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Pola Kemitraan Pt Pameling Agro Nusantara Dengan Petani Alpukat Pameling Sebagai Upaya Mensejahterakan Petani Fatimah, Siti; Hidayat, Kliwon; Kustanti, Asihing
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 1 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.01.18

Abstract

The vulnerability caused by the Covid-19 pandemic in Wonorejo Village has an impact on decreasing the income of the villagers, who are mostly farmers. The agricultural commodity developed is pameling avocado. PT Pameling Agro Nusantara is one of the facilitators who develops pameling avocados. In addition to generating profits, this partnership also has the aim of bringing prosperity to the pameling avocado farming community, especially in Wonorejo Village. The aims of this research are 1) to describe the pattern of partnership that exists between PT Pameling Agro Nusantara and the farmers, 2) to explain PT Pameling Agro Nusantara's strategy to gain partner farmers, 3) to analyze the partnership process between PT Pameling Agro Nusantara and thefarmers. The research method used is a qualitative method with a case study as the research design. The results showed that the partnership pattern between PT Pameling Agro Nusantara and the seed-raising farmers and cultivating partner farmers in Andonosari village was agribusiness operational cooperation, while the partnership that was established with the cultivating farmers in Wonorejo Village was a general trading pattern. The company got partner farmers in two ways, namely both bottom-up and top-down socialization. The partnership process was established by considering the rights and obligations of each party. This article is useful for readers to know the pattern of partnerships between the company and farmers, specifically, this article can be used as an analysis material by PT Pameling Agro Nusantara to improve its partnership system.
Perubahan Sosial Dan Alih Fungsi Lahan Pasca Tambang Di Tengah Masa Pandemi Virus Corona (Covid 19) Di Desa Pariwisata Bukit Kapur Jeddih Bangkalan Pradana, Asdika dika; Sukesi, Keppi; Hidayat, Kliwon
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 2 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.02.32

Abstract

Masyarakat serta kebudayaan di mana pun dan kapan pun selalu mengalami perubahan. Perubahan  yang terjadi dapat berjalan lambat dan dapat pula berjalan cepat. Perubahan-perubahan tersebut dapat disebabkan oleh lingkungan tempat di mana kehidupan masyarakat tersebut berjalan atau karena adanya kontak-kontak dengan kebudayaan dari luar. Desa jeddih Terletak di Pulau Madura Bangkalan yang merupakan salah satu Pulau di Provinsi JawaTimur. Di dalam Desa Jeddih ini terdapat suatu wisata yang sangat begitu indah serta terjadi secara natural oleh adanya pertambangan kapur di daerah ini, wisata yang ada di dalam desa tersebut adalah Wisata alam bukit kapur yang pada dasarnya adalah tepat pertambangan batu kapur putih, yang kemudian di Alih Fungsikan menjadi tempat wisata. Mendeskripsikan dan menganalisis perubahan infrastruktur material masyarakat Desa jeddih. Penelitian ini mengunakan kajian deskriptif kualitatif. Metode penentuan informan penelitian dilakukan dengan menggunakan teknik purposive sampling baik penentuan informan pertama maupun informan selanjutnya. Adapun informan pada penelitian ini merupakan 9 orang dari berbagai Stakeholder dan Pemilik Tambang. Adapun teknik analisis data menggunakan model analisis Robert k yin meliputi, Pencocokan Pola, Membangun Penjelasan, Menemukan logika model dan penarikan kesimpulan. Pada kesimpulannya Teory AGIL di dalam bukit Jeddih dapat dikatakan terbukti berjalan sesuai partisipasi masyarakat yang Dikatakan oleh Talcot Parson bahwa yang mana setiap masyarakat harus memelihara kehidupan sosial yang stabil dan ada empat prasyarat mutlak yang  harus dicukupi oleh setiap masyarakat, kelompok atau organisasi. Bila tidak ada,maka system social tersebut tidak akan dapat bertahan dan harus berakhir.   Didalam Wisata bukit jeddih terbukti keterlibatan stake holder dan partisipasi  Masyarakat di desa jeddih bisa berjalan dan memenuhi sarat atas Adaptasi, goal, Integrasi, Latency. oleh karena itu sytem sosial akan terus stabil dan tidak akan berakhir walaupun ada ancaman dari luar berupa ancaman fisik dan non fisik.
The Process Adoption And Diffusion Of Greenhouse Innovations Melon (Cucumis Melo L.) Culvation In Lamongan Regency Akbar, Rizqi Ardial; Hidayat, Kliwon; Sukesi, Keppi
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.26013

