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All Journal Agromet Jurnal Ilmu Lingkungan Media Kesehatan Masyarakat Indonesia Jurnal Kesehatan Masyarakat Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) SINEKTIKA: Jurnal Arsitektur Forum Geografi SC (Savana Cendana) : Jurnal Pertanian Konservasi Lahan Kering Jurnal Terapan Abdimas Jurnal Penelitian Pendidikan IPA (JPPIPA) LANGKAU BETANG: JURNAL ARSITEKTUR Jurnal Pengabdian Masyarakat AbdiMas JURNAL PENDIDIKAN TAMBUSAI Jurnal Entomologi Indonesia JURNAL METEOROLOGI DAN GEOFISIKA Journal of Economics and Business Aseanomics Jurnal Perspektif: Jurnal Kajian Sosiologi dan Pendidikan Jurnal Tanah dan Iklim Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Mandala Pengabdian Masyarakat Prosiding (SIAR) Seminar Ilmiah Arsitektur Jurnal Pengabdian Masyarakat Bhinneka Journal of Accounting, Management and Economics Research Jurnal Pendidikan Geosfer Warta LPM Research of Accounting and Governance Research of Business and Management Journal of Entrepreneurship and Community Innovations Research of Economics and Business Research of Islamic Economics (RIE) Marketing and Business Strategy Jurnal Meteorologi dan Geofisika
Rini Hidayati
Department Of Geophysics And Meteorology, Faculty Of Mathematics And Natural Sciences, IPB University, Dramaga Campus, Bogor, Indonesia 16680
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Journal : Research of Islamic Economics (RIE)

 1 
Do Consumer Lifestyle, Halal Labels, and Prices affect Purchasing Decisions? Delia, Desya; Hidayati, Rini; Marhamah, Siti; Zhafiraah, Nazma Riska
Research of Islamic Economics Vol. 1 No. 2 (2024): JANUARY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rie.v1i2.172

Abstract

Lifestyles are increasingly modern, and the needs of consumers past and present are clearly different according to the lifestyle adopted by consumers. Currently, consumers follow developments in trends in all aspects of needs ranging from primary needs to secondary needs in accordance with the lifestyle they adopt, namely the halal lifestyle. This research aims to determine the influence of lifestyle, halal labels, and price on the purchasing decisions of Emina cosmetic products. The sampling technique used was Purposive Sampling. The number of respondents in this study was 100 respondents. Data collection was carried out using the Judgment Sampling method with a questionnaire instrument. The data analysis method used is multiple regression analysis, t-test (partial) coefficient of determination. The research results show that: 1) lifestyle has a positive and significant effect on purchasing decisions. 2) the halal label does not influence purchasing decisions. 3) price does not affect purchasing decisions. A managerial implication that may be relevant is lifestyle management. The company can conduct in-depth market research to understand the lifestyle of its target consumers and determine prices and a pricing strategy that suits the Emina cosmetics market segment, including considering consumer price sensitivity.
Unveiling Beauty Choices: How Lifestyle, Halal Label and Prices Form Emina Cosmetics Purchases Dedldia, Desya; Hidayati, Rini
Research of Islamic Economics Vol. 3 No. 1 (2025): JULY 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rie.v3i1.472

