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Aspects of Micro Business Market Development Using the Friedman Test and Categorical Test Approaches Artaya, I Putu; Arimbawa, I Gede; Baktiono, R Agus
Jurnal Ilmu Manajemen Advantage Vol. 8 No. 2 (2024): Desember 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v8i2.1401

Abstract

The problem faced by the research team is how to properly process market expansion for micro businesses. The research location is in Sidoarjo Regency, East Java. In the six sub-districts, there are many micro business actors who have the potential to develop but are constrained in mastering important aspects that interact with the governance and management processes of their businesses. The research sample was 69 businesses engaged in the food, beverage, and health sectors. The data testing methods used were the Friedman test and the Categorical test. The Friedman test aims to find the level of relevance and needs of the aspects used as study materials, then the Categorical test to determine the map of the aspects used as study areas, so that problem points can be seen on the quadrant map in a focused manner. The research method uses a home visit model. The purpose of this study is to help home business actors improve their product management management, so that they can attract buyers. The findings of this study are known to have five main aspects that hinder the development of 69 micro businesses in market expansion, i.e. improving packaging, utilizing technology, expedition networks, sales networks, and using brands.
Pelatihan Penggunaan Sistem Penerimaan Mahasiswa Baru Untuk Mendukung Kelengkapan dan Pelaporan Data  PD DIKTI di STIKES Karya Husada Kediri Achmad Zakki Falani; Made Kamisutara; I Putu Artaya; Eman Setiawan1
Asthadarma : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): Maret
Publisher : Universitas Merdeka Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/asthadarma.v6i1.46

Abstract

The New Student Admission System is an early stage system of academic process in university environment before it progress become the Academic Information System, the Financial Information System, etc. So far, the New Student Admission System is only desaigned for recruiting prospective new students. Based on Undang-undang No. 12 Tahun 2012 about Pendidikan Tinggi and Pemenristekdikti No. 61 tahun 2016 about Pangkalan Data Pendidikan Tinggi they instruct that university have to gives data report into PDDIKTI in period report consistenty.  Based on that rules and development of data reporting process into PDDIKTI, so format of data reporting is also more comprehensive. With utilization and development of  hhe New Student Admission System has been running well in STIKES Karya Husada Kediri, we expect process completion data starting from student biodata can be completed properly. So that all student profile data, especially data regarding PD DIKTI reporting needs, can be completed at the start of the academic process. By carrying out training and mentoring activities on the use of the New Student Admission System, it has been designed to meet the data reporting needs of PD DIKTI in STIKES Karya Husada Kediri. Tthen it is proven that the master data for student biodata in the new intake period is well-completed so that the data can be synchronized accurately and quickly into the PD DIKTI system.
Meningkatkan Keunggulan Produk Makanan dan Minuman Bagi Pelaku Usaha Mikro di Desa Gelam Sidoarjo I Putu Artaya; Achmad Zakki Falani; Made Kamisutara; I Gede Arimbawa
Madaniya Vol. 6 No. 2 (2025)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.1214

Abstract

Kegiatan tim PKM Universitas Narotama Surabaya dalam upaya membantu memberikan masukan, pelatihan dan solusi dalam membantu usaha rumahan atau usaha mikro di desa Gelam Candi Sidoarjo adalah memperbaiki pengelolaan kegiatan usaha rumahan dalam bentuk pelatihan perbaikan bentuk kemasan dan labelisasi bagi pelaku usaha yang bergerak di produk makanan dan minuman. Total warga yang memiliki usaha rumahan bidang makanan dan minuman 34 orang. Berbagai macam dan jenis produk makanan dan minuman menjadi tumpuan hidup mereka yang dijalankan bersama keluarga. Dari hasil pelaksanaan pelatihan ini, 35,98% menyatakan keuntungan pelatihan ini adalah meningkatkan daya tarik produk sehingga lebih laku dalam penjualan, kemudian 27,19% menyatakan pelatihan ini nantinya mampu meningkatkan keuntungan mereka, 22,80% menyatakan mampu memperbaiki kualitas produk, 8,77% menyatakan pelatihan ini akan meningkatkan kepuasan pelanggan karena adanya perubahan fisik produk, dan yang terakhir 5,26% menyatakan hasil pelatihan ini mampu membantu memperluas pasar bagi produk usaha rumahan karena berpeluang meningkatkan jumlah pelanggan mereka.
Empat Pilar Pendukung Daya Saing Pelaku Usaha Mikro Pada Sentra Wisata Kuliner Guminto di Surabaya artaya, i putu -
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 11 No 1 (2025): Jurnal Ilmiah Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32666/tatasejuta.v11i1.659

