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All Journal International Journal of Public Health Science (IJPHS) Jurnal Gizi dan Pangan JURNAL PROMOSI KESEHATAN INDONESIA Journal of Consumer Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Gender Equality: Internasional Journal of Child and Gender Studies Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Journal of Consumer Sciences Indonesian Journal of Socio Economics Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal Indonesian Journal of Global Health research JKPBL (Jurnal Kesehatan Panca Bhakti Lampung) AgriHealth: Journal of Agri-food, Nutrition and Public Health Journal of Food System and Agribusiness (JoFSA) Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension AGRIEKSTENSIA Indonesian Journal of Community Services Cel DUNIA KEPERAWATAN: JURNAL KEPERAWATAN DAN KESEHATAN Journal of Agriculture and Social Development

Yaktiworo Indriani

Jurusan Agribisnis, Fakultas Pertanian, Universitas Lampung

Author-ID : 287305

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Neuroscience Nursing Public Health Social Sciences Veterinary Other

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POLA KONSUMSI IKAN LAUT DAN FAKTOR-FAKTOR YANG MEMENGARUHI KONSUMSI IKAN LAUT OLEH IBU HAMIL DI KECAMATAN KOTAAGUNG KABUPATEN TANGGAMUS Bagus Lujeng Pangestu; Yaktiworo Indriani; Lina Marlina
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 8, No 3 (2020)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v8i3.4436

This study aims to analyze dietary patterns and factors that affect consumption of marine fish by pregnant women in Kotaagung Subdistrict of Tanggamus District. Respondents are 42 women at second and third trimester pregnancies who are recruited voluntarily. Data are analyzed descriptively using Multiattribute Fishbein and multiple linear regressions. The results showed that the consumption patterns of marine fish of pregnant women were illustrated by type of fish consumed, the amount of consumption, frequencies and locations of purchase. The types of fish consumed were cob, flying fish, anchovy, squid, bloated, and blue marlin. The dominant fish consumed by respondents was cob. The average amount of marine fish consumption by pregnant women was 42.12 grams/week and considered very low. The average consumption of protein was 6.02 grams (1.40 %AKE) per day and it was calculated that the maximum desireable dietary pattern (DDP) score for animal food was only 5.60 out of 24 of DDP ideal score. Purchase frequencies of marine fish were once to four times a week. Purchase locations were traditional markets and traveling traders. The factors that influenced the consumption of marine fish were prices of marine fish, pond fish, chicken, and tempeh, income, number of family members, and education.Key words: dietary pattern, marine fish, pregnant women.

PERILAKU KONSUMEN DALAM PEMBELIAN BERAS ORGANIK PRODUKSI KABUPATEN PRINGSEWU Arif Setiawan; Wan Abbas Zakaria; Yaktiworo Indriani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 4, No 2 (2016)
Publisher : Lampung University

The purposes of this research were to analyze the process of consumer’s decision making on organic rice purchasing and dominant component that influenced organic rice purchasing by consumers. This research was conducted in Pringsewu District by considering that location one of the central productions and the pioneer of organic paddy farming in Lampung Province. The data was collected on June-July 2015 with survey method. The samples of the research were 60 respondents both men and women that met the criteria such as having experience on buying and consuming organic rice at the last three months. The data was analyzed usely descriptive analysis and statistic with validity, reliability, and principal component analysis. The result showed that the process of decision making on organic rice purchasing by consumer was through all of the stage such as introduction needs, information searching, alternative evaluation, purchase decision and post purchase evaluation. There were three dominant components that influenced decision making on organic rice purchasing. The first component was named habit component, the second component was named as appeal component, and the third component was named flavor component. Key words: consumer behavior, organic rice, principal component analysis, purchase decision

PENGARUH BAURAN PEMASARAN (MARKETING MIX) DAN PERILAKU KONSUMEN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN JUS BUAH SEGAR BANDAR LAMPUNG Mufri Wedanimbi Octaviani; Yaktiworo Indriani; Suriaty Situmorang
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 2, No 2 (2014)
Publisher : Lampung University

