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All Journal International Journal of Public Health Science (IJPHS) Jurnal Gizi dan Pangan JURNAL PROMOSI KESEHATAN INDONESIA Journal of Consumer Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Gender Equality: Internasional Journal of Child and Gender Studies Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Consumer Sciences Indonesian Journal of Socio Economics Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal Indonesian Journal of Global Health research JKPBL (Jurnal Kesehatan Panca Bhakti Lampung) AgriHealth: Journal of Agri-food, Nutrition and Public Health Journal of Food System and Agribusiness (JoFSA) Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension AGRIEKSTENSIA DUNIA KEPERAWATAN: JURNAL KEPERAWATAN DAN KESEHATAN Journal of Agriculture and Social Development

Yaktiworo Indriani

Jurusan Agribisnis, Fakultas Pertanian, Universitas Lampung

Author-ID : 287305

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Neuroscience Nursing Public Health Social Sciences Veterinary

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SIKAP DAN KEPUASAN KONSUMEN TERHADAP PAKET MENU LELE TERBANG, KAITANNYA DENGAN BAURAN PEMASARAN DI RUMAH MAKAN SAMBAL LALAP BANDAR LAMPUNG Wayan Nila Sulfiana; Ktut Murniati; Yaktiworo Indriani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 6, No 1 (2018)
Publisher : Lampung University

This study aims to determine the consumers’ characteristics of attitude and satisfaction; in adition to its correlation with marketing mix of lele terbang package in Sambal Lalap Restaurant Bandar Lampung. Research location was determined purposively. The number of interviewed sample was 59 respondents that were chosen by convennion sampling. The first and fourth objectives were solved by descriptive analysis. The first and fourth purposes were analyzed descriptively, the second purpose was analyzed by using Fishbein’s multiattribute, and the third purpose was analyzed by using Customer Satisfaction Index (CSI) and Importance performance Analysis (IPA). The result showed that consumers were dominated by 19 to 24 years old women, and was bachelor students who had income last than < Rp1,500,000.00 per month and frequency of purchase the package was 1 to 3 times per week. The score of consummer attitude had been positive, some attributes with the highest score were taste, price, halal, cleanness, and the comfortable of the place. In overall, the score of CSI was feeling satisfied in consuming the menu packages of lele terbang. Based on the analysis of IPA, the attribute at the Kuadran I (main priority) was hygiene attribute. Moreover, the attribute in Kuadran II (hold the prestation) were taste, price, halal, cleanness, and the comfortable of the place. Attribute in Kuadran II (low priority) were aroma, size, benefit, location, and facility. While, attribute in Kuadran IV (excessive) were the attribute of menu and parking area. The marketing of menu package lele terbang at Sambal Lalap Restaurant had implemented marketing strategy (marketing mix).Key words: Attitude, CSI, IPA, marketing, package menu of lele terbang

FAKTOR-FAKTOR YANG MEMENGARUHI STATUS GIZI BALITA RUMAH TANGGA PETANI PADI SAWAH DI DESA KOTADALAM, PESAWARAN Misma Trimara; Yaktiworo Indriani; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 10, No 1 (2022)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v10i1.5691

This research aims to analyze the farm income and household income of lowland rice farmers, to evaluate the nutritional status of children under five and to analyze the factors that affect the nutritional status of the children. This research is located in Kotadalam Village, Way Lima District, Pesawaran Regency involving 32 rice farming families with children aged 13 to 59 months. The research used a survey method and data collection was carried out in February - March 2020 and analyzed quantitatively, descriptively, and statistically using Seemingly Unrelated Regression (SUR). The results shows that the average income of lowland rice farmers was IDR16,678,15.63/year, contributed (67.28%) to the household income of IDR 24,791,015.63. The nutritional status of children under five calculated based on weight/age was mostly in the normal weight category (96.88%), based on the height/age most children was included in the normal category (71.88%) and based on BMI/U, 71.88% included in the category of good nutrition. Based on the results of statistical tests, the nutritional status based on body weight/age was influenced by maternal nutritional knowledge, energy sufficiency level, protein adequacy level and parenting styles. Nutritional status based on the height/age was influenced by the mother's nutritional knowledge, the number of siblings, the level of energy sufficiency and the adequacy level of vitamin A. Children’s nutritional status based on BMI/age was influenced by the number of siblings and the level of protein adequacy.Key words:, household income, lowland rice, nutritional status

PENDAPATAN DAN KETAHANAN PANGAN RUMAH TANGGA PETANI PADI DI DESA RAWAN PANGAN Ega Noveria Putri Hernanda; Yaktiworo Indriani; Umi Kalsum
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 5, No 3 (2017)
Publisher : Lampung University

