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All Journal Jurnal Ilmu Sosial dan Humaniora Journal of Indonesian Tourism and Development Studies Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Channel : Jurnal Komunikasi Indonesian Journal of Women´s Studies KEMBARA Komunikator Jurnal The Messenger Nomosleca Cosmogov: Jurnal Ilmu Pemerintahan Isamic Communication Journal Jurnal Studi Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) JURNAL EDUCATION AND DEVELOPMENT MUHARRIK: JURNAL DAKWAH DAN SOSIAL SANGKEP: Jurnal Kajian Sosial Keagamaan Bricolage : Jurnal Magister Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Tuturlogi: Journal of Southeast Asian Communication Jambura Geo Education Journal Journal La Sociale International Journal of Science and Society (IJSOC) Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Komunitas (Komunikasi Tiada Batas) ENDLESS : International Journal of Future Studies INJECT Interdisciplinary Journal of Communication
Bambang Dwi Prasetyo
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Negotiating Power Relations in Cross-Cultural Communication: A Culture Studies Perspective on Swiss Leadership and Indonesian & Thai Employees at ATV Phuket Djumari Putri, Dita Anggraini; Dwi Prasetyo, Bambang
Alphabet Vol. 8 No. 2 (2025)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

In multicultural organizations, power relations are not always overtly visible. According to Discursive Closure theory (Deetz, 1992), power is often exercised subtly through everyday communication practices, such as limiting opportunities to speak, controlling discussion topics, and shaping how messages are interpreted. This study analyzes how power relations are negotiated between Swiss leadership and Indonesian and Thai employees at ATV Phuket, a small-scale multicultural tourism company in Thailand. This study employed a qualitative case study approach to explore the lived experiences of participants, including the company owner, HR manager, permanent employees, freelance workers, and former staff. Data were collected through in-depth interviews and analyzed using thematic analysis. The theoretical framework was guided by Hofstede’s cultural dimensions (2010), Hall’s context culture theory (1976; 2000), and Deetz’s theory of discursive closure (1992). The findings of this study indicate that (1) the leadership adopts a high power distance approach despite originating from a low power distance culture, and (2) strategic decisions are centralized at the management level. Forms of discursive closure identified include disqualification (dismissing employee input), naturalization (framing policies as company norms), and meaning denial (rejecting the intended meaning of employees' messages). The contrast between the low context communication style of the leadership and the high context style of the employees intensifies power asymmetry and creates potential for miscommunication. The analysis reveals that power relations within small-scale multicultural organizations are continuously negotiated, yet they often benefit the party with stronger discursive control. This study contributes to the literature on culture studies and organizational communication by demonstrating how discursive closure operates within the context of cross-cultural workplace interactions.
THREE “SRIKANDI” CANDIDATES IN THE 2024 EAST JAVA GUBERNATORIAL ELECTION: MEDIA FRAMING AND THE FUTURE OF WOMEN’S POLITICAL ROLES IN INDONESIA Rosyidah, Ainun; Sujoko, Anang; Prasetyo, Bambang Dwi
CosmoGov: Jurnal Ilmu Pemerintahan Vol 11, No 2 (2025)
Publisher : Department of Government, FISIP, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/cosmogov.v11i2.60865

Abstract

This research aims to reveal the media imaging in framing the Three Srikandi Candidates for East Java Governor in 2024 with three stages of analysis, namely transitivity, assessment, and visual. At the same time, based on the analyses that have been conducted, this article also aims to assess the future of women's political roles in Indonesia. This article uses a multimodal discourse analysis method with a qualitative approach. The results showed that the media recognized the leadership capacity of the three women candidates for the 2024 East Java Governor. First, transitivity analysis in the news about the 2024 East Java governor election shows three female candidates as key actors in political contestation. Second, appraisal analysis shows that positive attitudes dominate, highlighting the competence and courage of the candidates. However, some perspectives also reveal the challenges faced by women, such as cultural stigma and double burden. Third, Visual analysis in the news reinforces the image of candidates through images that highlight personal and professional characteristics, thus creating closeness with the audience. For this reason, the media needs to take proactive steps in building a fairer narrative by minimizing stereotypes and focusing on women's professional achievements. By doing so, the media can contribute to a more equal and inclusive political future for women in Indonesia.gb777
Beetween Trust and Crisis: SCCT in Local Indonesian Beauty Brands Response Overclaim Husniyah, Estri Khidmatul; Prasetyo, Bambang Dwi; Oktaviani, Fitri Hariana
Jurnal The Messenger Vol. 17 No. 3 (2025): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i3.12718

