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All Journal Jurnal Ilmu Sosial dan Humaniora Journal of Indonesian Tourism and Development Studies Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Channel : Jurnal Komunikasi Indonesian Journal of Women´s Studies KEMBARA Komunikator Jurnal The Messenger Nomosleca Cosmogov: Jurnal Ilmu Pemerintahan Isamic Communication Journal Jurnal Studi Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) JURNAL EDUCATION AND DEVELOPMENT MUHARRIK: JURNAL DAKWAH DAN SOSIAL SANGKEP: Jurnal Kajian Sosial Keagamaan Bricolage : Jurnal Magister Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Tuturlogi: Journal of Southeast Asian Communication Journal La Sociale International Journal of Science and Society (IJSOC) Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Komunitas (Komunikasi Tiada Batas) ENDLESS : International Journal of Future Studies INJECT Interdisciplinary Journal of Communication
Bambang Dwi Prasetyo
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Communication Pattern in Social Organization of Kampung Cempluk Tourism As the Realization of Campus Ring Village Prasetyo, Redy Eko; Prasetyo, Bambang Dwi; Antoni, Antoni
Journal of Indonesian Tourism and Development Studies Vol. 10 No. 1 (2022)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2022.010.01.05

Abstract

The villagers are experiencing social problems such as shifting values, land transfer, complex regeneration of youth in agriculture, and land gentrification that make the community increasingly cornered. The firm conception of knowledge about the village plays a role in seeing the people as a lagging community. The presence of actors who parade the village community in Malang City brings a new concept, Kampung Cempluk tourism village, to support the community to move from the marginal condition. This study analyzes how communication patterns occur during the mobilization actors conduct social organizing when promoting the Kampung Cempluk tourism concept in Malang City. The method used is descriptive qualitative by applying interviews and technical data analysis to find in-depth findings. The research findings show that the communication process carried out by the mobilization actor can infiltrate the values of the social wisdom of the Cempluk community. This communication process occurs in various activities such as tahlilan (communal feast for event), prayer, or PKK (Family Welfare Program) meetings. Furthermore, this study shows that the process of transforming knowledge about Kampung Cempluk is directly conveyed through social routines. This social routine encourages the community to collectively agree on the Kampung Cempluk Festival (CVF), where social organizing is carried out in the movement process. The study results show that villagers who are known as disadvantaged groups can pattern complementary communication into symmetrical communication. Submission of concepts by village movers triggers a collective spirit among them and direct action in maximizing the implementation of CVF, and then increases social relations with other stakeholders such as university students, lecturers, and sponsorship. Keywords: communication patterns, kampung cempluk festival, social organizing, tourism.
ANALISIS PESAN TOKOH POLITIK LOKAL DI MEDIA SOSIAL TENTANG NILAI-NILAI JAWA DI KABUPATEN MALANG Bambang Dwi Prasetyo; Moch. Shobastian Mahendra Muchtar
JURNAL KOMUNITAS Vol. 12 No. 1 (2026): Jurnal Komunitas, Edisi Maret-Agustus 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v12i1.2161

Abstract

This study explores how local political figures in Malang Regency construct Javanese cultural values through political messages on social media, analyzed using Aristotle’s Political Rhetoric framework of ethos, pathos, and logos. The issue is significant given the dynamics of Indonesian digital politics, where cultural symbols increasingly serve as persuasive strategies, especially in communities with strong cultural identities such as the Javanese. Social media has become a key arena for politicians to build legitimacy through cultural representation, though this practice risks reducing cultural meaning into political commodity. Using a qualitative approach, the research applies content analysis to Instagram posts of Aryo Seno Bagaskoro and Rendra Masdrajad Safaat. Data were obtained through online observation and documentation of visual and textual content, then analyzed through reduction, categorization, and interpretation. Findings show that values of andhap asor, rukun, gotong royong, and tepa slira are represented through rhetorical strategies: ethos (moral credibility and politeness), pathos (empathy and emotional closeness), and logos (rational and historical narratives). Yet a shift occurs from substantial ethos to performative ethos, where cultural symbols are instrumentalized to construct political imagery. This study concludes that social media functions as a space of cultural political rhetoric, negotiating tradition and modernity within digital politics.
Interpreting Sustainability Signs In A Malang Hotel: A Semiosis Analysis Of Repeated Guest Experiences Situmorang, Benita; Prasetyo, Bambang Dwi; Wulandari, Maulina Pia; Syahri, Moch.
Journal of Indonesian Tourism and Development Studies Vol. 14 No. 2 (2026)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2026.014.02.03

