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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Teknologi Pertanian Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen JURNAL VISIONIDA Management Studies and Entrepreneurship Journal (MSEJ) jurnal syntax admiration Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Technopreneurship on Economics and Business Review (JTEBR) Journal La Bisecoman Business Review and Case Studies INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Indonesian Journal of Multidisciplinary Science Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Healthy Journal Journal of Comprehensive Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Golden Ratio of Data in Summary INJURITY: Journal of Interdisciplinary Studies Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Jurnal Ekonomi, Bisnis, dan Akuntansi Journal of Educational Management Research Neraca Manajemen, Akuntansi, dan Ekonomi Journal Economic Excellence Ibnu Sina Asian Journal of Social and Humanities
Asep Taryana
Department Of Business, School Of Business, IPB University, Bogor, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences

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Journal : Journal of Consumer Science

 1 
Determining AI-Based Learning Adoption Model for Students in Entrepreneurship Education: A Design Thinking Approach Wahpiyudin, Cep Abdul Baasith; Muhammadan, Sabda Alam; Amalia, Riska; Chrisanta, Adelia; Taryana, Asep
Journal of Consumer Sciences Vol. 10 No. 1 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.1.27-58

Abstract

Background: Student interest in entrepreneurial pursuits remains low, despite the significant contributions of entrepreneurship to economic growth. Purpose: This study investigates the factors influencing IPB students' interest in adopting AI-based entrepreneurship learning through the lens of design thinking, emphasizing the role of communication methods and their impact on motivation and attitudes. Methods: This study adopts a mixed-method design, combining quantitative and qualitative approaches. Quantitative data were collected via an online survey from 173 IPB students, with 166 valid responses after data cleaning. Quantitative analysis was conducted using descriptive statistics (SPSS 25) and Partial Least Squares Structural Equation Modeling (PLS-SEM). The qualitative aspect involved a SCAMPER analysis within the design thinking framework to explore AI integration in entrepreneurship education. The PICOS framework was applied to explore the factors influencing AI adoption in higher education comprehensively. This mixed-method approach provides a holistic understanding of AI adoption in educational contexts. Findings: Results indicate that learning motivation significantly affects students' intentions to engage with AI-based systems, positively impacting attitudes toward AI. Perceived ease of use also positively influences learning motivation and perceived usefulness, although perceived usefulness does not directly impact learning motivation. Additionally, interpersonal interactions and mass media positively influence attitudes and perceived usefulness, while awareness does not have a significant effect. Conclusion: Expanding AI adoption in entrepreneurship education requires strategic communication, mainly focusing on Design Thinking’s empathize phase to understand student challenges. By iteratively proposing AI tools through the prototype phase, institutions can develop user-friendly, engaging solutions tailored to student needs, fostering higher adoption and engagement in entrepreneurship learning. Research implication: These insights suggest that targeted communication strategies, including design thinking principles, can support broader AI adoption, enhance students’ entrepreneurial learning experiences, and foster a new generation of tech-savvy entrepreneurs.
“Go Healthy”: Diet Catering for Obese Consumers with a Consumer Discovery Approach Putri, Nadya Yona Eka; Retnaningsih, Retnaningsih; Taryana, Asep
Journal of Consumer Sciences Vol. 8 No. 2 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.2.138-154