This research aims to analyze: the respondent characteristiccs of fresh fruit juice consumers in Bandar Lampung; the effect of marketing mix including product, price, place, and promotion of consumer’s decision making on buying fresh fruit juice in Bandar Lampung; the social, personal and psychological factors of the consumer on the purchase of fresh fruit juice in Bandar Lampung; and the dominant factors in the marketing mix and consumer behavior on the decision to purchase fresh fruit juice in Bandar Lampung. This research was conducted at Zainal Pagar Alam Street, Purnawirawan Street, and Pramuka Street in Bandar Lampung. The research samples of 105 college students were chosen on purpose when they bought fresh fruit juice during January 2013 until February 2013. SEM analysis used to answer the research aims and the Correlation of Rank Spearman test was used to determine the relationship between variables. The results of the research showed that most of the consumers were female collage students and most of them was 21 years old. The latent variables of marketing mix that significantly affected on the fruit juice purchase were product and price variables. The personal and social factors significantly effected the purchase decision of fruit juice in Bandar Lampung. The product variable was the most dominant variable affected on consumer decision making of fresh fruit juice purchase. Key words: consumer behavior, fresh fruit juice, marketing mix, SEM

PENINGKATAN PENJUALAN KERIPIK PISANG SETELAH MEMPEROLEH SERTIFIKAT HALAL SERTA PERILAKU KONSUMENNYA DI KOTA BANDAR LAMPUNG Elsa Fitriana; Yaktiworo Indriani; Begem Viantimala
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 8, No 4 (2020)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v8i4.4710

This study aims to study the halal certification process of banana processed products at the Institute forFood, Drugs, and Cosmetics Studies of The Indonesian Ulama Council (LPPOM MUI) Lampung Provinceto find out the increase in sales of banana chips after obtaining a halal certificate, and to explore consumer behavior of Lampung banana chips branded KPS, PD. AS, and KPKK. The research is conducted by surveymethod. Data collection was conducted in March 2019 in which 45 people were selected by using accidentalsampling. The data are analyzed by descriptive analysis and Attitude model of Multiatribute Fishbein. Thehalal certification process carried out by LPPOM MUI Lampung Province on banana chips agroindusty hasseveral online steps on web regs.e-lppommui.org. The increase in sales after obtaining a halal certificate is an increase in the number of production with the turnover reaching 40 percent. When purchasing bananachips, halal is highly considered by consumers. Consumers at KPS, PD. AS, and KPKK are satisfied andmay repurchase.Key words: banana chips, consumers, halal certificate

EFEKTIVITAS PROGRAM RASTRA DAN PROGRAM BPNT TERHADAP TINGKAT PENDAPATAN DAN KESEJAHTERAAN KELUARGA PENERIMA MANFAAT DI KELURAHAN YUKUM JAYA KECAMATAN TERBANGGI BESAR KABUPATEN LAMPUNG TENGAH Diah Tera Dwi Muthi; Raden Hanung Ismono; Yaktiworo Indriani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 9, No 4 (2021)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v9i4.5404

This research aimed to determine the implementation, analyze the effectiveness of the implementation, the welfare and income of beneficiaries, the relationship between effectiveness of Rastra and BPNT in addition to the level of income and welfare of beneficiary families in Yukum Jaya Village. The research was conducted by survey method, include location was determined purposively of Yukum Jaya Village. The data was analized qualitative, effectiveness analysis methods, household income, welfare according to the BKKBN and Rank Spearman test. The results showed that the distribution of Rastra and BPNT has not fully complied with the regulations set by Ministry of Social Affairs. The effectiveness of Rastra and BPNT was not effective. The highest average income of Rastra was earned by 7 entrepreneurs in which average income month was Rp5,842,105 and the lowest income was earned by a laundry worker and clothes iron Rp378,947. The highest income of BPNT was earned by 10 vegetables trader with an average income/month of Rp6,659,032 and the lowest income was a tofu trader with an average income/month of Rp587,097. The welfare level of the respondents Rastra was in the stage of prosperous family II (KS II) and prosperous family III (KS III) of BPNT was classified on prosperous family stage III (KS III). There was no positive relationship between the effectiveness of Rastra and BPNT program and the level of income and welfare of beneficiary families.Key words: BPNT, effectiveness, income, Rastra, welfare