This study aims to analyze the amount of rice farming income, food expenditure and food security of rice farmer households (HH), and factors related to food security. The location of this study is choosen purposively in Sukamarga Village, Buay Pematang Ribu (BPR) Ranau Tengah Subdistrict, South Ogan Komering Ulu (OKU) Regency in which respondents of this research are 66 rice farmer households. Data of this research were collected in January – March 2016 and analyzed by using descriptive qualitative analysis and quantitative using corelation of Pearson product moment analysis. The results showed that the average income of rice farming per ha was Rp6,936,134.19 in wet season and Rp6,716,552.06 in dry season. The average total household income was Rp2,427,513.67 per month. The evaluation on households’ food security showed that there were 20 HHs in food secure category, 25 HHs in lack of food, 11 HH in vulnerable food, and 10 HHs in food insecure. The factors related to food security were income, land area, rice production, the amount of household members, husband education’s level, and food expenditure. Key words: food expenditure, food security, income

POLA KONSUMSI DAN KETAHANAN PANGAN RUMAH TANGGA NELAYAN DI DESA MAJA KECAMATAN KALIANDA KABUPATEN LAMPUNG SELATAN Khairunnisa Ismah; Wan Abbas Zakaria; Yaktiworo Indriani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 8, No 1 (2020)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v8i1.4357

This research aimed to analyze consumption pattern, food security level, and factors that influence the consumption pattern of household fisherman marker. This research was conducted by survey method. Location of this research was determined purposively in Maja Village, Kalianda District, South LampungRegency. The amount of research samples of 40 fisherman labor with the respondents in the research were the heads of household and housewives.The data was collected in April-May 2018. Data analysis method used was quantitative analysis and multiple linear regression analysis. The consumption pattern was assessed by non-consecutively the Desirable Dietary Pattern (DDP) score based on the food recall of household consumption for 2x24 hours. The DDP score was calculated from the energy intake of each group of food consumed. The results showed that the number of types of food consumed by fisherman household was 10-13 kinds (62.5%) and the frequency of food consumed by fisherman household is rice. TheDesirable Dietary Pattern (DDP) score of fisherman household was 66.72. The level of food security of fishermanhousehold in Maja Village based on the results of cross classification between the level of energy sufficiency and share of food expenditure could be divided in four categories. There were11 households (27.5%) food resistant, 21 households (52.5%) less food, 4 households (10.0%) vulnerable food, and 4 households (10.0%) food insecure. The factors that influenced household’s consumption patterns at Maja Village were maternal age and household income.Key words: consumption patterns, fishing households, food security.

SISTEM AGRIBISNIS TANAMAN HIAS BUNGA (Adenium, Anggrek, dan Mawar) DI KOTA BANDAR LAMPUNG Filipus Cahya Kusuma Putra; Yaktiworo Indriani; Maya Riantini
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 9, No 2 (2021)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v9i2.5075

This study aims to analyze the process of procuring production facilities in accordance with the right six (on time, place, quality, quantity, type, and price), farm performance, the marketing efficiency of the agribusiness system, and the supporting institutions for ornamental flower agribusiness systems at Lampung. This study uses a survey method conducted in the city of Bandar Lampung, namely in Gunung Terang, Gunung Agung and in the Way Halim Permai. Sampling in this study was sixteen respondents taken using a quota sampling technique. Data collection was carried out in September - October 2019. The results showed that the procurement of production facilities of ornamental flower plant farming had fulfilled the right six. Ornamental flower farming in Bandar Lampung is feasible to be cultivated because in farming it has an R / C ratio> 1, that is, the R / C over the total cost of 1.70 of adenium flowers, 2.00 of orchids, and 1.60 of roses. The three ornamental flower plants studied have a profit margin ratio of more than 1 which is 1.41 of the adenium flower, 1.80 of the orchid flower, and 1.81 of the rose flower, which means that the ornamental flower farmers in Bandar Lampung receives profits and no loss. Supporting institutions in the flower plant agribusiness system at the research location are financial institutions, namely banks as financing and borrowing funds, government policies, and transportation. All these supporting institutions are available but have not been used optimally by farmers.Key words: agribusiness system, R/C, profit margin ratio

IDENTIFIKASI ATRIBUT PELAYANAN DAN TINGKAT KEPUASAN KONSUMEN RUMAH MAKAN BAKSO DI LINGKUNGAN UNIVERSITAS LAMPUNG Magdalena Meiliani; Yaktiworo Indriani; Zainal Abidin
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 7, No 2 (2019)
Publisher : Lampung University

