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All Journal Farmasains : Jurnal Farmasi dan Ilmu Kesehatan Jurnal Manajemen Bisnis Indonesian Journal of Cancer Chemoprevention Indonesian Journal of Biotechnology Majalah Obat Tradisional STRATEGIC INDONESIAN JOURNAL OF PHARMACY JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice) Majalah Farmaseutik YUME : Journal of Management Majalah Kesehatan Pharmamedika Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Indonesian Journal of Digital Business Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Locus Penelitian dan Pengabdian Journal of Artificial Intelligence and Digital Business TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Journal of Information Systems Management and Digital Business Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Kefarmasian Indonesia Indonesian Journal of Pharmacology and Therapy
Adam Hermawan
Departemen Kimia Farmasi, Fakultas Farmasi, Universitas Gadjah Mada, Sekip Utara II, Yogyakarta 55281, Indonesia
Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Implementation of Blue Ocean Strategy in Facing Business Competition: A Startup Case Study of Lapangbola.Com Hermawan, Adam; Hurriyati, Ratih; Hendrayati, Heny; Sultan, Mokh Adib
Jurnal Manajemen Bisnis Vol. 15 No. 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.20486

Abstract

Research aims: This study discusses the specific blue ocean strategy employed by lapangbola.com to emerge successful in the business competition.Design/Methodology/Approach: This study employed a descriptive qualitative methodology, utilizing interviews with relevant individuals (Operations and Marketing managers) from lapangbola.com. The analysis was conducted using the Blue Ocean Strategy, employing a strategy canvas, a four-step framework, and a six-step framework for data gathering.Research findings: A business competition strategy employs a blue ocean strategy approach that originates from business innovation, encompassing product development, operational enhancements, and the utilization of efficient digital marketing channels.Theoretical Contribution/Originality: This research serves as valuable information for decision-makers, particularly in startup firms, seeking to enhance their business growth by adopting a blue ocean strategy approach. The successful implementation of this technique by lapangbola.com, a startup business in the sports industry, further exemplifies its effectiveness.Practitioners/Policy Implications: Startup companies or businesses in the digital industry might employ a blue ocean strategy, characterized by a rigorous, flexible, and inventive approach, to analyze the market and formulate an effective formula for company development.Research Limitations/Implications: The limitations of this research are found in the secondary data (literature studies) used, this is because not many businesses have consciously implemented blue ocean strategy simultaneously using canvas strategies, 4-step frameworks and 6-step frameworks. More in-depth analysis is needed on the implementation of the blue ocean business strategy that will be carried out at each startup.
Association of IMPDH1 and IMPDH2 gene polymorphisms with efficacy and toxicity of mycophenolic acid treatment in renal transplant patients: a narrative review Pratama, Dimo; Ikawati, Zullies; Hermawan, Adam
Indonesian Journal of Pharmacology and Therapy Vol 6 No 3 (2025)
Publisher : Faculty of Medicine, Public Health, and Nursing Universitas Gadjah Mada and Indonesian Pharmacologist Association or Ikatan Farmakologi Indonesia (IKAFARI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ijpther.20875

Abstract

Immunosuppressive regimen treatment in renal transplant recipients is necessary to prevent acute rejection from the body’s immune system. Mycophenolic acid (MPA), commonly prescribed for renal transplant recipients, exists in two formulations: mycophenolate mofetil (MMF) and enteric-coated mycophenolate sodium (EC-MPS). Both drugs act by inhibiting inosine-5’-monophosphate dehydrogenase (IMPDH), an enzyme that is responsible for the guanosine nucleotide synthesis pathway of T and B lymphocytes. IMPDH exists in two isoforms, IMPDH1 and IMPDH2, encoded by IMPDH1 and IMPDH2 gene, respectively. Polymorphisms in these genes may alter the enzyme activity, potentially influencing MPA pharmacodynamics and leading to variations in therapeutic responses among renal transplant patients taking MPA. A systematic literature search was performed using Scopus, PubMed, and Web of Science with the Boolean search strategy: “IMPDH AND Polymorphism* AND Mycophenol* AND ((Renal OR Kidney) Transplant* OR Graft*)”. The articles yielded from this literature search were screened, resulting in 15 articles that were included in this review. Some studies reported the association between the IMPDH1 or IMPDH2 polymorphism and acute rejection, while others found no significant correlation. Regarding toxicity, leukopenia was linked to IMPDH1 SNPs (rs2278293, rs2278294), although the results were inconsistent. Most of the studies found no significant association between IMPDH2 SNPs and leukopenia incidence.
Pengaruh Content Marketing dan Customer Experience terhadap Customer Engagement pada Instagram @ninadental.ndc Silvia, Laras; Hermawan, Adam; Maesaroh, Syti Sarah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.4741