Abstract

This research study took place in Surabaya, precisely in Bulak Banteng Village. The object of the study is a culinary tourism center Guminto located in North Surabaya. The focus of the problem is to improve the competitiveness of the Guminto culinary tourism center. So that they are able to survive in competing with other culinary tourism centers. The total number of business actors engaged in the culinary field is 25 people with various types of food products, both food and beverages. The data collection model consists of interviews and filling out questionnaires. There are four variables used to improve competitiveness, i.e.: improving product quality, product change and innovation, increasing competitive advantage, and ensuring safe prices. The analysis method used is multiple linear regression analysis which aims to find the estimated equation. From the results of multiple linear regression analysis, it was found that the variables of improving product quality, product changes and innovations, and safe price variables turned out to be significant, meaning they were able to support or support the competitive strength of the Guminto culinary tourism center, but for the competitive advantage variable it turned out to be insignificant, meaning that to increase their competitiveness, the management in this case the Bulak Bantenng Village must focus on increasing the competitive advantage of the Guminto culinary tourism center with an approach to improving the capabilities of its human resources or business actors properly by providing training and assistance in the field of technology that is directly related to the culinary business in the Guminto culinary tourism center
Influence of Perceived Benefits, Perceived Ease of Use, And Perceived Security On The Decision To Use The Indonesian Standard Quick Response Code (QRIS) Through Microenterprise Trust In Surabaya City Afrianti, Nadya Mei; Arimbawa, I Gede; Artaya, I Putu; Baktiono, Agus
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 4 (2025): July 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i4.3320

Abstract

Objective: This study aims to analyze the influence of Perceived Benefits, perceived ease of use, and Perceived Security on the Decision to use the Indonesian Standard Quick Response Code (QRIS) among microenterprises in Surabaya City. Design/methodology/approach: This research was conducted to analyze whether there is an influence between independent and dependent variables. The method in this research uses quantitative methods, and in the analysis method using path analysis (Path Analysis), the population in this research is a micro enterprise in Surabaya City with a sample study as many as 100 respondents. Findings: The results of the study show that there is a significant influence of the variables of perceived benefits, ease of use, and security on the trust of micro-enterprise in the city of Surabaya, and there is a significant influence on the use of the Quick Response Code Indonesian Standard (QRIS) for micro enterprise in the city of Surabaya. Research limitations/implications: This research was only conducted in Surabaya City, especially in micro-enterprises as QRIS merchants. It is expected that further research can expand the independent variables of the research as well as the scope of other larger business places, and expand the location of the research area.
PEMENUHAN EKSPEKTASI, PERBAIKAN DAN PERUBAHAN, MENCIPTAKAN KEKUATAN, KELAYAKAN USAHA, DAN PENGUASAAN TEKNOLOGI DALAM MENOPANG PENGEMBANGAN USAHA MIKRO DI JAWA TIMUR artaya, i putu -; Kamisutara, Made
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 11 No 2 (2025): Jurnal Ilmiah Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32666/tatasejuta.v11i2.689

Abstract

The purpose of this research is to assist micro-entrepreneurs in eight cities: Sidoarjo, Gresik, Tuban, Mojokerto, Pasuruan, Lumajang, Jember, and Situbondo. The main objective is to support their business development to make them more competitive and expand their market. Five variables were used for the business development process: meeting expectations, improving and changing, creating strengths, business feasibility, and technological mastery. The research location was a micro-enterprise center in East Java, a long-established micro-enterprise center that sells various types of products. The population and sample size were the same, i.e. 84 entrepreneurs, and were classified as saturated samples. The data collection method used research instruments distributed using Microsoft Forms via WhatsApp. The analysis method used multiple linear regression analysis, with the aim of estimating the regression equation. Hypothesis testing prioritized partial hypothesis testing of the five variables used. The test results showed that three variables had a significant influence: meeting expectations, improving and changing, creating strengths, and two independent variables, i.e. business feasibility, and technological mastery, turned out to be insignificant. Based on the test results, business actors must focus on two areas, i.e. business feasibility and technology implementation. Insignificant means that these two variables are not optimal and have not provided satisfactory results for these micro business actors.
Implementation of the Early Warning Application Program for Pregnant Women to Support Health Services in Rural Areas Kamisutara, Made; Muchayan, Achmad; Artaya, I Putu; IGA. Sri Deviyanti
Journal of Applied Science, Engineering, Technology, and Education Vol. 5 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.asci1653

Abstract

The development process of digital technology has affected many fields. One of them is health field. Number of health application appears. They can be accessed easily by smartphone or tablet device. For instance, in developed countries, doctors examine and diagnose children's ears using smartphone. He provides the appropriate treatment for their patients through the device. The growing number of mobile applications in health will certainly facilitate patient care. There are currently about 13,000 digital health applications. Nowadays, patients have gradually followed this trend. Rock Health, as a provider of digital health ecosystem services, explains the power of mobile health care as well as the health effects of technology. The digital health care industry has a significant impact on healthcare providers. In this research, the researchers design tools or web-based applications and or sms gate way. The main objective is to monitor early health for expectant mothers and infants who are less likely to receive direct medical care.
The Influence of Product Quality on Purchase Decision Through Brand Image: A Case Study On 3second Fashion Nilowardono, Sengguruh; Baktiono, Agus; Artaya, I Putu; Rosyid, Amrun
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 1 (2024): January 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i1.2612