PENDAPATAN USAHATANI PADI YANG MENERAPKAN SISTEM RESI GUDANG DI KECAMATAN PULAU PANGGUNG KABUPATEN TANGGAMUS Mutiara Indira Putri; R Hanung Ismono; Yaktiworo Indriani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 5, No 2 (2017)
Publisher : Lampung University

This study aims to analyze the income level and the efficiency of rice farming that joining the warehouse receipt system and non warehouse receipt system, and identify contributing factors and inhibiting factors to the implementation of warehouse receipt system for rice farmers. This research was conducted in Pulau Panggung Sub District of Tanggamus Regency which data was collected in April 2016. The sample was selected by census technique method for the farmers who are joining the warehouse receipt system and simple random sampling method for the farmers who are not joining the warehouse receipt system. The data was analyzed by farm income analysis and Decision Matrix Analysis (DMA). The results of this research showed that the income of farmers who were joining the warehouse receipt system was higher than farmers who were not joining the warehouse receipt system. The total income of farmers who were joining the warehouse receipt system was Rp5,148,487.78 in the first planting season and Rp7,120,807.78 in the second planting season, while the total income of farmers who were not joining the warehouse receipt system was Rp3,881,849.76 and 5,029,974.72 respectively. The farmer influencing factor on joining the warehouse receipt system was the cost was cheap, while influencing factor on unjoining the warehouse receipt system was the low socialization to farmers. Key words : farm income, rice, warehouse receipt system

STRATEGI PEMASARAN BERDASARKAN PERILAKU PEMBELIAN KERIPIK PISANG DI KOTA METRO Ine Indriastuti; Muhammad Irfan Affandi; Yaktiworo Indriani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 2 (2015)
Publisher : Lampung University

The objectives of this research are to analyze dominant factors on the consumer’s buying decision of banana chips and formulate a marketing strategy based on consumer behavior and marketing mix. The research was conducted by a survey method in Sub-district of East Metro of Metro City. This location was chosen on purpose by considerate that place are crowded which is well known as the central area of the banana chips in Metro. There were 100 respondents of both men and women that met the inclusion samples’ criteria, such as having at least an experience in buying banana chips. The results showed that there were three dominant component factors that influenced purchasing decisions of banana chips: the first principal component factor was named as performance (live style) and price product, the second major components was named the shape, and the third major components was named flavour variations of banana chips. Marketing strategy banana chips are utilizing the product prices to improve the image of product for consumers, improving skills and technology, expand the marketing of products to potential region and have never reached a competitor, utilizing local specialty food products as to obtain a large market opportunity and increase the carrying capacity of low funds by utilizing the carrying capacity of the goverment. Key words: banana chips, buying decision, consumer behavior, factor analysis

SIKAP KONSUMEN DAN STRATEGI PEMASARAN DUA MEREK KOPI BUBUK DI KOTA BANDAR LAMPUNG Mera Epriani; Teguh Endaryanto; Yaktiworo Indriani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 5, No 4 (2017)
Publisher : Lampung University

This study aims to determine the consumer’s attitude, marketing strategy, and marketing performance of two branded coffee powder in Bandar Lampung. Two coffee brands were chosen purposively, namely SBCBD and 49 for it’s famous and unfamous the community. The samples of coffee consumer’s were 70 people were chosen by accidental sampling, while samples of the marketing strategy were chosen by purposive adjusted by the location of this research. The research data was analyzed by descriptive qualitative, descriptive quantitative, and multi-attribute Fishbein model. The results showed that coffee consumer’s was dominated by aged 15-64 years old with the occupation as a housewife that graduated from high school, and have 3-5 family members, purchased coffee powder less than 6 times per month with incomes more than Rp2,500,000.00 per month. However base on the packaging size of the coffee powder, the consumer’s of Coffee Powder SBCBD like the packaging size more than >200 grams, but the consumer’s of Coffee Powder 49 like the packaging size of 200 grams. The result of the analysis on attitude of consumer’s, the taste of coffee powder got the highest score on the analysis of consumer’s attitude. The marketing strategy has been implementing the aspects of the marketing mix (product, price, place, and promotion). The marketing performance of Coffee Powder 49 was better applied than Coffee Powder SBCBD.Key words: attitudes, coffee powder, marketing, taste

