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Pemberdayaan ibu PKK melalui inovasi VCO dan nata de coco di Desa Pataro Kecamatan Herlang Kabupaten Bulukumba Netti Herawati; Muhammad Rakib; Muhammad Nur Alam; Subakir Salnus; Vika Puji Cahyani
Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 1 (2026): Volume 8, No 1, Desember 2026
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/4ksy0r78

Abstract

Desa Pataro, Kecamatan Herlang, Kabupaten Bulukumba memiliki komoditas kelapa yang belum dimanfaatkan secara optimal oleh kelompok mitra. Kegiatan pengabdian ini bertujuan meningkatkan kapasitas Kelompok PKK Desa Pataro dalam mengolah daging dan air kelapa menjadi produk bernilai tambah berupa virgin coconut oil (VCO) dan nata de coco, sekaligus memperkuat pengemasan, pelabelan, dan pengelolaan usaha. Program dilaksanakan selama delapan bulan pada tahun 2026 dengan melibatkan 20 peserta melalui tahapan sosialisasi, pelatihan dan praktik langsung, penerapan teknologi sederhana, pendampingan pengemasan dan pemasaran, serta evaluasi menggunakan pre-test, post-test, observasi, dan rekap indikator keberdayaan. Seluruh peserta mengikuti rangkaian pelatihan dan pendampingan. Mitra mampu mempraktikkan proses pembuatan VCO dan nata de coco serta menerapkan kemasan dan label produk. Skor rata-rata pengetahuan meningkat dari 40 pada pre-test menjadi 89 pada post-test. Rekap indikator program juga menunjukkan peningkatan level pengetahuan dan keterampilan pengolahan kelapa dari sekitar 20% menjadi 95%. Hasil ini menunjukkan bahwa transfer teknologi yang dipadukan dengan pendampingan manajerial dapat meningkatkan kapasitas teknis dan kesiapan usaha kelompok perempuan berbasis sumber daya lokal. Keberlanjutan program memerlukan standardisasi mutu produk, legalitas, dan pemantauan usaha secara berkala.
Analisis Desain Model Bisnis Berbasis Teknologi Digital dalam Perspektif Dynamic capabilities pada Usaha Fashion Mantan Thrift Nidya Sri Utami; Muhammad Rakib; Hajar Dewantara
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 2 No. 3 (2026): Agustus 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v2i3.1047

Abstract

This study aims to analyze the implementation of digital technology in shaping the business model of Mantan Thrift Fashion from the perspective of dynamic capabilities, particularly its role in enhancing the firm's ability to adapt, integrate resources, and create value in the dynamic thrift fashion industry. This research employed a qualitative approach using a case study method to gain an in-depth understanding of the digital transformation experienced by the business. Data were collected through observation, in-depth interviews, documentation, and literature review. Informants were selected using purposive sampling and included the business owner, employees, customers, and business partners directly involved in implementing digital technology. Data were analyzed through data reduction, data display, and conclusion drawing, while source triangulation was applied to ensure the credibility of the findings. The results show that digital technology has transformed Mantan Thrift's business model by optimizing social media, online marketplaces, and digital communication platforms, resulting in more effective marketing, broader market reach, and stronger customer relationships. From the dynamic capabilities perspective, Mantan Thrift demonstrated sensing capability by identifying market opportunities through consumer trend analysis, seizing capability by utilizing these opportunities through digital marketing and service innovation, and transforming capability by adapting operational processes and strengthening organizational resources to support long-term business sustainability. Overall, the implementation of digital technology supported by dynamic capabilities has significantly improved the firm's competitiveness and accelerated adaptive business model transformation, enabling Mantan Thrift to respond effectively to changing market conditions and maintain sustainable growth in the increasingly competitive thrift fashion industry.