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All Journal BISMA (Bisma dan Manajemen) Journal of Economics, Business, & Accountancy Ventura The Spirit of Society Journal : International Journal of Society Development and Engagement IJEBD (International Journal Of Entrepreneurship And Business Development) IJIEEB : International Journal of Integrated Education, Engineering and Business Proceeding of World Conference Jurnal Ilmiah Tata Sejuta STIA Mataram Journal of Applied Science, Engineering, Technology, and Education Madaniya JURNAL EKONOMI (JE) DEDIKASI PKM Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat E-Jurnal SPIRIT PRO PATRIA Jurnal Ilmu Manajemen Advantage Jurnal Pengabdian Masyarakat untuk Negeri (UN-PENMAS) BISMA (Bisnis dan Manajemen) Seminar Nasional Ilmu Terapan Asthadarma: Jurnal Pengabdian Kepada Masyarakat
I Putu Artaya
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The Influence of Brand Image on Brand Loyalty through Brand Love: A Case Study on the Panasonic Brand Nilowardono, Sengguruh; Artaya, I Putu; Kamisutara, Made; Arimbawa, I Gede
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 7 No 2: March 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/scj.v7i2.2720

Abstract

Understanding the factors that influence brand loyalty is crucial because it enables businesses to devise effective strategies to retain customers, enhance customer satisfaction, and ensure long-term profitability. This study aims to examine the influence of brand image on brand loyalty through brand love among consumers of Panasonic electronic products in Surabaya. The research employs a quantitative approach with the participation of 96 respondents. Structural equation modeling analysis is used as the analytical technique. The research results indicate that brand image influences brand loyalty for Panasonic electronic products; in other words, the better the brand image, the higher the brand loyalty. Furthermore, brand image affects brand love, meaning the better the brand image, the greater the increase in brand love. It was also found that brand love influences brand loyalty, meaning that an increase in brand love leads to an increase in brand loyalty. This study also reveals that brand love mediates the effect of brand image on brand loyalty for the Panasonic electronic product brand. Understanding the influence of brand image on brand loyalty through brand love for Panasonic electronic products has practical implications that can assist in managerial decision-making, especially in brand management. It will consider factors that can enhance brand love, given that it mediates the influence of brand image on brand loyalty.
Application of Dynamic Systems to Model Increasing Profitability of UMKM Production in the “SENTRA IKAN BULAK” Suyono, Joko; Rahmat, M. Basuki; Mudjanarko, Sri Wiwoho; Fadilah, Eka; Artaya, I Putu; Bahaswan, Rizal; Alie, R.M. Mahrus; Indartono, Arie; Syaiful, Syaiful; Alviansyah, M. Khakim; Umam, Choirul
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 8 No 1: September 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/scj.v8i1.2958

Abstract

The growth of UMKM in various sectors has triggered intense competition between these business actors. One of them is the craft sector. The use of social media is expected to boost turnover, but the benefits are still lacking. In the craft sector, the problem that arises on the MSME side is the cessation of production. This causes turnover to decrease and has an impact on decreasing profits. This dynamic system modeling is used to see how profit-increasing strategies can be carried out. Based on the dynamic system, there are several variables, namely the causal loop diagram (CLD) and the Stock Flow Diagram (SFD) that are built, there are 3 scenarios in increasing production profits, namely: increasing production, reducing the cost of tools and materials and the third is both taken simultaneously. From the simulation carried out, it was found that within a period of 12 months it was seen that increasing production by reducing the cost of tools and materials could increase sales so that income increased and profits increased. A process of identifying production process change variables is needed as one of the production process variables that was stopped.
Pengaruh Citra Produk Berdasarkan Analisis Persepsi Konsumen pada Kelompok Usaha Aneka Pangan Kota Sidoarjo Artaya, I Putu; Kamisutara, Made; Baktiono, R Agus
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 4 No 1 (2018): JURNAL ILMIAH Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (125.568 KB) | DOI: 10.32666/tatasejuta.v4i1.28

