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Enny Istanti

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Author-ID : 289922

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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IMPLEMENTASI HARGA, KUALITAS PELAYANAN DAN PEMBELIAN BERULANG PADA PENJUALAN PRODUK GAMIS AFIFATHIN Enny Istanti; Bramastyo Kusumo; Indah Noviandari
EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 8 No. 1 (2020): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

This study aims to determine the effect of prices, service quality, and repeat purchases on product sale decisions simultaneously, partialy, and significantly. And to determine which variables have a dominant influence. Methods of research using quantitative methods in the study population are consumers Gamis Afifathin Surabaya. The sampling technique used was simple random sampling and accidental sampling with a sample size of 95 respondents to the formula Slovin. Technique uses multiple linier regression analysis. The variable is the prices, service quality, repeat purchases, product sale. Result were obtained value of F count 41,563 with a significance of 0,000, t value of each variable of prices 1,094 > 1,98638, variable service quality 10,757 > 1,98638, and variable repeat purchases 0,437 > 1,98638 Based on the result of research in Product Gamis Afifathin Surabaya to the simultaneous effect of three independent variables, partial and significant impact on Product sale. The Independent variable of Service Quality has a dominant influence on the Product Sale which has a Beta value of 0,597.

MENENTUKAN STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN CCTV HIKVISION SURABAYA DI TENGAH PANDEMI COVID 19 Nova Retnowati; Enny Istanti
EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 9 No. 2 (2022): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v9i2.226

The Covid-19 pandemic has forced everyone to do all activities at home, therefore the telecommunications business has become a business that is quite profitable and promising in accordance with the online WFH system in Indonesia. Based on this situation, the research was conducted to determine the marketing strategy in increasing sales of Hikvision CCTV in Surabaya. This research was conducted with the aim of knowing and analyzing marketing strategies in increasing Hikvision CCTV sales in Surabaya in the midst of the Covid19 pandemic. The results of the SWOT analysis can be used as a basis for companies to determine marketing strategies to increase sales volume. The method used in this research is descriptive research with a SWOT analysis approach. The techniques used in data collection are basic observations and interviews and are related to marketing strategies including product, price, place, and promotion strategies that are used to identify strengths, weaknesses, opportunities and threats with SWOT analysis. The results of the SWOT analysis show that Hikvision CCTV is in quadrant II, which means that despite facing various threats, Hikvision CCTV still has internal strength. The strategy that should be implemented is to use strengths that take advantage of long-term opportunities by means of a diversification strategy (product or market).

BUDAYA ORGANISASI, GAYA KEPEMIMPINAN, DAN MOTIVASI TERHADAP KINERJA KARYAWAN PT. BARUNA AMUKTI JAYASURYA DI SURABAYA Enny Istanti; Savira Aisyah
EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.423

Sejak pandemi COVID-19, ekonomi global dipertaruhkan, menyebabkan masalah besar bagi hampir setiap perusahaan di dunia. Perusahaan perlu keluar dari krisis ini, pulih darinya, memecahkan berbagai jenis masalah seperti kinerja karyawan. Barna Amkuti Jaya Surya di Surabaya. Populasi dalam survei ini adalah karyawan PT. Hingga 45 orang di Surabaya, Barna Amkuti Jaya Surya. Seluruh populasi dijadikan sampel karena pengambilan sampelnya menggunakan metode sampling jenuh. Pengukuran variabel tipe data skala Likert dengan menyebarkan kuesioner. Hasilnya, pada uji simultan (Uji F) ditemukan bahwa budaya organisasi (X1), gaya kepemimpinan (X2), dan motivasi (X3) berpengaruh besar terhadap kinerja karyawan (Y). Pada uji parsial (uji-t), budaya organisasi (X1), gaya kepemimpinan (X2), dan motivasi (X3) diketahui memiliki pengaruh individu yang signifikan terhadap kinerja karyawan (Y). Oleh karena itu, P.T. Baruna Amukti Jayasurya di Surabaya perlu memperhatikan gaya manajemen karyawannya agar semua pekerjaan dilakukan secara terstruktur.

MENGEMBANGKAN POTENSI PARIWISATA DAN UMKM KECAMATAN SEMIMI KECAMATAN KENDUNG SURABAYA Istanti, Enny; Nuroini, Indi
Semeru: Jurnal Pengabdian Kepada Masyarakat Volume 1 Nomor 1 Tahun 2024
Publisher : LPPM Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/semeru.v1i01.1102

The development of tourist areas can be an alternative that is expected to encourage both economic potential and conservation efforts. Apart from developing tourism potential, the existence of UMKM cannot be eliminated or avoided from now on, because their existence is very useful in distributing community income and is able to create creativity that is in line with efforts to maintain and develop elements of local community tradition and culture. Through the Real Work Lecture Activities that we carry out, it is hoped that we can help develop the tourism potential and UMKM of the Semanggi Tourism Village.