Abstract

Perkembangan era digital telah menjadikan media sosial sebagai salah satu sarana utama dalam membangun hubungan antara bisnis dan pelanggan. Salah satu bentuk interaksi yang menjadi indikator keberhasilan strategi digital adalah customer engagement. Penelitian ini bertujuan untuk menganalisis pengaruh content marketing dan customer experience terhadap customer engagement pada media sosial Instagram Nina Dental Care. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 100 responden yang dipilih dengan teknik purposive sampling. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa variabel content marketing berpengaruh positif dan signifikan terhadap customer engagement dengan nilai t-hitung 5,897 lebih besar dari t-tabel 1,98397dan signifikansi 0,000<0,05. Variabel customer experience juga berpengaruh positif dan signifikan terhadap customer engagement dengan nilai t-hitung 3,283>1,98397 dan signifikansi 0,001<0,05. Secara simultan, content marketing dan customer experience berpengaruh signifikan terhadap customer engagement dengan nilai F-hitung 133,541>3,09 dan signifikansi 0,000<0,05. Nilai koefisien determinasi (R²) sebesar 0,734 menunjukkan bahwa 73,4% variasi customer engagement dapat dijelaskan oleh kedua variabel independen tersebut, sedangkan sisanya 26,6% dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini menegaskan bahwa kombinasi strategi content marketing yang menarik dan konsisten dengan pengalaman pelanggan yang positif mampu menciptakan keterlibatan pelanggan yang lebih tinggi terhadap merek di media sosial.
Co-Authors . Anindyajati . Larasati Adisusilo, Midori Rahmadhany Putri Aditya Fitriasari Aditya Fitriasari Agasi, Muhamad Rafi Agusta Fauzi, Ilham Agustina Setiawati Al-Qorin, Fadillah Amaliyatul, Mita Ameilinda Monikawati Andita Pra Darma Angraini, Sonia Meta Anindyajati Anindyajati Anindyajati Anindyajati Arya Nugraha, Reyhan Asep Nuryadin Astrid Ayu Maruti Astrid Ayu Maruti Az Zahra, Daffina Amalia Azmi Rahmadani Bambang Sulistiyo Ari Sudarmanto Bani Adlina Shabrina Cyndwika Ayu Dewi Pratiwi Dewi Pratiwi Dhania Novitasari Dini Maharani Dyaningtyas D. P. Putri Dyaningtyas D.P. Putri Dyaningtyas Dewi Putri Pamungkas Ediati Sasmito Ediati Sasmito Edy Meiyanto Edy Meiyanto Edy Meiyanto Edy Meiyanto Edy Meiyanto Edy Meiyanto Edy Meiyanto Edy Meiyanto Edy Meiyanto Edy Meiyanto Erlina Rivanti Esti, Yuni Fajar Fauziyah Darwis, Rattu Syahada Fazri, Rezi Muhammad Fikri Amalia Guntara, Rangga Gelar Handani, Dewa Ayu Sri Heny Hendrayati Herwandhani Putri Ibrahim Arifin Ika Nurzijah Ikawati, Muthi' Ilham Agusta Fauzi Ilham Augusta F Ilham Augusta F. Indah Hairunisa Indri Kusharyanti Inna Armandari Jenie, Riris Istighfari Juni Ekowati Kartika Dyah Palupi Kartika Dyah Palupi Laeli Muntafiah Lailatul Qodria Lailatul Qodria Larasati Larasati Luthfia Indriyani Luthfia Indriyani Maesaroh, Syti Sarah Maosul, Moch. Alwi Maran, Gergorius Gena Marcellino Rudyanto Maulid, Zaki Nuraziz Meiyanto, Edy Mokh Adib Sultan, Mokh Adib Muhammad Novrizal Abdi Sahid Musyaffa, Fakhrizal Labib Muthi Ikawati Nanda Resa Pratama Nanda Resa Pratama Naufa Hanif Niken Nur W Niken Nur W, Niken Novi Hastuti Novi Hastuti, Novi Nugraha, Muhammad Rizki Nugraheni, Nadzifa Nur Fitra Sari Nurhaliza, Jelita Nurma Sabila Nurrachma, Marsya Yonna Perdana Adhi Nugroho Pratama, Dimo Pratama, Rejas Purwaamijaya, Btari Mariska Putri, Nindya Budiana Rahmawati, Desty Restia Rahmi Khamsita Rahmi Khamsita Ramadani, Ratna Dwi Ratih Hurriyati Ratna Asmah Susidarti Ratna Asmah Susidarti Ratna Dwi Ramadani Retno Murwanti Ridlo, Muhammad Dzikri Ar Riris Istighfari Jenie Riris Istighfari Jenie Riris Istighfari Jenie Rita Riata Rita Riata Ritmaleni, Ritmaleni Rohmad Yudi Utomo Rosana Anna Ashari, Rosana Anna Rumiyati Rumiyati Sahid, Muhammad Novrizal Abdi Santoso, Christopher Filando Sari Haryanti Sari Haryanti Sarmoko Sarmoko Sendy Junedi Shigeru Sasaki Shigeru Sasaki Silvia, Laras Sofa Farida Sofa Farida Sukardiman Susi Ari Kristina Susi Ari Kristina Susi Ari Kristina Susi Ari Kristina Triarso, Faris Izdhihar Tutuk Budiati Yanti, Septi Dwi Yullia Febrianti, Sheilla Yurista Gilang Yurista Gilang Zahra, Nasywa