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All Journal Jurnal Penyuluhan Agrikultura Sosiohumaniora JURNAL MANAJEMEN AGRIBISNIS Trikonomika: Jurnal Ekonomi Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat DeReMa (Development Research of Management) Jurnal Manajemen Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agribisnis Terpadu Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian Performance Kumawula: Jurnal Pengabdian Kepada Masyarakat
Agriani Hermita Sadeli
Departemen Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Agrisocionomics: Jurnal Sosial Ekonomi Pertanian

 1 
RELATIONSHIP MARKETING BASED ON LINKS BETWEEN AGRIBUSINESS ACTORS AND EDUCATION (CASE STUDY AT PT. TANIKOTA AGRICULTURAL EDULESTARI) Shelsiya Nikela; Agriani Hermita Sadeli; Mahra Arari Heryanto; Sulistyodewi Nur Wiyono
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 6, No 2 (2022): November 2022
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v6i2.13631

Abstract

The competition between business actors in the agricultural sector with almost the same form of business triggers competition between business actors. Companies compete with each other through their strategies in order to maintain the existence of their business and consumers, such as using relationship marketing strategy. This study aimed to understand the pattern of relationship marketing and value exchange at PT. Edusustainable Agricultural Tanikota in Dago, Bandung City. This study adopted a qualitative method with a case study design. The model used to identify stakeholder relationships was the six market models and the exchange of values between actors uses holo mapping. The results of the study indicated that PT. Tanikota Agriculture Edulestari already had five market models, namely the customer market, internal market, referral market, influence market, and recruitment market and do not yet have the potential stakeholders of supplier/alliance market. The exchange of value that occurs in this relationship is the exchange of products and services that generate income. Exchange of value in knowledge that were analyzed were in the form of cultivation insight, agro-education development, marketing and technology. The exchange of value on intangible benefits includes a sense of trust and commitment. Exchange of value in knowledge that were analyzed were in the form of cultivation insight, agro-education development, marketing and technology. 
Co-Authors Ade Ramnah Ade Resha Nova Dwiastuty Adriani, Rani Adriel, Jonathan Ahmad Choibar Tridakusumah Anita Cicilia Harimurti Anne Charina Azahra, Shabrina Puti Belva Ilaika Rahmadini Girawan Bobby Rachmat Saefudin Devi Rahmawati Dhanan Sarwo Utomo Diffa Nida Haniyah Dika Supyandi E Supriadi R Eddy Renaldi Elly Rasmikayati Endah Djuwendah Erna Rachmawati Eti Suminartika Etika Larasati Fadjri, Dyah Sekar Taji Nur Febiola, Audia Fernianda Rahayu Hermiatin Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Hepi Hapsari Hesty Nurul Utami Ignatia Rahmadani Putri Palupi Ima Marlina Indrawibawa, Diky Iwan Setiawan Iwan Setiawan Juniar, Rossa Kuswarini Kusno Kuswarini Kusno Lestari, Goldie Shaumy Lucyana Trimo Lucyana Trimo, Lucyana M. Gunardi Judawinata Maharani, Nindya Kintan Mahra Arari Heryanto Marlina, Ima Miluniqa Yasmin Mirfazli Muhammad Arief Budiman Natalia, Sora Maria Nur Syamsiah Nur Syamsiyah Nur Syamsiyah Pandi Pardian Putra, Harry Wiyono Qanti, Sara Ratna R, E Supriadi Rahmadian Melati Ramadhani, Nadhifa Zahra Rani Adriani Rani Andriani Budi Kusumo Regina Ramadani Yalanda Rizki Fatiha Ronnie S. Natawidjaja Salimah, Alya Izzati Senjaya, Devi Bellinda SETIAWAN, IWAN Shelsiya Nikela Shilla Novira Pertiwi Siti Tari Syamsiah Sri Fatimah Sri Fatimah Stephanie Maria Zerlina Mayang Ken Wuri Sulistyodewi Nur Wiyono Supratman, Reza Sylan Supriyadi, E Tobing, Odelia Faustina Br. Tomy Perdana Tomy Perdana Trimo, Lucyana Trisna Insan Noor Tuti Karyani Utami, Hesti Nurul Velanda Ahtayary Putri Wima Hatami Yalanda, Regina Ramadani Yosini Deliana Yosini Deliana Yuanita Handayati Zumi Saidah