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All Journal Jurnal Pendidikan Anak Indonesian Journal of Educational Review (IJER) Pendas mahakam : jurnal pendidikan dan pembelajaran Sekolah Dasar Jurnal Pelita PAUD Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Borneo Educational Journal (Borju) Jurnal Ilmu Manajemen dan Pendidikan BEduManageRs Journal : Borneo Educational Management and Research Journal Educational Studies: Conference Series ECJ: Early Childhood Journal Jurnal Pelita PAUD Taawun: Jurnal Pengabdian kepada Masyarakat Cendekia : Jurnal Pendidikan dan Pengajaran
Hasbi Sjamsir
Mulawarman University
Religion Arts Humanities Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Journal : Educational Studies: Conference Series

 1 
THE IMPLEMENTATION OF 7Ps EDUCATION MARKETING MIX IN EARLY CHILDHOOD EDUCATION INSTITUTION Siti Nor Asiah; Rahmat Soe'oed; Hasbi Sjamsir
Educational Studies: Conference Series Vol 2 No 2 (2022)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/escs.v2i2.1570

Abstract

The 7Ps of education Marketing Mix is an educational marketing mix that can directly promote an educational institution consisting of its components, namely Product, Price, Place, Promotion, People, Process, and Physical Environment components. The purpose of the study is to describe the implementation of marketing using the 7Ps Education Marketing Mix in early childhood education institutions. A qualitative approach with a case study design was used as an approach in this research. Some data were collected using the process of observation, interviews, and documentation. Some data which were obtained from the data collection process then checked for correctness, suitability, and reliability through a triangulation process, and triangulation of methods and sources was used in this study. Some data which got from interviews were triangulated with data from documents and observations. In addition, some data from interviews of one respondent were also checked against other respondents and then concluded. The results of the study can be concluded that the marketing strategy for some components of; Product consisted of a history/overview of the institution, vision and mission, curriculum, implementation of learning, learning technology, school culture, student quality, institutional management, and educational programs. In terms of the aspect of price consisted of funding sources, such as costs to improve quality development, student administration, and student fees. The aspect of place consisted of facilities & infrastructure, learning equipment, game equipment, strategic location, school environment, and public transportation. The promotion consisted of print media, electronic media, social media, participating in events, circular letters, and discounts. People consisted of educators & education staff, strategic partners, organizational culture, and excellent service. The process consisted of public services, learning activities, and administrative activities. The physical environment consisted of school assets, buildings, and school facilities. The benefits of using the 7Ps Education Marketing Mix are as follows: the marketing process done by PAUD institution could be achieved with maximum results, simplifying and unifying various marketing activities into one activity so that marketing is easier to do and manage, limited resources could be used as effectively as possible, could divide some appropriate and balanced marketing tasks, could allocate responsibility to each person which based on the tasks and abilities possessed, facilitated the allocation of costs.
Effect of Career Maturity, Organizational Culture, and Job Satisfaction Against the Performance of Lecturers of State Islamic University Sultan Aji Muhammad Idris (UINSI) Samarinda Lina Revilla Malik; Dwi Nugroho Hidayanto; Hasbi Sjamsir
Educational Studies: Conference Series Vol 2 No 2 (2022)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/escs.v2i2.1603

Abstract

The purpose of this study was to know (1) whether career maturity has a significant and positive effect on the performance of UINSI Samarinda lecturers, (2) whether organizational culture has a significant and positive effect on the performance of UINSI Samarinda lecturers, (3) whether job satisfaction has a significant and positive effect on the performance of UINSI Samarinda lecturers, (4) whether career maturity, organizational culture, and job satisfaction together have a significant and positive effect on the performance of UINSI Samarinda lecturers. The research population was 211, while the number of samples taken in this study was 122 using the Taro Yamane formula using non-proportionate cluster random sampling. The instrument used is a questionnaire, then analyzed utilizing multiple linear regression. Based on the results of statistical tests and discussions, the researchers concluded that (1) Career maturity has a significant and positive effect on the performance of UINSI Samarinda lecturers. There is an influence of career maturity on the performance of lecturers at the medium category level with the percentage contribution of the X1 variable to Y being 23.23%. (2) Organizational culture has a significant and positive effect on the performance of UINSI Samarinda lecturers. There is a positive and significant influence of organizational culture on the performance of lecturers at the low category level with the percentage contribution of the X2 variable to Y being 11.09%. (3) Job satisfaction has a significant and positive effect on the performance of UINSI Samarinda lecturers. There is a positive and significant effect of job satisfaction on the performance of lecturers in the low-level category with the percentage contribution of the X3 variable to Y being 8.58%. (4) Career maturity, organizational culture, and job satisfaction together have a significant and positive effect on the performance of UINSI Samarinda lecturers. There is a positive and significant effect of career maturity variables (X1), organizational culture (X2), and job satisfaction (X3) together on lecturer performance (Y) at the medium level category with the percentage contribution of variables X1, X2, and X3 to Y is 29.45%.
Co-Authors Abd. Wahab Syahrani Achmad, Sjafruddin Adharina Dian Pertiwi Agustriyana Triyana Andi Aslinda Andi Dea Aprilliyani Andi Sutanto Anisa Nur Hayyu AS, Susanto Ayu Aprilia Pangestu Putri Budi Rahardjo Chelda Yuliana Desi Amanda Dian Pertiwi, Adharina Dian Wahyu Putri Bintang Dianisa Zenith Djasmani Djasmani Dwi Nugroho Hidayanto Evie Palenewen Fachrul Rozie Febry Maghfirah Galih Yudha Saputra Gita Heny Djoehaeni Heppy Liana Husainie Usman Juliani Jumriati Jumriati Kartika Fajriani Lina Revilla Malik Malpaleni Satriana Ma’ruf Akbar Muhammad Amir M Muhammad Yamin MUHAMMAD YUSUF Mutiara Efendi Nur Azizah Baitul Atiq Nurul Annisa Septiani Okana Oktavia Dwi Nugraheni Pertiwi, Adharina Dian Popi Kumala Sri Rahayu Putri Nadhea Paradilla Putri Ramadani Sarah Rahmat Soe'oed Rozie, Fachrul Siti Halimah Siti Nor Asiah Sugeng Sugeng Suhaimi Suhaimi Suryadi Suryadi Susilo Susilo Syahri Bulan Tri Wahyuningsih Wanda Lestari Wilda Isna Kartika Yeni Aslina Yusrina Nadila Putri Zaenab Hanim