Abstract

This study examines the influence of lifestyle, halal labeling, and price on purchasing decisions for halal cosmetics. The sample consisted of 100 respondents from the Faculty of Economics and Business at YARSI University, selected through purposive sampling. Data were collected using a questionnaire with the Judgement Sampling method and analyzed using multiple regression analysis, t-tests for partial effects, F-tests for simultaneous effects, and the coefficient of determination. The findings indicate that lifestyle has a positive and significant impact on purchasing decisions. Conversely, halal labeling and price do not have a significant effect. However, when examined collectively, lifestyle, halal labeling, and price significantly influence purchasing decisions. These results carry managerial implications for Emina Cosmetics, suggesting the need to develop marketing strategies that align with the lifestyles of young consumers, particularly female students. Companies should focus on tailoring products, promotional strategies, and brand communication to resonate with the lifestyle trends of this demographic. The originality of this study lies in its focus on the Islamic economic perspective of halal cosmetic purchasing behavior among young Muslim consumers, an area that has received limited attention in prior research.
Co-Authors Abdul Syakur Absar, Rizki Maulana Abytia Etika Banja Achmad Fathoni Akhmad Faqih Al Maula, Sugha Faiz Alfianita, Dinna Alif Akbar Syafrianno Alimatul Rahim Amin Mansur Ana Turyanti Ananta Hagabean Nasution Andini, Pewyni Dinda Andriyani, Dellia Yunia Ardhasena Sopaheluwakan Arinda, Dela Arnida Lailatul Latifah Asaari, Masagus Azhima, Farah Fauzan Bambang Dwi Dasanto Basri, Eko Prasetyo Berlian, Devi Bregas Budianto Byarwati, Muslikh Anis Citra Musafirah Isni Wahid Cokroadhisuryani, Hafidz Daniel Naek Chrisendo Dedldia, Desya Delia, Desya Dhani Mutiari Dipraja, Mazaya Raffrabiha Dirgha A. S. Adinegara Divina Umanita Iliyyan Dwi Adelianingsih Dwi Haryanti, Dwi Elania Aflahah Evi Sepri Yanti Fadhilla Tri Nugrahaini Faizah, Afifah Nur Farhan, Farid Maftuh Fatkhuroyan Fatkhuroyan Fatkhuroyan Fatkhuroyan, Fatkhuroyan Fitri Eriyanti Flegor Hermes Sabuna Furqon Alfahmi Ghazali, Muhammad Gustari, Indra Handoko Handoko Handoko Handoko Hanny Nirwani Hariani, Lilik Sri Harjoko, Tatang Kusuma Hasyim, Ahmad Maulana Hidayat, Nizar Manarul Hutami Nur Saputri Ihsandi, Ezy Natan Ikoh Maufikoh Imelda Sari Impron Impron Indra Gustari Indrawati Indrawati Indrawati, I Isnaniah, Isnaniah Iswari, Maidilla Jati, Aden Bagus Kumoro Kusuma, Rifky Adam Lavenia, Rindy Lesi Mareta Lily Deviastri Lukman Hakim Lukman Hakim M. BL. de Rozari Mahiorh, Aqilah Widyas Maiyulisna, Maiyulisna Mamenun Mamenun Mamenun Mamenun Mansur, Amin Mareta, Lesi Marlia, Ade Meidiati Sekarsari Melya, Doa Ina Rista Muh. Taufik Muh. Taufik Muhammad Syafei Muslikh Muslikh Muslikh Muslikh Muslikh Muslikh Musthofa, Zaini Naufal, Hazza Daffa Ningrum, Ajeng Cahya Noper Tulak Novvria Sagita Novvria Sagita Nugroho, Aditya Pratama Nur Rahmawati Syamsiyah Nurhasan Nurhasan, Nurhasan Oktavian, Rifai Muhammad P. Perdinan Penny Rahmah Fadhillah Perdana Wahyu Santosa Prasetya, Fahrizal Ary Pratama, Resti Putri Insyani, Nurdawani Rahmadi, Naufal Rasyid Rahmat Hidayat Rahmat Hidayat Rahmat Hidayat Ramadhani, Reyhan Pasha Rayhand, Muhammad Ahmal Revia Muharrami Rizaldi Boer Roberto I. C. O. Taolin Roid, Al Majiid Bagus Safitri, Aida Nur Sagita, Fenny Yusuf Dwi Santikayasa, I Putu Saputra, Arya Bima Saputri, Mahardian Alfajrina Saudah, Urifatus Septina Tri Anggiani Setiawan, Romi Shaleh, Khairul Siti Marhamah Siti Marhamah, Siti Sjafrida Manuwoto Sofyan, Devied Apriyanto Subing, Hesty Juni Tambuati Supari Supari Tania June Tia Hardiyanah Toto Heriyanto Upik Kesumawati Hadi Wafa, Muhammad Husnul Wibawani, Arga Rosa Widyastuti, Novi Dwi Wilda Maulina Wirdanengsih Wirdanengsih Wisnu Setiawan Witasari, Upit Yon Sugiarto Yonny Koesmaryono Yuli Ifana Sari, Yuli Ifana Zhafiraah, Nazma Riska