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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Mantik Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Vokasi International Journal of Educational Review, Law And Social Sciences (IJERLAS) Operations Management and Information System Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Mejuajua J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Comsep : Jurnal Pengabdian Kepada Masyarakat Journal of Malikussaleh Public Economics Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal For Management Student (JFMS) Buletin Pengabdian Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Sapna Biby
Faculty Of Economics And Business, Universitas Malikussaleh, Bukit Indah, Lhokseumawe
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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THE EFFECT OF EXPERIENCE QUALITY ON CUSTOMER PERCEIVED VALUE AND CUSTOMER SATISFACTION AND ITS IMPACT ON COFFEE TRUCK CUSTOMER LOYALTY IN LHOKSEUMAWE CITY Muhammad Aris Muladi; Jullimursyida; Ikramuddin; Naufal Bachri; Mariyudi; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 5 (2025): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i5.4403

Abstract

The purpose of this study is to examine the influence of Experience Quality on Customer Perceived Value and Customer Satisfaction, and its impact on Customer Loyalty in Lhokseumawe City. The data in this study were 135 Truck Cafe visitors who responded to a questionnaire distributed through Google Forms. The data analysis tool used Structural Equation Modeling, operated with Amos. The results showed that Experience Quality had a significant effect on Customer Perceived Value, Customer Satisfaction, and Customer Loyalty. Then Customer Perceived Value has a significant effect on Customer Satisfaction and Customer Loyalty. Furthermore, the direct test also found that Customer Satisfaction had an effect on Customer Loyalty. And in the mediation effect test, it was found that Customer Perceived Value and Customer Satisfaction were partial mediating variables between Experience Quality and Customer Loyalty of truck cafes in Lhokseumawe City, and full mediation between Customer Perceived Value and Customer Loyalty. The results of this study are expected to provide an important contribution for stakeholders in developing coffee shop business management strategies, especially for truck coffee .
THE EFFECT OF PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS ON CUSTOMER SATISFACTION AND INTENTION TO CONTINUE USE E-WALLET IN THE COMMUNITY OF LHOKSEUMAWE CITY Sapna Biby; Fachry Zaldi; Mariyudi; Naufal Bachri; Adnan; Ikramuddin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

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Abstract

This study examines the influence of Perceived Ease of Use and Perceived Usefulness on Customer Satisfaction and Intention to Continue Using E-Wallets in Lhokseumawe City. The sample in this study was 140 people from Lhokseumawe City who had used e-wallets. Data collected through questionnaires were analyzed using data analysis methods using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The results of the study indicate that PEU and PU have a significant effect on CS and IU. And CS has a direct effect on IU. Then, in testing the indirect effect, CS was found to play a role as a partial mediating variable in the relationship between PEU and PU on IU. The results of this study are expected to be important information for e-wallet brand providers in making policies related to product development. The results of this study also provide important information for consumers or e-wallet users in deciding to use e-wallets to support transactions through digital marketing.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND SATISFACTION AND BRAND LOYALTY OF WARDAH BRAND COSMETIC PRODUCTS WITH CUSTOMER BRAND ENGAGEMENT AS A MEDIATION VARIABLE ON THE INSTAGRAM PLATFORM Nurul Azmi; Mariyudi; Adnan; Naufal Bachri; Ikramuddin; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19356009

Abstract

The purpose of this study is to examine the influence of social media marketing on brand satisfaction and brand loyalty of Wardah cosmetic products with customer brand engagement as a mediating variable on the Instagram platform. The data in this study were 165 consumers of Wardah cosmetic products. Data collection in this study used a questionnaire with data analysis tools using Structural Equation Modeling (SEM) operated by the Amos device. The results of the study indicate that social media marketing has a positive and significant effect on customer brand engagement, customer brand satisfaction, and brand loyalty. Then, customer brand engagement has a positive and significant effect on customer brand satisfaction and brand loyalty. And the mediation effect test found that customer brand engagement is a partial mediating variable between social media marketing and brand satisfaction and brand loyalty. The results of this study are expected to provide important contributions for stakeholders in developing cosmetic product marketing strategies and customer understanding of products and brands.
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND JOB SATISFACTION ON ORGANIZATIONAL CITIZENSHIP BEHAVIOUR WITH ORGANIZATIONAL COMMITMENT AS AN INTERVENING VARIABLE AT THE ACEH PROVINCIAL LAND OFFICE Enik Wijayanti; Faisal Matriadi; Marbawi; Sapna Biby; Ikramuddin; Husaini
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22074111