Abstract

The increasing implementation of sustainability practices in the hospitality industry reflects a commitment to environmental responsibility. However, sustainability symbols often serve as visual elements whose meaning is not fully understood by hotel guests. This study explores how guests' repeated experiences influence their interpretation of sustainability symbols at the Grand Mercure Malang Mirama Hotel. Using a qualitative research design, this study combines Peircean semiotic analysis with the photo elicitation method. The data consist of 20 sustainability-related signs identified through observation and in-depth interviews with 7 domestic guests who stayed for at least 2 nights. Data were collected through systematic observation, and interviews were analyzed using Peirce's triadic semiosis framework, with deductive and inductive reasoning to explore emotional, energetic, and ultimate interpretants. Findings indicate that sustainability indicators, such as eco-friendly symbols, energy efficiency, and documented environmental activities, are more effective at driving shifts toward energetic and ultimate interpretants. Conversely, symbolic signs such as sustainability certifications trigger emotional responses and visual impressions, often leading to interpretive ambiguity. This study contributes to the fields of sustainability communication and hospitality studies and expands Peirce's semiotics in the context of sustainability in the hospitality industry in Indonesia.
Paradoxical Engagement: How Outsourcing Shapes Organizational Identity in Digital Public Spheres Prasetyo, Bambang Dwi; Muchtar, Moch. Shobastian Mahendra; Artanti, Neni Puji
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.27399

Abstract

This research examines the paradox of outsourcing digital engagement in organizational communication, highlighting how third-party agencies and independent content creators influence brand identity in online public spaces. With more organizations turning to external contributors for social media management, questions arise about the consistency and authenticity of their messaging. The study aims to determine whether outsourcing boosts audience interaction while compromising alignment with organizational values. Adopting a mixed-methods design, it incorporates digital ethnography and content performance triangulation through thematic analysis, engagement metrics, and stakeholder perception surveys involving internal teams, agencies, and creators. Results show that while outsourced content generates greater engagement, it is often viewed by internal teams as lacking authenticity and deviating from core values. This indicates a tension between creative impact and brand consistency, underlining the need for deliberate, strategic collaboration. Organizational identity in digital platforms is thus portrayed as fluid and negotiated, offering insights for managing co-created content across evolving communication landscapes
Integrating Public Relations And Digital Advertising In Telecommunications: Evidence From An Emerging Market Case Kurnia Dwi Ebthasarie; Rachmat Kriyantono; Bambang Dwi Prasetyo
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.5798

Abstract

Digital transformation has transformed the way marketing communications work, now requiring strategic collaboration between Public Relations (PR) and digital advertising within an Integrated Marketing Communications (IMC) framework. This study examines the synergistic digital public relations and advertising strategies implemented by Indosat Ooredoo Hutchison (IOH) and their impact on marketing communication effectiveness in the context of digital disruption. A qualitative case study design was used to collect data through comprehensive interviews, cross-channel campaign content analysis, and examination of company documentation. Findings indicate that IOH institutionalized cross-functional collaboration through its Integrated Communications Unit (UKT), which aligns the formulation of PR's strategic narrative with the adaptation of visuals and audiovisuals by digital marketing, ensuring message consistency, cultural relevance, and content harmonization across audience touchpoints. This integration increased brand awareness (with a 42% surge in organic reach), strengthened audience engagement (5.8% above the industry average of 3.2%), and built a more authentic brand perception (+16% positive sentiment). The use of the IMC Alignment Framework after 2022 also increased video completion rates by 21% and the consistency of key visual messages. Conceptually, this research expands the understanding of value-based IMC, positions PR as a brand narrative organizer in an integrated digital communications ecosystem, and offers a practical model of synergy between PR and digital advertising that can be applied in other industries with contextual adjustments.
Analyzing Multi-Actor Communication Pathways In Higher Education Choice Among Islamic Senior High School Students In Malang, Indonesia Ahmad Nabil Ali; Maulina Pia Wulandari; Bambang Dwi Prasetyo
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.7038