Abstract

Purpose: This study analyst the crisis communication strategies implemented by two major local Indonesian beauty brands, Azarine and The Originote, as both represent significant cases of overclaim crisis with a large digital audience base. The study primarily focuses on the application Situational Crisis Communication Theory (SCCT) to understand crisis communication responses chosen by each brand. Additionally, the study seeks to determine the effectiveness of this approach in maintaining public trust.   Methods: This study uses a descriptive quantitative approach with content analysis methods. Data was collected from official brand posts on Instagram and TikTok during the crisis period. Crisis communication strategies were classified based on the SCCT model. The coding process was carried out manually by two experts to ensure the accuracy of the categorization.   Findings: Azarine tends to minimize attribution of responsibility through a combination of denial, justification, compensation, and ingratiation. Meanwhile, The Originote emphasizes acknowledgment of mistakes and commitment to improvement through justification, compensation, ingratiation, and apology. The analysis results indicate that Azarine strategy is more effective in maintaining brand reputation stability and preserving public trust during the early stages of a crisis, while The Originote strategy has a greater impact on long-term image recovery through a more open and accommodating approach.   Originality: This study expands SCCT by applying to overclaim crises in the Indonesian beauty industry within the context of marketing communication. This context remains under-researched, and the study examines its implications for recovering public trust in digital environments.
Communication Pattern in Social Organization of Kampung Cempluk Tourism As the Realization of Campus Ring Village Prasetyo, Redy Eko; Prasetyo, Bambang Dwi; Antoni, Antoni
Journal of Indonesian Tourism and Development Studies Vol. 10 No. 1 (2022)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2022.010.01.05

Abstract

The villagers are experiencing social problems such as shifting values, land transfer, complex regeneration of youth in agriculture, and land gentrification that make the community increasingly cornered. The firm conception of knowledge about the village plays a role in seeing the people as a lagging community. The presence of actors who parade the village community in Malang City brings a new concept, Kampung Cempluk tourism village, to support the community to move from the marginal condition. This study analyzes how communication patterns occur during the mobilization actors conduct social organizing when promoting the Kampung Cempluk tourism concept in Malang City. The method used is descriptive qualitative by applying interviews and technical data analysis to find in-depth findings. The research findings show that the communication process carried out by the mobilization actor can infiltrate the values of the social wisdom of the Cempluk community. This communication process occurs in various activities such as tahlilan (communal feast for event), prayer, or PKK (Family Welfare Program) meetings. Furthermore, this study shows that the process of transforming knowledge about Kampung Cempluk is directly conveyed through social routines. This social routine encourages the community to collectively agree on the Kampung Cempluk Festival (CVF), where social organizing is carried out in the movement process. The study results show that villagers who are known as disadvantaged groups can pattern complementary communication into symmetrical communication. Submission of concepts by village movers triggers a collective spirit among them and direct action in maximizing the implementation of CVF, and then increases social relations with other stakeholders such as university students, lecturers, and sponsorship. Keywords: communication patterns, kampung cempluk festival, social organizing, tourism.
ANALISIS PESAN TOKOH POLITIK LOKAL DI MEDIA SOSIAL TENTANG NILAI-NILAI JAWA DI KABUPATEN MALANG Bambang Dwi Prasetyo; Moch. Shobastian Mahendra Muchtar
JURNAL KOMUNITAS Vol. 12 No. 1 (2026): Jurnal Komunitas, Edisi Maret-Agustus 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v12i1.2161

Abstract

This study explores how local political figures in Malang Regency construct Javanese cultural values through political messages on social media, analyzed using Aristotle’s Political Rhetoric framework of ethos, pathos, and logos. The issue is significant given the dynamics of Indonesian digital politics, where cultural symbols increasingly serve as persuasive strategies, especially in communities with strong cultural identities such as the Javanese. Social media has become a key arena for politicians to build legitimacy through cultural representation, though this practice risks reducing cultural meaning into political commodity. Using a qualitative approach, the research applies content analysis to Instagram posts of Aryo Seno Bagaskoro and Rendra Masdrajad Safaat. Data were obtained through online observation and documentation of visual and textual content, then analyzed through reduction, categorization, and interpretation. Findings show that values of andhap asor, rukun, gotong royong, and tepa slira are represented through rhetorical strategies: ethos (moral credibility and politeness), pathos (empathy and emotional closeness), and logos (rational and historical narratives). Yet a shift occurs from substantial ethos to performative ethos, where cultural symbols are instrumentalized to construct political imagery. This study concludes that social media functions as a space of cultural political rhetoric, negotiating tradition and modernity within digital politics.
Interpreting Sustainability Signs In A Malang Hotel: A Semiosis Analysis Of Repeated Guest Experiences Situmorang, Benita; Prasetyo, Bambang Dwi; Wulandari, Maulina Pia; Syahri, Moch.
Journal of Indonesian Tourism and Development Studies Vol. 14 No. 2 (2026)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2026.014.02.03