Abstract

The perception of products in the consumer society can not be separated from the label design, given the first impression that appears when consumers see the product is based on whether or not good label used. This study focuses on a small business group of various food and craft products in Sidoarjo that tend to retain traditional packaging models. The group is a producer of food products and various handicrafts where it is still done and produced simply. Given the advancement of technology and label design so far is increasingly rapidly it is necessary to touch the technological advances in this business group products so that the label design can improve the positive perception of consumers when looking at the product. The tendency of the market so far that the products produced by small business groups are increasingly in demand by the global market, of course, this condition requires care and handling well, especially on the packaging label of its products. To facilitate the analysis of the trigger consumer perceptions in the identification using several factors that interact directly inherent in the resulting product. Through factor analysis approach is expected to know significantly that what factors need to be known and improved so that consumers have a strong interest in all forms of products produced by small business groups. Furthermore, policy and actions can be taken on the improvement of labels on some products that can be used as a superior product for small business actors in Sidoarjo city area. The increase of small-scaled business actors in Sidoarjo city is closely related to the emergence of various small business opportunities within the home industry groups that have the potential to be developed in the future.
Pengaruh Pengembangan Produk Terhadap Volume Penjualan pada Kelompok Industri Tas dan Koper Tanggulangin Sidoarjo artaya, i putu -
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 5 No 2 (2019): JURNAL ILMIAH Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (493.247 KB) | DOI: 10.32666/tatasejuta.v5i2.76

Abstract

For a business actor or entrepreneur, plurality of products in the production activities is a key to provide added value to the business undertaken. To create added value requires a breakthrough or continuous innovation in the long term. Through innovation activities, business actors are able to create more new products and be able to increase the fulfillment needs for consumers. This research takes the object of business actor in Intako (bag and luggage industry) area in Tanggulangin Sidoarjo area. From the research results can be seen that there are five things that must be considered business actors in the effort of product development is the bag and suitcase that has been the flagship of Intako Sidoarjo. From the results of the analysis conducted, the results emerged that the three forms of product development that is Initial Development, Improvement Development, and New Use Application results are significant, it means that these three forms of product development worth doing and combined by Intako Sidoarjo in increasing their sales volume.
Peningkatan Kemampuan Adaptasi Lingkungan Internal dan Eksternal dalam Mendukung Perbaikan Manajemen Usaha Mikro di Kabupaten Sidoarjo Artaya, I Putu; Kamisutara, Made; Arimbawa, I Gede
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 10 No 1 (2024): Jurnal Ilmiah Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32666/tatasejuta.v10i1.612

Abstract

To increase the ability of micro businesses to compete and develop, strength is needed in adapting to the internal and external environment. For this reason, it is necessary to improve their managerial abilities in controlling the environment in a focused manner. For this reason, expertise and strength are needed to adapt to the internal and external environment. To prove this, a survey was conducted on 43 samples of micro business actors in four sub-districts in Sidoarjo Regency, East Java with a total population of 1,020 business units. The four sub-districts include Prambon, Porong, Jabon and Krembung. Based on the results of data and information collection in the four sub-districts, the results showed that micro business actors have weaknesses in three main areas in the process of developing their business management, namely 8.77% are unable to collaborate with business mitra usaha, 12.39% are less able to implement sales networks , and the last 23.62% problem is inability or lack of expertise in utilizing technological advances in developing businesses. Four sub-districts were chosen because they have the highest number of micro business activities compared to other sub-districts. The data collection process is via Microsoft Forms which can be operated via instant messaging through communities and business communication media. To overcome the three main obstacles above, continuous synergy and training is needed from related parties which includes business management development training, training on cooperation opportunities with business mitra usaha, and training on technology adoption that supports business processes. These 43 micro business actors have innovation value from the products they produce and can be developed further to improve their business. Their products consist of packaged food products, clothing products, craft products, herbal or health products, and beverage products
Perbaikan Manajemen Usaha Mikro Desa Wadungasih Sidoarjo Melalui Kegiatan Labelisasi Produk Artaya, I Putu; Kamisutara, Made; Deviyanti, I.G.A Sri
UN PENMAS (Jurnal Pengabdian Masyarakat untuk Negeri) Vol 4 No 1 (2024): UN PENMAS Vol 4 No 1
Publisher : LPPM Universitas Narotama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/un-penmas.v4i1.2658

Abstract

Kegiatan PKM ini diselenggarakan di desa Wadungasih Buduran Sidoarjo. Tujuan khusus kegiatan ini membantu pelaku usaha rumahan untuk kegiatan labelisasi produk usaha mereka, yang umumnya produk makanan dan minuman olahan. Total peserta sebanyak 15 pelaku usaha. Dengan adanya kegiatan labelisasi ini, mereka merasa sangat terbantu dan menjadi paham bahwa labelisasi produk merupakan sebuah kewajiban bagi pelaku usaha berdasarkan Peraturan Badan Pengawas Obat dan Makanan Nomor 31 Tahun 2018 Tentang Label Pangan Olahan. Manfaat yang di peroleh melalui kegiatan ini bagi pelaku usaha rumahan produk pangan adalah meningkatkan nilai tambah produk, meningkatkan kepuasan konsumen, dan menunjang proses perluasan pasar. Indeks kepuasan peserta rata-rata dari kegiatan ini melalui post-test adalah 3.44 dan masuk dalam kategori baik atau puas. Melalui kegiatan ini ke depan pelaku usaha rumahan tersebut berpeluang dapat mengikuti kegiatan lainnya yakni: sertifikasi produk industri rumah tangga, sertifikasi BPOM, dan sertifikasi Halal-MUI.
PENGARUH KONDISI PADA EARLY WARNING DALAM MENURUNKAN TINGKAT GANGGUAN KESEHATAN DAN KEMATIAN BAYI Kamisutara, Made; Artaya, I putu; Purworusmiardi, Tubagus
Seminar Nasional Ilmu Terapan Vol 2 No 1 (2018): Seminar Nasional Ilmu Terapan (SNITER) 2018
Publisher : Universitas Widya Kartika Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.874 KB)

