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All Journal Jurnal Keperawatan dan Kesehatan Masyarakat CENDEKIA UTAMA Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Penelitian dan Penilaian Pendidikan Georafflesia : Artikel Ilmiah Pendidikan Geografi Esteem Journal of English Study Programme Jurnal Ilmiah Mandala Education (JIME) JUDIKA (JURNAL PENDIDIKAN UNSIKA) MIMBAR : Jurnal Penelitian Sosial Dan Politik Fascho: Kajian Pendidikan dan Sosial Kemasyarakatan Cendekia Medika : Jurnal Stikes Al-Ma`arif Baturaja Jurnal EduHealth International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Fleksibel: Jurnal Pengabdian Kepada Masyarakat ICONESTH Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni, Budaya, Dan Sosial Humaniora Jurnal Filsafat dan Teologi Katolik Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Journal of Language Education The Indonesian Journal of General Medicine WISDOM : Jurnal Pengabdian Kepada Masyarakat Wisdom Journal of Education Administration Leadership and Organization Kajian Administrasi Publik dan ilmu Komunikasi
Ida Royani
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THE EFFECT OF PRODUCT QUALITY AND PRICE ON SKINTIFIC SKINCARE PURCHASE DECISIONS IN MEDAN CITY Ida Royani; Riyandhi; Nur Hafni; Maisyura; Lisa Iryani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.640

Abstract

This study aims to determine the effect of product quality and price on purchasing decisions for Skintific skincare. This study uses descriptive quantitative research explaining that this method is based on the philosophy of positivism, used in examining samples and research populations using Non-Probability Sampling with Convenience Sampling techniques. The research population is people in Medan City who use or have used Skintific skincare products. This sample was obtained as many as 96 respondents. Data was collected using a questionnaire. The data analysis used in this study used multiple linear regression with the help of the SPSS 26.0 software program. Partial hypothesis testing shows that the product quality variable has a positive and significant effect on purchasing decisions with a sig value. 0.000 <0.05 and the tcount value is 3.621> t table 1.986. Then for the price variable, it has a positive and significant effect on purchasing decisions with sig. 0.005 <0.05 and the t count value is 2.870> t table 1.986. While simultaneously showing that product quality and price both have a positive and significant effect on purchasing decisions with a sig value. 0.000 <0.05 and the value of fcount 39.022> ftable 3.09.
Co-Authors Abdullah, Rezky Putri Indarwati Abdurrahman Abdurrahman Abdurrahman Arif Ade Abdul Rozak Adis Triawan Ahmad Guspul Aining Rezkyana Akbar, Al Juska Sasni Akhmad Dwi Priyatno Al Juska Sasni Akbar Amalia Larasati Amalia Sri Anjani Anggi Prasetiya Arshy Prodyanatasari Austin, Trecy Baiq Deana Rahayuan Ce Mulya Rizki Anugrah Chana Nafisah Denanda Yustika Sari Dian Mukti Handini Dita Salma Clarabella Djembor Sugeng Walujo Drs. Amil Eka Septi Wijayanti Erlinda Erlinda Ervi Rachma Dewi Fadli Ananda Fariz Azhari Fauziyah, Fina Febie Irsandy Syahruddin Gema Asiani Hasibuan, Samsul A Rahman Sidik Hermanto Hunaepi Hunaepi Indri Afiska Irmayanti Haidir Bima Irna Diyana Kartika K Irna Diyana Kartika Kamaluddin Jewell Renanda Ardita Setiawan Khansa Maritza Azzahro Lalibah Syafirah Mustika Lalu Zulkifli Lisa Iryani M. Ibnu Nabil Maisyura Mohamad Nikmatulloh Muhammad Rahmatul Burhan Nadila Ardyani Nahardi Niken Kencono Ungu Nisa Humayroh Nur Fadhillah Khalid Nur Hafni Nurfadhillah Khalid Ong Berlian Prapti Sedijani Rio Galang Muslim Riva Amelia Ramadhani Riyandhi Rizki Suheldi Sofwan Chanan Suriyani Surtina Syahrizal Tenri Sayu Azzahra Tina Tunnisa Tria Wulandari Milenia Vira Rosa Riani Yuan Anisa Yusria Hadiana Yusuf Haryanto Zaenal Muttaqin Zahra Aulia Devita Sari Zulfitriani Murfat