Abstract

This study aims to analyse the influence of transformational leadership and job satisfaction on organizational citizenship behaviour with organisational commitment as an intervening variable at the Aceh Provincial Land Office, where the dependent variables of this study are transformational leadership and job satisfaction, the independent variable is organizational citizenship behaviour, and the intervening variable is organisational commitment. The population in this study consists of employees of the Aceh Provincial Land Office, including the North Aceh District office, the Lhokseumawe City office and the Bireuen District office. The sampling technique used was simple random sampling, and a sample of 68 respondents was obtained, all of whom are employees of the Aceh Provincial Land Office. The research method used is quantitative, and data analysis is conducted using path analysis. The results of this study indicate that transformational leadership has a significant effect on organisational commitment, job satisfaction has a significant effect on organisational commitment. Transformational leadership has a significant effect on the organisational citizenship behaviour of employees at the Aceh Provincial Land Office, and job satisfaction has a significant effect on the organisational citizenship behaviour of employees at the Aceh Provincial Land Office. Furthermore, organizational commitment has a significant effect on the organizational citizenship behaviour of employees at the Aceh Provincial Land Office, transformational leadership significantly influences organizational citizenship behaviour through organizational commitment as an intervening variable, and job satisfaction significantly influences organizational citizenship behaviour through organizational commitment as an intervening variable.
ANALYSIS OF THE ROLE OF DIGITAL LEADERSHIP AND TRANSFORMATIONAL LEADERSHIP ON THE PERFORMANCE OF KOREM 011-LILAWANGSA APPARATUS WITH ORGANIZATIONAL COMMITMENT AS AN INTERVENING VARIABLE Ali imran; Herman Fithra; Marbawi; Jullimursyida; Mohd. Heikal; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 5 (2026): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22074148

Abstract

This study aims to analyze the influence of digital leadership and transformational leadership on the performance of Korem 011-Lilawangsa apparatus with organizational commitment as an intervening variable on Korem 011-Lilawangsa apparatus, for the dependent variable of this study is digital leadership and transformational leadership for the independent variable is apparatus performance, for the intervening variable is organizational commitment.The population in this study was 350 Korem 011-Lilawangsa personnel. The sampling technique used simple random sampling and obtained a sample of 170 respondents who were Korem 011-Lilawangsa personnel. The research method used was a quantitative method, for the data analysis method using Structural Equation Modeling (SEM).The results of this study indicate that digital leadership has a significant effect on organizational commitment, transformational leadership has a significant effect on organizational commitment. Digital leadership has a significant effect on the performance of Korem 011-Lilawangsa apparatus, transformational leadership has a significant effect on the performance of Korem 011-Lilawangsa apparatus.
ANTECEDENTS OF ORGANIZATIONAL COMMITMENT AND ITS INFLUENCE ON PERSONNEL PERFORMANCE OF THE NARCOTICS DIVISION OF THE ACEH PROVINCE POLICE Ahmad Syahril Zaimul; Jullimursyida; Marbawi; Faisal Matriadi; Sapna Biby; Mariyudi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 5 (2026): October
Publisher : CV. Radja Publika

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Abstract

This study examines digital leadership and job promotion as antecedents of organizational commitment and evaluates their direct and indirect effects on personnel performance at the Aceh Police Narcotics Directorate. The study used a quantitative explanatory design. The researcher distributed questionnaires to 85 personnel and analyzed 75 complete responses using SPSS-based path analysis. The first structural model showed that digital leadership and job promotion significantly increased organizational commitment, with standardized coefficients of 0.311 and 0.289. The second model showed significant positive effects of digital leadership, job promotion, and organizational commitment on personnel performance, with coefficients of 0.365, 0.240, and 0.262. The model explained 28.5 percent of organizational commitment variance and 51.3 percent of personnel performance variance. The calculated indirect effects were 0.081 for digital leadership and 0.076 for job promotion through organizational commitment. Although the thesis classified the paths as full mediation using the Baron and Kenny criterion, the Sobel statistics did not reach the 5 percent significance level. The findings emphasize that digitally competent leadership, transparent promotion practices, and sustained organizational commitment jointly strengthen police personnel performance.
THE ROLE OF DIGITAL LEADERSHIP AND SERVANT LEADERSHIP THROUGH JOB SATISFACTION IN IMPROVING THE PERFORMANCE OF LHOKSEUMAWE POLICE APPARATUS Marjuli; Herman Fithra; Marbawi; Faisal Matriadi; Sapna Biby; Ikramuddin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 5 (2026): October
Publisher : CV. Radja Publika