Abstract

Higher education choice is not merely an individual decision based on academic interest or institutional promotion, but a socially negotiated process involving parents, school counselors, and peers as important reference groups. However, existing studies on university choice often emphasize individual rational choice and marketing persuasion, while paying limited attention to how reference groups shape legitimacy and final decision-making. This study examines how Islamic senior high school students in Malang City communicate and negotiate with their key reference groups during the higher education selection process. Using a qualitative approach, data were collected through focus group discussions with 10 final-year students, complemented by semi-structured interviews involving 2 guidance and counseling teachers from two Islamic senior high schools with contrasting institutional and socioeconomic backgrounds, and 1 external tutoring teacher to enrich the data. The data were analyzed thematically with the assistance of NVivo. The findings produce the Multi-Actor Iterative Communication (MAIC) Model of University Choice, reframing recruitment not as a linear marketing funnel, but as a circular, recursive communication system. The model concludes that prospective students' choices only solidify into enrollment when marketing stimuli successfully align personal aspirations with parental validation, data-driven school guidance, performance analytics from external tutors, and horizontal peer exploration. Ultimately, this study provides higher education marketers with a novel marketing framework to strategically navigate a distributed network of community gatekeepers rather than targeting isolated consumers.
Women's Leadership Communication in Project-Based Creative Organizations Firsty Aisyah Izzati; Bambang Dwi Prasetyo; Fitri Hariana Oktaviani
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.7106

Abstract

Research on women's leadership has predominantly focused on gender stereotypes, structural barriers, and leadership challenges, while limited attention has been given to how women leaders use communication to manage organizational relationships in project-based work environments. This study examines how women leaders practice communication in managing organizational relationships within Event Organizer and Wedding Organizer organizations operating in the creative sector in Samarinda, Indonesia. Using a qualitative approach informed by a critical paradigm, data were collected through semi-structured in-depth interviews with eleven women leaders and analyzed using Critical Thematic Analysis (CTA). The findings reveal four interconnected communication practices: building and maintaining relational connections, adapting communication across organizational relationships, managing emotional dynamics in project work, and maintaining coordination through flexible communication. These practices enable women leaders to develop trust, negotiate stakeholder expectations, sustain collaboration, and coordinate project activities across dynamic organizational environments. The study contributes to organizational communication scholarship by demonstrating that leadership communication functions not only as a mechanism for coordination but also as a relational process for sustaining organizational relationships across temporary and continuously changing stakeholder configurations. The findings further contribute to women's leadership scholarship by highlighting how gendered expectations are communicatively negotiated through everyday organizational interactions within project-based creative organizations.
TikTok Affordances as Identity Infrastructure for Generation Z Dian Fawziah Aulia R; Yuyun Agus Riani; Bambang Dwi Prasetyo
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.7182

Abstract

TikTok has become a central arena in which Generation Z users construct and negotiate digital identity, yet research on how its affordances relate to this process remains fragmented across platform-feature, algorithmic, and self-presentation perspectives. This article presents a systematic literature review that examines how TikTok affordances have been conceptualized, how existing studies explain their role in Generation Z digital identity construction, and what theoretical, methodological, and empirical gaps remain. Following PRISMA 2020 guidance, 37 peer-reviewed studies published between 2021 and 2026 were retrieved from Scopus and a supplementary Google Scholar search, appraised using the Mixed Methods Appraisal Tool, and analyzed through thematic synthesis, yielding five descriptive and three analytical themes. The review finds that algorithmic affordances (recommendation, personalization, and visibility) dominate the literature, while social affordances remain comparatively under-examined. It identifies three mechanisms linking affordances to identity: algorithmic recognition, the negotiation of visibility and platform power, and community-based affirmation and cultural meaning-making. On this basis, the review reconceptualizes TikTok as an identity infrastructure rather than merely a platform for self-presentation. This reconceptualization is offered as a conceptual proposition rather than a demonstrated effect. Because 33 of the 37 studies rely primarily on qualitative and self-reported accounts of user experience, and relatively few directly examine recommendation systems or their effects over time, the evidence is better suited to explaining how users perceive and interpret algorithmic influence than how recommendation systems objectively shape identity. The literature is also concentrated on marginalized communities. Advancing the field, therefore, requires observational, computational, and longitudinal research extending beyond the populations studied to date.
Social proof: A new dimension of trust in digital marketing sensory products on TikTok Abdillah, Rahmat; Prasetyo, Bambang Dwi; Oktaviani, Fitri Hariana
Wacana Journal of Social and Humanity Studies Vol. 29 No. 3 (2026): WACANA, Jurnal Sosial dan Humaniora
Publisher : Graduate School Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.1366

