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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Channel : Jurnal Komunikasi Indonesian Journal of Women´s Studies KEMBARA Komunikator Jurnal The Messenger Nomosleca Cosmogov: Jurnal Ilmu Pemerintahan Isamic Communication Journal Jurnal Studi Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) JURNAL EDUCATION AND DEVELOPMENT MUHARRIK: JURNAL DAKWAH DAN SOSIAL SANGKEP: Jurnal Kajian Sosial Keagamaan Bricolage : Jurnal Magister Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Tuturlogi: Journal of Southeast Asian Communication Jambura Geo Education Journal Journal La Sociale International Journal of Science and Society (IJSOC) Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Conference Proceedings International Conference on Education Innovation and Social Science ENDLESS : International Journal of Future Studies Society
Bambang Dwi Prasetyo
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Relational Communication in Digital Media: A Qualitative Study of Public Relations Practices in Indonesian Telecommunication Ebthasarie, Kurnia Dwi; Kriyanto, Rachmat; Prasetyo, Bambang Dwi
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 7 No. 1 (2024): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the strategic orientation of Indosat’s Marketing Public Relations (MPR) in digital communication by addressing a key gap in current scholarship: despite the growing prominence of digital consumer engagement in Indonesia, limited research explicates how telecommunication brands operationalize soft-sell and hard-sell approaches within MPR frameworks and how these strategies shape relational dynamics with digital audiences. The research employs a qualitative descriptive design with purposive sampling of Indosat’s digital communication materials published between 2020 and 2024, focusing on three major campaigns: Emotional Connection, Indosat for Everyone, and Digitalization. Data were collected through systematic documentation of digital content across official social media platforms and complemented by non-participant observation, followed by thematic analysis to identify recurring narrative, visual, and relational patterns. The findings indicate that Indosat predominantly adopts a soft-sell MPR strategy manifested through emotionally driven storytelling, human-centered imagery, and value-based messaging that foregrounds inclusivity and social connection. Hard-sell elements appear more selectively and function primarily to deliver concise informational prompts related to product offerings. Analytical interpretation reveals that these soft-sell techniques strengthen brand–consumer relationships by fostering emotional resonance and perceived relational closeness, aligning with theories of emotional branding and digital engagement. The study contributes to digital communication and MPR scholarship by demonstrating how soft-sell relational strategies in Indonesia’s youth-driven digital ecosystem operate not merely as promotional tools but as mechanisms for constructing sustained brand loyalty and trust.
Negotiating Power Relations in Cross-Cultural Communication: A Culture Studies Perspective on Swiss Leadership and Indonesian & Thai Employees at ATV Phuket Djumari Putri, Dita Anggraini; Dwi Prasetyo, Bambang
Alphabet Vol. 8 No. 2 (2025): Alphabet, Volume 08, Number 02
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

In multicultural organizations, power relations are not always overtly visible. According to Discursive Closure theory (Deetz, 1992), power is often exercised subtly through everyday communication practices, such as limiting opportunities to speak, controlling discussion topics, and shaping how messages are interpreted. This study analyzes how power relations are negotiated between Swiss leadership and Indonesian and Thai employees at ATV Phuket, a small-scale multicultural tourism company in Thailand. This study employed a qualitative case study approach to explore the lived experiences of participants, including the company owner, HR manager, permanent employees, freelance workers, and former staff. Data were collected through in-depth interviews and analyzed using thematic analysis. The theoretical framework was guided by Hofstede’s cultural dimensions (2010), Hall’s context culture theory (1976; 2000), and Deetz’s theory of discursive closure (1992). The findings of this study indicate that (1) the leadership adopts a high power distance approach despite originating from a low power distance culture, and (2) strategic decisions are centralized at the management level. Forms of discursive closure identified include disqualification (dismissing employee input), naturalization (framing policies as company norms), and meaning denial (rejecting the intended meaning of employees' messages). The contrast between the low context communication style of the leadership and the high context style of the employees intensifies power asymmetry and creates potential for miscommunication. The analysis reveals that power relations within small-scale multicultural organizations are continuously negotiated, yet they often benefit the party with stronger discursive control. This study contributes to the literature on culture studies and organizational communication by demonstrating how discursive closure operates within the context of cross-cultural workplace interactions.
THREE “SRIKANDI” CANDIDATES IN THE 2024 EAST JAVA GUBERNATORIAL ELECTION: MEDIA FRAMING AND THE FUTURE OF WOMEN’S POLITICAL ROLES IN INDONESIA Rosyidah, Ainun Qisthi; Sujoko, Anang; Prasetyo, Bambang Dwi
CosmoGov: Jurnal Ilmu Pemerintahan Vol 11, No 2 (2025)
Publisher : Department of Government, FISIP, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/cosmogov.v11i2.60865