The aims of this research are to analyze customer’s characteristics, attributes of meatball and services, customer satisfaction; in addition to aplication of attributes and services of meatball restaurant. The data was collected in Januari-Maret 2018. The research location was determined purposively at Restaurant A, B and C, surrounding The university of lampung (Unila). The technique used for sampling was accidental sampling, involving 99 students as respondents. Data was analyzed descriptively by Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The result showed that the consumers were mostly women students at Unila, 21-23 years old of age, having pocket money of Rp500,000 to 1,000,000 per month. The identified meatball attributes were taste, aroma, size of bowl, display of meatball, price, product guarantee, service alertness, service justice, availability of parking area, accessibility of location, cleanliness and employee hospitality. Consumer satisfaction value at Restaurant A, B, C was 70.20%; 71.80% and 67.80% respectively; it meant that customers were satisfied. The attributes needed to be improved at Restaurant A were product guarantee and employee hospitality, while at Restaurant B were price, service justice, service alertness, and employee patience.Key words: attributes, CSI, IPA, meatball, satisfaction

TINGKAT KEPUASAN DAN LOYALITAS KONSUMEN TAUCO DI KOTA PRABUMULIH Rini Pradita; Yaktiworo Indriani; Achdiansyah Soelaiman
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 4, No 1 (2016)
Publisher : Lampung University

The aims of this research are to analyze satisfaction level and loyalty of tauco’s customers in Prabumulih. The research was carried out in the inpres market, a traditional market in Prabumulih. The research location was chosen deliberately (purposive). The number of interviewed respondents were 60 housewives which found in the market (accidental sampling). The objective was answered by using customer satisfaction index analysis (CSI) and for customers loyalty was answered by using switcher buyer analysis, habitual buyer, satisfied buyer, liking the brand, and committed buyer. The research shows the following results, Tauco’s customers in Prabumulih are loyal customers with high satisfaction level (CSI = 71,2%) and based on Tauco’s customers loyalty pyramid, switcher buyers are only 6,7%. Key words: customers, CSI, loyality, tauco

GAYA HIDUP DALAM MENGONSUMSI SAYUR DAN BUAH SERTA TINGKAT KECUKUPAN GIZI ANAK USIA SEKOLAH DASAR DI KOTA METRO Karina Ayesha; Yaktiworo Indriani; Begem Viantimala
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 8, No 3 (2020)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v8i3.4441

level, and factors affecting the consumption of vegetables and fruits in Metro City. The research is conducted purposely in Elementary School 1 Metro and Elementary School 6 Metro; involving 52 samples of 5th grade elementary school children obtained by using a simple random sampling method. Primary and secondary data were collected in November 2017 – May 2018. Vegetables and fruits consumption data were collected by 24-hour recall and analyzed descriptively by Variety of Nutritional Adequacy Value and statistically by multiple linear regression. The results showed that the nutritional adequacy level of elementary school students was as much as 82.69%, but they were experiencing deficiency of calcium and vitamin C. Average value of the variety of nutritional adequacy was 85%, which means that the food consumed by children is diverse. The lifestyle of elementary school students in consuming vegetables and fruits was indicated that they rarely bought various serving of vegetables and fruits since they like vegetables and fruits served at home. Elementary school students preferred local to import fruits and prefer buying them at traditional market to modern market. They agree that eating vegetables and fruits was important and had good impact on health. The factors which affect the consumption of vegetables and fruits were the number and types of vegetables and fruits consumed, the consumption frequency of vegetables and fruits, and the children’s opinion.Key words: fruits, lifestyle, nutritional adequacy level, vegetables

PERILAKU KONSUMEN DALAM PEMBELIAN TANAMAN HIAS DI KECAMATAN PEKALONGAN KABUPATEN LAMPUNG TIMUR Anita Noviana; Yaktiworo Indriani; Suriaty Situmorang
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 2, No 1 (2014)
Publisher : Lampung University

The objectives of this research are to determine the purchase decision process of the ornamental plants and the dominant factors on the consumer’s buying decision of ornamental plants. The research was conducted by a survey method in Sub-district of Pekalongan of East Lampung Regency. This location was chosen on purpose by considerate that there is agro tourism area namely BBI Horticulture, which is well known as the central area of the nursery and horticultural crops in Lampung. There were 75 respondents of both men and women that met the inclusion samples criteria, such as having at least an experience in buying ornamental plants. The results showed that the behavior of consumers in their purchase decision on ornamental plants through the introduction needs, information searching, alternative evaluation, purchase decision and post-purchase evaluation. There were three dominant component factors that influenced purchasing decisions of ornamental plant: the first principal component factor was named as appearance (trend and prestige), the second major components was named the exotics (color and uniqueness), and the third major components was named equivalency of price products (size and price) of ornamental plants. Keywords: consumers behavior, factor analysis, ornamental plants, purchase decision