Abstract

The increasing implementation of sustainability practices in the hospitality industry reflects a commitment to environmental responsibility. However, sustainability symbols often serve as visual elements whose meaning is not fully understood by hotel guests. This study explores how guests' repeated experiences influence their interpretation of sustainability symbols at the Grand Mercure Malang Mirama Hotel. Using a qualitative research design, this study combines Peircean semiotic analysis with the photo elicitation method. The data consist of 20 sustainability-related signs identified through observation and in-depth interviews with 7 domestic guests who stayed for at least 2 nights. Data were collected through systematic observation, and interviews were analyzed using Peirce's triadic semiosis framework, with deductive and inductive reasoning to explore emotional, energetic, and ultimate interpretants. Findings indicate that sustainability indicators, such as eco-friendly symbols, energy efficiency, and documented environmental activities, are more effective at driving shifts toward energetic and ultimate interpretants. Conversely, symbolic signs such as sustainability certifications trigger emotional responses and visual impressions, often leading to interpretive ambiguity. This study contributes to the fields of sustainability communication and hospitality studies and expands Peirce's semiotics in the context of sustainability in the hospitality industry in Indonesia.
Rhetorical Teaching Strategies for Students with Special Needs at TK Negeri 1 Samarinda Damayanti, Liliannisa; Wulandari, Maulina Pia; Prasetyo, Bambang Dwi
KEMBARA: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya Vol. 11 No. 2 (2025): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kembara.v11i2.41246

Abstract

The implementation of inclusive education at the kindergarten level still faces significant challenges, especially in the aspect of instructional communication between teachers and students with special needs. This gap shows that conventional teaching strategies have not been able to address the complexity of interactions in inclusive classrooms fully. This study aims to analyze the instructional communication strategies implemented by teachers in Samarinda State Kindergarten 1 using a rhetorical approach. This approach focuses on how teachers build credibility (ethos), touch the emotional side of students (pathos), and convey messages with appropriate logic (logos). This research uses a qualitative approach with a case study method. Data collection techniques include participatory observation, in-depth interviews with teachers and principals, and documentation of learning activities. Data were analyzed thematically to reveal patterns of effective communication in the context of inclusive teaching. The results show that teachers who consciously adopt a rhetorical approach can build stronger communicative relationships, increase student participation, and create a more humane and inclusive learning environment. The conclusion of this study confirms that rhetoric-based teaching strategies are not only relevant but also effective in addressing communication challenges in classrooms with diverse learning needs. The findings recommend the integration of rhetorical approaches in teacher training and inclusive education policy in Indonesia.
From The Theater of Mind to Visual Radio: Transforming Broadcaster Practice in the Age of Media Convergence Aniqo, Rifqi; Prasetyo, Bambang Dwi
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.6550

Abstract

This study examines the transformation of broadcasting practices within the context of media convergence, particularly focusing on the shift from the traditional theater of the mind, which emphasizes auditory imagination, toward visualized radio practices. This transformation not only reconfigures the sensory orientation of radio but also reshapes the performance of broadcasters. Broadcasters are now required to maintain the distinctive characteristic of radio as an imaginative auditory medium while simultaneously adapting to emerging visual and digital media ecosystems. This issue is significant as radio institutions increasingly adopt visual platforms to sustain their relevance in a rapidly evolving, digitally convergent media environment. This study employs a qualitative grounded theory approach, utilizing three stages of coding: open coding, axial coding, and selective coding. The data were collected through in-depth interviews with radio practitioners and supported by observational analysis of visualized radio practices. The findings reveal that broadcasters are no longer limited to on-air performance but are also engaged in live streaming and visual content production. While radio visualization does not fundamentally alter the core production processes of radio, it complements and extends them. This hybrid practice enables radio to remain resilient in the digital era. Furthermore, the study demonstrates that radio visualization has become an essential strategy for broadcasters to sustain their performance, negotiate professional identity, and preserve the theater of the mind within a multimedia environment.
Paradoxical Engagement: How Outsourcing Shapes Organizational Identity in Digital Public Spheres Prasetyo, Bambang Dwi; Muchtar, Moch. Shobastian Mahendra; Artanti, Neni Puji
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.27399

