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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen Terapan dan Keuangan JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Teknologi Pertanian Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Jurnal Ilmu Keluarga dan Konsumen JURNAL VISIONIDA Syntax Idea Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan jurnal syntax admiration Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Technopreneurship on Economics and Business Review (JTEBR) Journal La Bisecoman Business Review and Case Studies Asian Management and Business Review INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Indonesian Journal of Multidisciplinary Science Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Healthy Journal Jurnal Locus Penelitian dan Pengabdian Journal of Comprehensive Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Golden Ratio of Data in Summary INJURITY: Journal of Interdisciplinary Studies Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Jurnal Ekonomi, Bisnis, dan Akuntansi Journal of Educational Management Research IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Journal Economic Excellence Ibnu Sina Asian Journal of Social and Humanities Journal of International Accounting, Taxation and Information Systems Jurnal Ragam Pengabdian
Asep Taryana
Department Of Business, School Of Business, IPB University, Bogor, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : journal of consumer science

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Determining AI-Based Learning Adoption Model for Students in Entrepreneurship Education: A Design Thinking Approach Cep Abdul Baasith Wahpiyudin; Sabda Alam Muhammadan; Riska Amalia; Adelia Chrisanta; Asep Taryana
Journal of Consumer Sciences Vol. 10 No. 1 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.1.27-58

Abstract

Background: Student interest in entrepreneurial pursuits remains low, despite the significant contributions of entrepreneurship to economic growth. Purpose: This study investigates the factors influencing IPB students' interest in adopting AI-based entrepreneurship learning through the lens of design thinking, emphasizing the role of communication methods and their impact on motivation and attitudes. Methods: This study adopts a mixed-method design, combining quantitative and qualitative approaches. Quantitative data were collected via an online survey from 173 IPB students, with 166 valid responses after data cleaning. Quantitative analysis was conducted using descriptive statistics (SPSS 25) and Partial Least Squares Structural Equation Modeling (PLS-SEM). The qualitative aspect involved a SCAMPER analysis within the design thinking framework to explore AI integration in entrepreneurship education. The PICOS framework was applied to explore the factors influencing AI adoption in higher education comprehensively. This mixed-method approach provides a holistic understanding of AI adoption in educational contexts. Findings: Results indicate that learning motivation significantly affects students' intentions to engage with AI-based systems, positively impacting attitudes toward AI. Perceived ease of use also positively influences learning motivation and perceived usefulness, although perceived usefulness does not directly impact learning motivation. Additionally, interpersonal interactions and mass media positively influence attitudes and perceived usefulness, while awareness does not have a significant effect. Conclusion: Expanding AI adoption in entrepreneurship education requires strategic communication, mainly focusing on Design Thinking’s empathize phase to understand student challenges. By iteratively proposing AI tools through the prototype phase, institutions can develop user-friendly, engaging solutions tailored to student needs, fostering higher adoption and engagement in entrepreneurship learning. Research implication: These insights suggest that targeted communication strategies, including design thinking principles, can support broader AI adoption, enhance students’ entrepreneurial learning experiences, and foster a new generation of tech-savvy entrepreneurs.
“Go Healthy”: Diet Catering for Obese Consumers with a Consumer Discovery Approach Nadya Yona Eka Putri; Retnaningsih Retnaningsih; Asep Taryana
Journal of Consumer Sciences Vol. 8 No. 2 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.2.138-154

