika I Made Sara I Made Suniasta Amerta I Made Suniastha Amerta I Made Suniastha Amertha I Made Wianto Putra I Putu Bayu Sanjaya I Putu Ellsa Sarassantika Ida Aju Brahma Ratih Ida Aju Brahma Sari Ida Ayu Surasmi Ida Ayu Surasmi Ida Bagus Cempena Ida Bagus Cempena Ida Bagus Gede Parama Putra Ida Bagus Gede Parama Putra Ida Bagus Nyoman Udayana Ilham Sentosa Indarwati januarianta, I Kadek Komang Adi Kurniawan Saputra Lestari, Ni Luh Metri Luh Made Mahendrawati Made Ayu Adhi Lestari Melissa Percilla Sutrisman Mochamad Soelton Ni Kadek Sioaji Yamawati Ni Luh Putu Indiani Ni Made Taman Sari Ni Putu Ayu Tika Kurniawati Ni Putu Ratih Pradnyaswari Anasta Putri Ni Putu Ratih Pradnyaswari Anasta Putri Ni Wayan Sitiari Ningsih, Ni Luh Anik Puspa Oka, Ida Ayu Diana Dewi PURWANTINI, Made Deda Putra, Ida Bagus Gede Parama PUTRA, Putu Krisnanda Aryasa Putri, Ni Putu Ayu Aristha Widiani Putri, Ni Putu Ratih Pradnyaswari Anasta Putu Ayu Krisna Dewi Putu Ngurah Suyatna Yasa Rai Mutiara Sari Reiro, Leonito RINI, Febry Puspa Sahya Amertha, Genijayendra Sarmawa, I Wayan Gde Sarmento, Olivia Imaculada do Rêgo Satio Wisobroto, Satio Senastri, Ni Made Jaya Setini , Made Setini, Made Sitiari, Ni Wayan Sugiati, Gusti Ayu Sugita, I Made Suhardi Suhardi Sulistiana, Putu Didik Sumayo, Romeo M. Surasmi, Ida Ayu Tantra, I Gusti Lanang Putu Trisnayanthi, Ni Nyoman WIBAWA, I Made Aryan Satriya Wibawa, I Made Manik Putra Wibowo, Agung Edy WIBOWO, Noviardi Angga Widari, Dewa Ayu Putu Niti Widiastari, Ketut Ayu Widyani, Ketut Bambang Ayu WIDYAWATI, Dewa Ayu Wiratama, Nyoman Indra Wiwekananda, Ida Bagus Ximenes, Mateus