Abstract

Purpose: A deep understanding of the factors influencing purchasing helps companies become more responsive, effective, and successful in marketing their products or services. This study aims to assess the impact of product quality on purchasing decisions involving the brand image factor in 3-second Fashion Surabaya. Design/methodology/approach: The research method employed a quantitative approach with the participation of 100 respondents. Structural equation model analysis was used as the analytical technique. Findings: The study results indicate that product quality influences the purchasing decisions for 3-second Fashion products. In other words, the better the product quality, the higher the consumer's decision to make a purchase. The research findings also show that brand image has an impact on purchasing decisions for 3-second Fashion products. In other words, the better the brand image, the higher the consumer's decision to make a purchase. This study also reveals that brand image serves as an intervening variable that mediates the relationship between product quality and purchasing decisions for 3-second Fashion Surabaya products. Research limitations/implications: This research focuses on the influence of product quality and brand image on purchasing decisions without considering other variables that may play a role in the purchasing process. Practical implications: Understanding the influence of product quality on purchasing decisions through the brand image in 3second Fashion Surabaya has several practical implications that can aid decision-making at the managerial and marketing levels. Practitioners and business managers can take specific steps to enhance the performance and competitiveness of the company. Originality/value: This research provides a new and original contribution, particularly regarding the relationship between product quality, brand image, and purchase decisions in the field of fashion retail. Paper type: Research paper
EKSPERIMEN ECOFRIENDLY PAVING PLASTIK HDPE Mudjanarko, Sri Wiwoho; Bin Arshad, Mohd Fadzil; Harmanto, Dani; Nurmianto, Eko; Artaya, I Putu; Rasidi, Nawir; Safarizki, Hendramawat Aski; Mayestino, Alexander Machicky; Mulyadi, Irwan; Bahaswan, Rizal; Ningsih, Hardian; Wiwoho, Firdaus Pratama; Achmad, Imron Ramdhani; Maruli, Sahat; Tjahjono, Prijo
E-Jurnal SPIRIT PRO PATRIA Vol 9 No 1: Maret 2023
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat / Narotama University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/spirit.v9i1.2217

Abstract

Sampah merupakan sumber masalah dalam kehidupan kita sehari-hari baik di daerah perkotaan maupun pinggiran perkotaan. Keterbatasan pembuangan sampah menimbulkan bencana sendiri apabila tidak bisa dilakukan pengelolaan yang baik atau didaur ulang untuk kebutuhan kehidupan lainnya. Proses daur ulang bisa menjadi peluang bisnis masyarakat sekitar maupun Industri skala UMKM. Salah satu bagian sampah yang bisa didaur ulang adalah plastik. Plastik merupakan material yang sulit diuraikan didalam tanah. Di beberapa kota besa Di beberapa kota besar, permasalahan pemilahan plastik dilakukan oleh Bank Sampah yang dibentuk sesuai tingkat kesadaran masyarakatnya seperti Bank Sampah Bhakti Pertiwi di bawah naungan Bumdes Tamansera Tambaksawah di Kota Sidoarjo.. Permasalahan ini akan menimbulkan bencana bagi umat manusia. Tujuan penelitian ini ini untuk memproses limbah plastik menjadi produk paving yang ramah lingkungan dengan mutu yang bisa menerima beban ringan seperti sebagai jalan setapak. Metodologi yang dilakukan dalam pembuatan paving plastik adalah mengumpulkan tutup botol plastik yang termasuk kategori plastik HDPE. Langkah selanjutnya dilakukan pembakaran menggunakan media kompor berenergi gas LPG. Setelah plastik mendidih dan mencair, plastik hasil pembakaran dimasukkan ke media cetak paving dan setelah cetakan penuh dilakukan perendaman di air untuk melepaskan paving plastik dari cetakan. Dari hasil pengujian material ini dihasilkan mutu tekan yang baik sehingga bisa dijadikan salah satu cara menyelesaikan permasalahan sampah plastik dan produk ekonomis yang dihasilkan bisa menjadi bagian bisnis umkm masyarakat sekitarnya.
PENGARUH LITERASI KEUANGAN, INKLUSI KEUANGAN TERHADAP KINERJA USAHA MIKRO KECIL DAN MENENGAH (UMKM) MELALUI FINANCIAL SELF EFFICACY SEBAGAI VARIABEL INTERVENING DI KOTA SURABAYA Putri, Mutiara Pradina; Arimbawa, I Gede; Artaya, I Putu; Nilowardono, Sengguruh
E-Jurnal SPIRIT PRO PATRIA Vol 9 No 2: September 2023
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat / Narotama University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/spirit.v9i2.2627