Abstract

Melon cultivation by farmers was initially only to fill empty land during the dry season because it was rain-fed land. After that, farmers continued even though it was not in the dry season because the price was high and stable. However, the results in the rainy season were not optimal, and pests were increasingly uncontrollable. Farmers continued to seek information and solutions until finally greenhouse technology emerged, but farmers needed a process to be able to optimise it. The objectives of this study were (1) to explain the adoption process of farmers in Lamongan Regency in accepting progress in greenhouse-based melon cultivation. (2) To explain the mechanism of greenhouse innovation diffusion in melon farming in Lamongan Regency. This study used a qualitative methodology. Determination of key informants using purposive sampling and for supporting informants using snowball sampling. Data collection techniques included observation, interviews, documentation, and literature reviews. The Miles and Huberman interactive model was used to analyse the data. The results of this study indicate that the adoption process of greenhouse innovation comes from farmers' initiatives to overcome the challenges of plant pests (OPT) and extreme climates. Farmers adopt this innovation optionally, and the majority of farmers continue to adopt it because of the more guaranteed production results. Some expand the scale of the greenhouse and market the results through agrotourism, social media, or cooperation with companies. However, some farmers do not continue due to limited capital and financial risks. The process of innovation diffusion is carried out through communication channels; one of the most effective is interpersonal communication, then through social media such as WhatsApp, Facebook, Instagram, and YouTube. The high initial capital for greenhouses is an obstacle for some farmers, so financial support, such as soft loans or subsidies from the government to increase adoption.
Agroecology sebagai Alternatif Keberlanjutan Pangan dan Ekologi: Pengalaman Serikat Petani Indonesia (SPI) dan Aliansi Organisasi Indonesia (AOI) Styawan, Wahyu Eka; Hidayat, Kliwon; Sukesi, Keppi
Brawijaya Journal of Social Science Vol. 4 No. 2 (2025): Quo Vadis Sustainability: The Future and The Present
Publisher : Sociology Department, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.bjss.2024.004.02.4