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Abstract

This study aims the influence of digital leadership and servant leadership on organizational commitment with job satisfaction as intervening variable to the Lhokseumawe police station. For the dependent variable of this study is digital leadership and servant leadership, the independent variable is the organizational commitment of the police station, Intervening variables are job satisfaction. The population in this study was the Police Personnel of the Lhokseumawe District Police which was numbered 575, the sampling technique used proportionate stratified random sampling and obtained a sample of 170 respondents who were police officers of the Lhokseumawe police station, the research method used was a quantitative method for data analysis method using Structural Equation Modeling (SEM). The results of this study indicate that, digital leadership has a significant effect on job satisfaction, servant leadership has a significant effect on job satisfaction, digital leadership has an effect on organizational commitment, servant has a significant effect on organizational commitment, job satisfaction has a significant effect on organizational commitment, digital leadership has an effect on organizational commitment through job satisfaction as an intervening variable, servant leadership has a significant effect on organizational commitment through job satisfaction as an intervening variable.
THE INFLUENCE OF SERVICE QUALITY, FOOD QUALITY, AND PLACE IDENTITY ON CUSTOMER SATISFACTION AND ITS IMPACT ON VISITOR LOYALTY AT THE PIM FOOD COURT CULINARY DESTINATION IN NORTH ACEH REGENCY Muhammad Taufan Syahqran Zazil; Mohd. Heikal; Sapna Biby; Jullimursyida; Adnan; Nurainun
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 5 (2026): October
Publisher : CV. Radja Publika

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Abstract

This study aims to analyze the influence of service quality, food quality, and place identity on customer satisfaction and its impact on customer loyalty at the PIM Food Court Culinary Center in North Aceh Regency. This study used a quantitative approach with a survey method, where data was obtained by distributing questionnaires to customers who had visited the PIM Food Court. The data analysis technique used was Structural Equation Modeling (SEM) analysis with the assistance of Amos statistical software. The results showed that all proposed hypotheses were accepted. Service quality, food quality, and place identity significantly influenced customer satisfaction. Furthermore, customer satisfaction was proven to have a significant effect on customer loyalty. The significance value for each variable was less than 0.05, indicating a statistically strong effect. The study also found a mediating role for customer satisfaction in testing the indirect effect of service quality, food quality, and place identity on customer loyalty at the PIM Food Court Culinary Center. The implications of this study suggest that to increase customer loyalty, culinary center managers need to pay special attention to service quality, food product quality, and building a strong and distinctive place identity. This research also provides an empirical contribution to the development of customer satisfaction and loyalty theory in the context of local culinary centers.
THE INFLUENCE OF E-WOM ON DESTINATION IMAGE AND TOURIST ATTITUDE AND ITS IMPACT ON REVISIT INTENTION AT THE GUNUNG SALAK TOURIST DESTINATION Safwan; Heriyana; Mohd. Heikal; Sapna Biby; Nurainun
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 5 (2026): October
Publisher : CV. Radja Publika

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Abstract

This study investigates the influence of electronic word-of-mouth (e-WOM) on destination image and tourist attitudes, as well as their subsequent impact on revisit intention within the Gunung Salak tourist destination. The sample comprised 120 tourists who had previously visited the site. Data were collected via online questionnaires and analyzed using Structural Equation Modeling (SEM), operationalized through the Analysis of Moment Structures (AMOS) software. The results indicate that e-WOM exerts a significant influence on tourist attitudes, destination image, and revisit intention. Furthermore, both tourist attitudes and destination image possess a direct effect on revisit intention. Analysis of indirect effects reveals that tourist attitudes and destination image serve as partial mediating variables in the relationship between e-WOM and revisit intention. These findings are intended to provide critical insights for the management of the Gunung Salak tourist destination to assist in formulating policies regarding the development of the tourism sector in North Aceh Regency.
THE MEDIATING ROLE OF TOURIST SATISFACTION IN THE EFFECTS OF SERVICE QUALITY, DESTINATION IMAGE, TOURIST ATTRACTION, AND PRICE PERCEPTION ON REVISIT INTENTION: EVIDENCE FROM LUKUP BADAK WHITE-WATER RAFTING DESTINATION, CENTRAL ACEH, INDONESIA. Maya Rahayu; Mariyudi; Naufal Bachri; Jullimursyida; Adnan; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 6 (2026): December - ON PROGRESS
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.23181431

