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All Journal JPM17: Jurnal Pengabdian Masyarakat JEB17 : Jurnal Ekonomi dan Bisnis Ekspektra: Jurnal Bisnis & Manajemen SINERGI: Jurnal Ilmiah Ilmu Manajemen Journal of Accounting Science IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Komunikasi Profesional J-Dinamika: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Manajemen Kesatuan Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Benchmark Equity: Jurnal Akuntansi Wiga : Jurnal Penelitian Ilmu Ekonomi Akuntansi'45 EKONOMIKA45 Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Journal of Management and Creative Business Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Masyarakat Seminar Nasional Teknologi dan Multidisiplin Ilmu Journal of Managerial Sciences and Studies International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Semeru Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research
Enny Istanti
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Pemanfaatan Media Sosial Dalam Pembelajaran Digital Marketing Terhadap Peningkatan Pengetahuan Ibu Pembina Kesejahteraan Keluarga (PKK) Laksana, Tri Ginanjar; Maulana Wibowo, Ariel; Pranoto, Imam Aji; Kurnia Budiawan, Nadjib; Dwi Nugroho, Alfian; Muhamad, Pagi; Fauzan Firaus, Azka; Rofi Ariansyah, Muhammad; Nada Kusnendar, Ahmad; Annisa, Nuri; Istanti, Enny; Ekantoro, Julyanto; Maulana, Nur; Nansa Anwar, Ulis; Arimbi Dwimita Putri, Devina; Yanuardi Leksono, Fatur; Maulana Syahputra, Aditya; Agripina, Ailsa; Putri Ilhami, Ginaris; Nur Baitti, Silvi; Rahayu, Sintia; Aulya Yunitasari, Dwi; Ramadhan, Alfajri; Nurun Ala, Hindun; Akbar Fadhillah, Maulana; Abadi, Iwan
Jurnal Kajian Ilmiah Vol. 23 No. 4 (2023): Special Issue (December 2023)
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/t3f9h442

Abstract

The aim of this research is to determine the effect of using social media in digital marketing learning on increasing knowledge of community pedagogical competence, especially PKK women, regarding information technology in Sekarwangi Village, Cibadak District, Sukabumi Regency. This research was conducted at the house of the citronella oil refinery in Sekarwangi Village, Cibadak District, Sukami Regency. The population of this study was 40 PKK women, with a sample size of 19 people, in determining the sample using the Slovin formula with an error tolerance of 5%. This research method approach is quantitative research with a correlation analysis design. The instruments used consist of the use of social media, digital marketing and pedagogical knowledge. The data collection technique uses an instrument in the form of a questionnaire and is analyzed using descriptive and inferential statistical analysis. The research results show that there is a very significant positive influence between the variable use of social media for digital marketing learning on pedagogical competence with a low strength of relationship (r = 0,584 p<0.01). The existence of a positive relationship means that the higher the use of social media for digital marketing learning, the higher the pedagogical competence related to information technology. The theories used in this research are not yet extensive, it would be good in the future that scientific developments will enable the emergence of new theories that can explain the increase in pedagogical knowledge in the field of information technology, which can then provide different results in other research.
Strategi Pemasaran UMKM Batu Permata Batu Di Desa Batu Asih, Kecamatan Cibadak, Kabupaten Sukabumi, Jawa Barat Istanti, Enny; Ekantoro, Julyanto; KN, RM Bramastyo
Jurnal Kajian Ilmiah Vol. 23 No. 4 (2023): Special Issue (December 2023)
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/c8sgfe18

Abstract

Through the integration of domestic, foreign, and international marketing activities that can create synergies while maintaining the organization's strategic objectives and competitive advantage as a force in global marketing efforts, global gold marketing acknowledges complex global (geocentric) market commonalities. This study (Study on MSMEs in Batuasih Village, Cibadak District, Sukabumi Regency) intends to ascertain how the marketing strategy of gemstone MSMEs in Batuasih village seeks to increase family income. Qualitative research methodology is the approach employed. The following are the MSME Marketing Strategy initiatives carried out by Batu Asih Village's gemstone artisans: Establishing groups for gemstone craftsmen, bolstering marketing teams, utilizing social media, becoming a member of fan clubs for gemstones, regularity in the content uploads for Gemstone products, Regular updating of content and enhancement of the product.
THE IMPACT OF BRAND IMAGE AND SELF-CONCEPT ON MOBILE PHONE PURCHASE DECISION Wiyasa, I Gede; Prada, Arys; Istanti, Enny; Daengs GS, Achmad
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i1.74