Abstract

Praktik pertanian konvensional di Indonesia menyebabkan kerusakan ekosistem, termasuk degradasi tanah, polusi air, dan hilangnya keanekaragaman hayati, yang berdampak negatif pada produksi pangan. Pendekatan agroecology muncul sebagai solusi atas tantangan ini dengan mengurangi ketergantungan pada input eksternal, seperti pupuk dan pestisida sintetis. Penelitian ini berfokus pada pengalaman Serikat Petani Indonesia (SPI) dan Aliansi Organis Indonesia (AOI) dalam mengembangkan dan menerapkan praktik agroecology berbasis komunitas. Penelitian ini bertujuan untuk (1) mendeskripsikan latar belakang perpindahan praktik pertanian SPI dan AOI dari pertanian konvensional ke agroecology, (2) menganalisis bagaimana penerapan prinsip agroecologyyang diimplemantasikan oleh Serikat Petani Indonesia (SPI) dan Aliansi Organis Indonesia (AOI), serta (3) menganalisis hubungan sosial dan ekosistem dalam penerapan praktik agroecology oleh SPI dan AOI. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus, karena diperlukan untuk mengeksplor(menggali) pengalaman SPI dan AOI dalam mengembangkan dan menerapkan pendekatan agroecology berbasis komunitas. Pengumpulan data dilakukan dengan teknik wawancara, observasi lapangan, dan dokumen. Analisis data dilakukan menggunakan model interaktif, sedangkan uji keabsahan data digunakan triangulasi metode, dan sumber data . Hasil penelitian menunjukkan bahwa SPI dan AOI menggunakan pendekatan agroecology yang memiliki tiga prinsip utama yakni prinsip Resilient Farming yakni mendorong transisi ke pertanian organik, sistem tanam rotasi atau polikultur dan pengunaan bibit lokal. Lalu dalam prinsip Economic Viability dengan membuat program Kawasan Daulat Pangan (KDP) dan Participatory Guarantee System (PAMOR) dan terakhir dalam prinsip Community Empowerment dengan memasifkan pendidikan, pelatihan dan pendampingan intensif. Tantangan dalam penerapan agroecology yakni sistem yang belum mendukung, minimnya infrastruktur penunjang seperti untuk pembuatan pupuk dan pembenihan, lalu kurangnya dukungan kebijakan yang memadai dari pemerintah dan lemahnya sinergi antara aktor-aktor kunci seperti pemerintah, masyarakat sipil, dan sektor swasta menjadi hambatan utama. Selain itu, terbatasnya akses petani terhadap teknologi ramah lingkungan dan pendidikan tentang agroecology memperlambat proses adopsi.
Understanding Information Seeking Behaviors in Specialized Agricultural Contexts: The Tutur Apple Farming Case Suryaman Sule; Hidayat, Kliwon; Purnomo, Mangku; Cahyono, Edi Dwi
HABITAT Vol. 36 No. 3 (2025): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.3.18

Abstract

Apple farming in the Tutur region faces adaptation challenges due to climate change, environmental degradation, and limited access to information. This study highlights the importance of contextual understanding of farmers' information-seeking behaviour by integrating Social Learning (Bandura) and Community of Practice (Wenger) theories. This study examines how farmers seek, interpret, and disseminate information; the social context that shapes the learning process; and the supporting and inhibiting factors of the community information ecosystem. A qualitative approach with a case study design explored apple farmers' learning practices in depth. Data were obtained through interviews, observation, and documentation, and then analysed thematically with triangulation techniques for validity. Results show that farmers actively seek information through digital media, field experiments, and informal discussions. Learning occurs through observation, imitation, and social reinforcement, and is facilitated by a community of practice that encourages a culture of sharing. However, barriers such as closed-mindedness and institutional weaknesses are still found. This study emphasises the importance of participatory and community-based approaches in developing agricultural information systems. The findings are helpful for extension workers and policymakers to design interventions that are adaptive to farmers' social dynamics.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN PADA RESTORAN CEPAT SAJI LOKAL DI KOTA BANDUNG Muzaffirah, Adzirah; Abdul Wahib Muahimin; Kliwon Hidayat
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 1 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The food and beverage industry experienced significant growth globally, including in Indonesia, as evidenced by the increasing number of fast-food restaurants. Bandung City emerged as a hub for the culinary industry's development, particularly local fast-food restaurants competing with international brands. However, intense competition required local fast-food restaurants to optimize their marketing strategies to enhance customer satisfaction and loyalty. This study identified the influence of the marketing mix (7P) and local brand awareness on customer satisfaction and loyalty in local fast-food restaurants in Bandung City. Using a quantitative approach with the SEM-PLS method, the study involved 203 respondents who met specific criteria. The findings indicated that the marketing mix and local brand awareness significantly impacted customer satisfaction and consumer loyalty. These results provided critical contributions for local fast-food restaurant businesses to improve their competitiveness through effective marketing strategy implementation.
PEMANFAATAN TEKNOLOGI PERTANIAN: PERSEPSI, IMPLEMENTASI, TANTANGAN, DAN DAMPAKNYA TERHADAP KEARIFAN BUDAYA LOKAL PERTANIAN DI KECAMATAN WATES Muhammad Fachry Nauval; Kliwon Hidayat; Asihing Kustanti
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 1 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Pemanfaatan teknologi pertanian di Kecamatan Wates, Kabupaten Blitar, telah memberikan dampak positif bagi petani, seperti peningkatan produktivitas panen, efisiensi waktu dan tenaga, pengurangan biaya produksi, serta minimnya risiko serangan hama. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus untuk mengkaji persepsi, implementasi, tantangan, dan dampak teknologi pertanian terhadap kearifan budaya lokal. Hasil penelitian menunjukkan bahwa petani di Kecamatan Wates memanfaatkan teknologi pertanian seperti greenhouse, irigasi tetes, dan alat mesin pertanian (alsintan) untuk meningkatkan efisiensi dan hasil panen. Namun, masih terdapat tantangan dalam pemanfaatan teknologi pertanian seperti tantangan teknis (keterbatasan akses dan pengetahuan), ekonomis (biaya investasi tinggi), dan infrastruktur (keterbatasan jalan dan listrik). Meskipun demikian, petani tetap melestarikan kearifan budaya lokal, seperti pitungan Jawa dan tradisi cok bakal, yang diintegrasikan dengan teknologi modern, sehingga keduanya dapat berjalan berdampingan tanpa mengurangi nilai budaya lokal.
Maneke as Local Wisdom in the Community of Small Islands in Sangihe Island Regency, North Sulawesi Tambas, Jane Sulinda; Hidayat, Kliwon; Abadi, Abdul Latief; Kepel, Charles
Journal of Indonesian Tourism and Development Studies Vol. 5 No. 1 (2017)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2017.005.01.08