Abstract

This research aims to reveal the media imaging in framing the Three Srikandi Candidates for East Java Governor in 2024 with three stages of analysis, namely transitivity, assessment, and visual. At the same time, based on the analyses that have been conducted, this article also aims to assess the future of women's political roles in Indonesia. This article uses a multimodal discourse analysis method with a qualitative approach. The results showed that the media recognized the leadership capacity of the three women candidates for the 2024 East Java Governor. First, transitivity analysis in the news about the 2024 East Java governor election shows three female candidates as key actors in political contestation. Second, appraisal analysis shows that positive attitudes dominate, highlighting the competence and courage of the candidates. However, some perspectives also reveal the challenges faced by women, such as cultural stigma and double burden. Third, Visual analysis in the news reinforces the image of candidates through images that highlight personal and professional characteristics, thus creating closeness with the audience. For this reason, the media needs to take proactive steps in building a fairer narrative by minimizing stereotypes and focusing on women's professional achievements. By doing so, the media can contribute to a more equal and inclusive political future for women in Indonesia.
Beetween Trust and Crisis: SCCT in Local Indonesian Beauty Brands Response Overclaim Husniyah, Estri Khidmatul; Prasetyo, Bambang Dwi; Oktaviani, Fitri Hariana
Jurnal The Messenger Vol. 17 No. 3 (2025): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i3.12718

Abstract

Purpose: This study analyst the crisis communication strategies implemented by two major local Indonesian beauty brands, Azarine and The Originote, as both represent significant cases of overclaim crisis with a large digital audience base. The study primarily focuses on the application Situational Crisis Communication Theory (SCCT) to understand crisis communication responses chosen by each brand. Additionally, the study seeks to determine the effectiveness of this approach in maintaining public trust.   Methods: This study uses a descriptive quantitative approach with content analysis methods. Data was collected from official brand posts on Instagram and TikTok during the crisis period. Crisis communication strategies were classified based on the SCCT model. The coding process was carried out manually by two experts to ensure the accuracy of the categorization.   Findings: Azarine tends to minimize attribution of responsibility through a combination of denial, justification, compensation, and ingratiation. Meanwhile, The Originote emphasizes acknowledgment of mistakes and commitment to improvement through justification, compensation, ingratiation, and apology. The analysis results indicate that Azarine strategy is more effective in maintaining brand reputation stability and preserving public trust during the early stages of a crisis, while The Originote strategy has a greater impact on long-term image recovery through a more open and accommodating approach.   Originality: This study expands SCCT by applying to overclaim crises in the Indonesian beauty industry within the context of marketing communication. This context remains under-researched, and the study examines its implications for recovering public trust in digital environments.
Co-Authors Ade Wijaya, Duitarama Althofi Rozaan Ammamilha Rosyaqotut Saqufa Anak Agung Ayu Mirah K.W Ananda Sabil Hussein Antoni Antoni Antoni Antoni Antoni Arifin, Imam Khoirul Daffa Yudhistira Darsono Wisadirana Dewi, Wayan Weda Asmara Djumari Putri, Dita Anggraini Ebthasarie, Kurnia Dwi Estu Widiyowati Fanty Pratiwi Meita Firmannandya, Ade Fitri Hariana Oktaviani Fitriani, Adjeng Dwi Hadija Mawaddah Hanum Kanthi Pramesthi Htoo, Naw Eh Wai Husniyah, Estri Khidmatul Husnu, Lalu Nurcholis Imam Khoirul Arifin Insani, Belariska Hidayah Irawan, Firda Dewi Kanto, Sanggar Khlil, Mazin Amir Mohammed Kriyanto, Rachmat Lalu Nurcholis Husnu Maulana, Mahesa Maulina Pia Wulandari Melati Budi Srikandi Moch Fuad Nasvian Muchtar, Moch. Shobastian Mahendra Nafisah Zahra Nafisah Zahra Nia Miftakhul Jannah Nufian Susanti Febriani Nufian Susanti Febriani, Nufian Susanti Oktaviani, Fitri Hariana Patricia Baliana Da Costa Pramesthi, Hanum Kanthi Pramesthi, Hanum Kanthi Pratiwi, Aqlia Putri Nila Rahmataini Rachmad Kriyantono Rachmat Kriyantono Rachmat Kriyantono Reza Safitri Rezki Rahmawati Riski Amalia Rosyidah, Ainun Qisthi Rozaan, Althofi Sahri Aflah Ramadiansyah Sari, Diaz Sujoko, Anang Susanti, Asta Ayu Tri Suharto Tri Widyana Putri, Erisanti Trida, Mutiara Ulwan Fakhri Noviadhista ULWAN FAKHRI NOVIADHISTA Wayan Weda Asmara Dewi Widiyowati, Estu Yassaroh, Lora Sabila Zulkarnain