MERANCANG STRATEGI DIGITALISASI UMKM DESA: PENDEKATAN PARTISIPATIF DI DESA TERIK, SIDOARJO Istanti, Enny; Nuroini, Indi; Kusumo Negoro, R.M. Bramastyo
Semeru: Jurnal Pengabdian Kepada Masyarakat Volume 2 Nomor 1 Tahun 2025
Publisher : LPPM Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/semeru.v2i1.1547

The digital transformation of village MSMEs is an important agenda in encouraging economic equity and strengthening local independence. This article aims to design a participatory-based MSME digitization strategy in Terik Village, Krian, Sidoarjo, by exploring the needs, obstacles, and potential of local business actors. This study uses a descriptive qualitative approach with phenomenological methods, data collection techniques in the form of in-depth interviews, participatory observations, and Focus Group Discussions (FGD). The results of the study show that low digital literacy and lack of access to training are the main obstacles, but the active involvement of MSME actors in strategic planning increases their motivation and readiness to adopt technology. These findings contribute to the theory of community empowerment and technology acceptance and offer contextual and sustainable models of intervention. This study recommends the application of a participatory approach in the digital empowerment program of village MSMEs as well as the development of follow-up studies to enrich understanding of the phenomenon of community-based digital transformation

PEMBERDAYAAN MASYARAKAT MELALUI PENGEMBANGAN UMKM BERBASIS LINGKUNGAN DI KELURAHAN BULAK BANTENG, SURABAYA Nuroini, Indi; Istanti, Enny
Semeru: Jurnal Pengabdian Kepada Masyarakat Volume 2 Nomor 1 Tahun 2025
Publisher : LPPM Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/semeru.v2i1.1552

Community empowerment is an important key to sustainable development, especially in urban-coastal areas that face economic and environmental challenges. This study aims to analyze community empowerment strategies through the development of environment-based MSMEs in Bulak Banteng Village, Surabaya. Using a descriptive qualitative approach with in-depth interview techniques, participatory observation, and Focus Group Discussion (FGD), this study explores changes in the perception and practice of MSME actors towards environmental issues. The results show that the direct involvement of the community in the empowerment process is able to increase awareness of sustainable business practices and encourage the adoption of environmentally friendly business principles, although still on a small scale. This research contributes to strengthening the theory of community empowerment and green entrepreneurship, as well as offering an effective collaborative approach to the development of MSMEs at the local level. These findings recommend the integration of environmental training and business assistance as a sustainable community empowerment strategy in the future.

Gen Z's Behavior Towards Digital Culinary Brands on TikTok Nanis Susanti; Enny Istanti
International Journal of Economics, Commerce, and Management Vol. 2 No. 2 (2025): April : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v2i2.895

This study aims to explore the behavioral dynamics of Generation Z (Gen Z) toward digital culinary brands on TikTok, a platform increasingly central to youth consumer engagement. The research investigates how Gen Z interacts with, interprets, and forms relationships with culinary content in a digital environment shaped by algorithmic trends and participatory culture. Employing a qualitative phenomenological approach, data were collected through in-depth interviews with 12 Gen Z participants aged 18–24 years who actively engage with culinary brand content on TikTok. Additional data were obtained from observational analysis of brand-related content and user interactions on the platform. Thematic analysis revealed three core themes: emotional engagement with sensory-rich food content, digital consumption as identity performance, and expectations of brand authenticity and interactivity. Participants expressed strong affective responses to visually appealing and immersive content, linked their brand preferences to personal values and social identity, and favored brands that demonstrated responsiveness, humor, and human-like interaction. These findings highlight the role of TikTok not only as a marketing tool but as a cultural space where brand perception and loyalty are socially constructed. This study contributes to the theoretical understanding of consumer engagement by situating Gen Z’s behavior within a sociocultural and digital framework. Practically, it offers insights for culinary brands to develop more authentic, interactive, and value-driven content strategies. The findings also suggest implications for digital marketing policies and content regulation. Future research is recommended to explore cross-platform behaviors and cultural variations in digital brand engagement.

Application of Activity Based Costing Method in Cost Calculation Istanti, Enny; Rachmansyah, Moch. Rizaldy; Firmansyah, Moch. Rachmandany; GS, Achmad Daengs
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 4 (2025): July 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i4.3321

Purpose: This study aims to analyze the implementation of the Activity Based Costing (ABC) method in cost calculation for service units at the Orthopedic & Traumatology Hospital in Surabaya and to compare the results with the conventional costing method currently used by the hospital. Design/methodology/approach: The studies employ a descriptive-comparative method with a quantitative and qualitative approach. The data used include the hospital’s financial reports, particularly unit-level income statements, as well as information from interviews regarding activities and costs within each service unit. Data analysis was carried out in three stages: documenting costs, identifying activities and cost drivers, and calculating costs using the ABC method. Findings: The results show that the ABC method provides more accurate and relevant cost calculations because it is based on the actual activities performed in each unit. Cost calculations using ABC also yield more reasonable unit-level profit and loss results compared to the conventional method, which still allocates costs based on revenue percentages. These findings indicate that applying the ABC method can assist hospital management in determining fairer, more transparent service rates that reflect the resource consumption of each unit. Paper type: Research paper.