Abstract

This research is motivated by the rapid development of technology, which has led to the emergence of various new products, particularly in the mobile phone category, intensifying market competition. Mobile phones have become essential items in daily life, making it increasingly difficult for mobile phone brands to stand out. As a result, companies strive to attract consumers by leveraging product features. The aim of this study is to determine the effect of brand image and self-concept on purchasing decisions. Data was collected using a questionnaire with purposive sampling technique on 89 respondents who use mobile phones. The population consists of male and female students at Universitas 45 Surabaya. The independent variables in this study are brand image, self-concept, and purchase decision. Hypothesis testing using multiple regression analysis shows that both independent variables significantly influence the dependent variable (purchase decision). The R-value of 0.718 indicates a strong relationship, close to 1, and the coefficient of determination (R²) is 0.515.
MENGEMBANGKAN POTENSI PARIWISATA DAN UMKM KECAMATAN SEMIMI KECAMATAN KENDUNG SURABAYA Istanti, Enny; Nuroini, Indi
Semeru: Jurnal Pengabdian Kepada Masyarakat Volume 1 Nomor 1 Tahun 2024
Publisher : LPPM Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/semeru.v1i01.1102

Abstract

The development of tourist areas can be an alternative that is expected to encourage both economic potential and conservation efforts. Apart from developing tourism potential, the existence of UMKM cannot be eliminated or avoided from now on, because their existence is very useful in distributing community income and is able to create creativity that is in line with efforts to maintain and develop elements of local community tradition and culture. Through the Real Work Lecture Activities that we carry out, it is hoped that we can help develop the tourism potential and UMKM of the Semanggi Tourism Village.
MERANCANG STRATEGI DIGITALISASI UMKM DESA: PENDEKATAN PARTISIPATIF DI DESA TERIK, SIDOARJO Istanti, Enny; Nuroini, Indi; Kusumo Negoro, R.M. Bramastyo
Semeru: Jurnal Pengabdian Kepada Masyarakat Volume 2 Nomor 1 Tahun 2025
Publisher : LPPM Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/semeru.v2i1.1547

Abstract

The digital transformation of village MSMEs is an important agenda in encouraging economic equity and strengthening local independence. This article aims to design a participatory-based MSME digitization strategy in Terik Village, Krian, Sidoarjo, by exploring the needs, obstacles, and potential of local business actors. This study uses a descriptive qualitative approach with phenomenological methods, data collection techniques in the form of in-depth interviews, participatory observations, and Focus Group Discussions (FGD). The results of the study show that low digital literacy and lack of access to training are the main obstacles, but the active involvement of MSME actors in strategic planning increases their motivation and readiness to adopt technology. These findings contribute to the theory of community empowerment and technology acceptance and offer contextual and sustainable models of intervention. This study recommends the application of a participatory approach in the digital empowerment program of village MSMEs as well as the development of follow-up studies to enrich understanding of the phenomenon of community-based digital transformation
PEMBERDAYAAN MASYARAKAT MELALUI PENGEMBANGAN UMKM BERBASIS LINGKUNGAN DI KELURAHAN BULAK BANTENG, SURABAYA Nuroini, Indi; Istanti, Enny
Semeru: Jurnal Pengabdian Kepada Masyarakat Volume 2 Nomor 1 Tahun 2025
Publisher : LPPM Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/semeru.v2i1.1552

Abstract

Community empowerment is an important key to sustainable development, especially in urban-coastal areas that face economic and environmental challenges. This study aims to analyze community empowerment strategies through the development of environment-based MSMEs in Bulak Banteng Village, Surabaya. Using a descriptive qualitative approach with in-depth interview techniques, participatory observation, and Focus Group Discussion (FGD), this study explores changes in the perception and practice of MSME actors towards environmental issues. The results show that the direct involvement of the community in the empowerment process is able to increase awareness of sustainable business practices and encourage the adoption of environmentally friendly business principles, although still on a small scale. This research contributes to strengthening the theory of community empowerment and green entrepreneurship, as well as offering an effective collaborative approach to the development of MSMEs at the local level. These findings recommend the integration of environmental training and business assistance as a sustainable community empowerment strategy in the future.
Analysis of Credit Marketing Strategy, Lending Procedures, and Service Quality on Customer Satisfaction of Rural Banks Mahjudin; Daeng G. S., Achmad; Istanti, Enny
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3296