PENDAPATAN, NILAI TAMBAH, DAN PEMASARAN AGROINDUSTRI TAHU HOUSE OF TOFU DI KOTA BANDAR LAMPUNG Anis Hasna Syafitri; Wan Abbas Zakaria; Yaktiworo Indriani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 9, No 3 (2021)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v9i3.5321

This study aims to analyze income, added value of tofu soybeans, tofu product marketing channels, and marketing margins. The research method used is the case study method in the Agroindustrial House of Tofu, Way Halim Permai Village, Way Halim District, Bandar Lampung City. The location of the research was determined deliberately with the consideration that Way Halim District is the center of tofu agroindustry in Bandar Lampung City and House of Tofu Agroindustry with the highest production in Way Halim Regency. This research was conducted in January - March 2020. The data analysis method used in this research was qualitative and quantitative descriptive analysis. The results showed that the income of producing each tofu product was profitable because R/C > 1 and the agroindustry had positive added value. The marketing channel consists of three channels. The market share for all types of tofu in the marketing process of the House of Tofu Agroindustry is more than 50%.Key words : agroindustry, income, marketing, production, tofu.

Co-Authors Abbas Zakariya, Wan Abd. Rasyid Syamsuri Achdiansyah Soelaiman Adia Nugraha Adia Nugraha Adia Nugraha Agus Hudoyo Ai Kustiani Ali Djamhuri Ali Khomsan Anak Agung Gede Sugianthara Andini, Talenta Priska Aneftasari, Ica Rizki Ani Suryani Anis Hasna Syafitri Anita Noviana Anjelina, Dela Aria Juwita, Aria Aryogi, Riski Tri Astiti, Ari Atikah Adyas Bagus Lujeng Pangestu Begem Viantimala Bustanul Arifin BUSTANUL ARIFIN Bustanul Arifin Cahyawati, Novia Dadang Sukandar Desva Sari Diah Tera Dwi Muthi Dian Isti Angraini Dwi Haryono Dwi Surya Ningsih Edelyn Adi Surya Ega Noveria Putri Hernanda Eka Kasymir Eka Kasymir Elsa Fitriana Elvany Oktaviana Endang Kasihati Erik Budi Susanto Erin Apriani Erinda Pradini Erlina Rufaidah Faakhira Nadia Syakina Febby Wulandari Fembriarti Erry Prasmatiwi Filipus Cahya Kusuma Putra Firdawati, Firdawati Fransiska Elisa Adelina Gita Marindra Hadi Riyadi Hasyim, Fuad Husain, Abu Haris Indah Listiana Ine Indriastuti Iskandar Mirza Ismah, Khairunnisa Jazim, Fahriza Anjaya Kahfindra Khalik Kabuli Karina Ayesha Khairunnisa Ismah Kordiyana K Rangga Ktut Murniati Kurniati Mahasari Lestari, Dyah Aring Hepiana Lina Marlina Ludi Satria Ariesman, Ludi Satria Lutfi Yulisa Lutfia Khoirunnisa M Yanuar Rizaldi, M Yanuar M. Agung Prasetya Adnyana Yoga Magdalena Meiliani Marsaben, Winny Maharani Maya Riantini, Maya Mellova Amir Mera Epriani Misma Trimara Mufri Wedanimbi Octaviani Muhamad Irfan Affandi Muhammad Ibnu Mutiara Indira Putri Nadya Kurnia Sari Ni Made Anggiasari Novia Cahyawati Nur Nazariah Prianando Tambunan, Varingan Putri, Milla Selviana Qurrotun Ayuniyah R Hanung Ismono Rabiatul Adawiyah Rabiatul Adawiyah Rabiatul Adawiyah Rabiatul Adawiyah Rahmasanti, Destia Rendi Setiawan Reni Zuraida Rianti, Anissa Indah Rini Pradita Rizki Ramadhan Rosi Triafni Nurhayati Saleh, Yuliana Samsu Udayana Nurdin Setiawati, Lita Shinta Tantriadisti Shofy Aulia Afifah Siti Ghalika Permata Suri Almega Suharmanto Suriaty Situmorang Suryadi Suryadi Susanto Susanto Susmalini Susmalini Tanjung, Rahmadani Teguh Endaryanto Terisia Muharam Sesunan, Terisia Muharam Thooriq, Naqiyya Amaniya Tiara Hernanda Tiara Shinta Anggraeni Tubagus Hasanuddin Tunjung Andarwangi Tyas Sekartiara Syafani Tyas Sekartiara Syafani, Tyas Sekartiara Wan Abbas Zakaria Wan Abbas Zakaria Wan Abbas Zakaria Wayan Nila Sulfiana Wuryaningsih Dwi Sayekti Yessi Febrina Br Bangun Yunarni Martha Doloksaribu Zainal Abidin

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