Social Accounting in Social Justice Morality in Islamic Banks Andrianto, Andrianto; Istanti, Enny
Journal of Accounting Science Vol. 9 No. 2 (2025): July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jas.v9i2.1995

General Background: Social issues such as poverty, wealth distribution, and social justice remain critical concerns in many countries. Specific Background: In this context, Islamic banks, particularly the 22 institutions operating in Southeast Asia, have the potential to apply social justice principles in their interactions with local communities. Knowledge Gaps: While previous studies have examined the commercialisation of Islamic banking, research exploring how these institutions integrate social justice into their operations is limited. Objectives: This study aims to investigate the social accounting practices of Islamic banks, focusing on disclosures that reflect a commitment to social justice. Methods: Using a qualitative approach, this study analyses data from annual reports and official websites to evaluate how Islamic banks implement social justice in the communities they serve. Results: The findings show that these banks seek to align their disclosures with Islamic spiritual and moral teachings, demonstrating an underlying narrative that emphasises ethical accountability and religious conformity. Novelty: This study contributes to the limited literature bridging Islamic religious values and the pursuit of social goals in financial institutions. Implications: A focus on the misalignment between religious values and banking ethics opens up opportunities for reform among Islamic banks and encourages deeper engagement from stakeholders concerned with ethical financial practices.

Dampak Penerapan Teknologi Artificial Intelligence (AI) terhadap Praktik MSDM Enny Istanti
EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4539

The development of Artificial Intelligence (AI) technology has brought significant changes in various aspects of life, including in the practice of Human Resource Management (HRM). This study will use a qualitative approach with an explanatory case study design to investigate in depth the impact of the application of AI on Human Resource Management (HRM) practices in various organizations This research reveals that the application of Artificial Intelligence technology has had a significant transformative impact on Human Resource Management practices in organizations. AI-based sentiment analysis has enabled organizations to better understand employee satisfaction and engagement levels, aiding in performance management-related decision-making. Organizations need to develop clear policies and procedures for managing the use of AI, including mechanisms to address potential bias and protect employee privacy. In the context of hiring and selection, AI has substantially improved process efficiency by automating resume screening and performing predictive analytics to identify the most suitable candidates. Nonetheless, the study also identifies several challenges in the application of AI in MSDM. In a broader context, the application of AI in MSDM also has implications for legal and regulatory aspects.

Co-Authors - Hwihanus Agus Mahmdi Ali Muhdor Amaliyah Andrianto Andrianto Andrianto Andrianto Anis Ratih Mariana Anis Yuli Astutik Anita Sanana Anugrah Rossytasari Asmie Poniwatie, Asmie Bambang Karnain Bramastyo Kusumo Bramastyo Kusumo Negoro Bramastyo Kusumonegor Bramastyo Kusumonegoro Cholifah Cholifah Claudia Tamara Herman Dewi Alviana Diana Zuhro Diana Zuhroh Dody Suhermawan Dwi Prasetyo Elly Yuniar Nitawati Firmansyah, Moch. Rachmandany GS , Achmad Daengs Haryono Haryono I Gede Wiyasa Indah Noviandari Indah Noviandari Indriana Kritiawati Indriani Wuri Puspitasari Kristiawati, Indiana Kristiawati, Indriana Kusumo Negoro, R.M. Bramastyo Mahjudin , Mahjudin Mahjudin Mahjudin Mayrine Aulia Faustin Mila Priwanti Ningrum Moch Rachmandany Firmansyah Moch. Rachmandany Firmansyah Moch. Rachmanday Firmansyah Moch. Rizaldy Rahmansyah Moh. Fatkhur Rohman MUHAMMAD ILHAM Muslichah Erma W Muslichah Erma Widiana Musriha Musriha Nanis Susanti Negoro, Bramastyo Kusumo Negoro, Bramstyo Kusumo Nisa Widhawati Nisfatul Lailah Nova Retnowati Nuroini, Indi Nurul Amien Rosadisyam Nurul Iman Nurul Qomari Prasta, Vamilia Indah Pribadiyono Pribadiyono Qomari, Nurul R Dimas Adityo Rachmansyah, Moch. Rizaldy Rahayu Dinda Ramadhan Kurnia Iman Retno Susanti Rina Dewi RM Bramastyo KN RM Bramastyo Kusumo Negoro RM. Bramastyo KN Ruchan Sanusi Ruhan Sanusi S. Sugiharto Sanusi, Ruchan Savira Aisyah Savitri Ashifa Diastuti Sindy Devi Indriani Sugiharto Sugiharto Sutini Sutini SUTOPO Sutopo Sutopo Syafi'i Syafi'i Tjandra Wasesa Ulfah, Firdaus Sururia

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