Abstract

Customer satisfaction plays a critical role in the long-term success and survival of any institution, and local banks, including Rural Banks, understand that their loan marketing strategies, lending practices, and the quality of service they offer are key drivers of customer satisfaction. This study aims to analyze the credit marketing strategies, lending procedures, and service quality of Rural Credit Banks in order to enhance customer satisfaction and explore the complex relationship between these factors and customer satisfaction. Using a quantitative approach, this study collected data through questionnaires distributed to a sample of 96 customers who applied for loans at Rural Banks. The findings revealed that personalized sales promotions, product displays, promotional programs, and public relations are fundamental to the credit marketing strategies of Rural Banks. The loan origination process consists of several steps, including file submission, loan file inspection, decision making, contract signing, loan disbursement, installment processing, and loan repayment. In addition, the study emphasized that competitive interest rates for small loans, combined with flexible repayment options based on membership levels, contribute significantly to customer satisfaction. Overall, this underscores the important role of loan marketing strategies, lending practices, and service quality in shaping customer satisfaction in the local banking context.
Gen Z's Behavior Towards Digital Culinary Brands on TikTok Nanis Susanti; Enny Istanti
International Journal of Economics, Commerce, and Management Vol. 2 No. 2 (2025): April : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v2i2.895

Abstract

This study aims to explore the behavioral dynamics of Generation Z (Gen Z) toward digital culinary brands on TikTok, a platform increasingly central to youth consumer engagement. The research investigates how Gen Z interacts with, interprets, and forms relationships with culinary content in a digital environment shaped by algorithmic trends and participatory culture. Employing a qualitative phenomenological approach, data were collected through in-depth interviews with 12 Gen Z participants aged 18–24 years who actively engage with culinary brand content on TikTok. Additional data were obtained from observational analysis of brand-related content and user interactions on the platform. Thematic analysis revealed three core themes: emotional engagement with sensory-rich food content, digital consumption as identity performance, and expectations of brand authenticity and interactivity. Participants expressed strong affective responses to visually appealing and immersive content, linked their brand preferences to personal values and social identity, and favored brands that demonstrated responsiveness, humor, and human-like interaction. These findings highlight the role of TikTok not only as a marketing tool but as a cultural space where brand perception and loyalty are socially constructed. This study contributes to the theoretical understanding of consumer engagement by situating Gen Z’s behavior within a sociocultural and digital framework. Practically, it offers insights for culinary brands to develop more authentic, interactive, and value-driven content strategies. The findings also suggest implications for digital marketing policies and content regulation. Future research is recommended to explore cross-platform behaviors and cultural variations in digital brand engagement.
The Impact of Motivation and Work Environment on Employee Performance GS*, Achmad Daengs; Istanti, Enny; Zuhro, Diana; Dewi, Rina; Sutini, Sutini
Riwayat: Educational Journal of History and Humanities Vol 7, No 3 (2024): July, Educational and Social Issue
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i3.39397

Abstract

This research was motivated by a decline in performance at Nafisa Production in Surabaya. Because Human Resources are central figures in organizations and companies. For management activities to run well, the company must have knowledgeable and highly skilled employees and efforts to manage the company as optimally as possible so that employee performance improves. The more employees have high performance, the overall productivity of the company will increase so that the company will be able to survive in global competition. The purpose of this study is to determine the influence of motivation and work environment on employee performance. Through the questionnaire method by distributing questionnaire questionnaires to 35 respondents of Nafisa Production employees in Surabaya. Based on data analysis and hypothesis tests simultaneously in this study, it can be found that motivation (X1) and work environment (X2) have a simultaneous effect on employee performance (Y), this can be proven by the F value of the calculation (23,380) the F table (2,034). Meanwhile, the R multiple value of 0.771 shows that the relationship between the independent variable and the bound variable is 77.10%. Meanwhile, the value of the multiple determination coefficient is 0.594 which means that all independent variables can explain employee performance (Y) of 59.40%. Motivation partially affects the performance of Nafisa Production employees, this can be seen from the t-value of motivation (X1) which is greater than the work environment variable which is only 2.918. Thus, it is concluded that motivation and work environment have a significant influence on the performance of NAFISA Production Surabaya employees.
Application of Activity Based Costing Method in Cost Calculation Istanti, Enny; Rachmansyah, Moch. Rizaldy; Firmansyah, Moch. Rachmandany; GS, Achmad Daengs
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 4 (2025): July 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i4.3321