Abstract

Proses perkembangan dunia teknologi digital telah mempengaruhi banyak bidang. Salah satu bidang yang tengah mengalami penetrasi digitalisasi teknologi adalah di bidang kesehatan. Salah satu pengaruh yang menambah medium bidang kesehatan adalah dengan banyaknya bermunculan aplikasi-aplikasi kesehatan yang dapat dengan mudah diakses melalui perangkat smartphone atau tablet. Sebagai contoh, di negara-negara maju saat ini proses pemeriksanaan kesehatan telinga atau pendengaran anak telah dilakukan menggunakan perangkat smartphone. Melalui perangkat tersebut sang dokter dapat mendiagnosa infeksi dan mempersiapkan pengobatan yang tepat untuk pasiennya. Semakin banyaknya aplikasi mobile di bidang kesehatan tentunya akan mempermudah jalannya perawatan pasien. Saat ini ada banyak aplikasi kesehatan digital. Para pasien saat ini sedikit demi sedikit telah mengikuti perkembang tren ini. Layanan ekosistem kesehatan digital bekerja menjelaskan kekuatan perawatan kesehatan secara mobile serta pengaruh teknologi di bidang kesehatan. Munculnya industri perawatan kesehatan digital saat ini telah membuat langkah yang sangat signifikan di antara para penyedia layanan kesehatan. Dalam kegiatan riset ini, kami mendisain alat atau aplikasi berbasis web dan atau sms gate way yang tujuan utamanya untuk memantau kesehatan dini bagi ibu hamil dan bayi yang cenderung kurang mendapat layanan medis secara langsung.
Product Development, Product Certification, and Digital Marketing in Increasing Micro Business Development Artaya, I Putu
Jurnal Ilmu Manajemen Advantage Vol. 7 No. 2 (2023): Desember 2023
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v7i2.1085

Abstract

The problem that occurs in this research activity is the process of developing micro businesses using a three variable approach consisting of product development, product certification and digital marketing implementation, especially in the city of Sidoarjo. The total research sample was 114 micro business actors in the culinary sector with various types of food and beverage products. The sample determination method uses the census method or saturated sample. A group of business actors joined by the name Gumin (food and beverage business actors). The process of collecting research data uses Microsoft forms which are shared via the WhatsApp group of micro entrepreneurs. The analysis method used is multiple linear regression analysis, where the aim of this analysis is to find the estimation equation. The use of estimation equations in regression analysis aims to find out how big the role and influence of each independent variable (X) is on the dependent variable (Y). The results obtained through the analysis were that only two independent variables were significant, i.e product development and product certification, while one independent variable, i.e the application of digital marketing, was not significant. Improving the implementation of digital marketing is the main focus of this micro business group so that they can develop their business better in the future, so they can compete with other culinary businesses. The process of implementing digital marketing can be carried out if micro business actors establish partners with similar business actors, thereby creating mutual benefits.
Pemanfaatan Web Services Dan Microsoft Excel Untuk Pelaporan Data Neo Feeder PD DIKTI di STIKES KH Kediri Achmad Zakki Falani; Made Kamisutara; I Putu Artaya
Asthadarma : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024): September
Publisher : Universitas Merdeka Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/Asthadarma.v5i2.27