Abstract

The main health problem in the adult age group in Indonesia is obesity, which is closely related to diet. The purpose of this research is to design a verified business model for "Go Healthy" catering. This research uses a consumer discovery approach and a descriptive research design. Data collection was carried out by purposive sampling in the Jabodetabek area. The research respondents were 50 people aged 19-24 years who were interested in diet programs. Data were collected by filling out online questionnaires and in-depth interviews. Based on the results of the research, the problems found in this study are irregular diets, poor food quality, and nutritional deficits. These problems became the basis for the formation of the "Go Healthy" catering prototype. The "Go Healthy" catering prototype is a menu arrangement for 15 days with the value offered including menu customization, menu composition info with nutritional content, and affordable prices. The business is ffered through online and offline outlet channels and through resellers. The business revenue comes from a subscription system.
Co-Authors Adristy, Talitha Ahmad Maulana Ahmad MAULANA Ambari, Elina Sabella Amri, Yusril Andi Sagita, Andi Andrian, Nicco Angelina, Zelinka Natalia Anggraini, Zunika Dwi Ani Nuraisyah Annisa Arumsari Arianingrum, Meira Dewi Asty Dwinanda Putri Atristyanti, Ikhyandini Garindia Azman, Muhammad Balya, Sabrinadiza Batara Surya Kalbu Hidayat Bella Ganjar Priscila Ganjar Budhie, Sri Ratna Handayani Bustanul Arifin Chrisanta, Adelia Danny Sianggaputra, Muhammad Despayani, Tyas Andistika Devi Nurmalasari Dewandhi, Mochamad Iqbal Dewi Intan Sari Dinda Naura Fathya Dony Hidayat Istiarizqi Dwi Agustian, Sulistyana Erliza Noor Fadila, Rinda Fajar Abhirama A. Ikhsan Fakhira Salsabilla Fatriani Paloh, Meina Fauzi, Humam Fernanda Sisca Amelia Fitri Kinasih Husnul Khotimah Fitria , Rista Fran Sagita Widodo Fuad Wahdan Muhibuddin Hana Rania Shaliha Handaru Wulan, Asvianti Hanif Ferryanto, Hanif Harianto Harianto Harianto Harianto Harsono, Tri Muchtadi Haryokusumo, Abimanyu Ichwan, Dinda Azahra Ilmananda, Pramana Inas Qoniah Irhamsyah Pulungan Jasmine Chiquita Brilliana Kharisma, Muhammad Faidzdiya Ul Haq Khoirul Marzuki Lilian Danil Lilik Noor Yuliati Linda Ayu Widyaningrum Lukita, Pryo Adi Lukman M. Baga Lya Utami, Mei M. Syamsul Maarif Marasabessy, Echa Rahmadhanty Margaretta, Yunita Martina Maulana, Muhammad Diha Megawati Simanjuntak Melati Sukma Dewi Michael Teddy Fernando Milda Milda, Milda Mughny Ilman Wali Rusdi Muhammad Ervinza Muhammad Haikal Badruzzaman Muhammad Naufal Sugiarto Mukhamad Najib Mulyadi, Raden Achmad Rendy Ashari Nadya Kamilia Faiqoh Nasrulloh, Ahmad Fauzan Nimmi Zulbainarni Nugroho, Annisa Shabrina Nurul Fitri Tiara nurul hapsari Nurulita, Shafira Oktiviyani, Sari Pantra Wijaya Perangin-Angin, Fini Anjela Permana, Estya Prakasa Yusuf Putra, Galang Pratama, Muhamad Rifnaldy Pratama, Rizky Anugrah Priyanto, Arief Kusuma Purnomo, Aditya Eko Purnomo, Gunawan Putri Indah Oktavia Putri Puspitasari Putri, Nadya Yona Eka Putri, Nur Alifia Gardianti Putri, Septiani Kurnia Qorry, Akhmad Yani Rachmah, Annisa Rahmah, Ayu Annisa Raissa Raissa Retnaningsih Retnaningsih Reza Fauzan Risch Riska Amalia Riska Ariyanti, Riska Rizal Syarief Rizal Syarief Rizka Anggraeni Roma Lilik Andrian Rosita, Silvia Ryan Maulana Sabda Alam Salma Amaliani Putri Saptariyanti A.K. Puteri Savitri, Amelia Rizky Sekarsih Ristyasmoro, Kenanda Septian Dwi Cahyo Shania Latifa Mirza Shofiyah Rahmah Shyntia, Nila Siti Jahroh Sugotowikan Sugotowikan Suhendi Sukardi Sukardi Susila, Handi Syarif, Rizal TARJUMAN Tesya Luthfia Rahmah Triadi, Tasya Meira Umarat, Adlil Ummi Kalsum Wahpiyudin, Cep Abdul Baasith Wahyudi, Waris Waluya, Dhinda Watunglawar, Darmiolla Natasia Wawan Wawan Wijayanti, Melinda Nur Wiryawan, Irfan Fauzi Wuliandari Tri Putri Yatim, Md Ivan Zachary Yudha Heryawan Asnawi Yuliariskha, Fania