Abstract

Maneke is one of the local wisdom in Sangihe Islands Regency, inherited from the ancestors of the people of Sangihe. Maneke contains the norms and values of life and customs to keep the mutual relationship between humans and nature. This local wisdom, however, has gradually become extinct. The aim of the research was to describe the Maneke as a local wisdom in Sangihe Islands. Sangihe Island Regency is one of a cluster of islands located in North Sulawesi province with 150 islands, 26 inhabited and 79 uninhabited islands. There are two islands on the cluster of uninhabited islands located in two Districts in Sangihe. The focus of this research is done on the Batunderang Island in the Sub-district of South Manganitu and Para Island in the District of Tatoareng. This study used a qualitative approach to the design ethnography emphasizes the natural setting to see, learn, express and understand how to observe, and observations with in-depth interviews and conduct focus group discussions with community members, traditional leaders, public figures, figures from religious leaders and members of the implementation group of Maneke. Maneke is a socio-cultural system that has a socio-cultural elements contained in the components of the superstructure ideology, social structure and infrastructure material. Maneke is the component of the superstructure ideology because it has cultural values and norms into view, knowledge, activity and behavior patterns which are actualized in the traditions, customs, rituals beliefs or religion.Keywords: local knowledge, Maneke, marine tourism, Sangihe Island.
The Dynamic Role of Religious Figures in The Diffusion of Community Forest Development: A Study of Phenomenology on Madurese Community in Probolinggo Regecny Tirmidi, Tirmidi; Kanto, Sanggar; Hidayat, Kliwon; Luth, Thohir
JURNAL AT-TURAS Vol 8, No 1 (2021): Penafsiran dan Sosiologi Hukum Islam
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/at-turas.v8i1.2287

Abstract

One of the causes of the successful development of community forests in Probolinggo Regency was the participation of religious leaders. This study explored the dynamics of the role of religious leaders in the development of community forests. Through a qualitative research design with a phenomenological approach and a Naturalistic paradigm, it was found that religious leaders carried out dynamic roles from the pioneering period to the period of obtaining international ecolabel certificates. From this discovery, three propositions were drawn to which after inter-relation between the concepts, two substantive theories were drawn, namely (1) Followers’ Need-Based Visionary Leader Theory, dan (2) Theory of Change-and-Innovation Enabling Leader Quality (Attributes of Change-and-innovation Enabling Leader).