Abstract

Based on Circular Letters from Dirjen DIKTI No. 2332/E1.2/KP/2015 dates on 28 April 2015 explain that feeder PD DIKTI application is the only one application for  reporting data academic activities of University nationally, which is all report datas will insert from one gate via neo feeder PD DIKTI application. Related to this matter, there are minimized of socialization and ability  on University non based of Information Technology will run into various constraints for repoting data because ability of operator neo feeder PD DIKTI application who difficulty for develop Web Services (WS) has been provided by  Kementerian Pendidikan, Kebudayaan, Riset dan Teknologi (Kemendikbud-Ristek) and also infrastructure availability is still limited. Based on this matter we do activity, there is pengabdian masyarakat (abdimas) at Sekolah Tinggi Ilmu Kesehatan (STIKES) Karya Husada in Kecamatan Pare Kabupaten Kediri. By integrating of web services neo feeder PD DIKTI and microsoft excel can give simplicity for input data academic activities in each semester by systems, there is no more input data secara manually. So that reporting data academic activities of University into  system Pangkalan Data Pendidikan Tinggi (PD DIKTI) can be done precisely, accurately and quickly.
Peningkatan Daya Tarik Produk Usaha Rumahan Menggunakan Kemasan Dan Label Di Desa Ngimbangan Mojokerto artaya, i putu
UN PENMAS (Jurnal Pengabdian Masyarakat untuk Negeri) Vol 4 No 2 (2024): UN PENMAS Vol 4 No 2
Publisher : LPPM Universitas Narotama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/un-penmas.v4i2.2890

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan ingin membantu pelaku usaha rumahan atau usaha mikro yang mengelola usahanya masih sangat tradisional. Tujuan utama tim PKM mengadakan pelatihan adalah membantu usaha mikro di Desa Ngimbangan Mojosari Mojokerto dalam upaya meningkatkan daya saing usahanya menjadi lebih baik melalui kegiatan perubahan kemasan menggunakan kemasan berbahan daur ulang serta proses labelisasi produk. melalui kegiatan ini maka nantinya produk usaha mikro di Desa Ngimbangan mampu bersaing dengan produk yang telah modern karena proses kegiatan pembenahan usaha yang telah lebih dahulu di lakukan di desa lainnya. Dengan perubahan kemasan berbahan daur ulang, pelaku usaha mikro mampu meningkatkan pemasaran produknya, meningkatkan penjualan, mampu bersaing, memperbaiki kegiatan usaha mereka lebih baik dari kopndisi semula sebelumnya. Dari hasil kegiatan ini peserta yang berjumlah 28 orang pemilik usaha 78,6% menyatakan puas terhadap hasil pelatihan karena sekarang mereka paham dan mampu menguasai satu kegiatan yang membawa manfaat besar bagi kegiatan usahanya.
Co-Authors Achmad Zakki Falani Achmad Zakki Falani Achmad, Imron Ramdhani Afrianti, Nadya Mei Agung Sihono Agus Sukoco Agus Sukoco Al Atur Ajidio Utomo Alexander Machicky Mayestino Alfa Izza Ramadhani Alie, R.M. Mahrus Alifian Sugeng Prasetyono Alviansyah, M. Khakim Aminuyati Amiranti, Ocsa Nurdiyan Amrun Rosyid Ani Wulandari Arasy Alimudin Arie Indartono Arimbawa, Gede Arimbawa, I Gede Baktiono, Agus Bin Arshad, Mohd Fadzil Che Zalina bt Zulkifli Che Zalina bt Zulkifli Che Zalina bt Zulkifli Choirul Umam, Choirul Deviyanti, IGA Sri Ekki Erlangga Eko Nurmianto Eman Setiawan1 Fadilah, Eka Fadilatus Syifa Firdaus Pratama Wiwoho, Firdaus Pratama Firman Aditya Hardian Ningsih, Hardian Harmanto, Dani Hendramawat Aski Safarizki Hyrnanda Era Dewanti I Gede Arimbawa I Gede Arimbawa I Gede Arimbawa I Gede Arimbawa I Gede Arimbawa I.G.A Sri Deviyanti IGA Sri Deviyanti IGA Sri Deviyanti IGA. Sri Deviyanti Joko Suyono Junaedi, Lukman Kamisutara, Made Khalifah Imana Cahyaning Putri Latipah Latipah Latipah Luh Putu Ratna Sundari Maruli, Sahat Mayestino, Alexander Machicky Mesakh Yunanto Michael Candra Jaya Muchayan, Achmad Muhammad Ikhsan Setiawan Muhammad Roesli Mulyadi, Irwan Nawir Rasidi Purwanto Purwanto Purworusmiardi, Tubagus Putri, Mutiara Pradina Qausya Faviandhani Qausya Faviandhi Rahmat, M. Basuki Rizal Bahaswan ROFIK JALAL ROSYANAFI Sengguruh Nilowardono SITI FATIMAH Siti Shafira Siti Sholihatun Mukaromah Soekiman, JFX Susanto Sri Wiwoho Mudjanarko, Sri Wiwoho Sulistyani Eka Lestari Suyono, Joko Syaiful Syaiful Tjahjono, Prijo Tubagus Purworusmiardi Tubagus Purworusmiardi Tubagus Purworusmiardi Vanessca Vindy Audina Prayogo Wasana Boonsong Wasana Boonsong Yuniningsih Yuniningsih