Abstract

Penelitian ini bertujuan untuk meneliti pengaruh literasi keuangan, inklusi keuangan terhadap kinerja usaha mikro kecil dan menengah melalui financial selft effecacy sebagai variable intervening di kota Surabaya. Penelitian ini menggunakan pendekatan kuantitatif untuk menguji hipotesis yang telah ditetapkan. Populasi dalam penenlitian ini adalah pelaku Usaha Mikro Kecil dan Menengah di wilayah kota Surabaya. Jumlah sampel sebesar 100, pengumpulan data menggunakan instrumen penelitian berupa kuesioner.Teknik analisa data menggunakan SEM – PLS. Literasi keuangan dan inklusi keuangan berpengaruh positif dan signifikan terhadap financial self efficacy pelaku UMKM di Kota Surabaya, hal ini berarti semakin tinggi literasi keuangan dan inklusi keuangan maka semakin tingggi pula tingkat kepercayaan diri pelaku UMKM dalam mengelola keuangannya. Literasi keuangan dan inklusi keuangan berpengaruh positif dan signifikan terhadap kinerja keuangan pelaku UMKM di kota Surabaya, hal ini menunjukkan semakin tinggi literasi keuangan dan inklusi keuangan maka semakin tinggi kenerja keuangan pelaku UMKM di kota Surabaya. Financial selft efficacy berpengaruh positif dan signifikan terhadap kinerja keuangan pelaku UMKM di kota Surabaya, hal ini dapat diartikan semakin tinggi keyakinan diri dalam mengelola keuangan maka semakin meningkat pula kinerja keuangan pelaku UMKM di kota Surabaya. Penelitian ini hanya dilakukan di wilayah kota Surabaya, oleh karena itu untuk penelitian selanjutnya cakupan wilayah penelitian agar diperluas mencakup seluruh kawasan di Negara Republik Indonesia
Co-Authors Achmad Zakki Falani Achmad Zakki Falani Achmad, Imron Ramdhani Afrianti, Nadya Mei Agung Sihono Agus Sukoco Agus Sukoco Al Atur Ajidio Utomo Alexander Machicky Mayestino Alfa Izza Ramadhani Alie, R.M. Mahrus Alifian Sugeng Prasetyono Alviansyah, M. Khakim Aminuyati Amrun Rosyid Ani Wulandari Arasy Alimudin Arie Indartono Arimbawa, I Gede Baktiono, Agus Bin Arshad, Mohd Fadzil Che Zalina bt Zulkifli Che Zalina bt Zulkifli Che Zalina bt Zulkifli Choirul Umam, Choirul Deviyanti, IGA Sri Ekki Erlangga Eko Nurmianto Eman Setiawan1 Fadilah, Eka Fadilatus Syifa Farida Hardaningrum Firdaus Pratama Wiwoho, Firdaus Pratama Firman Aditya Gede Arimbawa Gede Arimbawa Hardian Ningsih, Hardian Harmanto, Dani Hendramawat Aski Safarizki Hyrnanda Era Dewanti I Gede Arimbawa I Gede Arimbawa I Gede Arimbawa I Gede Arimbawa I Gede Arimbawa I Gede Arimbawa I Made Kamisutara I.G.A Sri Deviyanti IGA Sri Deviyanti IGA Sri Deviyanti IGA. Sri Deviyanti JFX Susanto Soekiman Joko Suyono Junaedi, Lukman Kamisutara, Made Khalifah Imana Cahyaning Putri Latipah Latipah Latipah Luh Putu Ratna Sundari Made Kamisutara Maruli, Sahat Mayestino, Alexander Machicky Mesakh Yunanto Michael Candra Jaya Muchayan, Achmad Muhammad Ikhsan Setiawan Muhammad Roesli Mulyadi, Irwan Nawir Rasidi Ocsa Nurdiyan Amiranti Purwanto Purwanto Purworusmiardi, Tubagus Putri, Mutiara Pradina Qausya Faviandhani Qausya Faviandhi Rahmat, M. Basuki Rizal Bahaswan Rizal Bahaswan ROFIK JALAL ROSYANAFI Sengguruh Nilowardono SITI FATIMAH Siti Shafira Siti Sholihatun Mukaromah Sri Wiwoho Mudjanarko, Sri Wiwoho Sulistyani Eka Lestari Suyono, Joko Syaiful Syaiful Tjahjono, Prijo Tubagus Purworusmiardi Tubagus Purworusmiardi Tubagus Purworusmiardi Vanessca Vindy Audina Prayogo Wasana Boonsong Wasana Boonsong Yuniningsih Yuniningsih