ANALISIS PENGETAHUAN DAN SIKAP KONSUMEN DALAM MEMBELI YOGHURT DI BANDAR LAMPUNG Kahfindra Khalik Kabuli; Yaktiworo Indriani; Suriaty Situmorang
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 6, No 2 (2018)
Publisher : Lampung University

This study aims to determine: the decision making process on purchasing liquid yogurt, the consumer's knowledge on liquid yoghurt products, and the consumers’ attitude toward the liquid yoghurt product in Bandar Lampung. This study use survai methodin which number of respondents are 96 people who are recruited by accidental sampling method. The data is collected using validited and reliabilited questionnaires,and analyzed by qualitative descriptive and Fishbein multiattribute model. The attributes used are price, taste variation, brand, volume, expiration information, packaging condition, nutritional content, advertisement, taste, halal label and ease of getting the product. The result showed that decision making on purchasing liquid yogurt was done through five stages, the average level of knowledge of liquid yogurt was 93.43%, this was in the good category. Attitude analysis showed that the attribute most favored and trusted by the consumer was halal labelin which attitude score (Ao) was 1.68Key words: Consumer attitude, knowledge, liquid yoghurt

SIKAP DAN PENGAMBILAN KEPUTUSANPEMBELIAN SAYURAN ORGANIK OLEH KONSUMEN DI KOTA BANDAR LAMPUNG Ni Made Anggiasari; Yaktiworo Indriani; Teguh Endaryanto
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 4, No 4 (2016)
Publisher : Lampung University

This study aims to determine the characteristics of consumers, their attitudes, the stages of the purchasing decision, and the factors that influence the purchase of organic vegetables at Chandra Supermarket in Bandar Lampung City. The research was conducted purposively in Chandra Supermarket of Bandar Lampung city. The number of consumer respondents was 60 people recruited accidentally. Research data were analyzed by using descriptive qualitative and quantitative Fishbein-Multiattribute Model, and Seemingly Unrelated Regression (SUR) analysis. The results showed that the characteristics of consumers of organic vegetables at Chandra Supermarket were dominated by women 25-50 years old. Most consumers were housewives, Senior High School graduates, monthly family income of Rp5.000.000,00 or less,and organic vegetable purchase of 1-4 times a month. The consumer attitude (Ao) was to provide the highest value to the cleanliness. Stages of purchasingdecisions on organic vegetables were the need recognition, information searching,evaluation of alternatives, and post-purchase behavior.Factor that influenced positively on the purchase of organic vegetables was freshness, while factors that influenced negativelywere the ratio of price andincome, the cleanliness, and wholeness of vegetables.Keywords: attitude, cleanliness, organic vegetables, purchasing decisionsThis study aims to determine the characteristics of consumers, their attitudes, the stages of the purchasing decision, and the factors that influence the purchase of organic vegetables at Chandra Supermarket in Bandar Lampung City. The research was conducted purposively in Chandra Supermarket of Bandar Lampung city. The number of consumer respondents was 60 people recruited accidentally. Research data were analyzed by using descriptive qualitative and quantitative Fishbein-Multiattribute Model, and Seemingly Unrelated Regression (SUR) analysis. The results showed that the characteristics of consumers of organic vegetables at Chandra Supermarket were dominated by women 25-50 years old. Most consumers were housewives, Senior High School graduates, monthly family income of Rp5.000.000,00 or less,and organic vegetable purchase of 1-4 times a month. The consumer attitude (Ao) was to provide the highest value to the cleanliness. Stages of purchasingdecisions on organic vegetables were the need recognition, information searching,evaluation of alternatives, and post-purchase behavior.Factor that influenced positively on the purchase of organic vegetables was freshness, while factors that influenced negativelywere the ratio of price andincome, the cleanliness, and wholeness of vegetables. Keywords: attitude, cleanliness, organic vegetables, purchasing decisions