Abstract

The main health problem in the adult age group in Indonesia is obesity, which is closely related to diet. The purpose of this research is to design a verified business model for "Go Healthy" catering. This research uses a consumer discovery approach and a descriptive research design. Data collection was carried out by purposive sampling in the Jabodetabek area. The research respondents were 50 people aged 19-24 years who were interested in diet programs. Data were collected by filling out online questionnaires and in-depth interviews. Based on the results of the research, the problems found in this study are irregular diets, poor food quality, and nutritional deficits. These problems became the basis for the formation of the "Go Healthy" catering prototype. The "Go Healthy" catering prototype is a menu arrangement for 15 days with the value offered including menu customization, menu composition info with nutritional content, and affordable prices. The business is ffered through online and offline outlet channels and through resellers. The business revenue comes from a subscription system.
Co-Authors Adelia Chrisanta Adlil Umarat Ahmad Maulana Ahmad Maulana Akhmad Yani Qorry Amelia Rizky Savitri Ammie Aprilliani Amri, Yusril Andi Sagita, Andi Andrian, Nicco Anggraini, Zunika Dwi Ani Nuraisyah Annisa Arumsari Annisa Rachmah Arief Sidik Arif Imam Suroso Asty Dwinanda Putri Asvianti Handaru Wulan Azman, Muhammad Bahsian, Bahsian Batara Surya Kalbu Hidayat Bella Ganjar Priscila Ganjar Bustanul Arifin Cahyo, Septian Dwi Cep Abdul Baasith Wahpiyudin Danny Sianggaputra, Muhammad Dede Wahidin Jafar Despayani, Tyas Andistika Devi Nurmalasari Dewandhi, Mochamad Iqbal Dewi Intan Sari Dinda Azahra Ichwan Dinda Naura Fathya Dirrie Nabhila Ginting Dony Hidayat Istiarizqi Dwi Agustian, Sulistyana Echa Rahmadhanty Marasabessy Elina Sabella Ambari Erliza Noor Fadila, Rinda Fajar Abhirama A. Ikhsan Fajar Ariyanto Fakhira Salsabilla Fatriani Paloh, Meina Fauzi, Humam Fernanda Sisca Amelia Fikrul Gifar Fini Anjela Perangin-Angin Fitri Kinasih Husnul Khotimah Fitria , Rista Fran Sagita Widodo Fuad Wahdan Muhibuddin Galang Prakasa Yusuf Putra Gunawan Purnomo Hana Rania Shaliha Handi Susila Hanif Ferryanto, Hanif Harianto Harianto Harianto Harianto Harsono, Tri Muchtadi Hartoyo Hartoyo Haryokusumo, Abimanyu Ikhyandini Garindia Atristyanti Ilmananda, Pramana Inas Qoniah Irhamsyah Pulungan Jasmine Chiquita Brilliana Kharisma, Muhammad Faidzdiya Ul Haq Khoirul Marzuki Lilian Danil Lilik Noor Yuliati Linda Ayu Widyaningrum Lukita, Pryo Adi Lukman M. Baga Lya Utami, Mei M. Syamsul Maarif Margaretta, Yunita Marimin Marimin Martina Maulana, Muhammad Diha Megawati Simanjuntak Meira Dewi Arianingrum Melati Sukma Dewi Melinda Nur Wijayanti Michael Teddy Fernando Milda Milda, Milda Mughny Ilman Wali Rusdi Muhamad Rifnaldy Pratama Muhammad Ervinza Muhammad Haikal Badruzzaman Muhammad Naufal Sugiarto Mukhamad Najib Mulyadi, Raden Achmad Rendy Ashari Nadya Kamilia Faiqoh Nadya Yona Eka Putri Nasrulloh, Ahmad Fauzan Nimmi Zulbainarni Nugroho, Annisa Shabrina Nur Alifia Gardianti Putri Nurul Fitri Tiara nurul hapsari Nurulita, Shafira Oktiviyani, Sari Pantra Wijaya Perangin-Angin, Fini Anjela Permana, Estya Prakasa Yusuf Putra, Galang Pratama, Muhamad Rifnaldy Pratama, Rizky Anugrah Priyanto, Arief Kusuma Purnomo, Aditya Eko Purnomo, Gunawan Putri Indah Oktavia Putri Puspitasari Putri, Nadya Yona Eka Putri, Nur Alifia Gardiantini Qorry, Akhmad Yani R. Dikky Indrawan Rachmawati Pertiwi Iriani Rahmah, Ayu Annisa Raissa Raissa Retnaningsih Retnaningsih Retnaningsih Reza Fauzan Risch Riska Amalia Riska Ariyanti, Riska Rizal Syarief Rizal Syarief Rizal Syarif Rizka Anggraeni Roby Syaiful Ubed Roma Lilik Andrian Ryan Maulana Sabda Alam Muhammadan Sabrinadiza Balya Salma Amaliani Putri Saptariyanti A.K. Puteri Sekarsih Ristyasmoro, Kenanda Septian Dwi Cahyo Septiani Kurnia Putri Shania Latifa Mirza Shofiyah Rahmah Shyntia, Nila Silvia Rosita Siti Jahroh Sri Ratna Handayani Budhie Sugotowikan Sugotowikan Suhendi Sukardi Sukardi Susila, Handi Syarif, Rizal Talitha Adristy Tanti Novianti TARJUMAN Tesya Luthfia Rahmah Triadi, Tasya Meira Umarat, Adlil Wahyudi, Waris Waluya, Dhinda Watunglawar, Darmiolla Natasia Wawan Wawan Wijayanti, Melinda Nur Wiryawan, Irfan Fauzi Wuliandari Tri Putri Yatim, Md Ivan Zachary Yudha Heryawan Asnawi Yuliariskha, Fania Zelinka Natalia Angelina