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Peningkatan Visibilitas Digital melalui Implementasi Search Engine Optimization (SEO) di PT. Olean Permata Telematika Achmad Zakki Falani; I Putu Artaya; Latipah; Lukman Junaedi
Asthadarma : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2026): Maret
Publisher : Universitas Merdeka Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/asthadarma.v7i1.72

Abstract

Digital transformation has encouraged Internet Service Provider (ISP) companies to optimize digital media as a strategic tool for marketing and customer communication. One of the major challenges faced is the low visibility of company websites on search engines, which limits public access to information regarding services offered. This activity aims to enhance the digital visibility of PT Olean Permata Telematika through the implementation of Search Engine Optimization (SEO) strategies. The methods employed include an initial website analysis, technical and content optimization, as well as training and mentoring for company personnel on sustainable SEO practices. The results indicate an improvement in website visibility on search engine results and an increased level of understanding among the partner regarding SEO implementation. This activity is expected to strengthen the company’s digital marketing strategy and improve its competitiveness in the ISP industry.
Optimization of governance model of post-food harest and distribution in msme centers in 5 subdistricts in sidoarjo regency JFX Susanto Soekiman; Agus Baktiono; I Putu Artaya
Journal of Economics, Business, and Accountancy Ventura Vol. 20 No. 3 (2017): December 2017 - March 2018
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v20i3.1089

Abstract

The purpose of this research is to formulate the model of post-harvest food commodity governance and its distribution management in 5 districts of Sidoarjo Regency, so that the center of MSMEs can give real contribution to the food commodity resilience program and able to maintain the stability of food commodity availability evenly throughout Sidoarjo regency. The research method used in this research is quantitative descriptive in the form of fact finding with proper interpretation. The results show that food availability is increasingly limited due to increased conversion of paddy fields and other productive agricultural land, low productivity of agricultural products, poor irrigation networks and irrigation infrastructure in production areas has become a serious threat to the sustainability of food self-sufficiency. Similarly, the phenomenon of harvested area and paddy production in 5 sub-districts (Krembung, Tulangan, Balungbendo, Prambon, and Tarik) for the period of 2000s have fluctuated so that in the long term it will greatly disrupt the food security in the region Sidoarjo Regency. Therefore, there is a need for seriously arranging the governance of food commodities (rice) post-harvest and distribution governance.
MEMBANGUN KEBERLANJUTAN KOPERASI SIMPAN PINJAM MELALUI GOOD COOPERATIVE GOVERNANCE, TRANSFORMASI DIGITAL, DAN PENGENDALIAN INTERNAL: STUDI LITERATUR Gede Arimbawa; I Putu Artaya; I Made Kamisutara
E-Jurnal SPIRIT PRO PATRIA Vol 12 No 1: Maret 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat / Narotama University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/spirit.v12i1.3759

Abstract

Latar belakang : Publikasi Kementerian Koperasi dan UKM menginformasikan terdapat tren penurunan jumlah koperasi aktif dalam satu dekade terakhir, kondisi ini memberi sinyal keberlanjutan koperasi menjadi isu penting di saat ketatnya persaingan di sektor jasa keuangan, perkembangan teknologi, serta beberapa isu permasalahan koperasi. Tujuan : Penelitian ini bertujuan untuk menganalisis dan mensintesis berbagai hasil penelitian terdahulu mengenai peran Good Cooperative Governance (GCG), transformasi digital, dan pengendalian internal dalam mendukung keberlanjutan Koperasi Simpan Pinjam. Metode : . Penelitian menggunakan pendekatan studi literatur (literature review) dengan mengkaji berbagai sumber ilmiah yang relevan, seperti ; artikel ilmiah, buku ilmiah, laporan penelitian, dan dokumen resmi. Analisis dilakukan melalui identifikasi, evaluasi, dan sintesis temuan penelitian terdahulu yang berkaitan dengan variabel penelitian. Hasil dan Pembahasan : Hasil kajian menunjukkan bahwa Good Cooperative Governance berkontribusi dalam meningkatkan transparansi, akuntabilitas, efektivitas pengelolaan, dan kepercayaan anggota terhadap koperasi. Transformasi digital berperan dalam meningkatkan efisiensi operasional, kualitas layanan, akurasi pengelolaan data, serta kemampuan adaptasi koperasi terhadap perubahan lingkungan bisnis. Sementara itu, pengendalian internal yang efektif mampu meminimalkan risiko operasional, meningkatkan keandalan informasi keuangan, dan memperkuat implementasi tata kelola koperasi Kesimpulan : Hasil sintesis literatur menjelaskan bahwa keberlanjutan Koperasi Simpan Pinjam tidak ditentukan oleh satu faktor tunggal, melainkan oleh integrasi antara tata kelola yang baik, transformasi digital, dan pengendalian internal yang efektif. Oleh karena itu, penguatan ketiga aspek tersebut menjadi strategi penting dalam meningkatkan daya saing, ketahanan organisasi, dan keberlanjutan koperasi di era digital. Keterbatasan : Penelitian ini mempunyai keterbatasan yang perlu diperhatikan dalam menginterpretasikan hasil kajian, yaitu penelitian ini menggunakan pendekatan studi literatur sehingga seluruh temuan didasarkan pada sintesis berbagai penelitian terdahulu tanpa melakukan pengumpulan data primer secara langsung pada Koperasi Simpan Pinjam. Oleh karena itu, hasil penelitian bersifat konseptual dan belum dapat menggambarkan kondisi empiris seluruh koperasi di Indonesia.
IMPLEMENTASI TEKNOLOGI REVERSE OSMOSIS UNTUK PRODUKSI AIR MINUM BERBASIS BUMDES, DI DESA BATANGBATANG DAYA, KABUPATEN SUMENEP Farida Hardaningrum; Rizal Bahaswan; I Putu Artaya
Jurnal Difusi Ipteks Legowo Vol. 3 No. 2 (2026): Jurnal Difusi Ipteks Legowo
Publisher : Perkumpulan Legowo Cerdas Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62242/jdil.v3i2.62