Co-Authors Abbas Zakariya, Wan Abd. Rasyid Syamsuri Achdiansyah Soelaiman Adia Nugraha Adia Nugraha Adia Nugraha Afifah, Shofy Aulia Agus Hudoyo Ai Kustiani Ali Djamhuri Ali Khomsan Anak Agung Gede Sugianthara Andini, Talenta Priska Aneftasari, Ica Rizki Ani Suryani Anis Hasna Syafitri Anita Noviana Anjelina, Dela Aria Juwita, Aria Aryogi, Riski Tri Astiti, Ari Atikah Adyas Atikah Khansa, Shafrina Bagus Lujeng Pangestu Begem Viantimala BUSTANUL ARIFIN Bustanul Arifin Bustanul Arifin Cahyawati, Novia Dadang Sukandar Desva Sari Diah Tera Dwi Muthi Dian Isti Angraini Dwi Haryono Dwi Surya Ningsih Edelyn Adi Surya Ega Noveria Putri Hernanda Eka Kasymir Eka Kasymir Eka Kasymir Elsa Fitriana Elvany Oktaviana Endang Kasihati Erik Budi Susanto Erin Apriani Erinda Pradini Erlina Rufaidah Faakhira Nadia Syakina Febby Wulandari Fembriarti Erry Prasmatiwi Filipus Cahya Kusuma Putra Firdawati, Firdawati Fitri, Ayu Aulia Fransiska Elisa Adelina Gita Marindra Hadi Riyadi Hasyim, Fuad Husain, Abu Haris Indah Listiana Ine Indriastuti Iskandar Mirza Ismah, Khairunnisa Jazim, Fahriza Anjaya Kahfindra Khalik Kabuli Karina Ayesha Khairunnisa Ismah Kordiyana K Rangga Ktut Murniati Kurniati Mahasari Lestari, Dyah Aring Hepiana Lina Marlina Ludi Satria Ariesman, Ludi Satria Lutfi Yulisa Lutfia Khoirunnisa M Yanuar Rizaldi, M Yanuar Magdalena Meiliani Marsaben, Winny Maharani Maya Riantini, Maya Mellova Amir Mera Epriani Misma Trimara Mufri Wedanimbi Octaviani Muhamad Irfan Affandi Muhammad Ibnu Muslimah, Putri Ayu Mutiara Indira Putri Nadya Kurnia Sari Ni Made Anggiasari Novia Cahyawati Nugroho, Rahmadi Nur Nazariah Nurhanif, Muhammad Daffa Prianando Tambunan, Varingan Putri, Milla Selviana Qurrotun Ayuniyah R Hanung Ismono Rabiatul Adawiyah Rabiatul Adawiyah Rabiatul Adawiyah Rabiatul Adawiyah Rahmasanti, Destia Rendi Setiawan Reni Zuraida Rianti, Anissa Indah Rini Pradita Riyanti, Linda Rizki Ramadhan Rosfenda, Siti Meisa Rosi Triafni Nurhayati Saleh, Yuliana Samsu Udayana Nurdin Sari, Dewi Mulia Setiawati, Lita Shinta Tantriadisti Shofy Aulia Afifah Siti Ghalika Permata Suri Almega Suharmanto Suriaty Situmorang Suryadi Suryadi Susanto Susanto Susmalini, Susmalini Tanjung, Rahmadani Teguh Endaryanto Terisia Muharam Sesunan, Terisia Muharam Thooriq, Naqiyya Amaniya Tiara Hernanda Tiara Shinta Anggraeni Tubagus Hasanuddin Tunjung Andarwangi Tyas Sekartiara Syafani Tyas Sekartiara Syafani, Tyas Sekartiara Wan Abbas Zakaria Wan Abbas Zakaria Wan Abbas Zakaria Wayan Nila Sulfiana Wuryaningsih Dwi Sayekti Yessi Febrina Br Bangun Yoga, M. Agung Prasetya Adnyana Yunarni Martha Doloksaribu Zainal Abidin

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