Abstract

This study examines the mediating role of visitor satisfaction in the effects of service quality, destination image, tourist attraction, and perceived price on tourist revisit intention at the Lukup Badak Rafting destination in Central Aceh Regency. All variables were measured using a Likert scale. Primary data were obtained through questionnaires distributed to 250 tourists visiting Lukup Badak Rafting. Data were analyzed using path analysis and Partial Least Squares Structural Equation Modeling with WarpPLS version 7.0. The findings show that service quality, destination image, tourist attraction, and perceived price significantly affect visitor satisfaction. Visitor satisfaction, tourist attraction, and perceived price significantly affect revisit intention, whereas service quality and destination image do not have significant direct effects on revisit intention. Path analysis further shows that visitor satisfaction mediates the effects of service quality, destination image, and tourist attraction on revisit intention, but does not mediate the effect of perceived price. These findings emphasize visitor satisfaction as an important mechanism linking destination attributes with tourists’ post-visit behavioral intention.
Co-Authors Abror Abror Adinda Surgana Adnan Adnan Adnan Agustinawati Ahmad Syahril Zaimul Aini Liza Ali Imran Alisa Alisa Andi Prayitno Angga Pratama Anggita Prinanda Aprilianti Aprilianti Aril Priyadipa Asbar, Yuli Aulia Ul Mursalin Ayu Sahara Azhar Hasan Budy Geotama Chalirafi, Chalirafi Darmawati Darmawati Darul Irfan Dedi Supoyo Duwi Permata Enik Wijayanti Erlangga, E Fachry Zaldi Farah Aidilla Farah Aidilla Ferji Hariansyah Fitrah Rahmadhani Fitriatun Nadila G Gebrina Hendri Kurniawan Heriyana Heriyana Herman Fithra Hilmi Hilmi Hilmi Husaini Ikramuddin, Ikramuddin Ilham Dy Satria Irada Sinta Irvan Iskandarsyah Iswadi, I Janner Simarmata Jufridar Jufridar Jullimursyida Khairil Anwar Khairil Anwar Khairina Khalisa, Usnul M Mursalin M.Subhan Mariyudi Mariyudi Mariyudi Mariyudi Marjuli Maryudi Matriadi, Faisal Maya Rahayu Mohd Heikal Mohd. Heikal Mohd. Heikal Mohd. Heikal Muammar Khaddafi MUCHSIN Muchsin Muchsin Muhammad Ali Muhammad Aris Muladi Muhammad Basil Muhammad Nasrol Muhammad Roni Muhammad Taufan Syahqran Zazil Mulfachriza Mulfachriza Mulfachriza, Mulfachriza Muliani, M Munandar Murdani Murdani Muttaqien Nadya Restianda Naufal Bachri, Naufal naz'aina, naz'aina Nazaina Nazaina Nazaina, Nazaina Nurainun Nurainun Nurainun Nurhayati Nurhayati Nurul Azmi Oktaviana Prayitno, Andi Puja Ramadhani Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Razif Razif Razif, Razif Reza Juanda Rico Nur Ilham Rika Andriani Br Sinaga Riska Munanda Rosa Zachrul Phonna Rosa Zachrul Phonna Rusydi Abubakar Rusydi Abubakar Safinatun Naja Safrina Safrina Safwan Saharuddin Saleha Samsul Bahri Siregar, Widyana Verawaty Siti Maimunah Siti Maimunah Sri Sauzi Amalia Syerina Dwi T. Edyansyah, T. Edyansyah Tia Riska Ayunda Verawaty Siregar, Widyana Wahyuddin Widyana Verawaty Siregar Yuli Asbar yuli asbar Zikra Bunga Afsara Zulkifli