Abstract

Ketersediaan air minum yang aman dan layak konsumsi masih menjadi tantangan pada wilayah pesisir yang memiliki kualitas air baku terbatas. Desa Batangbatang Daya, Kabupaten Sumenep, merupakan salah satu wilayah yang menghadapi keterbatasan akses air minum akibat karakteristik sumber air dengan kandungan padatan terlarut yang relatif tinggi. Kegiatan pengabdian ini bertujuan menerapkan teknologi Reverse Osmosis (RO) untuk mendukung produksi air minum berbasis Badan Usaha Milik Desa (BUMDes) sekaligus meningkatkan kapasitas masyarakat dalam aspek produksi, manajemen usaha, dan pemasaran. Metode pelaksanaan dilakukan melalui lima tahapan utama yaitu sosialisasi, pelatihan, penerapan teknologi, pendampingan–evaluasi, dan keberlanjutan program. Teknologi yang diterapkan meliputi instalasi sistem Reverse Osmosis, pelatihan operasional alat, pendampingan produksi air minum dalam kemasan (AMDK), serta penguatan pengelolaan usaha. Hasil kegiatan menunjukkan bahwa instalasi Reverse Osmosis mampu menghasilkan air siap minum dengan kualitas yang lebih baik dan mendukung diversifikasi produk air minum kemasan. Program juga menghasilkan peningkatan kapasitas pengelola BUMDes dan Karang Taruna dalam pengelolaan produksi, administrasi usaha, serta pemasaran. Selama tahap implementasi awal, usaha mampu menghasilkan penjualan produk air minum yang menunjukkan potensi keberlanjutan ekonomi masyarakat. Penerapan teknologi Reverse Osmosis berbasis BUMDes terbukti menjadi pendekatan yang dapat meningkatkan akses air minum layak sekaligus memperkuat kemandirian ekonomi masyarakat desa. Secara ilmiah, program ini menyediakan model penerapan untuk mengintegrasikan teknologi Reverse Osmosis dengan pemberdayaan masyarakat dan pengelolaan usaha desa di wilayah pesisir. Secara praktis, temuan ini menawarkan pendekatan yang dapat direplikasi oleh desa-desa lain yang ingin meningkatkan layanan air minum sekaligus menciptakan peluang ekonomi lokal yang berkelanjutan melalui usaha berbasis masyarakat.
The Influence of Perceived Risk, Perceived Relative Advantage, and Perceived Cost on Micro-Business Owners' Interest in Using Peer-to-Peer Lending Fintech in Surabaya Ocsa Nurdiyan Amiranti; Gede Arimbawa; I Putu Artaya
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 9 No 1: September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/scj.v9i1.3467