Abstract

Purpose: This study aims to analyze the implementation of the Activity Based Costing (ABC) method in cost calculation for service units at the Orthopedic & Traumatology Hospital in Surabaya and to compare the results with the conventional costing method currently used by the hospital. Design/methodology/approach: The studies employ a descriptive-comparative method with a quantitative and qualitative approach. The data used include the hospital’s financial reports, particularly unit-level income statements, as well as information from interviews regarding activities and costs within each service unit. Data analysis was carried out in three stages: documenting costs, identifying activities and cost drivers, and calculating costs using the ABC method. Findings: The results show that the ABC method provides more accurate and relevant cost calculations because it is based on the actual activities performed in each unit. Cost calculations using ABC also yield more reasonable unit-level profit and loss results compared to the conventional method, which still allocates costs based on revenue percentages. These findings indicate that applying the ABC method can assist hospital management in determining fairer, more transparent service rates that reflect the resource consumption of each unit. Paper type: Research paper.
Co-Authors Agripina, Ailsa Agus Mahmdi Akbar Fadhillah, Maulana Ali Muhdor Amaliyah Amiartuti Kusmaningtyas Andrianto Andrianto Andrianto Andrianto Anis Ratih Mariana Anis Yuli Astutik Anita Sanana Arimbi Dwimita Putri, Devina Asmawan, Darul Asmie Poniwatie, Asmie Aulya Yunitasari, Dwi Ayuningtyas, Fitri Bambang Karnain Bramastyo Kusumo Bramastyo Kusumo Negoro Bramastyo Kusumonegor Bramastyo Kusumonegoro Budiyanto, Satrio Cholifah Cholifah Claudia Tamara Herman Daeng G. S., Achmad Daengs GS , Achmad Dewi Alviana Dewi, Rina Diana Zuhro Diana Zuhroh Dody Suhermawan Dwi Nugroho, Alfian Dwi Prasetyo Ekantoro, Julyanto Elly Yuniar Nitawati Fauzan Firaus, Azka Firmansyah, Moch. Rachmandany GS , Achmad Daengs GS*, Achmad Daengs Handayan, Erna Hariyanie, Erni Haryono Haryono Hermawan Febrianto , Agung Hwihanus Indah Noviandari Indah Noviandari Indriana Kritiawati Iwan Abadi Junaidi, Muhamad Karnain, Bambang KN, RM Bramastyo Kristiawati, Indiana Kristiawati, Indriana Kurnia Budiawan, Nadjib Kusumo Negoro, R.M. Bramastyo Kusumo Negoro, RM. Bramastyo Mahjudin Mahjudin Mahjudin Maulana Syahputra, Aditya Maulana Wibowo, Ariel Maulana, Nur Mayrine Aulia Faustin Mila Priwanti Ningrum Moch Rachmandany Firmansyah Moch. Rachmandany Firmansyah Moch. Rizaldy Rahmansyah Moh. Fatkhur Rohman Muhamad, Pagi MUHAMMAD ILHAM Muslichah Erma W Muslichah Erma Widiana Musriha Musriha Nada Kusnendar, Ahmad Nanis Susanti Nansa Anwar, Ulis Negoro, Bramastyo Kusumo Negoro, Bramstyo Kusumo Nova Retnowati Nur Baitti, Silvi Nuri Annisa Nuroini, Indi Nurul Iman Nurul Qomari Nurun Ala, Hindun Pandu Widodo, Hesti Prada, Arys Pranoto, Imam Aji Prasta, Vamilia Indah Pribadiyono Pribadiyono Purnama Putra , Nuzul Putri Ilhami, Ginaris Qomari, Nurul R Dimas Adityo Rachmansyah, Moch. Rizaldy Rahayu Dinda Rahayu, Sintia Ramadhan, Alfajri Retno Susanti Rina Dewi Riyadi Nugroho RM Bramastyo KN RM Bramastyo Kusumo Negoro RM. Bramastyo KN Rofi Ariansyah, Muhammad Ruchan Sanusi Ruhan Sanusi Sanusi, Ruchan Savira Aisyah Savitri Ashifa Diastuti Sindy Devi Indriani Siti Mujanah Soegeng Suprayitno, Halim Sugiharto Sugiharto Sugiharto Suherman, Achmad Daengs Gatot Sumiati Sumiati Sutini Sutini Sutini Sutini, Sutini SUTOPO Sutopo Sutopo Syafi'i Syafi'i Tri Ginanjar Laksana Ulfah, Firdaus Sururia Wiyasa, I Gede Yanuardi Leksono, Fatur Zuhro, Diana