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Journal : Jurnal Agribisnis Terpadu

Penumbuhkembangan Agribisnis Kopi Arabica Java Preanger : Dari Pangalengan Ke Pasar Dunia (Studi Kasus Di Koperasi Produsen Kopi Margamulya) Karyani, Tuti; Djuwendah, Endah; Sadeli, Agriani Hermita; Marlina, Ima; Supriyadi, E
JURNAL AGRIBISNIS TERPADU Vol 11, No 1 (2018)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (69.117 KB)

Abstract

Coffee is one of export commodity which planted in almost all Indonesian area. Pangalengan district is the biggest coffee production center in West Java. Farmer in this district produces, java preanger coffee, arabica coffee with a good quality and an excellent taste. Coffee agribusiness need an institutional support which help farmers to access capital and world markets. Margamulya Coffee Producer Cooperative (MCPC) is one of farmer cooperative with a lot of efforts to market their coffee to the world coffee market. The research purpose is to identify the role of MCPC in java preanger arabica coffee (JPAC) agribusiness and to formulate its growth strategy in order to encourage arabica coffee to reach at world market. The research used descriptive qualitative method with technical case study. Technical data collection is done through observation, interviews, and literature studies. The results show that MCPC has an important role in developing JPAC agribusiness in terms of assisting production facilities procurement, guidance and facilitating coffee farming productivity growth, as well as implementing the processing and marketing of coffee. Based on IFAS-EFAS analysis, the position of MCPC is in cell II, namely Growth and Build, which means the development strategy is needed through Intensive and Integration strategy. SWOT analysis represents that there are 10 main strategies will lead the MCPC to compete in the world market of coffee. Therefore, MCPC should improve professionalism in its management, attempt to increase members (coffee farmers) loyalty and build coffee agribusiness integrated with the environmental sustainable agro-tourism development.
Pemberdayaan Masyarakat Melalui Kelompok Tani (Poktan) Tanaman Anggrek Parakan Jaya Kota Tangerang Selatan. Karyani, Tuti; Djuwendah, Endah; Sadeli, Agriani Hermita; Marlina, Ima; R, E Supriadi
JURNAL AGRIBISNIS TERPADU Vol 11, No 1 (2018)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (69.117 KB)

Abstract

Coffee is one of export commodity which planted in almost all Indonesian area. Pangalengan district is the biggest coffee production center in West Java. Farmer in this district produces, java preanger coffee, arabica coffee with a good quality and an excellent taste. Coffee agribusiness need an institutional support which help farmers to access capital and world markets. Margamulya Coffee Producer Cooperative (MCPC) is one of farmer cooperative with a lot of efforts to market their coffee to the world coffee market. The research purpose is to identify the role of MCPC in java preanger arabica coffee (JPAC) agribusiness and to formulate its growth strategy in order to encourage arabica coffee to reach at world market. The research used descriptive qualitative method with technical case study. Technical data collection is done through observation, interviews, and literature studies. The results show that MCPC has an important role in developing JPAC agribusiness in terms of assisting production facilities procurement, guidance and facilitating coffee farming productivity growth, as well as implementing the processing and marketing of coffee. Based on IFAS-EFAS analysis, the position of MCPC is in cell II, namely Growth and Build, which means the development strategy is needed through Intensive and Integration strategy. SWOT analysis represents that there are 10 main strategies will lead the MCPC to compete in the world market of coffee. Therefore, MCPC should improve professionalism in its management, attempt to increase members (coffee farmers) loyalty and build coffee agribusiness integrated with the environmental sustainable agro-tourism development.
Penumbuhkembangan Agribisnis Kopi Arabica Java Preanger : Dari Pangalengan Ke Pasar Dunia (Studi Kasus Di Koperasi Produsen Kopi Margamulya) Tuti Karyani; Endah Djuwendah; Agriani Hermita Sadeli; Ima Marlina; E Supriadi R
JURNAL AGRIBISNIS TERPADU Vol 11, No 1 (2018)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.8 KB) | DOI: 10.33512/jat.v11i1.5081