Abstract

This study aims to analyse the influence of risk perception, relative advantage perception, and cost perception on the interest of micro-entrepreneurs in using peer-to-peer lending in Surabaya City. This study employs a quantitative approach to test established hypotheses. The population in this study consists of micro-business actors who have received loans or utilized Fintech Peer-to-Peer lending in Surabaya City, the population size of which is unknown. The determination of the sample size uses the Cochran formula and obtained a figure of 97 respondents, rounded up to 100 respondents. The data analysis technique used is Multiple Linear Regression. The results of partial hypothesis testing found that the variable of risk perception has no effect on user interest, while the perception of relative advantage has a significant and unidirectional (positive) effect on user interest. Cost perception has a significant and unidirectional (positive) effect on user interest. Simultaneous hypothesis testing found that the variables of risk perception, relative advantage perception, and cost perception have a significant effect on user interest in Fintech Peer To Peer Lending among micro-entrepreneurs in Surabaya City. The Adjusted R Square figure is .764 or 76.4% which indicates that the role of the independent variables of risk perception, relative advantage perception, and cost perception is 76.4% on the interest in using fintech Peer To Peer Lending, and the remaining 23.6% is influenced by other factors outside this research model, therefore similar research activities in the future can examine the role of other independent variables. This research was conducted only in the city of Surabaya, so the results cannot be generalized or applied. It is hoped that further research will be conducted in a broader area, covering all regions of the Republic of Indonesia.
Pengaruh Pengembangan Produk Terhadap Volume Penjualan pada Kelompok Industri Tas dan Koper Tanggulangin Sidoarjo i putu - artaya
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 5 No 2 (2019): JURNAL ILMIAH Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32666/tatasejuta.v5i2.76

Abstract

For a business actor or entrepreneur, plurality of products in the production activities is a key to provide added value to the business undertaken. To create added value requires a breakthrough or continuous innovation in the long term. Through innovation activities, business actors are able to create more new products and be able to increase the fulfillment needs for consumers. This research takes the object of business actor in Intako (bag and luggage industry) area in Tanggulangin Sidoarjo area. From the research results can be seen that there are five things that must be considered business actors in the effort of product development is the bag and suitcase that has been the flagship of Intako Sidoarjo. From the results of the analysis conducted, the results emerged that the three forms of product development that is Initial Development, Improvement Development, and New Use Application results are significant, it means that these three forms of product development worth doing and combined by Intako Sidoarjo in increasing their sales volume.
Peningkatan Kemampuan Adaptasi Lingkungan Internal dan Eksternal dalam Mendukung Perbaikan Manajemen Usaha Mikro di Kabupaten Sidoarjo I Putu Artaya; Made Kamisutara; I Gede Arimbawa
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 10 No 1 (2024): Jurnal Ilmiah Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32666/tatasejuta.v10i1.612

Abstract

To increase the ability of micro businesses to compete and develop, strength is needed in adapting to the internal and external environment. For this reason, it is necessary to improve their managerial abilities in controlling the environment in a focused manner. For this reason, expertise and strength are needed to adapt to the internal and external environment. To prove this, a survey was conducted on 43 samples of micro business actors in four sub-districts in Sidoarjo Regency, East Java with a total population of 1,020 business units. The four sub-districts include Prambon, Porong, Jabon and Krembung. Based on the results of data and information collection in the four sub-districts, the results showed that micro business actors have weaknesses in three main areas in the process of developing their business management, namely 8.77% are unable to collaborate with business mitra usaha, 12.39% are less able to implement sales networks , and the last 23.62% problem is inability or lack of expertise in utilizing technological advances in developing businesses. Four sub-districts were chosen because they have the highest number of micro business activities compared to other sub-districts. The data collection process is via Microsoft Forms which can be operated via instant messaging through communities and business communication media. To overcome the three main obstacles above, continuous synergy and training is needed from related parties which includes business management development training, training on cooperation opportunities with business mitra usaha, and training on technology adoption that supports business processes. These 43 micro business actors have innovation value from the products they produce and can be developed further to improve their business. Their products consist of packaged food products, clothing products, craft products, herbal or health products, and beverage products
Empat Pilar Pendukung Daya Saing Pelaku Usaha Mikro Pada Sentra Wisata Kuliner Guminto di Surabaya i putu - artaya
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 11 No 1 (2025): Jurnal Ilmiah Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32666/tatasejuta.v11i1.659

Abstract

This research study took place in Surabaya, precisely in Bulak Banteng Village. The object of the study is a culinary tourism center Guminto located in North Surabaya. The focus of the problem is to improve the competitiveness of the Guminto culinary tourism center. So that they are able to survive in competing with other culinary tourism centers. The total number of business actors engaged in the culinary field is 25 people with various types of food products, both food and beverages. The data collection model consists of interviews and filling out questionnaires. There are four variables used to improve competitiveness, i.e.: improving product quality, product change and innovation, increasing competitive advantage, and ensuring safe prices. The analysis method used is multiple linear regression analysis which aims to find the estimated equation. From the results of multiple linear regression analysis, it was found that the variables of improving product quality, product changes and innovations, and safe price variables turned out to be significant, meaning they were able to support or support the competitive strength of the Guminto culinary tourism center, but for the competitive advantage variable it turned out to be insignificant, meaning that to increase their competitiveness, the management in this case the Bulak Bantenng Village must focus on increasing the competitive advantage of the Guminto culinary tourism center with an approach to improving the capabilities of its human resources or business actors properly by providing training and assistance in the field of technology that is directly related to the culinary business in the Guminto culinary tourism center
PEMENUHAN EKSPEKTASI, PERBAIKAN DAN PERUBAHAN, MENCIPTAKAN KEKUATAN, KELAYAKAN USAHA, DAN PENGUASAAN TEKNOLOGI DALAM MENOPANG PENGEMBANGAN USAHA MIKRO DI JAWA TIMUR i putu - artaya; Made Kamisutara
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 11 No 2 (2025): Jurnal Ilmiah Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32666/tatasejuta.v11i2.689