Abstract

Objective: This study investigates the profound digital transformation in marketing communication on TikTok, where consumer purchasing of sensory products like perfume has shifted significantly from traditional physical experiences to online platforms. This transition, while offering boundless accessibility, generates inherent consumer skepticism regarding the authenticity and trustworthiness of digital product reviews. Design/Methods/Approach: Employing in-depth qualitative interviews with prominent perfume reviewers, the research initially confirms that influencers strategically leverage Source Credibility Theory's dimensions, namely expertise demonstrated through rigorous testing, trustworthiness built via non-scripted content, and attractiveness through relatable presentation to construct persuasive and authentic content. Findings: However, acknowledging persistent consumer scepticism stemming from increased commercial collaborations that blur objective boundaries, a vital new dimension, "Social proof," is successfully identified. "Social prof" uniquely emerges from collective consumer interactions in comment sections, where diverse and honest opinions provide crucial social validation. Originality/Value: It also derives from the distinct credibility of non-expert figures, exemplified by the "Mas Ade Approve" phenomenon, in which spontaneous, non-commercial reviews foster trust through perceived honesty and relatability. Practical/Policy implication: This finding critically underscores that in the rapidly evolving digital landscape, consumer trust is not solely an outcome of traditional source attributes but is also powerfully shaped by bottom-up, community-validated authenticity.   Keywords:  Consumer trust; digital transformation; social proof; source credibility; TikTok JEL Classification:     M31; L81; D91
Does Gastronomy Tourism Experiences Matter? Understanding Malang's Domestic Tourist Future Behavior Bambang Dwi Prasetyo; Hanum Kanthi Pramesthi; Moch. Shobastian Mahendra Muchtar
Jurnal Ilmu Sosial dan Humaniora Vol 13 No 3 (2024)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v13i3.80309

Abstract

This research seeks to examine how gastronomic tourism, particularly through Bakso, affects tourist satisfaction, intention to return, and recommendations to others in Malang City. The study employs Partial Least Squares Structural Equation Modeling (PLS SEM) and includes a sample of 109 respondents. Data was collected via questionnaires distributed in January 2024. PLS SEM helps identify three key variables: Gastronomy Tourism Experience, Tourist Satisfaction, and Future Behavior, represented by 37 questionnaire items. Findings indicate that Bakso-based gastronomic tourism significantly enhances tourist satisfaction, their likelihood of returning, and their propensity to recommend Malang City. This underscores the strategic importance of local food culture in tourism development and suggests that local governments should prioritize enhancing the tourist experience and food tourism infrastructure. The study lays the groundwork for further exploration of Malang City's gastronomic tourism potential.
Co-Authors Abdillah, Rahmat Ade Wijaya, Duitarama Ahmad Nabil Ali Althofi Rozaan Ammamilha Rosyaqotut Saqufa Anak Agung Ayu Mirah K.W Ananda Sabil Hussein Antoni Antoni Antoni Antoni Antoni Arifin, Imam Khoirul Artanti, Neni Puji Daffa Yudhistira Darsono Wisadirana Dewi, Wayan Weda Asmara Dian Fawziah Aulia R Djumari Putri, Dita Anggraini Ebthasarie, Kurnia Dwi Estu Widiyowati Fanty Pratiwi Meita Firmannandya, Ade Firsty Aisyah Izzati Fitri Hariana Oktaviani Fitriani, Adjeng Dwi Hadija Mawaddah Hanum Kanthi Pramesthi Htoo, Naw Eh Wai Husniyah, Estri Khidmatul Husnu, Lalu Nurcholis Imam Khoirul Arifin Insani, Belariska Hidayah Irawan, Firda Dewi Kanto, Sanggar Khlil, Mazin Amir Mohammed Kurnia Dwi Ebthasarie Lalu Nurcholis Husnu Liliannisa Damayanti Maulana, Mahesa Maulina Pia Wulandari Maulina Pia Wulandari Melati Budi Srikandi Moch Fuad Nasvian Moch. Shobastian Mahendra Muchtar Muchtar, Moch. Shobastian Mahendra Nafisah Zahra Nafisah Zahra Nia Miftakhul Jannah Nufian Susanti Febriani Nufian Susanti Febriani, Nufian Susanti Oktaviani, Fitri Hariana Patricia Baliana Da Costa Pramesthi, Hanum Kanthi Pramesthi, Hanum Kanthi Prasetyo, Redy Eko Putri Nila Rahmataini Rachmad Kriyantono Rachmat Kriyantono Rachmat Kriyantono Reza Safitri Rezki Rahmawati Rifqi Aniqo Riski Amalia Rosyidah, Ainun Rozaan, Althofi Sahri Aflah Ramadiansyah Sari, Diaz Situmorang, Benita Sujoko, Anang Susanti, Asta Ayu Syahri, Moch. Tri Suharto Tri Widyana Putri, Erisanti Ulwan Fakhri Noviadhista ULWAN FAKHRI NOVIADHISTA Wayan Weda Asmara Dewi Widiyowati, Estu Yassaroh, Lora Sabila Yuyun Agus Riani Zulkarnain