Abstract

Coffee is one of export commodity which planted in almost all Indonesian area. Pangalengan district is the biggest coffee production center in West Java. Farmer in this district produces, java preanger coffee, arabica coffee with a good quality and an excellent taste. Coffee agribusiness need an institutional support which help farmers to access capital and world markets. Margamulya Coffee Producer Cooperative (MCPC) is one of farmer cooperative with a lot of efforts to market their coffee to the world coffee market. The research purpose is to identify the role of MCPC in java preanger arabica coffee (JPAC) agribusiness and to formulate its growth strategy in order to encourage arabica coffee to reach at world market. The research used descriptive qualitative method with technical case study. Technical data collection is done through observation, interviews, and literature studies. The results show that MCPC has an important role in developing JPAC agribusiness in terms of assisting production facilities procurement, guidance and facilitating coffee farming productivity growth, as well as implementing the processing and marketing of coffee. Based on IFAS-EFAS analysis, the position of MCPC is in cell II, namely Growth and Build, which means the development strategy is needed through Intensive and Integration strategy. SWOT analysis represents that there are 10 main strategies will lead the MCPC to compete in the world market of coffee. Therefore, MCPC should improve professionalism in its management, attempt to increase members (coffee farmers) loyalty and build coffee agribusiness integrated with the environmental sustainable agro-tourism development.
Co-Authors Ade Ramnah Ade Resha Nova Dwiastuty Adriani, Rani Adriel, Jonathan Ahmad Choibar Tridakusumah Anita Cicilia Harimurti Anne Charina Azahra, Shabrina Puti Belva Ilaika Rahmadini Girawan Bobby Rachmat Saefudin Devi Rahmawati Dhanan Sarwo Utomo Diffa Nida Haniyah Dika Supyandi E Supriadi R Eddy Renaldi Elly Rasmikayati Endah Djuwendah Erna Rachmawati Eti Suminartika Etika Larasati Fadjri, Dyah Sekar Taji Nur Febiola, Audia Fernianda Rahayu Hermiatin Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Hepi Hapsari Hesty Nurul Utami Ignatia Rahmadani Putri Palupi Ima Marlina Indrawibawa, Diky Iwan Setiawan Iwan Setiawan Juniar, Rossa Kuswarini Kusno Kuswarini Kusno Lestari, Goldie Shaumy Lucyana Trimo Lucyana Trimo, Lucyana M. Gunardi Judawinata Maharani, Nindya Kintan Mahra Arari Heryanto Marlina, Ima Miluniqa Yasmin Mirfazli Muhammad Arief Budiman Natalia, Sora Maria Nur Syamsiah Nur Syamsiyah Nur Syamsiyah Pandi Pardian Putra, Harry Wiyono Qanti, Sara Ratna R, E Supriadi Rahmadian Melati Ramadhani, Nadhifa Zahra Rani Adriani Rani Andriani Budi Kusumo Regina Ramadani Yalanda Rizki Fatiha Ronnie S. Natawidjaja Salimah, Alya Izzati Senjaya, Devi Bellinda SETIAWAN, IWAN Shelsiya Nikela Shilla Novira Pertiwi Siti Tari Syamsiah Sri Fatimah Sri Fatimah Stephanie Maria Zerlina Mayang Ken Wuri Sulistyodewi Nur Wiyono Supratman, Reza Sylan Supriyadi, E Tobing, Odelia Faustina Br. Tomy Perdana Tomy Perdana Trimo, Lucyana Trisna Insan Noor Tuti Karyani Utami, Hesti Nurul Velanda Ahtayary Putri Wima Hatami Yalanda, Regina Ramadani Yosini Deliana Yosini Deliana Yuanita Handayati Zumi Saidah