Abstract

The purpose of this research is to assist micro-entrepreneurs in eight cities: Sidoarjo, Gresik, Tuban, Mojokerto, Pasuruan, Lumajang, Jember, and Situbondo. The main objective is to support their business development to make them more competitive and expand their market. Five variables were used for the business development process: meeting expectations, improving and changing, creating strengths, business feasibility, and technological mastery. The research location was a micro-enterprise center in East Java, a long-established micro-enterprise center that sells various types of products. The population and sample size were the same, i.e. 84 entrepreneurs, and were classified as saturated samples. The data collection method used research instruments distributed using Microsoft Forms via WhatsApp. The analysis method used multiple linear regression analysis, with the aim of estimating the regression equation. Hypothesis testing prioritized partial hypothesis testing of the five variables used. The test results showed that three variables had a significant influence: meeting expectations, improving and changing, creating strengths, and two independent variables, i.e. business feasibility, and technological mastery, turned out to be insignificant. Based on the test results, business actors must focus on two areas, i.e. business feasibility and technology implementation. Insignificant means that these two variables are not optimal and have not provided satisfactory results for these micro business actors.
Co-Authors Achmad Zakki Falani Achmad Zakki Falani Achmad, Imron Ramdhani Afrianti, Nadya Mei Agung Sihono Agus Sukoco Agus Sukoco Al Atur Ajidio Utomo Alexander Machicky Mayestino Alfa Izza Ramadhani Alie, R.M. Mahrus Alifian Sugeng Prasetyono Alviansyah, M. Khakim Aminuyati Amrun Rosyid Ani Wulandari Arasy Alimudin Arie Indartono Arimbawa, I Gede Baktiono, Agus Bin Arshad, Mohd Fadzil Che Zalina bt Zulkifli Che Zalina bt Zulkifli Che Zalina bt Zulkifli Choirul Umam, Choirul Deviyanti, IGA Sri Ekki Erlangga Eko Nurmianto Eman Setiawan1 Fadilah, Eka Fadilatus Syifa Farida Hardaningrum Firdaus Pratama Wiwoho, Firdaus Pratama Firman Aditya Gede Arimbawa Gede Arimbawa Hardian Ningsih, Hardian Harmanto, Dani Hendramawat Aski Safarizki Hyrnanda Era Dewanti I Gede Arimbawa I Gede Arimbawa I Gede Arimbawa I Gede Arimbawa I Gede Arimbawa I Gede Arimbawa I Made Kamisutara I.G.A Sri Deviyanti IGA Sri Deviyanti IGA Sri Deviyanti IGA. Sri Deviyanti JFX Susanto Soekiman Joko Suyono Junaedi, Lukman Kamisutara, Made Khalifah Imana Cahyaning Putri Latipah Latipah Latipah Luh Putu Ratna Sundari Made Kamisutara Maruli, Sahat Mayestino, Alexander Machicky Mesakh Yunanto Michael Candra Jaya Muchayan, Achmad Muhammad Ikhsan Setiawan Muhammad Roesli Mulyadi, Irwan Nawir Rasidi Ocsa Nurdiyan Amiranti Purwanto Purwanto Purworusmiardi, Tubagus Putri, Mutiara Pradina Qausya Faviandhani Qausya Faviandhi Rahmat, M. Basuki Rizal Bahaswan Rizal Bahaswan ROFIK JALAL ROSYANAFI Sengguruh Nilowardono SITI FATIMAH Siti Shafira Siti Sholihatun Mukaromah Sri Wiwoho Mudjanarko, Sri Wiwoho Sulistyani Eka Lestari Suyono, Joko Syaiful Syaiful Tjahjono, Prijo Tubagus Purworusmiardi Tubagus Purworusmiardi Tubagus Purworusmiardi Vanessca Vindy Audina Prayogo Wasana Boonsong Wasana Boonsong Yuniningsih Yuniningsih