Abstract

This research examines the paradox of outsourcing digital engagement in organizational communication, highlighting how third-party agencies and independent content creators influence brand identity in online public spaces. With more organizations turning to external contributors for social media management, questions arise about the consistency and authenticity of their messaging. The study aims to determine whether outsourcing boosts audience interaction while compromising alignment with organizational values. Adopting a mixed-methods design, it incorporates digital ethnography and content performance triangulation through thematic analysis, engagement metrics, and stakeholder perception surveys involving internal teams, agencies, and creators. Results show that while outsourced content generates greater engagement, it is often viewed by internal teams as lacking authenticity and deviating from core values. This indicates a tension between creative impact and brand consistency, underlining the need for deliberate, strategic collaboration. Organizational identity in digital platforms is thus portrayed as fluid and negotiated, offering insights for managing co-created content across evolving communication landscapes
Integrating Public Relations And Digital Advertising In Telecommunications: Evidence From An Emerging Market Case Kurnia Dwi Ebthasarie; Rachmat Kriyantono; Bambang Dwi Prasetyo
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.5798

Abstract

Digital transformation has transformed the way marketing communications work, now requiring strategic collaboration between Public Relations (PR) and digital advertising within an Integrated Marketing Communications (IMC) framework. This study examines the synergistic digital public relations and advertising strategies implemented by Indosat Ooredoo Hutchison (IOH) and their impact on marketing communication effectiveness in the context of digital disruption. A qualitative case study design was used to collect data through comprehensive interviews, cross-channel campaign content analysis, and examination of company documentation. Findings indicate that IOH institutionalized cross-functional collaboration through its Integrated Communications Unit (UKT), which aligns the formulation of PR's strategic narrative with the adaptation of visuals and audiovisuals by digital marketing, ensuring message consistency, cultural relevance, and content harmonization across audience touchpoints. This integration increased brand awareness (with a 42% surge in organic reach), strengthened audience engagement (5.8% above the industry average of 3.2%), and built a more authentic brand perception (+16% positive sentiment). The use of the IMC Alignment Framework after 2022 also increased video completion rates by 21% and the consistency of key visual messages. Conceptually, this research expands the understanding of value-based IMC, positions PR as a brand narrative organizer in an integrated digital communications ecosystem, and offers a practical model of synergy between PR and digital advertising that can be applied in other industries with contextual adjustments.
Co-Authors Ade Wijaya, Duitarama Althofi Rozaan Ammamilha Rosyaqotut Saqufa Anak Agung Ayu Mirah K.W Ananda Sabil Hussein Aniqo, Rifqi Antoni Antoni Antoni Antoni Antoni Arifin, Imam Khoirul Artanti, Neni Puji Daffa Yudhistira Damayanti, Liliannisa Darsono Wisadirana Dewi, Wayan Weda Asmara Djumari Putri, Dita Anggraini Ebthasarie, Kurnia Dwi Estu Widiyowati Fanty Pratiwi Meita Firmannandya, Ade Fitri Hariana Oktaviani Fitriani, Adjeng Dwi Hadija Mawaddah Hanum Kanthi Pramesthi Htoo, Naw Eh Wai Husniyah, Estri Khidmatul Husnu, Lalu Nurcholis Imam Khoirul Arifin Insani, Belariska Hidayah Irawan, Firda Dewi Kanto, Sanggar Khlil, Mazin Amir Mohammed Kurnia Dwi Ebthasarie Lalu Nurcholis Husnu Maulana, Mahesa Maulina Pia Wulandari Melati Budi Srikandi Moch Fuad Nasvian Moch. Shobastian Mahendra Muchtar Muchtar, Moch. Shobastian Mahendra Nafisah Zahra Nafisah Zahra Nia Miftakhul Jannah Nufian Susanti Febriani Nufian Susanti Febriani, Nufian Susanti Oktaviani, Fitri Hariana Patricia Baliana Da Costa Pramesthi, Hanum Kanthi Pramesthi, Hanum Kanthi Prasetyo, Redy Eko Pratiwi, Aqlia Putri Nila Rahmataini Rachmad Kriyantono Rachmat Kriyantono Rachmat Kriyantono Reza Safitri Rezki Rahmawati Riski Amalia Rosyidah, Ainun Rozaan, Althofi Sahri Aflah Ramadiansyah Sari, Diaz Situmorang, Benita Sujoko, Anang Susanti, Asta Ayu Syahri, Moch. Tri Suharto Tri Widyana Putri, Erisanti Trida, Mutiara Ulwan Fakhri Noviadhista ULWAN FAKHRI NOVIADHISTA Wayan Weda Asmara Dewi Widiyowati, Estu Yassaroh, Lora Sabila Zulkarnain